advertorial

Advertorial & Advertising: The Differences in a Nutshell

8 December 2021 ∙ 5 minutes of reading time

An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is what is the difference between an advertorial and advertising? In this article, more about the differences between these two terms and more. What Is an Advertorial? An advertorial is a type […]

By Sarah Madimba
5.00/5
Advertising & Display
When SOCIAL MOVEMENTS Mean More Than Money to BRANDS

When SOCIAL MOVEMENTS Mean More Than Money to BRANDS

3 November 2021 ∙ 8 minutes of reading time

You’ve probably heard of Black Lives Matter, #metoo, Free Palestine, StopAsianHate, Strike for Climate, LGBTQ+… These are some of the biggest social movements in the world that have marked the last decade. Both socially and economically. Many studies have shown the importance of movement marketing or brand purpose on consumers buying intentions. 64% of the […]

By Sarah Madimba
5.00/5
Sortlist Insights
Copywriting

6 Ways to Become an Influential Copywriter by Using a Content Marketing Strategy

9 February 2021 ∙ 7 minutes of reading time

The History of Content Marketing  Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]

By Sarah Madimba
5.00/5
Content Marketing
google my business

Best Google My Business Strategy For Your Digital Marketing

9 February 2021 ∙ 8 minutes of reading time

Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

By Sarah Madimba
5.00/5
Digital & Marketing Strategy
How to Get Traffic to Your Blog

How to Get Traffic to Your Blog

1 February 2021 ∙ 7 minutes of reading time

One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort but the undeniable reality is that you have to build your audience. It can be a very stressful […]

By Sarah Madimba
5.00/5
Content Marketing
Easy, Simple Fix Tricks on How to Increase Domain Authority and Score

Easy, Simple Fix Tricks on How to Increase Domain Authority and Score

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]

By Sarah Madimba
5.00/5
SEO
How to Write an About Me Page

How to Write an About Me Page

25 January 2021 ∙ 16 minutes of reading time

The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]

By Sarah Madimba
5.00/5
Branding
black hat seo

Exposing Black Hat SEO: Examples of How You Could Lose Your Website

25 January 2021 ∙ 11 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, they can increase traffic, expose new […]

By Sarah Madimba
5.00/5
Marketing
10 Examples of 404 Pages You Actually Want to Find + Make Your Own

10 Examples of 404 Pages You Actually Want to Find + Make Your Own

25 January 2021 ∙ 12 minutes of reading time

If you spend a lot of time online, you’ve likely encountered at least one 404 page. You might even have come across a few custom error pages. Have you ever wondered why a business would invest valuable time designing a creative message for its visitors? A standard 404 error page has little to say and […]

By Sarah Madimba
5.00/5
Web Development
Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

18 January 2021 ∙ 11 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
5.00/5
Branding

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