Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

9 September 2021 ∙ 12 minutes of reading time

The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

By Tancrède d'Aspremont Lynden
5.00/5
Creative & Design
smbs website

SMBs and Their Websites in 2020: Where do European Small & Medium Businesses Stand? – Survey

2 June 2020 ∙ 16 minutes of reading time

With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet.  All this is true, but what about the facts? More specifically, what is happening […]

By Tancrède d'Aspremont Lynden
5.00/5
Sortlist Insights
covid_cover

Marketing and COVID-19: Which Sectors are Most Affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is intensifying […]

By Tancrède d'Aspremont Lynden
4.60/5
Sortlist Insights
marketing positioning

What Is Market Positioning and Why Is It So Important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]

By Tancrède d'Aspremont Lynden
4.50/5
Marketing
inbound outbound marketing

What is the Difference Between Inbound and Outbound Marketing? – Examples

27 April 2020 ∙ 6 minutes of reading time

Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]

By Tancrède d'Aspremont Lynden
4.00/5
Marketing
inbound marketing

How to Build an Inbound Marketing Strategy?

27 April 2020 ∙ 7 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Marketing
covid_barometer_article3

Marketing & COVID-19: Develop Your Strategies on the Long Run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Sortlist Insights
covid_barometer_article2

Marketing & COVID-19 : Don’t Stop Communicating!

14 April 2020 ∙ 6 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Sortlist Insights
covid_barometer_article1

Marketing & COVID-19 : E-Commerce & Digital Have Never Been So Crucial

6 April 2020 ∙ 5 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.60/5
Sortlist Insights
Beyond Marketing

10 Key Things We Learned from ‘Beyond Marketing’

2 February 2021 ∙ 10 minutes of reading time

More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020.  Keep an eye on […]

By Tancrède d'Aspremont Lynden
5.00/5
Sortlist Insights

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