5 July 2023 ∙ 5 minutes of reading time
The call center sector has been one of the most heavily influenced businesses by digital transformation in recent years. With the advancements in cloud technology, it has been a breeze for businesses to create a seamless call center experience for their customers compared to the past. But cloud technology is not the only new development […]
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29 December 2022 ∙ 8 minutes of reading time
Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. To talk about this, we organized a private call with Philippe Gillotin, Sales Coach at iconoClass. The goal […]
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23 January 2023 ∙ 8 minutes of reading time
Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business. In this guide, we will explore vital components of successful client data management and the advantages of […]
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A company’s reputation and visibility cannot be based purely on marketing. Other factors come into play as well. These include the interactions that customers will have with a company’s sales force and the experience they will have with the company’s product or service.
With the development of information and communication technologies, everyone can now make their voice heard on the Internet. A happy and loyal customer can become an ambassador and promote a brand completely free of charge, simply because he or she has had a good experience with it. On the other hand, an unhappy customer can do serious damage to a company’s reputation.
This is where Sales & Customer Success has a role to play: protecting the reputation of your brand by ensuring that your customers have a good experience with it. This category is dedicated to just that ✅
9 January 2023 ∙ 6 minutes of reading time
With the advent of COVID-19, our daily life has become more digitalized. This includes building new skills through online courses rather than attending one-on-one training or ordering food online from a food restaurant that’s just a few meters away. Recent statistics estimated the e-learning market worth to be as high as $374 billion by 2026. […]
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27 December 2022 ∙ 8 minutes of reading time
In recent years, you probably must have come across the term “demand generation” a lot. This data-driven marketing program assists the inbound methodologies in driving interest and awareness throughout the lifecycle of the customers and buyers. However, in the B2B market, there is a lot of mixed messaging surrounding the terms “lead generation” and “demand […]
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28 November 2022 ∙ 6 minutes of reading time
Managing call leads is a tricky business that doesn’t end when the caller puts down the receiver. Whether converted or not, call analytics kicks in. Call analytics software processes the customer data to reveal patterns helpful in acquiring and converting more callers. With no further ado, let’s dig deeper into how call analytics technology can […]
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19 September 2022 ∙ 9 minutes of reading time
The boundaries of a stellar restaurant experience stretch beyond just what happens at the table. And when it comes to your restaurant business, the sole focus on maximizing profits cannot guarantee success. Cultivating relationships with people is essential in a restaurant business. The philosophy behind this statement is simple – Acquiring new customers is 6-7x more […]
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20 September 2022 ∙ 8 minutes of reading time
B2B lead generation is an important process when it comes to increasing your brand awareness and revenue. Here in this post, you will read about B2B lead generation, B2B targeted leads, and the trends to boost your B2B leads. Eventually, the knowledge would help you generate more high-quality targeted leads with higher conversion potential. What […]
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9 May 2022 ∙ 6 minutes of reading time
This article is a guest post by the digital agency cierra. The declared goal of hyper personalization is to treat users as unique individuals thanks to customized information in order to optimize the customer experience. A personalized approach to customers in marketing is not new; after all, personalized newsletters & co. have been around for […]
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15 March 2022 ∙ 4 minutes of reading time
This is a guest article from acquisa, the online magazine for marketing and sales. As an accomplished salesperson, you know that: before a customer finally decides to complete a purchase, they have one or two objections as to why he or she doesn’t actually need the product or service. Potential buyers want to be convinced […]
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24 January 2022 ∙ 4 minutes of reading time
When you want to work with an agency, they usually make a business pitch. Most of the time, these pitches focus on the agency’s functional capabilities. These include: Its size Its skills Its expertise The projects it has already completed That said, before choosing an agency, it is necessary to go beyond its functional capabilities. […]
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29 November 2021 ∙ 7 minutes of reading time
Confirmation bias refers to our tendency to recall, favor and remember information that aligns with our own values. In essence, we are more likely to support businesses or favor ads that confirm our beliefs than those which do the opposite. Recall the last time you saw a new product from big brands like “Apple” or […]
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17 November 2021 ∙ 5 minutes of reading time
As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right […]
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3 November 2021 ∙ 6 minutes of reading time
How do you connect with your potential client? Why does a business require initial contact with customers? It’s because the company needs to build trust and gain loyalty from their future customers. The sales pitch plays a vital role in creating this trust with the target audience and converting them into happy customers. Businesses no […]
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27 October 2021 ∙ 6 minutes of reading time
A crucial step in business process management, business process design (BPD) is a procedure conducted to create a faster and better-optimized system. It directs your business needs towards a streamlined process strategically to meet the expectations of you and your clients. In simple words, it creates a workflow from scratch and helps things fall into […]
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13 October 2021 ∙ 6 minutes of reading time
Today, everyone is busy promoting their business using new technological tools. To compete with other brands, people keep looking for ways to attract new audiences and generate leads. Inbound marketing is one such strategy used for lead generation. If you want your business to keep growing, you must plan according to the demands of your […]
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6 October 2021 ∙ 6 minutes of reading time
