14 March 2022 ∙ 6 minutes of reading time
Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]
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8 March 2022 ∙ 6 minutes of reading time
Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger on it? You don’t have to manage […]
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8 March 2022 ∙ 6 minutes of reading time
Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is achieved within your marketing strategy, outsourcing content marketing […]
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14 May 2022 ∙ 7 minutes of reading time
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
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14 February 2022 ∙ 6 minutes of reading time
Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]
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7 February 2022 ∙ 6 minutes of reading time
In the past, not having the required skills for completing all parts of a project or not finding the right person to do so was a limitation that kept many good ideas from being executed. The expenses of finding a qualified professional to make a reality what your business ambitions and other inconveniences made it […]
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31 January 2022 ∙ 7 minutes of reading time
There are two ways of collecting data and delivering it: Client-side and server-side approaches. The Client-side is easy to implement but has certain drawbacks, such as having a single point of failure. Server-side tracking has its disadvantages, such as not being able to scale up or down easily and being difficult for developers to maintain. […]
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24 January 2022 ∙ 6 minutes of reading time
Being the first stage of digital marketing, search engine optimization (SEO) is important in generating interest and driving organic traffic to your website. Yet, simply getting a high level of website traffic is never enough. The actual goal is to convert traffic into profits. There are hundreds of thousands, if not millions, of companies that […]
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18 January 2022 ∙ 9 minutes of reading time
Social media has proven to be a fantastic marketing tool for businesses of all sizes and types in the past few years. With the hit of the COVID-19 global pandemic in 2020, social media became one of the main ways of connecting with other social media users worldwide. It’s a tool that allows you to […]
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4 January 2022 ∙ 7 minutes of reading time
Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]
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