Marketing is big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. 

As a marketer, you’ll naturally encounter many different terms as you look to build the most effective strategies and campaigns. The concept of inbound marketing versus marketing is likely to feature prominently, which is why you must get to grips with the finer details ASAP. Here’s all you need to know – from the definitions to which is best for your venture.

Inbound Marketing Vs. Outbound Marketing At A Glance

Before thinking about the implementation of either inbound or outbound marketing, it’s important to pay closer attention to what actually constitutes the two concepts. While both strategies ultimately set out to achieve the same objectives, including increased brand awareness and conversions, but use contrasting tactics to make it happen. 

What is Outbound Marketing?

Outbound marketing, which is often referred to as ‘push marketing’ or “interruption” marketing, covers the type of advertising campaigns that most marketers would associate with traditional marketing. It uses tactics that aim to broadcast a message to the masses with a clear focus on securing a sale, which is ultimately the only barometer that will dictate your success.

Common forms of outbound marketing include but are not limited to;

  • TV and radio advertisements,
  • Magazine adverts, billboards, posters, and printed media,
  • Social media and PPC digital marketing, 
  • Cold calling via telephone or door-to-door sales
  • Email blasts and mail marketing.

Whether outbound marketing is facilitated through digital media, analogue media, or face-to-face interactions, the tactic focuses on a one-way conversation while the promotion itself focuses almost exclusively on the product(s) and/or services(s), along with the reasons why the prospective client should complete a purchase.

Outbound Marketing Pros

  • It is often possible to reach the masses without vast investments of time,
  • Content is geared towards the product(s), turning interest into sales,
  • Reach a widespread audience including consumers that wouldn’t research the products,
  • Ads can be repeated rather than needing to keep building new campaigns,
  • Conversions generated from these methods often come very quickly.

Outbound Marketing Cons

  • A large percentage of marketing content reaches audiences that aren’t interested,
  • Customers might not be ready to purchase your products right now,
  • Outbound marketing often prevents any dialogue for the consumer to seek further info,
  • The campaigns can be very costly per impression and, crucially, per conversion,
  • Analysis is often limited to the returns without feedback or insights into reasoning,

What is Inbound Marketing?

In contrast to the interruptive nature of outbound marketing, inbound marketing is often described as ‘magnetic’. It is a tactic that aims to pinpoint the most likely prospects, including people that are actively searching for the products or services in question. The content often plants a seed of interest but encourages users to find products for themselves.

Inbound marketing can take many forms including but not limited to:

  • SEO that allows consumers to find you organically,
  • Social media engagements including blog posts and vlogging,
  • Free eBooks and branded downloadable content such as podcasts,
  • Competitions and positive PR, particularly in related fields,
  • Webinars and social commentary on your industry.

Inbound marketing often focuses on brand awareness rather than the more invasive forms of product promotion. The two-way interactions and encouragement of a personal journey can attract customers in a vastly different way to outbound marketing. There is a pressure to ensure that the info they require is easily found, but it can yield incredible results.

Inbound Marketing Pros

  • Content can be easily targeted to a key demographic and won’t get caught by adblockers,
  • SEO and other tools help consumers actively search for your products, yielding high ROIs,
  • This type of marketing builds familiarity with the brand or lasting influences,
  • Analytical tools can be used to gain insights into all aspects and make big changes,
  • When done well, the costs per interaction and conversion are far greater.

Inbound Marketing Cons

  • Inbound marketing often stops you from reaching customers outside of your target market,
  • The need to keep producing new content and update strategies is very time consuming,
  • You are required to master brand personality as well as promoting products,
  • The timeframes between first interaction and completed transaction are long and varied,
  • Some users may not interpret the brand message as desired, focusing on the wrong items,

Inbound Marketing Vs. Outbound Marketing Industry Stats 

The importance of successful marketing cannot be emphasised enough. Consequently, then, it’s imperative that your decisions are driven by data to ensure the best outcome for your time, budget, and sales returns. 

