34 articles by Sarah Madimba
How to Optimise Your Blog: A Simple Guide

How to Optimise Your Blog: A Simple Guide

26 November 2020 ∙ 6 minutes of reading time

Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]

By Sarah Madimba
5.00/5(1)
Content Marketing
Tone of Voice in Communication: What Is It and Why Is It So Important?

Tone of Voice in Communication: What Is It and Why Is It So Important?

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
5 votes, average: 3.20 out of 55 votes, average: 3.20 out of 55 votes, average: 3.20 out of 55 votes, average: 3.20 out of 55 votes, average: 3.20 out of 53.20/5(5)
Branding
Harness Human Psychology Using Sensory Marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
3.00/5(2)
Digital & Marketing Strategy
Direct Marketing Solutions

Direct Marketing Solutions: How to Increase Sales and Loyalty

19 November 2020 ∙ 8 minutes of reading time

Direct marketing solutions eliminate the middleman and transform how you relate to clients. Growing your customer base can be challenging. There are so many possible methods that knowing where to start is difficult. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of practical marketing […]

By Sarah Madimba
3.00/5(2)
Digital & Marketing Strategy
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