Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

covid_cover

Marketing and COVID-19: Which sectors are most affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by an increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is […]

By Tancrède d'Aspremont Lynden
4.60/5
Marketing Trends
cover_sales_advice

10 Best Sales Advice in Times of Crisis

11 May 2020 ∙ 8 minutes of reading time

The current economy is in a state of unprecedented uncertainty. Let’s take the example of France. The latest indicators relayed by INSEE are quite revealing. Economic activity on 24 April 2020 is estimated to have fallen by 35%, more than 10 million employees in the private sector would be on short-time working and the business […]

By Olivier Danniau
4.60/5
Sales
marketing_positioning

What is marketing positionning and why is it so important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, marketing positioning is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively simple concept to understand, […]

By Tancrède d'Aspremont Lynden
4.50/5
Digital Strategy
inbound_outbound

What is the difference between inbound and outbound marketing?

27 April 2020 ∙ 6 minutes of reading time

Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever.  As […]

By Tancrède d'Aspremont Lynden
4.00/5
Digital Strategy
inbound_marketing

How to build an inbound marketing strategy?

27 April 2020 ∙ 6 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Digital Strategy
covid_barometer_article3

Marketing & COVID-19: Develop your strategies on the long run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Marketing Trends
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Marketing

4 articles

covid_cover

Marketing and COVID-19: Which sectors are most affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by an increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is […]

By Tancrède d'Aspremont Lynden
4.60/5
Marketing Trends
covid_barometer_article3

Marketing & COVID-19: Develop your strategies on the long run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Marketing Trends
covid_barometer_article2

Marketing & COVID-19 : Don’t stop communicating!

14 April 2020 ∙ 6 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.20/5
Marketing Trends
covid_barometer_article1

Marketing & COVID-19 : E-Commerce & Digital have never been so crucial

6 April 2020 ∙ 5 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large amount of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
4.60/5
Marketing Trends
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Digital Strategy

3 articles

marketing_positioning

What is marketing positionning and why is it so important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, marketing positioning is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively simple concept to understand, […]

By Tancrède d'Aspremont Lynden
4.50/5
Digital Strategy
inbound_outbound

What is the difference between inbound and outbound marketing?

27 April 2020 ∙ 6 minutes of reading time

Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever.  As […]

By Tancrède d'Aspremont Lynden
4.00/5
Digital Strategy
inbound_marketing

How to build an inbound marketing strategy?

27 April 2020 ∙ 6 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5
Digital Strategy
Plus d’articles en Digital Strategyarrow_forward

Communication

3 articles

Plus d’articles en Communicationarrow_forward

Web & Software Development

4 articles

wod_2

How to find the true needs of your website visitors?

15 April 2020 ∙ 6 minutes of reading time

To build a well performing website that is user friendly and drives conversions, it’s important that your website fits the needs and expectations of your users. But how do you discover what your target audience wants? Let us introduce you to a couple of UX Research Techniques. This article is brought to you by World […]

By Alex Vandebeek
4.25/5
Web Development
What is the price for my website?

What is the price for my website?

3 May 2018 ∙ 7 minutes of reading time

If you decide to use a web agency to create your website and lay the foundations for your online presence, the first question that comes to mind is undoubtedly the budget. And this is normal, the price of a website depends on many elements. But although financial concerns are naturally the main source of concern […]

By Florence Claasen
4.25/5
Website Creation
Website creation quote: how to find your way around?

Website creation quote: how to find your way around?

3 May 2018 ∙ 6 minutes of reading time

The last step in your process to choose your agency is in most cases to analyze the quotes written by different providers. However, it is often difficult to find one’s way around these different offers. The purpose of this article is to provide you with concrete elements, which you can use directly when comparing the […]

By Florence Claasen
4.25/5
Website Creation
Web Design Specifications: Good Practices

Web Design Specifications: Good Practices

11 May 2018 ∙ 7 minutes of reading time

On the Internet, few people take the time to read all the information on a website. Above all, Internet users want to find relevant information as fast as possible, by quickly looking at the content of a page. The design of a website should then be simple and attractive. This is why it is essential […]

By Florence Claasen
4.50/5
Web Design
Plus d’articles en Web & Software Developmentarrow_forward
L'histoire de Sortlist

Sortlist permet d’acheter plus efficacement auprès des fournisseurs avec un effort minimum.

La numérisation a laissé le monde des affaires dans un état de changement sans précédent, avec un pouvoir qui est passé de l’offre à la demande. Les acheteurs, tout comme vous, sont maintenant en charge.

C’est exactement la mission de Sortlist: nous vous aidons à garder le contrôle et à commencer votre voyage en étant entourés de professionnels de confiance au bon moment.