Some of the most significant factors relating to marketing in 2020 and beyond are listed below;

  • Inbound marketing costs 62% less than traditional marketing while the ROI figures are up to 3x higher,
  • Organic leads are 8x more likely to generate a closed conversion than those gained through other means, 
  • Only 22% of businesses are happy with their current marketing strategies and the conversion rates they bring, 
  • Global spending on social media strategies now outweighs the level of spending on newspaper ads, 
  • Up to 84% of millennials have abandoned a website due to intrusive advertising pop-up impressions, 
  • Converting leads and contacts into converted customers remains a huge challenge, especially for inbound marketing, 
  • Consumers now conduct 70% of their research independently before reaching out to a company,
  • It takes an average person seven interactions with a company before they commit to a purchase, 
  • Most consumers, as well as 80% of business decision-makers prefer getting info via content over adverts, 
  • Global spending on marketing is now at around $700 billion, with over one-third coming from the U.S. 

The facts underline a changing landscape in which consumer habits have changed. Humans are now happy to encounter a journey of self-discovery, or gain recommendations from trusted faces, while the way they interact with explicit advertising has evolved too. 

While the one-way interactions of outbound marketing can still influence decisions in a big way, consumers enjoy getting to know brands and products. This is something every marketing team must now appreciate.

Inbound Marketing Vs. Outbound Marketing Differences

The easiest way to understand the contrasts between inbound and outbound marketing is to consider some examples. 

Inbound Marketing

Company A is a fitness website and eCommerce platform that wants to focus on inbound marketing strategies. 

Rather than using TV adverts that advise people to “buy this”, they provide a list of blogs and YouTube videos that teach consumers about the benefits of using those products. It isn’t overly aggressive or salesy, but it allows them to imagine their lives after using the products.

Emails, SEO, and social media are all used to help new audiences find the content organically while content can also have links to the products that are gaining light promotion from the content. The reach of paid content is focused on people that have shown an interest in health and fitness.

The strategy focuses on building brand awareness that leads consumers to do their own research and find the exact products that feel tailored to their needs.

Outbound Marketing

Company B is a life insurance company that is hoping to increase its sales of income protection insurance.

They use mass email marketing, TV ads, and traditional media placements as well as telesales and door-to-door interactions. The adverts needn’t be too targeted as the service can be sold to individuals from a wide range of backgrounds. A lot of content will reach the wrong people, but each conversion is potentially worth big money.

The product focuses on the need to secure immediate coverage and insurance. The one-way interactions are clear about the benefits and, in this case, the potential problems that could surface from not buying the product. Clients should be left wanting to make the call or contact an advisor right away.

While prospective leads need to trust the brand, the priority remains on the product itself, which is why the more aggressive standards can be utilised.

