15 Content Distribution Software & Tools for Marketers (2023)
Last update: 29 August 2023 at 06:35 pm
5.00/5Hey there, marketing maestros! Are you ready to unleash the full potential of your content distribution strategy?
In today’s digital age, standing out in the sea of content is no easy feat. Your content marketing plan is incomplete without the right content distribution tool stack. With the ever-expanding array of content distribution software and tools available, choosing the right one can be daunting.
But worry not because we’re here to help! In this article, we’ve handpicked the 15 best content distribution software and tools for marketers, each with unique strengths and features.
From seamless scheduling and real-time collaboration to powerful analytics and insights, these tools will empower you to reach new heights in your content distribution and marketing efforts.
So, buckle up and get ready to discover the game-changers that will revolutionize your content distribution strategy. Let’s dive into the best content distribution software and tools and unlock the secrets to capturing your audience’s attention and driving remarkable results.
What is a Content Distribution Software?
Content distribution software refers to tools and platforms facilitating content planning, scheduling, publishing, and monitoring across various content distribution channels.
It enables marketers to streamline their content distribution process, ensuring it reaches the right audience at the right time. From social media posts to blog articles and email campaigns, content distribution software helps marketers manage and distribute their content across multiple channels and platforms.
What to Look for in a Content Distribution Software?
When choosing content distribution software, there are several key features to consider. These features can significantly impact your content distribution strategy and the overall success of your marketing campaigns. Here are three key features to look for:
1. Planning, Scheduling & Publishing
Effective content distribution requires careful planning, scheduling, and publishing of your content. Look for a tool to plan and organize your content in advance. This could include features like content calendars, free QR codes, or libraries where you can store and manage your content assets.
Scheduling is another crucial aspect of content distribution. The software should allow you to schedule your content to be published at specific times and dates across multiple channels. Additionally, look for a tool with automation capabilities, allowing you to schedule content in bulk or set up recurring publication schedules.
Finally, the software should provide a seamless publishing experience, allowing you to publish your content directly from the platform to your desired digital marketing channels. This could include integration with social media platforms, blogging platforms, or email marketing tools.
2. Real-Time Collaboration & Communication
Content distribution often involves collaboration among team members, whether in content creation, reviewing, or approval processes.
Look for tools that provide features like commenting, content approval workflows, and notifications to keep everyone involved in the content production and distribution process informed and engaged.
Real-time collaboration features allow team members to provide feedback, make suggestions, and make necessary changes to content before it is published. This ensures that your content meets the desired quality standards and aligns with your marketing goals.
Collaboration features also enable efficient communication between team members, eliminating the need for lengthy email threads or multiple tools.
3. Analytics & Reporting
Data-driven decision-making is crucial for optimizing your content distribution strategy. Look for tools that offer comprehensive insights into content performance, audience engagement, social media reach, and other relevant metrics.
Analytics and reporting features allow you to track the success of your content distribution efforts and identify areas for improvement. For example, you can analyze which types of content resonate the most with your audience or which channels generate the highest engagement.
This information helps you refine your content distribution strategy and allocate resources effectively.
15 Best Content Distribution Software for Marketers
1. SocialPilot
SocialPilot is a comprehensive content distribution software that offers advanced content distribution features. It allows marketers to schedule and publish content across multiple social media channels from a centralized dashboard.
SocialPilot stands out with its user-friendly interface, extensive social media network integrations, and collaboration capabilities. The tool offers features like bulk scheduling, content curation, and client management, making it ideal for agencies and marketing teams.
It also integrates with popular platforms like Facebook, Twitter, LinkedIn, and Pinterest. The starting price for SocialPilot is $30 per month, and it also offers a free trial for users to explore its features.
2. Statusbrew
Statusbrew is a powerful tool that allows marketers to schedule and publish content across various social media platforms. What sets Statusbrew apart is its intuitive user interface, robust analytics, and audience segmentation capabilities.
The tool provides in-depth insights into audience engagement, follower growth, and content performance. Marketers can collaborate and communicate effectively using the platform’s team workflow features.
