28 October 2021 ∙ 7 minutes of reading time
The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]
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27 October 2021 ∙ 6 minutes of reading time
A crucial step in business process management, business process design (BPD) is a procedure conducted to create a faster and better-optimized system. It directs your business needs towards a streamlined process strategically to meet the expectations of you and your clients. In simple words, it creates a workflow from scratch and helps things fall into […]
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20 October 2021 ∙ 7 minutes of reading time
People often do the craziest things for coverage by the press. Nothing tops shock and surprise when you want to stick in mind: and that’s why so many top brands use PR stunts. As demand for PR increases (per our state of PR report), PR stunts launched by top public relations agencies are becoming increasingly […]
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18 October 2021 ∙ 6 minutes of reading time
Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]
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13 October 2021 ∙ 6 minutes of reading time
Today, everyone is busy promoting their business using new technological tools. To compete with other brands, people keep looking for ways to attract new audiences and generate leads. Inbound marketing is one such strategy used for lead generation. If you want your business to keep growing, you must plan according to the demands of your […]
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11 October 2021 ∙ 5 minutes of reading time
You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]
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4 October 2021 ∙ 8 minutes of reading time
If you run your own photography website, you already know about planning content versus randomly posting. Your photography blog needs a purpose and a plan to stick out against your competition. A photography business can benefit from organic traffic to its website because it will bring in potential clients looking for a photoshoot. But, what […]
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5 October 2021 ∙ 6 minutes of reading time
Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals. It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]
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29 September 2021 ∙ 6 minutes of reading time
eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create an e-commerce site for fan-favorite apparel. You may be asking […]
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28 September 2021 ∙ 7 minutes of reading time
Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]
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