Author’s articles Jorge Uceda

A company’s marketing budget isn’t expensive. Paying for the wrong work is. Companies routinely sink cash into salaries, tools, and “learning time” that never ships. But even when experts often recommend investing around 2–5% of company revenue in marketing to stay competitive, in practice, many brands either overspend on inefficient in-house efforts or under-invest and miss out on growth. For any company […]

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You probably never think about the chip inside your phone. Qualcomm’s Snapdragon is the brain powering countless smartphones, but almost no one in Europe even knew its name. This is the story of how Snapdragon, together with agency 1000heads, set out to change that by making an invisible tech component not just seen, but felt. Snapdragon’s challenge was […]

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Rebranding costs rarely sit in a single, neat bracket. In a 1000‑project sample of recent company rebrands on Sortlist, budgets ranged from $10,000 to $60,000, clustering around a median of $24,500. Still, it’s a big range. And there’s many hidden costs that you may not even be thinking about. How much rebrand budget should you allocate […]

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In our first issue of the Rebranding Guide, we looked at the signs that show your company may need a rebrand. But even when confronted with those signs… why do so many companies resist change? In this second part of our Rebranding Guide, we dive into the barriers that hold companies back from a rebranding […]

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2025 will be the year of the rebrand. Just last year we saw an increase in rebranding projects of 40.3% compared to the year before, and the trend shows that number will only continue to rise. That’s because, today, creating a brand has never been easier: the democratization of technology, the boom of no-code tools […]

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“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” Those are words from Peter Drucker, and today it feels more relevant than ever, especially in business. We are living in times defined by change. Tech advancements, market dynamics, and business goals all are subject to […]

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Influencer marketing is having a moment – it’s emerged as a key strategy for businesses looking to expand their reach and connect with audiences in meaningful ways. But for businesses worldwide, understanding the costs and benefits of this expertise remains, in many ways, a mystery. With varying prices and extensive services offered, making an informed […]

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Be honest—you’ve seen ads on your social feeds that have made you stop scrolling. And that have made you wonder, “Could I do the same?” There’s no question social ads are a powerful tool for businesses looking to reach new customers and grow their brand. But if you don’t have the talent or a clear […]

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The success of your next big event hinges on a crucial decision: is your money being spent wisely? Whether it’s a thousand euros or a quarter of a million, you want it done right. And whether you choose to manage the event in-house or to outsource it to an external provider, sticking to a budget […]

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A common challenge many businesses face as they venture into social media management is understanding its real pricing and value. How much should you budget? Where will your money be most effectively spent? If these questions are keeping you up at night, you’re not alone. Get your next social media project right Discover the most […]

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