6 Benefits to Build an App and How to Get Started!
Last update: 25 January 2023 at 03:33 pm
Smartphones and mobile devices are all in our pockets! Even your Grandpa is getting one! And what’s in them? Mobile apps of course! We could stop right now because it is and should be the main reason for you to build an app for your business!
In 2016, mobile traffic on smartphones and tablets became more important than the traffic generated by computer devices such as desktops and laptops.
Since then, this trend has continued exponentially. It’s therefore essential to include mobile users in your communication, marketing, and sales strategies. Much better than a mobile site with a responsive design, the mobile application allows you to create a real relationship with your customers.
The smartphone is also the most intimate object that an individual can have on him every day. If your customers download your application, you already have a foot in their door, or at least in their pocket! This argument alone should have already convinced you to implement an application.
The Benefits to Build an App for Mobile
Whether you’re a local real estate agency, a renowned e-commerce website, a new online travel agency, an educational site or a big traded multinational corporation, it’s in your best interest to offer a mobile application to your customers. Why should you do so? You will quickly understand it with our TOP 6 benefits to build an app:
1. Develop the brand image of your company
When you launch your mobile application on different download platforms such as the App Store (iOS) or Google Play (Android), you differentiate yourself from your competitors who have not yet taken the plunge.
You, therefore, become dominant in your field and give a solid and professional image of your company and its services and products. The best way to make your customers download an application for free: a QR Code.
The launch of a mobile application will be an opportunity to strengthen your brand image. Moreover, it can also be the right moment to change the way consumers perceive you.
For example: an aging company in the sports field will take advantage of this opportunity to give itself a facelift and conquer a new market.
2. Offer a new experience to your customers
Your mobile application, developed by the agencies of Mobile development Sortlist, will integrate the latest technologies such as voice recognition, use of photos, or geolocation, and it will also use all the capabilities that a smartphone can offer today. And there, trust us, the possibilities are unlimited:
- Try a new piece of furniture from your living room thanks to augmented reality (Ikea already does it with its products) ;
- Book a train ticket and a hotel as Booking.com proposes;
- Having a sports coach in your pocket who reminds you that it’s time to do your sit-ups;
- Following classes from your virtual English teacher;
- Visiting a house from your couch;
- And much more!
This is what users expect from your application: it must innovate, it must show them a good time. Tell us more about your project to meet the best app development agencies.
3. Build customer loyalty and increase your revenue
It’s obvious, the development of your mobile application is a financial investment that your company must go through. Don’t worry, it will quickly pay for itself.
Indeed, thanks to this App, you will naturally build customer loyalty. You can observe it yourself, you tend to come back regularly to the applications you have installed on your smartphone and that you have at hand.
One of our best examples is the famous French e-commerce site Veepee (formerly vente-privee.com). Their mobile application is top-notch: pretty, ergonomic, the UX has been perfectly thought out…it makes users want to come back.
If a user comes back frequently, the chances that he will consume your product will be much higher. And if today, this company is a dazzling success, it’s largely thanks to its application, which has enabled it to develop its turnover considerably.
4. Communicate with your customers
Your mobile application will be the best way to communicate with your customers. For example, you will be able to set up push notifications that will be sent via the application to the user’s smartphone, just like Facebook does when a friend tags you in a photo.
You can be sure that the user will read the information. You will keep in constant contact with customers. This will allow you to broadcast your content in an ultra-optimized way thanks to quick access to your business environment.
Note also that if your App integrates an offline mode, you will increase the consultation rate of your content. Let’s take a concrete example from everyday life: it’s Monday, I’m in the metro and I don’t have an Internet connection. I remember that this weekend, I took some nice pictures.
I’m going to go on to my favorite photo-editing application. I’m doing it, I love it, I’m having a good time. Suddenly, I get my 4G connection back, and there I have a pop-up of this same application that appears. This pop-up show me a demonstration of a new feature I was missing to add new filters to my photos.
It’s great because all I needed was this little extra to have highly Instagramable photos. I buy them because I’m conquered! The company has just generated revenue because it offered me the right service at the right time to use the application in offline mode.
5. Retrieve data on your users’ behavior
Your mobile application will be a real observation center for your company. Indeed, the users of the application will be able to be “observed”, the buying behaviors analyzed, the movements in the application dissected. You will learn a lot about your customers. This data will enable you to adapt your offers, the structure of your application, your communication and a whole host of other actions designed to win additional market share.
If you add an option to log in to a customer area on your application with credentials, the user will be able to fill in their profile information. If the user allows you to contact him/her by email or phone by checking the boxes you provide, then you will multiply the communication channels without having to “force the hand” on your customer.
6. Make life easier for your employees
Don’t forget that your company’s mobile application can also be used by your employees. Indeed, your app can also have a section dedicated to your teams, and there, once again, the possibilities are multiple:
- Internal communication tools ;
- Time schedule manager ;
- Leave manager ;
- Salesforce assistance ;
- Inventory management ;
- Once again, your imagination is your only limit!
How will your employees react if you make such an application available to them? Yes, you guessed it, they will be happy because you improve their working conditions.
Okay, but now how do we do that?
After reading our article, can you really do without a mobile application? The answer seems obvious, doesn’t it?
First of all, we think it’s important that you read our next article, which explains how to create an app in 3 phases and the process of developing a mobile application. First, we present the thinking phase, then comes the development phase.
For the development phase of the application, if you don’t have an in-house team of designers or developers, and depending on the features you want to add, the best advice we can give you is to go through a professional agency that will be able to meet your needs perfectly.
You don’t have a partner yet? Let us put you in touch with the best mobile and app development agencies, and get quotes and mock-ups quickly so you can compare offers.