12 August 2025 ∙ 6 minutes of reading time
This week’s edition of Great Business Stories is about a match made on Sortlist. Where Wallonia found an agency ready to market a whole region (that’s SWC Partnership). But it’s not just about how to market a region. It’s about the secret funnel that, if it can work to capture well over €250 million in […]
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12 June 2025 ∙ 12 minutes of reading time
By 2026, the search funnel will have changed beyond all recognition. AI will control the information online, and the influence on most buying decisions. Google still dominates – but influence has moved behind AI-generated answers. And dark search is what happens when your customers get answers from AI (Google’s AI Mode or AI Overviews, ChatGPT […]
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8 May 2025 ∙ 6 minutes of reading time
This week’s Great Business Stories is about how one of the most-online brands of the last decade cracked the code on real-life event presence (and the psychology that made it work). We’re talking about Doodles. Born in the NFT boom, famous for its pastel characters and viral GIFs (you know the ones). But it’s 2024. […]
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3 April 2025 ∙ 8 minutes of reading time
This week’s edition isn’t your typical story of one campaign, one client, one result. It’s the blueprint for surviving the next era of search. A new discipline will define how brands get discovered in the age of AI. It’s called Generative Engine Optimization (GEO) and it’s still early. But the four experts I spoke to are […]
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20 March 2025 ∙ 6 minutes of reading time
Today’s Great Business Stories newsletter is about CareCo. A company that dominated the core demographic for mobility aids: over 65s. Wait, wasn’t this all about younger buyers? Absolutely, because to grow, together with integrated agency HUB they made the surprising decision to target a much younger, millennial and Gen X demographic. The playbook they used to advertise mobility […]
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13 March 2025 ∙ 6 minutes of reading time
Blenheim Palace didn’t just pull off an April Fools’ joke. They tricked the BBC and wound up with 2.13 billion in total media coverage 🤯 The idea was simple. The 16th-century Blenheim Palace (a stately home and tourist attraction in the English village of Woodstock) had uncovered evidence of the original Woodstock festival in 1769: exactly 200 […]
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13 March 2025 ∙ 6 minutes of reading time
Welcome to our first edition of the Great Business Stories newsletter! We’re keen to share with you all about the untold stories of amazing companies, amazing projects, their impact, and how you could do the same. (And if you’re not subscribed yet, you can do so here.) All around, companies big and small are breaking the […]
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27 February 2025 ∙ 11 minutes of reading time
Rebranding is a high-stakes transformation that can be the bedrock of your growth for a decade. Done right, it aligns your entire team, sharpens your positioning, and makes every marketing dollar work harder. Done wrong? It confuses customers, kills brand trust, and burns through time and money with nothing to show for it. So how […]
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2 September 2024 ∙ 2 minutes of reading time
In an exclusive interview, I had the privilege of speaking with Stefano d’Alberti, CEO of the renowned SkyRocketMonster. We delved into the challenges and prospects in the marketing world between Italy and Spain. Stefano shares valuable insights on the advancement gap in the sector and his agency’s unique approach to bridging this divide. Question: Welcome, […]
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21 July 2023 ∙ 10 minutes of reading time
Navigating the relationship with your new provider can be a complex journey, filled with opportunities for growth and potential pitfalls. This comprehensive guide, “What to Expect – An Provider-Client Roadmap (100 Days and Beyond)”, is designed to help you, as a business, to understand and manage this crucial relationship effectively. Drawing on research and industry […]
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