Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

SMB marketing: survey on marketing budgets in 2021

2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs

26 January 2021 ∙ 7 minutes of reading time

Sortlist has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on our own industry data. But this time we decided to turn things around and asked almost 500 owners and general managers of small and medium-sized businesses (SMB) across Europe what changes they are seeing regarding their marketing strategies […]

By Doris Pundy
5.00/5
Sortlist Insights
How to Increase Domain Authority

How to Increase Domain Authority

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]

By Sarah Madimba
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SEO
How to write an about me page

How to write an about me page

25 January 2021 ∙ 16 minutes of reading time

The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]

By Sarah Madimba
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Creative & Design
Black Hat SEO: The Dark Side of Marketing

Black Hat SEO: The Dark Side of Marketing

25 January 2021 ∙ 11 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimization) tools, hey can increase traffic, expose new […]

By Sarah Madimba
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SEO
How to Create a Brilliant 404 Page That’s Actually Helpful

How to Create a Brilliant 404 Page That’s Actually Helpful

25 January 2021 ∙ 13 minutes of reading time

If you spend a lot of time online, you’ve likely encountered at least one 404 page. You might even have come across a few custom error pages. Have you ever wondered why a business would invest valuable time designing a creative message for its visitors? A standard 404 error page has little to say and […]

By Sarah Madimba
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Web Development
Conducting a Brand Audit: a Step-By-Step Guide

Conducting a Brand Audit: a Step-By-Step Guide

18 January 2021 ∙ 10 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
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Creative & Design
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