Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick.

This article will help you make your decision: we created a tool to help you choose the right agency in minutes. 

Table of Content

Marketing’s volatility

Marketing is volatile. As digitalisation is becoming more mature, it’s also becoming more complex. And with an increasing complexity, marketing expertises are becoming more diverse.

This leaves companies in a complex environment, where they could be working on an e-commerce in 2020, and on an influencer marketing campaign in 2021. Today, finding relevant partners according to a company’s current project is a necessity, but it’s also hard.

Defining your needs

If you’re familiar with our product, you know that the key to finding relevant partners relies on properly defining your needs: the budget, the skills, the expertise necessary to complete your project, as well as the industry you work in. Those are all criteria to consider when you make a selection of agencies.

However, at the end of the day, you’ll have to choose one agency and say no to the other ones. So what are the criteria to consider in order to make that choice?

medi1
Vertical3 Media
Miami, United States
5/5 - 6 recommendations
MarketingDigital & Marketing StrategyAdvertising & Display
Discover the agencyarrow_forward
swc1
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & Display
Discover the agencyarrow_forward
reflex1
reflexgroup
London, United Kingdom
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
about1
The Marketing Store
London, United Kingdom
5/5 - 0 recommendation
MarketingWebsite Creation Software
Discover the agencyarrow_forward
havas1
Socialyse Belgium
London, United Kingdom
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
op1
POP Communications
Dubai, United Arab Emirates
5/5 - 2 recommendations
MarketingPublic Relations
Discover the agencyarrow_forward
place1
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
MarketingDigital & Marketing StrategyPublic RelationsWebsite Creation Software
Discover the agencyarrow_forward
bruce1
Bruce Clay MENA
Dubai, United Arab Emirates
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyAdvertising & Display
Discover the agencyarrow_forward
roots1
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
MarketingDigital & Marketing StrategyWeb DesignWebsite Creation Software
Discover the agencyarrow_forward
ofisi1
Iletisim Ofisi PR
Istanbul, Turkey
5/5 - 0 recommendation
MarketingPublic RelationsAdvertising & Display
Discover the agencyarrow_forward
digit1
TRENDS Digital
Bangkok, Thailand
5/5 - 0 recommendation
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
media1
Asia Media Studio
Bangkok, Thailand
5/5 - 10 recommendations
MarketingWebsite Creation Software
Discover the agencyarrow_forward
serv1
Aura media
Bangkok, Thailand
5/5 - 4 recommendations
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
found1
Foundeast
Bangkok, Thailand
5/5 - 2 recommendations
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & Display
Discover the agencyarrow_forward
seo1
Vault Mark
Bangkok, Thailand
5/5 - 8 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
demo1
Demodia
Saint Gallen, Switzerland
5/5 - 4 recommendations
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
wf3
Watson Ferguson Marketing Agency
Cape Town, South Africa
5/5 - 13 recommendations
MarketingAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
evol1
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
dfw1
Dfw Creative Pte ltd
Singapore, Singapore
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & Display
Discover the agencyarrow_forward
au1
Autonomy
Singapore, Singapore
5/5 - 0 recommendation
MarketingPublic Relations
Discover the agencyarrow_forward
ab1
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
MarketingDigital & Marketing StrategyAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
right1
Right Click
Riyadh, Saudi Arabia
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & DisplayWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
blen1
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
MarketingDigital & Marketing StrategyPublic RelationsAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
di1
Dice Marketing and Advertising
Riyadh, Saudi Arabia
5/5 - 1 recommendation
MarketingAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
your
diARK
Bucharest, Romania
5/5 - 3 recommendations
MarketingPublic RelationsAdvertising & DisplayWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
we1
Destinare Marketing Group
Doha, Qatar
5/5 - 1 recommendation
MarketingAdvertising & DisplayWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
ngp1
NGP Integrated Marketing Communications
Pasig, Philippines
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyPublic Relations
Discover the agencyarrow_forward
gohan2
Gohan Concepts
Taguig, Philippines
5/5 - 12 recommendations
MarketingContent MarketingPublic RelationsAdvertising & DisplayWeb Development
Discover the agencyarrow_forward
artx1
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
MarketingDigital & Marketing StrategyWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
redoy1
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
do1
DOINGSOON
Lagos, Nigeria
5/5 - 6 recommendations
MarketingAdvertising & Display
Discover the agencyarrow_forward
somos
Impala
Mexico City, Mexico
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
gold1
Expresa3
Santiago de Querétaro, Mexico
5/5 - 3 recommendations
MarketingDigital & Marketing StrategyAdvertising & Display
Discover the agencyarrow_forward
dosis1
SOBREDOSIS
Mexico City, Mexico
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyAdvertising & Display
Discover the agencyarrow_forward
vos1
Avocado Creativos
Merida, Mexico
