38 articles by Tancrède d'Aspremont Lynden
agency talent acquisition

Hiring the best talents for your agency

1 March 2023 ∙ 6 minutes of reading time

For an agency, which mainly offers services to its clients, the quality and stability of its team is a crucial issue. So we organized a webinar with Nicolas Darcis, Talent Acquisition Strategist, to talk about how an agency can build its dream team. The goal was for Sortlist member agencies to get concrete advice on […]

By Tancrède d'Aspremont Lynden
3 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 53 votes, average: 5.00 out of 55.00/5(3)
Human Resources
agency's seo

Sortlist’s recipe to build up your agency’s SEO

1 March 2023 ∙ 11 minutes of reading time

Today, there are many channels that can be used to give visibility to your agency and attract clients. That said, SEO remains an important channel that has proven itself and continues to do so. To talk about it, we organized an online conference with Nicolas Finet, Co-Founder and CMO of Sortlist. The objective was to […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Default
advisory board

Why create an Advisory Board for your agency?

30 January 2023 ∙ 5 minutes of reading time

Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
cold calling

Get more meetings thanks to cold calling

30 January 2023 ∙ 6 minutes of reading time

Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk about […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
Graphic Design Quote Essential Elements and Analysis Tips

Graphic Design Quote: What Should It Contain? How to Analyze It?

25 January 2023 ∙ 5 minutes of reading time

This article presents all the elements that a graphic design quote should contain and explains how to analyze them. Graphic design estimate: what are the mandatory mentions? In order to conclude their contract, the design agency has to make an estimate. But what should graphic design quotes contain? Firstly, a step-by-step summary of the project, […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Creative & Design
sell your services

Keys to Better Sell Your B2B Services as an Agency

29 December 2022 ∙ 8 minutes of reading time

Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. To talk about this, we organized a private call with Philippe Gillotin, Sales Coach at iconoClass. The goal […]

By Tancrède d'Aspremont Lynden
2 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 52 votes, average: 5.00 out of 55.00/5(2)
Marketing & Advertising
personal brand agency director

Building Your Personal Brand as an Agency Director

29 December 2022 ∙ 7 minutes of reading time

Today, there are many channels and types of content you can use to talk about your expertise (and indirectly give visibility to your agency). Content strategy is one of them.  To talk about it, we organized a private call with Théo Lion, CEO and Founder of the Social Ads agency Coudac. The goal of the […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Content Marketing
co-branding

3 Types of Co-branding and How to Find Your Perfect Match

16 August 2022 ∙ 6 minutes of reading time

What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]

By Tancrède d'Aspremont Lynden
5.00/5(2)
Branding
content marketing best practices

Content Marketing: Best Practices for a Successful Content Plan

7 July 2022 ∙ 8 minutes of reading time

Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we define content marketing and […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Content Marketing
Digital Strategy Unleashed 10 Inspiring Examples of Success and Innovation

Digital Strategy Examples: 10 Ideas That Work

20 June 2022 ∙ 7 minutes of reading time

“Digital strategy” refers to the company’s mechanisms to create value with digital tools. In other words, it is the actions you can take to develop your business online. It encompasses various actions and initiatives to develop and enhance the organization’s online presence and operations. At its core, digital strategy involves utilizing digital tools and platforms […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital Marketing
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