Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

How to create an app

How to Create a Mobile App – Complete Guide in Only 3 Steps

23 November 2020 ∙ 6 minutes of reading time

How to create a Mobile App – 3 steps to make your project a success Have you ever found yourself in a situation where you have a great idea in mind but then are stuck because you don’t know how to make it happen? What if you’ve come up with a great idea for a […]

By Charlotte Maghe
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Mobile Marketing
Mobile application

Why You Really Should Create a Mobile Application

23 November 2020 ∙ 5 minutes of reading time

Why create a mobile app – 6 advantages that will convince you! Smartphones and mobile devices, they are all in our pockets! Even your Grandpa is getting one! And what’s in them? Mobile apps of course! We could stop right now because it is and should be the main reason for you to have a […]

By Charlotte Maghe
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Mobile Marketing
How to hire an Agency

How to hire an agency – Insights from Sortlist

20 November 2020 ∙ 4 minutes of reading time

Looking for the right marketing agency but are there too many fish in the sea to choose from? Google is filled with endless opportunities but it requires effort and patience to find the right match for your project. This makes it extremely difficult to figure out what agency is the best one for your needs. […]

By Leonard Basse
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Marketing
Marketing & COVID-19: 5 Creative Strategies Adopted By Major Brands 🦠

Marketing & COVID-19: 5 Creative Strategies Adopted By Major Brands 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 has been quite a particular year for marketing.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing social climate. The question is: […]

By Tancrède d'Aspremont Lynden
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Marketing
Tone of voice

Tone of Voice: What It Is and Why It’s So Important

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
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Creative & Design
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
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Marketing
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