timeline-2
Wisoft Solutions
Dubai, United Arab Emirates
0 - 0 recommendation
Digital Strategy
Discover the agencyarrow_forward
branding-bar-timeline
Branding Bar
Bonn,Al Maadi, Germany, Egypt
4.9 - 6 recommendations
BrandingDigital StrategyWeb Design
Discover the agencyarrow_forward
L’Agence U
Douala, Cameroon
4.3 - 2 recommendations
BrandingAdvertisingDigital StrategyWeb Design
Discover the agencyarrow_forward
music1
Pentatech
Lusaka, Zambia
5/5 - 0 recommendation
Digital StrategyWeb DesignMobile DevelopmentWeb Development
Discover the agencyarrow_forward
timbre1
Conceptual Studio
District 2, Vietnam
5/5 - 8 recommendations
E-commerceDigital StrategyWebsite Creation
Discover the agencyarrow_forward
viet
Touch Media Vietnam
Ba Đình, Vietnam
5/5 - 3 recommendations
BrandingAdvertisingDigital StrategyOnline Marketing
Discover the agencyarrow_forward
alin1
ALIGN
District 1, Vietnam
5/5 - 6 recommendations
E-commerceBrandingDigital StrategyWebsite CreationMobile Development
Discover the agencyarrow_forward
job1
GUDJOB
District 5, Vietnam
5/5 - 9 recommendations
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
vent1
Reinvent Publicidad
Houston, United States
5/5 - 2 recommendations
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
medi1
Vertical3 Media
Miami, United States
5/5 - 6 recommendations
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
techno1
Techcronus Business Solutions
London, United Kingdom
5/5 - 7 recommendations
E-commerceDigital StrategyWeb Development
Discover the agencyarrow_forward
swc1
SWC Partnership
London, United Kingdom
5/5 - 9 recommendations
E-commercePublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
wheel1
The Brain Wheel
Hadlow, United Kingdom
5/5 - 6 recommendations
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
reflex1
reflexgroup
London, United Kingdom
5/5 - 0 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
sputnik1
Sputnik Digital
Manchester, United Kingdom
5/5 - 1 recommendation
E-commerceDigital StrategyWebsite Creation
Discover the agencyarrow_forward
praxis1
Praxis Advertising
Dubai, United Arab Emirates
5/5 - 0 recommendation
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
yelow1
Yellow Branding & Digital
Dubai, United Arab Emirates
5/5 - 0 recommendation
BrandingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
place1
Sandpaper
Dubai, United Arab Emirates
5/5 - 5 recommendations
BrandingPublic RelationsMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
bruce1
Bruce Clay MENA
Dubai, United Arab Emirates
5/5 - 0 recommendation
AdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
roots1
Grassroots creative agency
Dubai, United Arab Emirates
5/5 - 10 recommendations
E-commerceMarketingDigital StrategyWeb DesignWebsite Creation
Discover the agencyarrow_forward
webdev1
Clockwise Software
Dnepropetrovsk, Ukraine
5/5 - 7 recommendations
BrandingDigital StrategyWebsite CreationMobile DevelopmentWeb DevelopmentWeb & Software Development
Discover the agencyarrow_forward
digit1
TRENDS Digital
Bangkok, Thailand
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
serv1
Aura media
Bangkok, Thailand
5/5 - 4 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
asia1
ASIA MEDIA PUBLISHING GROUP CO. LTD
Bangkok, Thailand
5/5 - 6 recommendations
BrandingPublic RelationsAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
found1
Foundeast
Bangkok, Thailand
5/5 - 2 recommendations
BrandingPublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
suz1
Suzaku Productions Co., Ltd.
Bangkok, Thailand
5/5 - 13 recommendations
E-commerceDigital StrategyWebsite Creation
Discover the agencyarrow_forward
demo1
Demodia
Saint Gallen, Switzerland
5/5 - 4 recommendations
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
dig1
ADM Media Consulting
Chiasso, Switzerland
5/5 - 0 recommendation
Digital Strategy
Discover the agencyarrow_forward
web1
Web Romandie
Lausanne, Switzerland
5/5 - 0 recommendation
E-marketingE-commerceBrandingAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
pix1
Pixels Trade SA
Geneva, Switzerland
5/5 - 12 recommendations
E-commerceDigital StrategyWebsite Creation
Discover the agencyarrow_forward
bec1
Be-cause Integrated Communications
Cape Town, South Africa
5/5 - 7 recommendations
BrandingPublic RelationsDigital Strategy
Discover the agencyarrow_forward
evol1
EvolveDigitas
Singapore, Singapore
5/5 - 5 recommendations
E-commerceBrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
8-2
8traordinary