Statusbrew integrates with popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn. The starting price for Statusbrew is $89 per month, and it offers a free trial for users to test its features.
3. Iconosquare
Whether a small business or a large enterprise, Iconosquare provides the tools and insights you need to distribute your content and manage your social media presence effectively. It is a comprehensive social media management and content distribution software designed for Instagram, Facebook, LinkedIn, Twitter, and TikTok.
Iconosquare offers advanced features to schedule, publish, and monitor content performance on these platforms. Its robust analytics capabilities, including hashtag and competitor analysis, stand out. The tool also provides insights into audience demographics and engagement metrics.
With Iconosquare, marketers can seamlessly streamline their content distribution strategy. The starting price for Iconosquare is 59€ per month, and it offers a free trial for users to explore its features and see if it aligns with their needs.
4. SocialBee
SocialBee is an all-in-one social media management platform for marketers to schedule and publish content across multiple platforms.
It offers a unique “Evergreen Posting” feature that allows you to republish your best-performing content automatically. This feature ensures that your top content continues to reach your audience over time. The tool also provides collaboration features, allowing team members to work together efficiently.
SocialBee integrates with popular social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The starting price for SocialBee is $29 per month, and it offers a free trial for users to test its features.
5. Planable
Planable is a content distribution platform focused on streamlining the approval process for marketing teams. It offers a centralized platform where marketers can plan, collaborate, and schedule social media content.
Planable’s unique feature is its real-time preview, which allows team members to see how the content will look across different social media platforms. The tool simplifies the content approval workflow by allowing team members to comment, suggest changes, and approve content.
Planable integrates with major social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The starting price for Planable is $13 per user per month, and it also has a free plan.
6. Onlypult
Onlypult is a social media management and content distribution software specializing in Instagram and Facebook scheduling and publishing. It offers features like post scheduling, content calendars, and hashtag analytics to streamline content distribution on these platforms.
Onlypult stands out with its Instagram carousel post support, allowing marketers to publish multiple images in a single post. The tool provides detailed analytics to track follower growth, engagement, and content performance.
Onlypult also supports other social media channels like LinkedIn, Twitter, TikTok, etc. The starting price for Onlypult is $25 per month, and it offers a free trial for users to explore its features.
7. Pallyy
Pally is another excellent content distribution software that helps you schedule and publish your posts across multiple social channels, engage with your audience, and track your performance from a single dashboard.
But what makes Pally stand out is its powerful visual analytics. You’ll get in-depth insights into your content’s reach, engagement, and growth, helping you make data-driven decisions.
Pallyy integrates seamlessly with popular social media platforms, making it a go-to tool for marketers. The tools offer a forever free plan, and the paid plan starts from $15 per month, along with a 14-day free trial.
8. Circleboom Publish
Circleboom Publish takes the hassle out of managing and scheduling your social media content. Its intuitive interface lets you easily plan and automate your posts across multiple platforms.
It offers a unique hashtag suggestion feature. It analyzes your content and suggests relevant hashtags to maximize your post’s visibility. Plus, you can collaborate with your team, track performance metrics, and even recycle your best-performing posts.
The paid plan for Circleboom starts from $18.99 per month. However, the tool offers a 14-day free trial for premium plans ($44.99 monthly) and above.
9. StoryChief
StoryChief is one of the top content distribution platforms that cater to teams looking to optimize their content for search engine optimization and distribute it seamlessly across multiple marketing channels, all from a centralized location. With its user-friendly interface, planning a multi-channel content marketing strategy becomes a breeze.
What sets StoryChief apart from its competitors is its powerful SEO content creator. This feature provides actionable advice to enhance your content before publishing and enables collaboration with team members to refine and elevate your content to new heights.
The tool seamlessly integrates with various tools such as Unsplash, Google Contacts, Buzzsprout, Youtube, Instagram, LinkedIn, Facebook, etc.
Pricing for StoryChief starts at $80 per month for individuals and $280 per month for four users marketing team. You also get a free 7-day trial to see how StoryChief can revolutionize your content distribution process.