5/5 - 2 recommendations
MarketingDigital & Marketing StrategyAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
maroon2
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
360
Brand 360 Degree Sdn Bhd
Kuala Lumpur, Malaysia
5/5 - 4 recommendations
MarketingDigital & Marketing StrategyAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
n2
Norhafiz Digital Marketing Agency
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
MarketingAdvertising & Display
Discover the agencyarrow_forward
wave
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
MarketingDigital & Marketing StrategyAdvertising & Display
Discover the agencyarrow_forward
dopoage2
LoDoPage Services
Puchong, Malaysia
5/5 - 2 recommendations
MarketingAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
enfant2
Gust-agency
Kopstal, Luxembourg
5/5 - 3 recommendations
MarketingAdvertising & Display
Discover the agencyarrow_forward
totals1
Totals Marketing & Business Solutions
Kuwait City, Kuwait
5/5 - 0 recommendation
MarketingAdvertising & Display
Discover the agencyarrow_forward
yamal1
Yamal Media
Kuwait City, Kuwait
5/5 - 0 recommendation
MarketingWeb DesignAdvertising & DisplayWeb Development
Discover the agencyarrow_forward
002
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
95
Morph Visuals
Nairobi, Kenya
5/5 - 1 recommendation
MarketingDigital & Marketing StrategyAdvertising & DisplayWeb Development
Discover the agencyarrow_forward
56
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyAdvertising & DisplayWebsite Creation Software
Discover the agencyarrow_forward
45
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
MarketingDigital & Marketing StrategyAdvertising & DisplayWeb Development
Discover the agencyarrow_forward
30
FMG
West Jakarta City, Indonesia
5/5 - 5 recommendations
MarketingAdvertising & DisplayWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
22
Shrex Design
Mumbai, India
5/5 - 5 recommendations
MarketingAdvertising & Display
Discover the agencyarrow_forward
16
Alpasbox
Delhi, India
5/5 - 6 recommendations
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
14
Rethink User Experience Pvt. Ltd.
Chandigarh, India
5/5 - 7 recommendations
MarketingWeb DesignWeb Development
Discover the agencyarrow_forward
11
Fervent Digital
New Delhi, India
5/5 - 0 recommendation
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
07
Eventist
Kowloon, Hong Kong
5/5 - 0 recommendation
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
06
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
04
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
veloma
heydaysss
Hong Kong Island, Hong Kong
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
ki
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
gendarme
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
citrus
sendian creations
Al Maadi, Egypt
5/5 - 6 recommendations
MarketingWeb Development
Discover the agencyarrow_forward
mangue
Arrows
6th of October City, Egypt
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
bonbon
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
MarketingDigital & Marketing StrategyWebsite Creation Software
Discover the agencyarrow_forward
ses
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
MarketingContent MarketingDigital & Marketing StrategyWeb Development
Discover the agencyarrow_forward
jjjjjjj
Indigo Media
Qism El-Nozha, Egypt
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward
aaaaaa
Ad Value Marketing Agency
Cairo Governorate, Egypt
5/5 - 2 recommendations
Marketing
Discover the agencyarrow_forward
lilliliil
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
MarketingDigital & Marketing StrategyWeb Development
Discover the agencyarrow_forward
hihi
New Step Media
Ad Doqi, Egypt
5/5 - 10 recommendations
Marketing
Discover the agencyarrow_forward
capture789
Essencius A/S
Copenhagen, Denmark
5/5 - 4 recommendations
Marketing
Discover the agencyarrow_forward
capture70
Full Media
San José, Costa Rica
5/5 - 0 recommendation
MarketingSales & Customer Success
Discover the agencyarrow_forward
riviera
Riviera Events
Shanghai, China
5/5 - 0 recommendation
MarketingEvent MarketingWeb Design
Discover the agencyarrow_forward
Techsoft Web Agency
Douala, Cameroon
5/5 - 0 recommendation
MarketingWeb DesignWebsite Creation Software
Discover the agencyarrow_forward
capture100
The Idea Consultancy
Phnom Penh, Cambodia
5/5 - 4 recommendations
MarketingDigital & Marketing StrategyWebsite Creation SoftwareWeb Development
Discover the agencyarrow_forward
Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
MarketingDigital & Marketing Strategy
Discover the agencyarrow_forward
capture33
Nirof
Comuna 14, Argentina
5/5 - 1 recommendation
Marketing
Discover the agencyarrow_forward
Barzza
Bella Vista, Argentina
5/5 - 0 recommendation
Marketing
Discover the agencyarrow_forward

Pricing is not everything

When an agency presents a quote, the first element we tend to look at is the price. That’s normal, as you want to have the best service that’s possible to get, for the best price.

But pricing is far from being the only and the most relevant point of attention to consider.

If you think about it, you’ll be collaborating with this agency for quite some time, on a project that will impact your company, and you shouldn’t make your choice only based on an agency’s pricing.

So we created this Google sheet 👇 

agency scoreboard gif

It’s an Agency Scoreboard that lists the 19 criteria to consider before you choose your agency. For each of them, you can give a score from 1 to 5. Once your sheet is completed, each agency you consider working with will have a score, allowing you to better compare them without only looking at pricing.

To get access to the sheet, just complete this form 👇