Singapore, Singapore
5/5 - 4 recommendations
Digital StrategyWebsite Creation
Discover the agencyarrow_forward
dfw1
Dfw Creative Pte ltd
Singapore, Singapore
5/5 - 0 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
prio1
Priority Connect Digital
Singapore, Singapore
5/5 - 1 recommendation
BrandingPublic RelationsAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
ab1
ab4.systems
Singapore, Singapore
5/5 - 26 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
right1
Right Click
Riyadh, Saudi Arabia
5/5 - 0 recommendation
E-commerceBrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
blen1
Creative Blend
Riyadh, Saudi Arabia
5/5 - 1 recommendation
BrandingPublic RelationsAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
hom1
Netkata Digital Agency
Warsaw, Poland
5/5 - 0 recommendation
BrandingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
ngp1
NGP Integrated Marketing Communications
Pasig, Philippines
5/5 - 0 recommendation
Public RelationsMarketingDigital Strategy
Discover the agencyarrow_forward
artx1
ArtX Pro
Karachi, Pakistan
5/5 - 3 recommendations
MarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
redoy1
Redoya – Smart digital branding agency
Lahore, Pakistan
5/5 - 1 recommendation
E-commerceBrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
brand1
Brand & Image
Casablanca, Morocco
5/5 - 0 recommendation
Digital StrategyWebsite Creation
Discover the agencyarrow_forward
somos
Impala
Mexico City, Mexico
5/5 - 0 recommendation
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
gold1
Expresa3
Santiago de Querétaro, Mexico
5/5 - 3 recommendations
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
dosis1
SOBREDOSIS
Mexico City, Mexico
5/5 - 0 recommendation
BrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
vos1
Avocado Creativos
Merida, Mexico
5/5 - 2 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
maroon2
Maroon studio sdn bhd
Kuala Lumpur, Malaysia
5/5 - 0 recommendation
E-commerceAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
360
Brand 360 Degree Sdn Bhd
Kuala Lumpur, Malaysia
5/5 - 4 recommendations
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
estim1
Virtualspirit Technology
Seri Kembangan, Malaysia
5/5 - 1 recommendation
Digital StrategyWebsite CreationMobile DevelopmentWeb Development
Discover the agencyarrow_forward
gra1
Graphic LAB Malaysia
Kajang, Malaysia
5/5 - 1 recommendation
E-commerceBrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
insta1
NEXTSCLICK DIGITAL
Kuala Lumpur, Malaysia
5/5 - 5 recommendations
E-commerceBrandingAdvertisingDigital StrategyWeb DesignWebsite Creation
Discover the agencyarrow_forward
wave
Caspian Digital Solutions
Petaling Jaya, Malaysia
5/5 - 5 recommendations
E-commerceBrandingAdvertisingMarketingDigital Strategy
Discover the agencyarrow_forward
ice1
Icetulip
Beirut, Lebanon
5/5 - 3 recommendations
E-commerceBrandingAdvertisingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
noema2
The Farm Design
Beirut, Lebanon
5/5 - 4 recommendations
E-commerceAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
003
Quaive Creative Studio
Hawally, Kuwait
5/5 - 4 recommendations
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
002
Poixel
Kuwait City, Kuwait
5/5 - 2 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
95
Morph Visuals
Nairobi, Kenya
5/5 - 1 recommendation
BrandingAdvertisingMarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
92
Jabari Creative Studios
Nairobi, Kenya
5/5 - 4 recommendations
BrandingAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
81
Custom Media
Shibuya, Japan
5/5 - 12 recommendations
BrandingAdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
77
MRG Enterprise Inc. / MRG-nation
Tokyo, Japon
5/5 - 0 recommendation
BrandingAdvertisingDigital Strategy
Discover the agencyarrow_forward
60
AQuest
Verona, Italy
5/5 - 0 recommendation
AdvertisingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
56
Lokal Vokal
Central Jakarta, Indonesia
5/5 - 0 recommendation
BrandingAdvertisingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
45
ChubbyRawit Digital Marketing Agency
South Jakarta, Indonesia
5/5 - 10 recommendations
BrandingAdvertisingMarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
27
TRYS
Central Jakarta, Indonesia
5/5 - 0 recommendation
Digital StrategyWebsite Creation
Discover the agencyarrow_forward
16
Alpasbox
Delhi, India
5/5 - 6 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
11
Fervent Digital
