15 August 2022 ∙ 6 minutes of reading time
Probably each one of you has already bought a white label product at some point without realizing it. Maybe you’ve even bought the same product one-to-one from two different brands at different prices. What exactly is white labeling, where does it come into play, and how can you take advantage of it? We’ll clarify all […]
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3 June 2022 ∙ 6 minutes of reading time
The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps for uncomplicated shopping […]
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7 March 2022 ∙ 6 minutes of reading time
“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]
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26 January 2022 ∙ 10 minutes of reading time
The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated. Understanding the different needs and the influence different cultures have on consumer behavior is crucial for […]
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1 February 2022 ∙ 8 minutes of reading time
Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Instead of advertising through traditional television advertisements, with cleverly staged seconds in the film industry or YouTube marketing, you […]
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11 January 2022 ∙ 6 minutes of reading time
There are websites for everything and everyone. Internet presence has become an essential marketing tools for companies in the 21st century. Indeed, our website development report in 2023 highlights how in in 2022, demand remained strong: outperforming the average significantly. In 3/4 of months demand was above average, despite economic conditions leading to tightening budgets. […]
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11 January 2022 ∙ 6 minutes of reading time
Communication between companies and customers is one of the crucial key points that can increase the success of products immensely. People have always left messages via images and symbols. Colors and shapes have certain effects. Nowadays, graphic design has become one of the most important pillars in all communication channels. It doesn’t matter if it […]
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10 January 2022 ∙ 7 minutes of reading time
For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. Find out why you should hire a branding agency. This is exactly what branding is responsible for. Now, not […]
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22 December 2021 ∙ 5 minutes of reading time
In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]
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15 December 2021 ∙ 7 minutes of reading time
Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. The areas in which they do this […]
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