Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick.

This article will help you make your decision: we created a tool to help you choose the right agency in minutes. 

Table of contents

Marketing’s volatility

Marketing is volatile. As digitalisation is becoming more mature, it’s also becoming more complex. And with increasing complexity, marketing expertise is becoming more diverse.

This leaves companies in a complex environment, where they could be working on e-commerce in 2020, and on an influencer marketing campaign in 2021. Today, finding relevant partners according to a company’s current project is a necessity, but it’s also hard.

swc-125
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
Advertising & DisplayDefaultDigital & Marketing StrategyMarketingPublic Relations
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havas1
Socialyse Belgium
London, United Kingdom
5/5 - 0 recommendation
Marketing
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op1
POP Communications
Dubai, United Arab Emirates
5/5 - 2 recommendations
MarketingPublic Relations
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place1
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
Digital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
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roots1
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
Digital & Marketing StrategyMarketingWeb DesignWebsite Creation Software
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evol1
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
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ab1
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
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blen1
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingPublic RelationsWebsite Creation Software
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di1
Dice Marketing and Advertising
Riyadh, Saudi Arabia
5/5 - 1 recommendation
Advertising & DisplayMarketingWebsite Creation Software
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your
diARK
Bucharest, Romania
5/5 - 3 recommendations
Advertising & DisplayMarketingPublic RelationsWeb DevelopmentWebsite Creation Software
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we1
Destinare Marketing Group
Doha, Qatar
5/5 - 1 recommendation
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
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artx1
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
Digital & Marketing StrategyMarketingWeb DevelopmentWebsite Creation Software
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redoy1
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
Digital & Marketing StrategyMarketingWebsite Creation Software
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maroon2
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
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wave
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketing
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002
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
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56
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
Advertising & DisplayDigital & Marketing StrategyMarketingWebsite Creation Software
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45
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
Advertising & DisplayDigital & Marketing StrategyMarketingWeb Development
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30
FMG
West Jakarta City, Indonesia
5/5 - 5 recommendations
Advertising & DisplayMarketingWeb DevelopmentWebsite Creation Software
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06
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
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04
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
Digital & Marketing StrategyMarketing
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veloma
heydaysss
Hong Kong Island, Hong Kong
5/5 - 6 recommendations
MarketingWeb Development
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ki
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
Digital & Marketing StrategyMarketing
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gendarme
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
Digital & Marketing StrategyMarketing
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citrus
sendian creations
Al Maadi, Egypt
5/5 - 6 recommendations
MarketingWeb Development
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bonbon
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
Digital & Marketing StrategyMarketingWebsite Creation Software
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ses
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
Content MarketingDigital & Marketing StrategyMarketingWeb Development
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jjjjjjj
Indigo Media
Qism El-Nozha, Egypt
5/5 - 0 recommendation
Marketing
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aaaaaa
Ad Value Marketing Agency
Cairo Governorate, Egypt
5/5 - 2 recommendations
Marketing
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lilliliil
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
Digital & Marketing StrategyMarketingWeb Development
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hihi
New Step Media
Ad Doqi, Egypt
5/5 - 10 recommendations
Marketing
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capture789
Essencius A/S
Copenhagen, Denmark
5/5 - 4 recommendations
Marketing
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Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
Digital & Marketing StrategyMarketing
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Defining your needs

If you’re familiar with our product, you know that the key to finding relevant partners relies on properly defining your needs: the budget, the skills, the expertise necessary to complete your project, as well as the industry you work in. Those are all criteria to consider when you make a selection of agencies.

However, at the end of the day, you’ll have to choose one agency and say no to the other ones. So what are the criteria to consider in order to make that choice?

Pricing is not everything

When an agency presents a quote, the first element we tend to look at is the price. That’s normal, as you want to have the best service that’s possible to get, for the best price.

But pricing is far from being the only and the most relevant point of attention to consider.

If you think about it, you’ll be collaborating with this agency for quite some time, on a project that will impact your company, and you shouldn’t make your choice only based on an agency’s pricing.

So we created this Google sheet 👇 

agency scoreboard gif

It’s an Agency Scoreboard that lists the 19 criteria to consider before you choose your agency. For each of them, you can give a score from 1 to 5. Once your sheet is completed, each agency you consider working with will have a score, allowing you to better compare them without only looking at pricing.

To get access to the sheet, just complete the pop up form 🙌