5 July 2022 ∙ 7 minutes of reading time
Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. Even today, a majority of websites have no conversion goals. In reality, many companies view their websites as mere presentation pages, often overlooking important […]
Read more
14 June 2022 ∙ 5 minutes of reading time
What are your methods for measuring the effectiveness of your advertising efforts? Do you measure click through rate and conversion rate? Both are reliable indicators. However, they need to be accompanied with ROAS (Return on Ad Spend) to be even more effective on your return on investment. In this article, you will learn a simple […]
Read more
31 January 2022 ∙ 3 minutes of reading time
Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital ads, especially digital ads, has only increased. In 2020, it was estimated that […]
Read more
8 December 2021 ∙ 8 minutes of reading time
An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is, what is the difference between an advertorial and advertising? What is an advertorial? Newspaper or magazine editors created the term “advertorial” in 1946. Sometimes it may even seem as though it […]
Read more
3 November 2021 ∙ 8 minutes of reading time
You’ve probably heard of Black Lives Matter, #metoo, Free Palestine, StopAsianHate, Strike for Climate, LGBTQ+… These are some of the biggest social movements in the world that have marked the last decade. Both socially and economically. Many studies have shown the importance of movement marketing or brand purpose on consumers buying intentions. 64% of the […]
Read more
8 March 2021 ∙ 6 minutes of reading time
For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]
Read more
1 February 2021 ∙ 6 minutes of reading time
One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort, but the undeniable reality is that you have to build your audience. It can be a very stressful […]
Read more
9 February 2021 ∙ 7 minutes of reading time
The History of Content Marketing Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]
Read more
25 January 2021 ∙ 15 minutes of reading time
Online creators want people to see their work. Whether a blog post or a local news article, anything published online has a domain, an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way users find more content, you will want to ensure that the […]
Read more
25 January 2021 ∙ 14 minutes of reading time
The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]
Read more
