11 articles by Sandra Redlich
Why and How IT Outsourcing Can Pay Off

Why and How IT Outsourcing Can Pay Off

21 November 2022 ∙ 6 minutes of reading time

IT systems are becoming increasingly complex. And with the growing demand for online applications in online marketing such as application development, many companies are no longer able to manage their software themselves. As a result, more companies are opting to outsource their IT services to specialized IT agencies. On this page, we explain the advantages […]

By Sandra Redlich
2.33/5(3)
Digital & Marketing Strategy
brand storytelling

Brand Storytelling: 5 Steps to Telling Your Brand Story

4 October 2022 ∙ 7 minutes of reading time

Brand storytelling is a way to connect with your customers on an emotional level. It’s much more than just writing sales copy – it’s about crafting compelling stories about your brand and products to create an authentic relationship with consumers. By effectively communicating your brand story, you can build trust between your company and your […]

By Sandra Redlich
5.00/5(2)
Branding
brand positioning

Brand Positioning: Stand Out in the Market!

28 August 2022 ∙ 7 minutes of reading time

It can be quite difficult for companies to stand out with their brand in a crowded market – especially when there are numerous competitors and rivals who have established themselves in the same product segment. To get more visibility here and stand out from the crowd with your service and marketing, good branding, and brand […]

By Sandra Redlich
5.00/5(1)
Branding
seo cost

SEO Cost: Stop Overinvesting. How Much Is Too Much?

4 July 2022 ∙ 6 minutes of reading time

Search engine optimization is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, the cooperation with an agency specialized in SEO offers itself. Here, however, not only the scope of the services offered varies, […]

By Sandra Redlich
3.00/5(4)
SEO
content seeding

Content Seeding: These 5 Steps Will Get Your Content Growing

22 June 2022 ∙ 7 minutes of reading time

Content marketing has now gone mainstream. This means that companies large and small rely on content distribution to increase brand awareness and attract new customers. But creating successful content also requires an associated content seeding strategy. On this page, we’ll tell you exactly what content seeding is and what you need to keep in mind. […]

By Sandra Redlich
5.00/5(1)
Content Marketing
user generated content

How Your Business Benefits From User-Generated Content

23 May 2022 ∙ 7 minutes of reading time

User-generated content is a great way for companies to create authentic and compelling content for their social media marketing. In this article, we’ll therefore tell you what exactly UGC is, what advantages and disadvantages it entails, and how you can profitably use different forms of user-generated content for your business. What is User Generated Content? […]

By Sandra Redlich
5.00/5(1)
Content Marketing
Why It Pays to Invest in Social Media Consulting

Why It Pays to Invest in Social Media Consulting

28 March 2022 ∙ 6 minutes of reading time

Social media marketing has become an integral part of many companies’ communications mix. After all, social media enable direct contact with customers and can have a positive impact on a brand’s image at the same time. Social media consulting can help with this. However, a poor social media presence can also have the opposite effect. […]

By Sandra Redlich
5.00/5(1)
Social Media
advertising campaign

Follow these Steps to Create a Successful Advertising Campaign

21 March 2022 ∙ 6 minutes of reading time

Creative marketing campaigns are a great way to promote products and services. Marketers often struggle with initiating creative campaign planning and crafting effective advertising campaigns due to uncertainty in starting points. That’s why on this page, we’ll tell you ten steps guaranteed to make your marketing campaign successful. What Does an Advertising Campaign Involve? Advertising […]

By Sandra Redlich
3.00/5(4)
Advertising & Display
amazon ppc

The Ultimate Guide to Your Amazon PPC Strategy

22 February 2022 ∙ 7 minutes of reading time

Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]

By Sandra Redlich
3.00/5(4)
SEA
complaint management

Complaint Management: The Path to Customer Satisfaction

6 October 2021 ∙ 6 minutes of reading time

Companies have always had to deal with criticism and complaints from their customers. But the age of the internet, and especially social media platforms such as Facebook and Instagram, have opened up a whole new dimension of complaint management. Today, a customer can get in touch with brands directly and publish testimonials and assessments of […]

By Sandra Redlich
5.00/5(1)
Sales & Customer Success
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