Author’s articles Anne-Gaëlle Sy

There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: differentiated marketing, undifferentiated marketing, and concentrated marketing. Each one of them has its […]

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Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]

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A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is a crucial step new brands should take. It creates an understanding of the company’s core values and benefits and, as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

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Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

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Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more by targeting their needs […]

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While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]

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Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of dollars wasted in addition to […]

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Everyone’s heard of marketing, which involves increasing people’s interest in a product or service. However, demarketing is a concept you might not know much about. Implementation strategies include price discrimination, bait and switch, stock outage, crowding cost, and differentiation. You can find many examples of businesses and governments using such tactics to reduce demand for […]

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Running a business requires a lot of effort. There are many types of work in digital marketing, a marketer needs to pay attention to. However, one highly important aspect is often overlooked. Simply put, marketing security is the monitoring and management of customer data in order to avoid a data breach. Ideally, you want to […]

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Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]

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