8 May 2024 ∙ 18 minutes of reading time
Influencer marketing is having a moment—it’s emerged as a key strategy for businesses looking to expand their reach and connect with audiences in meaningful ways. But for businesses worldwide, understanding the costs and benefits of this expertise remains, in many ways, a mystery. With varying prices and extensive services offered, making an informed decision can […]
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30 August 2022 ∙ 4 minutes of reading time
Sustainable business is a hot topic. What is less popular, perhaps, is the concept of sustainable marketing, understood as the promotion of environmental and socially responsible products, practices, and brand values. If your company is spending a bit more on its marketing because they know it has a positive impact in your community, then you […]
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20 July 2022 ∙ 6 minutes of reading time
Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their resignations […]
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5 July 2022 ∙ 8 minutes of reading time
Tl;dr: Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers on social media, and users who follow finance and wealth influencers. The goal was to understand the power of influencers on […]
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17 May 2022 ∙ 6 minutes of reading time
It’s 2022, and the world is slowly going back to a sense of normalcy. Among the most affected by the pandemic are small- and medium-sized businesses (SMBs), whose marketing budgets are still reeling from the effects of Covid-19 and put a halt to their digital acceleration. During the pandemic we analysed the then-current state of […]
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22 April 2022 ∙ 8 minutes of reading time
TL;DR: Users don’t trust the metaverse enough to consider it beyond an entertainment platform. Long an idea reserved to science fiction writers, the metaverse has now come to take the tech and business world by storm. At Sortlist we are used to managing an endless supply of data that explain the trends in the marketing […]
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1 April 2022 ∙ 6 minutes of reading time
Somewhere in Benjamin Franklin’s immensely quotable wisdom lies a scarcely cited phrase: “The best investment is in the tools of one’s own trade.” Even if we tried, we could not have said it clearer. In today’s day and age, productivity tools for every craft imaginable live all around us, from automating tasks, scheduling meetings on […]
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22 March 2022 ∙ 10 minutes of reading time
Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]
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21 December 2021 ∙ 12 minutes of reading time
Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]
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3 August 2021 ∙ 8 minutes of reading time
It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity […]
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