42 articles by Emmaree Lozada
Revolutionizing Your Digital Approach Strategic Resolutions for 2024 Success

Digital Strategy Resolutions for 2024

26 December 2023 ∙ 9 minutes of reading time

Is your company positioned for success in the digital sphere as we approach 2024? Can you afford to keep your digital marketing strategy the same in the new era of constant change? Think about this: According to 93% of businesses, adopting new technology is necessary to maintain competitiveness. Companies must embrace a new perspective on their digital […]

By Emmaree Lozada
5.00/5(1)
Digital & Marketing Strategy
New Year Marketing Ideas - Setting Powerful Digital Marketing Goals for the New Year

New Year Marketing Ideas: How to Set Digital Marketing Goals for the New Year

12 December 2023 ∙ 8 minutes of reading time

The New Year is not just a date on the calendar; it’s a psychological reset button for many people. As individuals set resolutions and plan for self-improvement, businesses should seize this moment to revamp their marketing strategies. It’s a time of reflection and anticipation, making it the perfect moment to set new marketing goals and […]

By Emmaree Lozada
5.00/5(1)
Digital & Marketing Strategy
Crafting Your eCommerce Store for Holiday Optimal Performance

eCommerce Holiday Success: Your Ultimate Guide to Maximizing Sales

5 December 2023 ∙ 10 minutes of reading time

The Christmas holiday is not just a time for cozy gatherings and festive cheer; it’s also the most lucrative period for e-commerce businesses. Your target audience will wait all year round, hoping to get the most amazing deals and savings at this time of the year. Also, there is a 61% chance they will buy something on these […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
E-commerce
Which Attributes Describe a Good Landing Page Experience?

Which Attributes Describe a Good Landing Page Experience?

28 November 2023 ∙ 9 minutes of reading time

A landing page is a specific web page created for a singular and typically associated with marketing or advertising campaigns. Its primary goal is to capture a visitor’s attention. It guides them toward taking a specific action. This action may include making a purchase. It may also involve signing up for a newsletter or downloading […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
Flutter vs React Native for Front-End Development Process

Choosing the Right Framework: Flutter vs React Native for Front-End Development Process

14 November 2023 ∙ 8 minutes of reading time

Businesses and developers must decide which front-end development framework to use in a world where mobile applications rule. Flutter vs React Native? The secret to developing cross-platform apps quickly and effectively is this choice. A study stated that in 2022, mobile applications generated almost $431 billion in revenue. Therefore, choosing the best framework involves more than simply coding. It also involves […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
2024 Web Homepage Design Trends Elevating Digital First Impressions with Engaging Design

Anticipated Homepage Design Trends for 2024

7 November 2023 ∙ 11 minutes of reading time

Introduction As we look at transitioning to 2024 and beyond in the next few weeks, we see many new trends emerging in homepage web design. Web designers and businesses need to stay on top of the latest web design trends. Your website’s homepage is often the first point of contact with potential website visitors. This […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Creative & Design
Reimagining Digital Engagement The AI Revolution in Social Media Marketing

AI in Social Media: How AI is Reshaping SM Marketing

20 October 2023 ∙ 7 minutes of reading time

Artificial Intelligence (AI) is our constant companion. The AI market is predicted to reach a staggering $407 billion by 2027, highlighting its monumental impact. Scrolling through our feeds, we’re surrounded by AI-powered tools like OwlyWriter AI and Midjourney, revolutionizing content creation. But amidst this revolution, there’s a growing concern about AI’s impact on safety, security, and privacy. […]

By Emmaree Lozada
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Artificial Intelligence
What Makes an Event Engaging Behavioral Science Can Help!

Here’s How to Master Event Engagement with the Help of Behavioral Science

4 October 2023 ∙ 13 minutes of reading time

The rise of virtual and hybrid formats in the event industry has revolutionized the event scene. These new formats have also transformed event engagement, leaving us to wonder, “What is the best way to engage the audience?”  And since more than 82% of marketing professionals count event engagement as an essential KPI to identify an event’s success, […]

By Emmaree Lozada
5.00/5(1)
Event Marketing
How is Social Media Deinfluencing Changing the Market

The Art of Deinfluencing & The Rise of Social Media Deinfluencers Changing the Game

29 September 2023 ∙ 8 minutes of reading time

Suppose you have spent time on major social media platforms like TikTok or Instagram. In that case, you will immediately identify with this trend – An influencer will publish a post that promotes a particular product or service. With this post, they try to convince their hundreds (or millions in some cases) of followers that […]

By Emmaree Lozada
5.00/5(1)
Marketing & Advertising
Enhancing Product Development Five Key Roles HR Plays in Support

Five Ways HR Can Support Product Development Teams

30 August 2023 ∙ 8 minutes of reading time

While driving product development success, technical elements like coding and design are often emphasized, overshadowing other crucial factors. However, there’s a crucial element that’s often overlooked, and that’s the power of human resources.  HR can have a significant impact by helping to build a robust talent pipeline. Close collaboration with hiring managers and HR enhances […]

By Emmaree Lozada
5.00/5(1)
Human Resources
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