Graphic Design Price: How Much Is Too Much?
Last update: 20 October 2023 at 10:28 am
3.00/5With changes in time and the evolution of businesses, the world is now introduced to new ways of marketing strategies. Graphic design services have adapted to these changes and evolutions, too.
Nowadays, freelance graphic designers utilize a variety of graphic design tools to create eye-catching designs. These include instances like social media graphics that transform the face of your digital brand.
However, there is a price tag attached to these designs. And that is exactly what we will be discussing in this blog.
But before, let’s get our basics cleared with –
What is graphic design?
Graphic design is a piece of art developed using various tools and elements to meet the expected outcome. The goal behind creating a graphic design can be anything, including presenting a description, illustrating a concept, demonstrating a service creatively, etc.
An attractive graphic design that features excellent visual appeal can present your brand with an edge, helping you lead the game in the industry. However, having a proficient graphic designer at your disposal with exceptional imagination is crucial.
Only such individuals know how to create a graphic design with a purpose. One that –
- Communicates with the customers through visuals and no words.
- Helps with effective branding
- Helps in making content both meaningful and attractive
Types of graphic design services
Working with a seasoned graphic designer can help you create graphic designs like, but aren’t limited to, the following –
Logo design
A brand logo is one of the first few things business owners consider designing from the experts. Why? Because these little visual pieces end up becoming the face of the business altogether. From representing the brand to demonstrate a strong brand identity, a logo can do it all.
Completing a logo design can take anywhere between 10 and 15 hours. And what you might pay by the end will depend upon the expertise of your designer.
Experienced designers might charge $150 per hour, which can be over $2000 for the logo design.
UI design
The process of UI design is quite different from other graphic design activities. For instance, there is a lot of creativity involved in creating a front-end design that attracts and retains incoming traffic.
Even web designers are capable of creating UI designs and can charge an hourly rate of $75.
Since UI designs are broad in scope, you can spend anywhere between $25 and over $3000 per project.
Flyers and Brochures
Both flyers and brochures fall under branding materials. Their job is to market your business and create an impact. Hence, business owners consider hiring experts to create them.
Creating a tri-fold brochure can take around 6 hours to complete. For a quality brochure design, you can spend around $150 to $900 when hiring a graphic design agency.
When it comes to flyers, the job should be done in two to three hours and can cost an hourly rate of $25. Even though flyers are broad in scope, their design can cost you from $10 to over $100 for each graphic design project with fixed prices.
Infographics
In recent years, infographics have gained immense popularity in the digital realm. In fact, websites with high-quality and informative infographics have the chance of being deemed authoritative sites.
When getting the infographics professionally designed, get ready to pay a charge of $40 on average. With an agency on fixed prices, you can expect to pay from $5 to over $250 per project.
Banners
Banners are yet another important branding material used by business owners across industry niches. They are used to grabbing attention, display relevant details, discounts, and more.
A graphic design agency with a fixed design rate can charge anywhere from $10 to over $600 for each banner design.
Business cards
Whether you wish to print physical business cards or create digital ones, you are bound to undergo the designing phase.
Based on the complexity of the design and your requirement, the design can take 3 hours to complete and can cost $75 – $450 if you choose to work with a graphic design agency.
Website design
Without a website, there is no digital storefront for your business. Having a website is a requirement in today’s competitive marketplace. It is the first point of contact between you and your potential customers; hence focusing on designing it well is imperative.
When working with a graphic design agency, you can expect to spend anywhere between $1,000 and $10,000 for creating a custom website design.
Also, the fixed prices can vary hugely. Some charge $500, and others can have a starting rate range between $5000-10,000. If you are thinking about hiring an expert with a fixed price, ensure to ask them a few questions so they can put together a detailed scope of work.
How much does graphic design cost?
There are a handful of factors that impact the final graphic design pricing. Let’s learn about the same below.
Top factors that influence the cost of graphic design services
To determine whether a quote provided by a graphic designer is reasonable or not, you will need to take a few factors into consideration, including –
Experience
You must have noticed how the price to design any type of graphic fluctuates from between different agencies. So, yes, the experience of the agency plays a huge role in determining the final graphic design rates of the project.
An agency with more than ten years of experience in the design field knows the nitty-gritty of designing, which a start-up might not be aware of. These experts must have worked with a variety of clients, and likely resolved many problems they might have come across while designing.
Project scope
How complex is your project going to be? Sometimes the number of hours added to the project may not mean a lot, but the intricacy of the design and structure might.
So, if your design project requires research and other duties, get ready to pay an extra amount to your graphic design agency.
Project’s deadline
Are you expecting the designer to deliver the project by an urgent deadline? If so, don’t be surprised when you notice a hike in the price, especially if the agency you are working with has no pre-established relationship with you.
Expenses
If you have a specific requirement for the design project and the designer is required to use special design software to meet your expectations, you will be charged a little more than usual.
Even though you aren’t required to pay for any software license, you will require paying for the additional package.
Logistics
Where and how your graphic design agency will be working can play a huge role in deciding the final price of the project, too.
For instance, an agency who wishes to work remotely may not require travel costs that an agency who prefers to work in person may ask for.
How to find the perfect graphic design agency
The graphic designer you choose to represent your brand visually can either make or break your business. Hence, being vigilant is crucial.
Listed below are some things you can do to ensure you are hiring only the experts for your work –
Looking |
Discover the most relevant agencies for your project based on your own specific requirements.
Find an agency!Check their portfolio
To determine the competency of a graphic designing agency, you must first check their portfolio. It gives a glimpse of the past projects they might have worked on.
If you notice high-quality designs and samples that are appropriate to your industry niche, go ahead and trust them to meet your design needs.
Inspect their industry expertise
Most agencies specialize in specific kinds of projects. For instance, an agency that specializes in packaging design may not be the best when it comes to website design. Hence, it is important to choose the expert based on his/her industry expertise.
Pick one that comprehends your requirement and is capable of meeting your design expectations.
Cross-check their pricing
What will be the total cost of the design project? Will there be third-party expenses involved, including website hosting, stock photos, etc., that you need to be worried about? Will everything be included in the estimation provided? Do I have enough budget?
Asking these questions will help you evaluate all the options you have and perhaps decide which option fits your budget and bill effectively.
Also, remember that the quality of the work depends significantly on the price you are willing to pay. Don’t expect exceptional quality from services that cost you barely anything. Similarly, avoid taking low-quality services for the extravagant price you pay.
Conduct a credibility test
Before you commit to a graphic designing agency, it is worth establishing its transparency and authenticity. An established and well-known agency will have a decent website and maintained social media pages that feature resourceful content posted at regular intervals.
You can even check reviews and feedback left by previous clients about the agency on third-party sites like Yelp, Google, etc. Check whether or not the testimonies look authentic and reliable.
Or else, ask the agency to provide client references so you can discover the client’s experience with the agency first-hand.
Factor in the experience
Experience is something you should never overlook when hiring a professional service provider. It impacts the agency’s way of handling any and every project.
For instance, a new agency might struggle with challenging tasks and make rookie mistakes, therefore wasting your time, money, and effort.
On the other hand, an expert agency will know exactly what it takes to deliver a design project that meets your requirement. You can entrust such agencies with your branding. In fact, they might guide you through the entire process.
Conclusion
Graphic design has become a lucrative requirement, rightly because of the impact, it has on customers. A well-designed graphic not only allures the customers but creates a lasting impression of your brand in their minds, too.
So, if you haven’t considered hiring an expert or your in-house graphic designers are unable to meet your brand’s visual design needs, then perhaps this is your sign to go ahead with hiring one.
