201 articles by Anne-Gaëlle Sy
Brand Kit: Create a Unique Brand Identity for Your Business

Brand Kit: Create a Unique Brand Identity for Your Business

8 August 2025 ∙ 7 minutes of reading time

A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]

By Anne-Gaëlle Sy
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Branding
social media uk

How UK SMBs Are Betting on Social Media Marketing to Survive

19 July 2022 ∙ 23 minutes of reading time

Let’s take a scenario.   A customer DMs your business on Instagram.  Two hours later, they haven’t received a response.  What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience with their friends and family 18% will give a negative […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Sortlist Insights
brand essence

Brand Essence: What Is It and 5 Examples to Create Your Own!

27 June 2022 ∙ 6 minutes of reading time

Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Branding
marketing plan

Marketing Plan: Advice From a Brand Growth Agency to Help You

21 June 2022 ∙ 7 minutes of reading time

Marketing is a vital aspect of any business, and having a solid plan in place, whether you are a digital agency in Dubai or elsewhere, is crucial to achieving success. A marketing plan acts as a roadmap that guides a company’s marketing efforts toward a common goal. But building a marketing plan is not a […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Digital Marketing
Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

Banner Design Ideas: Why Are Roller Banners Effective For Marketing Purposes

17 May 2022 ∙ 7 minutes of reading time

When it comes to marketing purposes, your company probably searches and wants to try out every possible marketing strategy and tool that will work for them and improve its effectiveness, especially in the fast-developing digital world. Nowadays, when almost everyone talks about social media marketing or other popular ways of advertising, there is also outdoor […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Graphic Design
outsourcing social media marketing

Is Outsourcing Social Media Marketing Beneficial?

2 May 2022 ∙ 11 minutes of reading time

Social media marketing. It’s almost inevitable for a modern company to come into contact with it in one way or another. Companies that like to be up-to-date with the latest trends often opt to outsource their social media. Outsourcing social media marketing is the solution for many companies to keep up with the latest trends […]

By Anne-Gaëlle Sy
5.00/5(1)
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outsource video production

Outsource Video Production: 5 Ways it Will Improve Your Marketing

18 April 2022 ∙ 6 minutes of reading time

Digital marketing has increased exponentially in the last few years with the digital age booming. Businesses now have to keep up with the latest trends, stay active on social media and upload content on multiple platforms daily. With more and more online content, people are flooded with digital information every single day. The more content […]

By Anne-Gaëlle Sy
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Content Marketing
MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
5 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 55 votes, average: 4.60 out of 54.60/5(5)
Sortlist Insights
marketing audit

How to Conduct a Successful Marketing Audit For Your Business

14 March 2022 ∙ 7 minutes of reading time

Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
marketing consulting

Finding Good Marketing Consulting: The Key to Success?

8 March 2022 ∙ 6 minutes of reading time

Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger on it? You don’t have to manage […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital Marketing
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