Companies have always had to deal with criticism and complaints from their customers. But the age of the internet, and especially social media platforms such as Facebook and Instagram, have opened up a whole new dimension of complaint management. Today, a customer can get in touch with brands directly and publish testimonials and assessments of […]
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27 September 2021 ∙ 7 minutes of reading time
If you have a business, chances are, you aim to attract customers and drive conversions. And this is not surprising: to survive, a business needs to take customers through its conversion funnel but unfortunately, this is far from being easy. In fact, website conversion rate is usually only around 2%. This means that out of […]
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7 September 2021 ∙ 6 minutes of reading time
If you know what is going on inside your customers’ minds, what their wishes, problems, and needs are, this is the key to your company’s success. With this information, you can offer products and services that are precisely tailored to your customers’ needs and thus create long-term brand loyalty among satisfied consumers. This is exactly […]
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2 September 2021 ∙ 6 minutes of reading time
Your entire business success is dependent on your customer’s journey. If you ask yourself what that means, then this guide to customer journey management will help you. You can learn to deliver the customer experience that your customers expect from your brand. Customer journey management is not a marketing campaign. It’s a strategy that seeks […]
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18 August 2021 ∙ 9 minutes of reading time
How to successfully manage projects with the WWWWWH method? The ability to ask the right questions and to provide clear answers is part of a project manager’s skill set. It is necessary to know how to identify the pitfalls by favouring articulated questions and clear and explicit answers. Fortunately, there is a solution for this: […]
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9 August 2021 ∙ 5 minutes of reading time
At the beginning of this year, some trends were already announced in the customer service field. This article will look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodbye to, and what do we expect […]
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10 August 2021 ∙ 7 minutes of reading time
Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]
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26 July 2021 ∙ 6 minutes of reading time
As digital user experience evolves, the need for different departments to share information has grown; revenue operations (RevOps) is the best strategy to bring them together and more accurately measure the return on investment (ROI). The RevOps team can act as your company’s central hub for user information, focusing on user bookings, acquisition, recurring revenue, […]
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23 June 2021 ∙ 6 minutes of reading time
Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]
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21 June 2021 ∙ 5 minutes of reading time
When you own a business, setting the prices for your items and services is often one of the most challenging tasks. If you set the prices too high, your sales could decline. If you set them low, then you may miss out on sizeable revenue. The skill is in knowing how to get the market […]
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20 April 2021 ∙ 6 minutes of reading time
No matter what type of business you can think of, CRM is the heart of its client management process. These days, its become a necessity for quality service no matter the size of the company. If you’re interested in pursuing a career in CRM consulting, then this guide will help you get started. We’ll take […]
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24 May 2021 ∙ 12 minutes of reading time
Marketing is essential for businesses of all sizes, but creating a marketing plan can be time-consuming and confusing at times. While some companies opt to develop marketing plans internally, others prefer to seek external help from marketing agencies. In this case, the marketing plan will come at a cost. The exact cost of a marketing […]
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4 May 2021 ∙ 7 minutes of reading time
Customer lifecycle marketing is a rapidly growing concept in the marketing world that generates goodwill, and, when executed properly, continues the customer journey until the customer becomes a firm supporter of a business or a service. It aims to turn prospects into customers and customers into brand advocates – and thus turning the sales funnel […]
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12 April 2021 ∙ 7 minutes of reading time
Customer relationship management (CRM) oversees and nurtures a company’s interactions and relationships with potential and existing customers. As a leading CRM solution, Salesforce offers many tools to help build and manage these relationships, boost business growth, bolster marketing efforts, and much more. These efforts go hand-in-hand with customer retention, a core business goal for most […]
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12 April 2021 ∙ 6 minutes of reading time
Customers are the backbone of any business. To be profitable, you must know your target market and their preferences and match your products’ needs. Analyze trends, communicate, and observe Get To Know Your Customers Day to learn about your target market. There are four days each year on which business owners and employees should get to […]
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11 May 2020 ∙ 9 minutes of reading time
It is no surprise that you may be looking for some sales advice. The current economy is in a state of unprecedented uncertainty. Let’s take the example of France. The latest indicators relayed by INSEE are quite revealing. Economic activity on 24 April 2020 is estimated to have fallen by 35%, more than 10 million […]
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11 January 2021 ∙ 13 minutes of reading time
Every business knows that there’s a constant struggle for new ways to generate sales. Anybody familiar with the business environment has heard that the company needs to generate leads. However, to the uninitiated, the words have little meaning. Join us as we take a closer look at what leads are, why they’re useful, and how […]
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14 December 2020 ∙ 7 minutes of reading time
In a time of constant competition, customer acquisition matters more than ever. However, it’s not a proper strategy to recklessly and heedlessly accept every caller as a customer. Many callers wish to find out more about a product or service. However, not many of them will go on to become customers. Accordingly, it’s vital to […]
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14 December 2020 ∙ 12 minutes of reading time
You’ve probably heard the term ‘business consulting’ and wondered what it is. If so, you’re not alone. Interest in business consulting is increasing rapidly, and it is no surprise that big businesses spend millions on consulting every year. By definition, a consultant is someone who gives expert advice as part of their profession. A business […]
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