Facebook Partner Directory: Should Your Agency Be Listed?
Last update: 27 October 2023 at 09:52 am
5.00/5As an agency, you may be looking to be part of marketing directories online to increase your chances of visibility and leads. You may have stumbled on the Facebook Partner Directory but are unsure whether it is worth the investment…
Several substantial improvements have been made to the Facebook Partner Directory. These changes were aimed to make it easier for marketers to engage with Facebook Marketing Partners. However, one should understand the potential risks for
The good news is that the term “Badged for Programme” will no longer be displayed in partner profiles. Instead, they’ll provide a list of options that their badge supports.
For example, “Sell on Facebook” will be a solution category for Commerce Partners. Despite concerns, understanding the Directory’s risks is essential for those featured. Let’s begin:
Things You Need to Keep In Mind When Considering
Getting featured in the Facebook Partner Directory won’t guarantee a boost, but essential considerations apply. The privacy policy and user agreement have some potential setbacks, which we will study in more detail below:
- Any violation of the Facebook Terms may result in suspension or removal from the Directory, as well as the termination of access to Facebook’s Platform(s), disabling of Facebook advertising accounts, revocation of previously issued qualifications, immediate and permanent removal from the Directory, and other actions as deemed appropriate by Facebook.
- Facebook maintains the right to change or discontinue the Directory at any time and to give or deny access to the Directory at its sole discretion.
- Facebook can amend these conditions at any time and without notice. Your ongoing participation in the Directory implies acceptance of its modifications, including API and Portal usage.
But the fact that the Facebook Partner Directory isn’t a mainstream search engine can be a little disheartening. Many are unaware or unwilling to explore and understand it. Despite Facebook’s enormous user base, this remains a setback for its partner directory.
Thus, we can say that getting listed on the Facebook Partner Directory isn’t as beneficial as one may assume due to a lack of awareness among the common masses. Still, in case of any unintended violation, you may have to lose out on the entire Meta platform.
This is a serious concern since your digital marketing efforts will directly or indirectly connect with Meta’s entities.
Thinking Beyond Participation in the Facebook Partner Directory
Your participation in the Facebook Partner Directory signifies your agreement to have your company name, contact information, and logo listed in the Directory and use your company name and logo in Facebook, Instagram, and the Meta family of apps and services marketing and promotional materials. This can be helpful in many cases as it gives your branding a nice boost.
But the problem with the Facebook Partner Directory regarding listings comes in terms of the traffic you can carry is very limited. In most cases, an average person will likely not find you on the Facebook partners directory. Also, you may be unable to display all your USPs with your audience.
Thus, you must develop a strategic approach to market your business without relying on any particular channel. It is in your best interest to register your business at different local directories and promote it on social networking groups apart from new businesses’ standard digital marketing practices.
Summing Up
Registering on Facebook Partner Directory demands thoughtful consideration of its pros and cons. Just ensure that you align with their policies and safeguard your marketing interests on Meta platforms.
It can be rewarding for your industry. Promising for promotion, but not the sole channel; better directories may suit your business.
