How to Use Confirmation Bias to Your Advantage and Drive Sales

How to Use Confirmation Bias to Your Advantage and Drive Sales

29 November 2021 ∙ 7 minutes of reading time

Confirmation bias refers to our tendency to recall, favor and remember information that aligns with our own values. In essence, we are more likely to support businesses or favor ads that confirm our beliefs than those which do the opposite. Recall the last time you saw a new product from big brands like “Apple” or […]

By Raúl Galera
5.00/5
Sales & Customer Success
agency vs freelance

Agency vs Freelancer: Which One Should You Choose?

17 November 2021 ∙ 4 minutes of reading time

As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right […]

By Tancrède d'Aspremont Lynden
5.00/5
Sales & Customer Success
sales persona

How to Effectively Increase Sales With the Right Buyer/Sales Persona

3 November 2021 ∙ 6 minutes of reading time

How do you connect with your potential client? Why does a business require initial contact with customers? It’s because the company needs to build trust and gain loyalty from their future customers. The sales pitch plays a vital role in creating this trust with the target audience and converting them into happy customers. Businesses no […]

By Anne-Gaëlle Sy
5.00/5
Sales & Customer Success
benefit segmentation

Optimising Your Benefit Segmentation Strategy For Your Customers

13 October 2021 ∙ 6 minutes of reading time

Today, everyone is busy promoting their business using new technological tools. To compete with other brands, people keep looking for ways to attract new audiences and generate leads. Inbound marketing is one such strategy used for lead generation. If you want your business to keep growing, you must plan according to the demands of your […]

By Anne-Gaëlle Sy
5.00/5
Sales & Customer Success

Sales & Customer Success for a relentless reputation!

A company’s reputation and visibility cannot be based purely on marketing. Other factors come into play as well.  These include the interactions that customers will have with a company’s sales force and the experience they will have with the company’s product or service. 

With the development of information and communication technologies, everyone can now make their voice heard on the Internet. A happy and loyal customer can become an ambassador and promote a brand completely free of charge, simply because he or she has had a good experience with it. On the other hand, an unhappy customer can do serious damage to a company’s reputation. 

This is where Sales & Customer Success has a role to play: protecting the reputation of your brand by ensuring that your customers have a good experience with it. This category is dedicated to just that ✅

complaint management

Complaint Management: The Path to Customer Satisfaction

6 October 2021 ∙ 6 minutes of reading time

Companies have always had to deal with criticism and complaints from their customers. But the age of the internet, and especially social media platforms such as Facebook and Instagram, have opened up a whole new dimension of complaint management. Today, a customer can get in touch with brands directly and publish testimonials and assessments of […]

By Sandra Redlich
5.00/5
Sales & Customer Success
drive conversions

How To Drive Conversions Up By 70%: 8 Actionable Tips

27 September 2021 ∙ 7 minutes of reading time

If you have a business, chances are, you aim to attract customers and drive conversions. And this is not surprising: to survive, a business needs to take customers through its conversion funnel but unfortunately, this is far from being easy.  In fact, website conversion rate is usually only around 2%. This means that out of […]

By Georgi Mamajanyan
5.00/5
Sales & Customer Success
consumer insights

Your Business Can’t Thrive Without Consumer Insights

7 September 2021 ∙ 6 minutes of reading time

If you know what is going on inside your customers’ minds, what their wishes, problems, and needs are, this is the key to your company’s success. With this information, you can offer products and services that are precisely tailored to your customers’ needs and thus create long-term brand loyalty among satisfied consumers. This is exactly […]

By Valerie Ritter
5.00/5
Marketing
customer journey management

Get Your Customers to Love You With Customer Journey Management

2 September 2021 ∙ 6 minutes of reading time

Your entire business success is dependent on your customer’s journey. If you ask yourself what that means, then this guide to customer journey management will help you. You can learn to deliver the customer experience that your customers expect from your brand. Customer journey management is not a marketing campaign. It’s a strategy that seeks […]

By Anne-Gaëlle Sy
5.00/5
Marketing
customer service trends

The Latest Customer Service Trends for 2021

9 August 2021 ∙ 5 minutes of reading time

At the beginning of this year, some trends were already announced in the field of customer service. In this article, we will take a look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodbye to […]

By Anne-Gaëlle Sy
5.00/5
Marketing
types of audiences

Mini-Guide To Understanding the Types of Audiences For Your Business

10 August 2021 ∙ 7 minutes of reading time

Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]

By Gaurav Roy
5.00/5
Marketing
revenue operations

A-Z Guide to Getting Started With Revenue Operations (RevOps)

26 July 2021 ∙ 7 minutes of reading time

As digital user experience evolves, the need for different departments to share information has grown; revenue operations (RevOps) is the best strategy to bring them together and more accurately measure the return on investment (ROI).  The RevOps team can act as the central hub for user information for your company, with a focus on user […]

