Author’s articles Emmaree Lozada

eCommerce logistics are crucial for customer satisfaction and business success. One critical factor contributing to seamless deliveries is optimal route planning. Route optimization ensures that goods are transported efficiently and cost-effectively, ultimately saving time, money, and resources. With the increasing volume of online orders and the rising expectations of customers, eCommerce businesses need to adopt […]

Read more

Do you want your conferences, meetups, webinars, and virtual events to be packed with attendees every time? Get inside the minds of your attendees! You can accomplish this challenging endeavor via survey questions.  By leveraging pre and post-event surveys, you can learn what your attendees think about your summer event, how they discovered it, and […]

Read more

The advantages of using SEO link building services are undeniable. Utilizing the expertise of a quality link-building agency and deploying effective strategies can help boost your search engine rankings, generate valuable referral traffic, and improve overall brand recognition. The key is finding an agency that will tailor solutions for maximum effectiveness in meeting your needs. […]

Read more

Making sustainable choices is no longer a fad or trend. It has fast become a mainstream reality for most individuals. People have embraced sustainable lifestyles to preserve the environment for future generations. These people now expect organizations to take the route to sustainability, too, which isn’t much to ask. But, of course, it could be […]

Read more

Are you a business owner looking for new and improved ways to flourish your brand presence? Consider leveraging the power of event branding. It can allow you to create an experience for your audience where ideas come to life. You can even invoke a sense of excitement in the attending audience through a completely different […]

Read more

Did it ever happen that you conducted a Google search and were provided with the answer on the search results page itself? For instance, you asked Google for the age of your favorite celebrity, and it displayed the period on the top, preventing you from clicking on any link to gain the information.  Well, this […]

Read more

Modern-day tech-savvy consumers can see right through the inauthentic partnerships. This could damage your brand’s equity instead of building it. Hence, focusing on purpose-driven marketing is a must. Similar to other marketing techniques, even purpose-driven marketing shares a similar goal: capturing the customer’s attention. However, the route taken by this marketing practice is a little […]

Read more

The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for certain products and services.   In the year 2020, the global […]

Read more

The term “Dark Social,” was first coined by Alexis Madrigal – a former deputy editor of The Atlantic, in an article. The article clearly suggests that Dark Social is a vast trove of social traffic that is invisible to most of the analytics programs available in the market. In layman’s terms, dark social pertains to […]

Read more

Predictive analysis is a type of advanced analytics that forecasts future events, outcomes and overall behaviour. It employs statistical techniques, including sophisticated predictive modelling and machine learning algorithms, to scrutinize both historical data and current data. It also gauges the likelihood of something happening, even if it isn’t visible on your business radar.   With the […]

Read more