New Delhi, India
5/5 - 0 recommendation
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
07
Eventist
Kowloon, Hong Kong
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
06
Taksu Digital
Hong Kong, Hong Kong
5/5 - 8 recommendations
BrandingMarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
04
DSIGN Branding
Hong Kong, Hong Kong
5/5 - 2 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
02
The Orangeblowfish
Hong Kong, Hong Kong
5/5 - 2 recommendations
BrandingDigital Strategy
Discover the agencyarrow_forward
ki
4HK
Hong Kong Island, Hong Kong
5/5 - 5 recommendations
MarketingDigital Strategy
Discover the agencyarrow_forward
alika
Pencil Designs
New Cairo City, Egypt
5/5 - 2 recommendations
BrandingDigital StrategyWeb Development
Discover the agencyarrow_forward
seka
Red House Media Solutions
Cairo, Egypt
5/5 - 2 recommendations
BrandingDigital StrategyWeb Design
Discover the agencyarrow_forward
squad2
Squad
Cairo, Egypt
5/5 - 10 recommendations
BrandingDigital Strategy
Discover the agencyarrow_forward
gendarme
Fisheye Solutions
Giza, Egypt
5/5 - 3 recommendations
BrandingMarketingDigital Strategy
Discover the agencyarrow_forward
tamtam
Nilecode
Qesm Torah, Egypt
5/5 - 4 recommendations
Digital StrategyWeb Development
Discover the agencyarrow_forward
bonbon
INETWORK Middle East
New Cairo City, Egypt
5/5 - 8 recommendations
MarketingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
ses
WebbingStone
6th of October City, Egypt
5/5 - 13 recommendations
MarketingDigital StrategyContent MarketingWeb Development
Discover the agencyarrow_forward
pppppp
bni – bright new ideas
Nasr City, Egypt
5/5 - 9 recommendations
Digital StrategyWeb Development
Discover the agencyarrow_forward
dididid
Intcore
Giza Governorate, Egypt
5/5 - 4 recommendations
Digital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
lilliliil
O2 Media Group
Giza, Egypt
5/5 - 14 recommendations
MarketingDigital StrategyWeb Development
Discover the agencyarrow_forward
kaaaka
Baran Productions
Al Maadi, Egypt
5/5 - 2 recommendations
Digital Strategy
Discover the agencyarrow_forward
capture25
Sigma Studios
Medellin, Colombia
5/5 - 1 recommendation
Digital StrategyWebsite Creation
Discover the agencyarrow_forward
capture333333
Enfoque Interactive
Cali, Colombia
5/5 - 16 recommendations
BrandingDigital StrategyWebsite Creation
Discover the agencyarrow_forward
Resonance
Shanghai, China
5/5 - 0 recommendation
Digital Strategy
Discover the agencyarrow_forward
poisson2
JungleFish Shanghai
Shanghai, China
5/5 - 0 recommendation
BrandingDigital Strategy
Discover the agencyarrow_forward
capture100
The Idea Consultancy
Phnom Penh, Cambodia
5/5 - 4 recommendations
MarketingDigital StrategyWebsite CreationWeb Development
Discover the agencyarrow_forward
capture88
Adage
Ouagadougou, Burkina Faso
5/5 - 2 recommendations
Digital StrategyOnline MarketingWebsite Creation
Discover the agencyarrow_forward
Fabric IT
Southern Governorate, Bahrain
5/5 - 0 recommendation
Digital StrategyWebsite Creation
Discover the agencyarrow_forward
Jaroudi Media
Manama, Bahrain
5/5 - 0 recommendation
MarketingDigital Strategy
Discover the agencyarrow_forward
capture
HiveDigit
Bordj El Kiffan, ALGERIE
5/5 - 3 recommendations
Digital StrategyWeb Design
Discover the agencyarrow_forward

Conclusion: So which Is Best For Your Business In 2020 & Beyond

The modern marketing arena is more complex than ever, which is why both inbound and marketing endeavours can be used to attract new clients, generate leads, and secure more sales revenue. 

For the very best results and a comprehensive approach to marketing, combing elements of both inbound and outbound campaigns is essential. This will allow you to gain brand awareness and build the strongest rapport with your target audience while still catching some business from secondary markets. It’s also a great way to secure immediate gains followed by long-term stability, simultaneously managing your time and budget in style.

However, building a comprehensive and sustained marketing strategy requires a lot of skill, time, and experience. For most marketing experts, the concept of outsourcing – or at least partnering with an outside agency – is very appealing.

Whether seeking professional support with your inbound marketing and/or outbound marketing endeavours, our marketplace of marketing agencies can connect your business to the best service for the task at hand. To find out more, give us a call today.