Why Are Animated Explainer Videos So Powerful for Brands?
5.00/5The average attention span in 2025 is 8.25 seconds, a number significantly lower than the 12-second average in 2000. We live in a world of immediacy, where people are constantly scrolling through thousands of posts, emails, videos and content without paying much attention to what they see. As a result, brands must adapt to differentiate themselves and capture the attention of their target audiences. That’s where animated explainer videos come in.
These shortnarratives videos with engaging have proven to be a powerful tool for brands to communicate messages effectively, explain complex concepts, introduce new products or services, and engage audiences in a memorable way.
Let’s explore the various reasons why this is so true.
What Are Animated Explainer Videos?
Animated explainer videos are short, engaging video clips that use animation to simplify complex ideas into an easily digestible format.
⏱️Typically these 60 to 120-second videos combine dynamic visuals, narration, sound effects and audio to create a story that is visually appealing and captures the viewer’s attention.
Types of Animated Videos
There are several types of animated explainer videos, a quick search in YouTube can prove us right. Yet, the most common ones used by brands include:
Whiteboard animation: Uses hand-drawn illustrations that are “sketched” on the screen.
2D animation: A traditional style in which characters and objects are created in two dimensions.
3D animation: Involves three-dimensional images and is often used for more advanced visualizations.
Motion graphics: Focuses on moving graphic elements such as logos, icons, and text to create visual interest.
Key Elements of Animated Explainer Videos
As you can see in the examples above, most of these great explainer videos share common elements:
- 🎤Narration or voiceover: Guides your viewers through the content.
- 🤸Animation: Helps bring your story to life.
- 📃Script: Ensures that your message is clear, concise, and impactful.
- 👆Call to Action (CTA): Helps direct the viewer to take the next step.
The right combination of these elements is key to successfully communicating your message and getting your audience to take action in a visually appealing way.
Where Are Animated Explainer Videos Used?
Overall, brands are using animated explainer videos as an innovative and effective way to communicate their messages, demonstrate value propositions, and increase engagement across multiple channels of their marketing strategy. Some of the most common places to find them include
- Websites and landing pages
- Social media platforms
- Email campaigns
- Presentations and pitches
Have you thought about which of your marketing channels would benefit most from this resource?
7 Reasons Why Animated Explainer Video Production Is Effective for Brands
But what makes animated explainer videos so powerful? Let’s dive into the reasons why these videos are a game-changer for brands, and how they can help your business grow and stand out in a crowded marketplace.
1. Clear and Simple Communication of Complex Concepts
Animated video breaks down complex topics into bite-sized, digestible chunks of information. By combining visuals with narration, you can simplify concepts and processes that might otherwise be difficult for your audience to understand.
2. High Engagement, Retention and Conversion Rates
Studies show that retention rates for video content are significantly higher than for written content. Animated explainer videos are particularly effective because they combine visuals, audio, and storytelling in a way that engages viewers from the start.
3. Appeal to a Broad Audience
Animation is versatile and can be tailored to a wide range of audiences. Whether your target audience is young or old, tech-savvy or not, from one culture or another, animated videos can be designed to speak directly to them.
4. Cost-Effective and Time-Efficient Production
With animation, you can produce high-quality videos in less time and at a fraction of the cost. This makes animated explainer videos a great choice, especially if you run a startup, small business, or your brand has a limited marketing budget.
5. Strong Branding Opportunities
Animated explainer videos are the perfect way to showcase your brand’s personality and style. From color schemes and fonts to character design and voiceover tone, every element of the video can be customized to reflect your brand’s unique identity.
6. Shareability and Viral Potential
These types of videos are inherently shareable due to their entertaining and engaging nature. This can significantly increase your brand’s exposure.
7. Measurable Results and ROI
One of the great benefits of using animated explainer videos is that they are easy to track and analyze. With tools like Google Analytics and YouTube Insights, your brand can measure key metrics such as views, watch time, click-through rates, and conversion rates.
Conclusion
If you want to stay ahead of the curve, harnessing the power of animated explainer videos is a smart move. Whether you’re a small startup or an established company, these engaging explainer videos can help you connect with customers, drive sales, and build a stronger brand presence.
If you’re ready to get started, we encourage you to take the first step by checking out the top animated video companies in our portfolio. They will help you with more than just a video template. They handle everything from pre-production to video production to post-production to help you create the best explainer video possible.
