17 April 2024 ∙ 9 minutes of reading time
We are amid an exciting transformation in the digital marketing landscape. Amid this shift, marketers rely heavily on digital advertising to become efficient and drive higher ROI. This combination leads to a dilemma for marketers. They want to extract the best possible outcomes from digital marketing but aren’t sure where to allocate their budgets. Two […]
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14 February 2024 ∙ 10 minutes of reading time
As the world of digital marketing continues to accelerate, we can expect 2024 to be a year full of promise and uncertainty. What digital marketing trends will happen in 2024? How will they influence how companies around the world approach digital marketing activities? How can companies use these changing dynamics to gain a competitive advantage […]
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28 February 2024 ∙ 10 minutes of reading time
Are you ready to embark on a transformation, innovation, and evolution journey in 2024? The business world is changing, and rebranding has become a valuable tool for organizations looking to grow and adapt. But why is rebranding a good idea, and how can you avoid rash decisions? Through this series, we will help you dive […]
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21 February 2024 ∙ 10 minutes of reading time
The intersection of social media and e-commerce has created a new era of retail social commerce strategies and sales. Social media platforms began as a place to connect with friends and stay in touch. Today, it’s a bustling marketplace where businesses of all sizes can thrive. Marketers say that people are more likely to buy […]
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7 February 2024 ∙ 10 minutes of reading time
Is your company ready for the consumer data privacy and compliance revolution? The digital world is changing thanks to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The stakes have never been higher! Are you aware that a single violation can result in fines of up to $7,500 or 4% […]
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31 January 2024 ∙ 10 minutes of reading time
The COVID-19 pandemic disrupted how events were conducted, leading to the rapid emergence of hybrid events. Gone are the days of solely physical gatherings; now, mixed events are the new normal. These events blend in-person and virtual components, ensuring businesses can connect with their audiences, even in uncertain times. In 2024, the lessons learned during […]
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23 January 2024 ∙ 10 minutes of reading time
How can you create a long-lasting difference in your digital marketing approach in just one day? Ephemeral content is becoming increasingly popular in a world where audiences’ attention spans are getting shorter by the minute. Ever ponder why 500 million users view Instagram Stories every day? Or why do the 5 billion daily active Snapchat […]
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16 January 2024 ∙ 8 minutes of reading time
Why are top-tier businesses seemingly always one step ahead of the competition? How do they predict their competitors’ next moves? The term “competitive intelligence” may sound like a plot from a corporate espionage movie. However, it’s less about mysterious tactics and more about savvy strategic insights. Going more profound than a casual scroll through competitors’ […]
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9 January 2024 ∙ 10 minutes of reading time
The growing global marketplace has broken down geographical barriers. Forward-looking companies are venturing into foreign lands to expand their business. However, it is not easy to capture a new target market. It takes effort for a company to understand the cultural trends and nuances before making a buzz in its target market across international borders. […]
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2 January 2024 ∙ 9 minutes of reading time
We are at the threshold of 2024 – a year that can prove to be a disruptive phase for the field of B2B content marketing. This domain stands at the crossroads of innovation and customer-centricity in the coming year. If you are a forward-looking business, you may want to get a headstart with knowledge of […]
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