By Gaurav Roy
5.00/5
Marketing
Simple Guide to Market Based Pricing

Simple Guide to Market Based Pricing

21 June 2021 ∙ 5 minutes of reading time

When you own a business, setting the prices for your items and services is often one of the most challenging tasks. If you set the prices too high, your sales could decline. If you set them low, then you may miss out on sizeable revenue. The skill is in knowing how to get the market […]

By Anne-Gaëlle Sy
5.00/5
Marketing
penetration rate

Penetration Rate – Definition, Examples, and How to Calculate It in 2021

8 June 2021 ∙ 5 minutes of reading time

The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is therefore a key data to accurately assess the market coverage of a product or service. This is why it is also called “market penetration“. Penetration rate = (Number of […]

By Maxime Lebail
5.00/5
Digital & Marketing Strategy
lifecycle marketing

Lifecycle Marketing for Customers: From Client to Brand Marketer

4 May 2021 ∙ 7 minutes of reading time

Customer lifecycle marketing is a rapidly growing concept in the marketing world that generates goodwill, and, when executed properly, continues the customer journey until the customer becomes a firm supporter of a business or a service. It aims to turn prospects into customers and customers into brand advocates – and thus turning the sales funnel […]

By Anne-Gaëlle Sy
5.00/5
Marketing
consulting

A Beginner’s Guide to CRM Consulting

20 April 2021 ∙ 5 minutes of reading time

No matter what type of business you can think of, CRM is the heart of its client management process. These days, its become a necessity for quality service no matter the size of the company. If you’re interested in pursuing a career in CRM consulting, then this guide will help you get started. We’ll take […]

By Anne-Gaëlle Sy
5.00/5
Marketing
salesforce

How to Use Salesforce To Increase Customer Retention

12 April 2021 ∙ 7 minutes of reading time

Customer relationship management (CRM) is about overseeing and nurturing a company’s interactions and relationships with potential and existing customers. As a leading CRM solution, Salesforce offers a vast range of tools to help build and manage these relationships, boost business growth, bolster marketing efforts, and much more. These efforts go hand-in-hand with customer retention, which […]

By Anne-Gaëlle Sy
5.00/5
Marketing
get to know your customers day

6 Unique and Creative Ideas for ‘Get to Know Your Customers Day’

12 April 2021 ∙ 7 minutes of reading time

Customers are the backbone of any business. For your business to be profitable, it’s vital that you know who your target market is, what their preferences are, and match your products to their needs. Regular trend analysis and communication go a long way to knowing your target market, but one of the best tools you […]

By Anne-Gaëlle Sy
5.00/5
Marketing
10 best sales advice

10 Best Sales Advice in Times of Crisis

11 May 2020 ∙ 9 minutes of reading time

It is no surprise that you may be looking for some sales advice.  The current economy is in a state of unprecedented uncertainty. Let’s take the example of France. The latest indicators relayed by INSEE are quite revealing. Economic activity on 24 April 2020 is estimated to have fallen by 35%, more than 10 million […]

By Olivier Danniau
4.80/5
Marketing
website design quote

Website Design Quote: Finding Your Way Around the Numbers

3 May 2018 ∙ 7 minutes of reading time

The last step in the process of choosing your web design agency is in most cases, to analyze the quotes written by different providers. However, it is often difficult to find your way around these different offers. The purpose of this article is to provide you with concrete elements, which you can use when comparing […]

By Sortlist Team
4.20/5
Marketing
What is the Best Way to Generate Leads?

What is the Best Way to Generate Leads?

11 January 2021 ∙ 13 minutes of reading time

Every business knows that there’s a constant struggle for new ways to generate sales. Anybody familiar with the business environment has heard that the company needs to generate leads. However, to the uninitiated, the words have little meaning. Join us as we take a closer look at what leads are, why they’re useful, and how […]

By Sarah Madimba
5.00/5
Marketing
third party verification

3 Major Benefits of a Third-Party Verification

14 December 2020 ∙ 7 minutes of reading time

In a time of constant competition, customer acquisition matters more than ever. However, it’s not a proper strategy to recklessly and heedlessly accept every caller as a customer. Many callers wish to find out more about a product or service. However, not many of them will go on to become customers. Accordingly, it’s vital to […]

By Sarah Madimba
5.00/5
Marketing
business consulting

Important Questions to Ask Yourself about Business Consulting

14 December 2020 ∙ 12 minutes of reading time

You’ve probably heard the term ‘business consulting’ and wondered what it is. If so, you’re not alone. Interest in business consulting is increasing rapidly, and it is no surprise that big businesses spend millions on consulting every year. By definition, a consultant is someone who gives expert advice as part of their profession. A business […]

By Sarah Madimba
5.00/5
Marketing
A Guide to Customer Loyalty: How to Effectively Retain Your Customers

A Guide to Customer Loyalty: How to Effectively Retain Your Customers

17 August 2020 ∙ 18 minutes of reading time

In business, customer loyalty is crucial to your company’s success. How do you build trust and loyalty with your clientele? Learn more here!

By Alyzza Junett Cabuenas
5.00/5
Marketing

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