Author’s articles Emmaree Lozada

A landing page is a specific web page created for a singular and typically associated with marketing or advertising campaigns. Its primary goal is to capture a visitor’s attention. It guides them toward taking a specific action. This action may include making a purchase. It may also involve signing up for a newsletter or downloading […]

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Businesses and developers must decide which front-end development framework to use in a world where mobile applications rule. Flutter vs React Native? The secret to developing cross-platform apps quickly and effectively is this choice. A study stated that in 2022, mobile applications generated almost $431 billion in revenue. Therefore, choosing the best framework involves more than simply coding. It also involves […]

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Introduction As we look at transitioning to 2024 and beyond in the next few weeks, we see many new trends emerging in homepage web design. Web designers and businesses need to stay on top of the latest web design trends. Your website’s homepage is often the first point of contact with potential website visitors. This […]

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Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

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The rise of virtual and hybrid formats in the event industry has revolutionized the event scene. These new formats have also transformed event engagement, leaving us to wonder, “What is the best way to engage the audience?”  And since more than 82% of marketing professionals count event engagement as an essential KPI to identify an event’s success, […]

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Suppose you have spent time on major social media platforms like TikTok or Instagram. In that case, you will immediately identify with this trend – An influencer will publish a post that promotes a particular product or service. With this post, they try to convince their hundreds (or millions in some cases) of followers that […]

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While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources.  HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]

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We are amid an exciting transformation in the digital marketing landscape. Amid this shift, marketers rely heavily on digital advertising to become efficient and drive higher ROI.  This combination leads to a dilemma for marketers. They want to extract the best possible outcomes from digital marketing but aren’t sure where to allocate their budgets. Two […]

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eCommerce logistics are crucial for customer satisfaction and business success. One critical factor contributing to seamless deliveries is optimal route planning. Route optimization ensures that goods are transported efficiently and cost-effectively, ultimately saving time, money, and resources. With the increasing volume of online orders and the rising expectations of customers, eCommerce businesses need to adopt […]

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Do you want your conferences, meetups, webinars, and virtual events to be packed with attendees every time? Get inside the minds of your attendees! You can accomplish this challenging endeavor via survey questions.  By leveraging pre and post-event surveys, you can learn what your attendees think about your summer event, how they discovered it, and […]

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