10. Bulkly
Time is money, especially when it comes to content distribution. That’s where Bulkly comes to the rescue! This automation tool supercharges your social media game by recycling your evergreen content.
With Bulkly, you can create a library of content and schedule it to be reposted at strategic intervals escaping the need to schedule your posts manually!
You have complete control over the frequency and variations of your reposts. Bulkly saves you time, keeps your social media profiles active, and helps you get the most out of your content.
Bulkly integrates with popular social media platforms and offers advanced customization options. The paid plan for Bulky starts at $179 per year and offers a 7-day free trial with all its paid plans.
11. ContentStudio
ContentStudio is another versatile tool that offers a comprehensive suite of features that covers everything from content discovery and planning to scheduling and publishing across multiple channels.
What’s excellent about ContentStudio is its powerful content discovery engine, which helps you find trending and relevant content to engage your target audience.
Its intelligent algorithms scour the web to find trending and relevant content in your industry. This allows you to curate diverse, engaging content that resonates with your audience, saving you time and effort in content research.
With seamless integration with major social media platforms and content creation tools like Canva, ContentStudio makes content distribution a breeze. Pricing starts at $25 per month, and you can take it for a test drive with their free trial.
12. Buffer
When it comes to managing your social media presence, Buffer stands out as a top-notch choice. Whether handling a single account or managing multiple profiles, Buffer simplifies the process and saves you valuable time.
Its advanced analytics sets Buffer apart from other social media management tools. With its in-depth analytics, you gain valuable insights into your content’s performance, engagement rates, and reach. These insights help refine your content strategy and maximize social media marketing results.
The tool also provides optimal posting time recommendations, ensuring that your content reaches your target audience only when they are most active.
Whether you’re a small business or a large enterprise, Buffer offers pricing plans starting at $6 per month for one channel. And if you’re starting, there’s a free version available too.
13. Mailchimp
Known for its powerful email marketing capabilities, MailChimp offers content distribution features to help you expand your reach.
With MailChimp, you can schedule and distribute captivating email campaigns to your subscriber list. What’s impressive about MailChimp is its intuitive email builder, which makes creating visually appealing emails a breeze. Plus, you get access to detailed analytics to track the performance of your email campaigns.
Pricing is flexible, depending on your list size and specific needs. MailChimp offers paid plans starting at $10 monthly for businesses with more extensive subscriber lists and advanced features. They offer a free plan that allows you to send up to 1000 emails per month to a maximum of 500 subscribers.
14. Paperflite
Paperflite is a content distribution platform that delivers personalized and engaging content experiences to prospects and customers. It enables marketers and sales teams to curate, organize, and distribute content assets across multiple channels, including emails, websites, and sales enablement platforms.
What sets Paperflite apart is its ability to track content engagement, providing valuable insights into how prospects and customers interact with your content. The platform also offers collaboration features, allowing team members to collaborate on content creation and distribution.
Paperflite integrates with popular platforms like Salesforce, Slack, and HubSpot. The pricing for the tool begins at $50 per month per user, and the tool also offers a free trial.
15. Outbrain
Outbrain is a leading content discovery platform that empowers marketers to amplify their content reach and drive targeted website traffic. With Outbrain, you can promote your content as recommended links on top-tier publisher websites, allowing you to reach a vast audience and increase brand visibility.
What sets Outbrain apart is its extensive network of premium publishers, ensuring your content appears in front of engaged readers.
The platform offers advanced targeting options, enabling you to reach specific audiences based on interests, demographics, and behavior. With detailed performance analytics, you can track the effectiveness of your content distribution campaigns and optimize your strategy accordingly.
Outbrain provides a customized pricing model, and you can contact them for a quote tailored to your specific needs.
Maximize Your Content Reach With The Right Tools!
By leveraging the proper content distribution software, you can streamline your processes, boost your online presence, and ultimately drive better results for your marketing campaigns.
Whether you’re a small business or a large enterprise, these tools empower you to amplify your content’s reach and maximize its impact.
So, don’t miss out on the opportunity to take your content distribution to new heights. Embrace these tools, experiment, and find the ones that resonate with your unique requirements.
