11 January 2021 ∙ 9 minutes of reading time
Many businesses running paid Search campaigns, struggle with the overheads. It comes as the number of clicks on their websites far outweigh conversions. This excess and meaningless traffic prove costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander on to websites just to find […]
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4 January 2021 ∙ 7 minutes of reading time
Whether you want to make a name for yourself as a writer, start an intellectual conversation, or create exposure in your field of work- posting well-written articles on LinkedIn is the place to start. We understand it can be stressful, so we’ve prepared this piece to help you write eye-catching articles for your LinkedIn page. […]
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4 January 2021 ∙ 11 minutes of reading time
The defining feature of video posts is that they show and don’t tell. It’s the most effective way to relay second-hand information and a captivating story. The old adage, “you eat with your eyes,” has never been truer. The effect of a well-placed video with relevant content can generate incredible results. LinkedIn native video proved […]
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4 January 2021 ∙ 16 minutes of reading time
Considering that LinkedIn is the world’s largest professional network, it’s the perfect environment for digital marketers to promote their campaigns using automation tools. According to the website, LinkedIn has more than 660 million professionals registered on the app. With its extensive networking functionalities, LinkedIn serves as a platform for job seekers and a portal for […]
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4 January 2021 ∙ 6 minutes of reading time
With social media being the most commonly used platform amongst Millennials and Generation Z, this is your best medium to reach them. You could need to get through to your target audience for various reasons; promoting your business, making people aware of your products, researching about the kind of content they consume, or just customizing […]
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14 December 2020 ∙ 7 minutes of reading time
In a time of constant competition, customer acquisition matters more than ever. However, it’s not a proper strategy to recklessly and heedlessly accept every caller as a customer. Many callers wish to find out more about a product or service. However, not many of them will go on to become customers. Accordingly, it’s vital to […]
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14 December 2020 ∙ 12 minutes of reading time
You’ve probably heard the term ‘business consulting’ and wondered what it is. If so, you’re not alone. Interest in business consulting is increasing rapidly, and it is no surprise that big businesses spend millions on consulting every year. By definition, a consultant is someone who gives expert advice as part of their profession. A business […]
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14 December 2020 ∙ 12 minutes of reading time
In 1997, Nokia’s mobile app developers launched a game that would change the world forever. Though they probably didn’t expect it at the time, the ‘Snake’ game on the Nokia 6110 is considered the first mobile application and hiring an app developer became a new thing. Of course, at the time, no phones had access […]
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1 December 2020 ∙ 7 minutes of reading time
In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]
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1 December 2020 ∙ 7 minutes of reading time
Did you know that FedEx shipped 2.28 billion packages with their ground service in 2019? That comes down to an increase of no less than 1.5 billion compared to the year before. And FedEx is not the only shipping company that handles billions of packages on their way to their receiver. Ecommerce is growing faster […]
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