31 articles by Sarah Madimba
Using Native LinkedIn Video in Social Media Marketing

Using Native LinkedIn Video in Social Media Marketing

4 January 2021 ∙ 11 minutes of reading time

The defining feature of video posts is that they show and don’t tell. It’s the most effective way to relay second-hand information and a captivating story. The old adage, “you eat with your eyes,” has never been truer. The effect of a well-placed video with relevant content can generate incredible results. LinkedIn native video proved […]

By Sarah Madimba
3.00/5(2)
Social Media
Premium Automation Tools for LinkedIn

Premium Automation Tools for LinkedIn

4 January 2021 ∙ 16 minutes of reading time

Considering that LinkedIn is the world’s largest professional network, it’s the perfect environment for digital marketers to promote their campaigns using automation tools. According to the website, LinkedIn has more than 660 million professionals registered on the app. With its extensive networking functionalities, LinkedIn serves as a platform for job seekers and a portal for […]

By Sarah Madimba
3.00/5(4)
Social Media
facebook poll

How to Create a Poll on Facebook to Get the Results You Need

4 January 2021 ∙ 6 minutes of reading time

With social media being the most commonly used platform amongst Millennials and Generation Z, this is your best medium to reach them. You could need to get through to your target audience for various reasons; promoting your business, making people aware of your products, researching about the kind of content they consume, or just customizing […]

By Sarah Madimba
2.33/5(3)
Social Media
3 Major Benefits of a Third-Party Verification

3 Major Benefits of a Third-Party Verification

14 December 2020 ∙ 7 minutes of reading time

In a time of constant competition, customer acquisition matters more than ever. However, it’s not a proper strategy to recklessly and heedlessly accept every caller as a customer. Many callers wish to find out more about a product or service. However, not many of them will go on to become customers. Accordingly, it’s vital to […]

By Sarah Madimba
5.00/5(1)
Sales & Customer Success
Important Questions to Ask Yourself about Business Consulting

Important Questions to Ask Yourself about Business Consulting

14 December 2020 ∙ 12 minutes of reading time

You’ve probably heard the term ‘business consulting’ and wondered what it is. If so, you’re not alone. Interest in business consulting is increasing rapidly, and it is no surprise that big businesses spend millions on consulting every year. By definition, a consultant is someone who gives expert advice as part of their profession. A business […]

By Sarah Madimba
5.00/5(1)
Sales & Customer Success
hiring an app developer

The Advantages and Disadvantages of Hiring an App Developer

14 December 2020 ∙ 12 minutes of reading time

In 1997, Nokia’s mobile app developers launched a game that would change the world forever. Though they probably didn’t expect it then, the ‘Snake’ game on the Nokia 6110 is considered the first mobile application, and hiring an app developer became a new thing. Of course, at the time, no phones had access to the […]

By Sarah Madimba
2.75/5(4)
Creative & Design
core web vitals

Getting Started With Core Web Vitals for SEO Success

1 December 2020 ∙ 7 minutes of reading time

In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]

By Sarah Madimba
5.00/5(1)
SEO
The 7 Most Important eCommerce Trends (2022 Update)

The 7 Most Important eCommerce Trends (2022 Update)

1 December 2020 ∙ 7 minutes of reading time

Did you know that FedEx shipped 2.28 billion packages with their ground service in 2019? That comes down to an increase of no less than 1.5 billion compared to the year before. And FedEx is not the only shipping company that handles billions of packages on their way to their receiver. Ecommerce is growing faster […]

By Sarah Madimba
3.00/5(2)
E-commerce
How to Optimise Your Blog: A Simple Guide

How to Optimise Your Blog: A Simple Guide

26 November 2020 ∙ 6 minutes of reading time

Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]

By Sarah Madimba
5.00/5(1)
Content Marketing
Tone of Voice in Communication: What Is It and Why Is It So Important?

Tone of Voice in Communication: What Is It and Why Is It So Important?

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
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