11 January 2021 ∙ 13 minutes of reading time
Every business knows that there’s a constant struggle for new ways to generate sales. Anybody familiar with the business environment has heard that the company needs to generate leads. However, to the uninitiated, the words have little meaning. Join us as we take a closer look at what leads are, why they’re useful, and how […]
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14 December 2020 ∙ 7 minutes of reading time
In a time of constant competition, customer acquisition matters more than ever. However, it’s not a proper strategy to recklessly and heedlessly accept every caller as a customer. Many callers wish to find out more about a product or service. However, not many of them will go on to become customers. Accordingly, it’s vital to […]
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14 December 2020 ∙ 12 minutes of reading time
You’ve probably heard the term ‘business consulting’ and wondered what it is. If so, you’re not alone. Interest in business consulting is increasing rapidly, and it is it’s no surprise that big businesses spend millions on consulting every year. By definition, a consultant is someone who gives expert advice as part of their profession. A […]
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17 August 2020 ∙ 19 minutes of reading time
In business, customer loyalty is crucial to your company’s success. How do you build trust and loyalty with your clientele? Learn more here!
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A company’s reputation and visibility cannot be based purely on marketing. Other factors come into play as well. These include the interactions that customers will have with a company’s sales force and the experience they will have with the company’s product or service.
With the development of information and communication technologies, everyone can now make their voice heard on the Internet. A happy and loyal customer can become an ambassador and promote a brand completely free of charge, simply because he or she has had a good experience with it. On the other hand, an unhappy customer can do serious damage to a company’s reputation.
This is where Sales & Customer Success has a role to play: protecting the reputation of your brand by ensuring that your customers have a good experience with it. This category is dedicated to just that ✅
11 May 2020 ∙ 8 minutes of reading time
The current economy is in a state of unprecedented uncertainty. Let’s take the example of France. The latest indicators relayed by INSEE are quite revealing. Economic activity on 24 April 2020 is estimated to have fallen by 35%, more than 10 million employees in the private sector would be on short-time working and the business […]
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