The Ultimate Guide to Mobile Marketing

How many times a day do you check your phone? We live in a world where mobile devices rule our lives. We use them to find a good restaurant, look up an address, chat with friends and family, join an online meeting, and even monitor our health. Brands that want to reach their target markets need to understand this and act accordingly. That’s where mobile marketing comes in.

With this ultimate guide, we want to introduce you to this marketing concept and show you how to develop and implement a strategy that will help you achieve your business goals.

Read on and immerse yourself in the world of mobile marketing.

In this article

Definition of mobile marketing

The term mobile marketing refers to any marketing activity designed to promote a brand, products or services via mobile devices (smartphones or tablets). It’s used to engage and connect with potential customers in a more interactive and personalized way.

Among the various mobile marketing activities you can find

• SMS text messaging
• MMS
• In-App Push Notifications
• In-App Marketing
• Mobile site
• QR Codes
• And more

In short, it has become an indispensable tool for businesses of all sizes looking to reach a broader audience and increase sales and conversions.

Importance of mobile marketing in today’s digital landscape

The forecast for mobile users this year is 7.41 billion, while there are only 7.95 billion people on the planet. Mobile devices are here to stay, and everyday life has only proven that as technology continues to evolve, we will rely more and more on these types of devices.

As a brand manager, it’s your job to embrace these channels and use them to your advantage. For one, they will help you create more targeted and personalized campaigns. On the other hand, they give you the ability to reach your target audience anywhere, anytime and deliver location-specific messages.

Today, 50% of online traffic comes from mobile devices, changing the way consumers shop. In the last year, we have seen that at least 56% of all online sales come from either a smartphone or a tablet.

Ignoring or not paying close attention to your mobile marketing strategy means you are risking the opportunity to reach and convert more than half of your buyers.

Understanding Mobile Consumer Behavior

So far, we have made it clear that the use of mobile devices is on the rise. But has it changed the way we act, consume content and buy products? Let’s take a look at what the trends of the past few years have shown and what we can expect in the near future.

Overview of mobile user behavior trends

Here are some recent statistics on mobile marketing:

• 90% of time spent on mobile devices is spent within apps. The most popular app today in both the US and UK is TikTok.
• 63% of searches are conducted on a mobile device.
• When shoppers are in a store, 82% will look for additional information on their mobile device.
• 40% of online shoppers will abandon a shopping cart if an app is not mobile friendly.
• The average smartphone owner uses approximately 30 apps per month.
• In the U.S., the average smartphone user spends about 2 hours and 15 minutes per day using apps.
• 63% of mobile device users are more likely to make a purchase from a company with a mobile website or app if they receive recommendations on products and services they might like.
• 58% of mobile users prefer a company that remembers their past behavior.
• 1/3 of Internet users in the US buy something online every week.

These statistics only prove that mobile usage is here to stay. But is it really replacing desktop usage?

How mobile usage differs from desktop

Today, it’s imperative that businesses devote more time, effort, and resources to mobile optimization than desktop. That doesn’t mean you should neglect the latter, but it’s definitely worth considering.

The good news is, we have the data to back it up! According to a research published by Semrush, for 2024 we see that over the past 3 years there has been a constant trend in user behavior.

In short, mobile devices are not only generating more website visits, but also bringing in more unique visitors. However, desktop users tend to spend more time on each site, visit more than three pages per site, and have a lower bounce rate.

This is because mobile sites provide users with instant access to information and purchase options. They can answer their questions and purchase the products or services they are looking for with just one click. While desktop users are looking for more in-depth content.

Key considerations for targeting mobile users effectively

It is clear that mobile marketing should play an important role in your overall marketing strategy. As always, we want to share some key considerations to help you get results faster and more efficiently.

1. Your website must be mobile friendly. No matter who your audience is or where they are. Your site should always provide a good user experience and adapt its layout to different screen sizes.
2. Make sure your page loads in 3 seconds or less. Anything faster will hurt your bounce rate and user experience.
3. Always create content with your mobile users in mind. You want to publish information that adds value, is easy to read, and responds to your users’ search intent.
4. Optimize your website pages and blog posts for keywords that have good search volume and low competition. This is an ongoing process that needs to take into account keyword performance metrics for mobile devices.

However, these are just a few things to keep in mind as you work on your mobile marketing efforts. You need to work with a strategy in mind.

Mobile Marketing Strategies

At Sortlist, we want to share with you the key elements your mobile marketing strategy needs to include. It’s important that you spend enough time understanding each of them so that you can better decide which ones you want to work with and successfully implement the necessary actions to provide a great user experience on your site and help it rank in the SERPs.

Responsive web design and mobile optimization

We said it before, one of the first things you need to do is ensure that your website is responsive to any screen size. For one thing, this provides a consistent and engaging experience for your visitors. On the other hand, it will help with your average time on site, and reduce your bounce rates.

But before your website development team starts this process, you need to understand three key concepts and decide which one you want to work with:

• Mobile-friendly websites: Sites that were designed for desktop screens and can adapt to smaller screen sizes. While this is a cost-effective way to customize your site, it’s very difficult for it to respect and follow mobile-friendly design tips.
• Mobile-optimized websites: It’s a more advanced and complex technique than the previous one, as it involves creating a smaller version, a mobile version, of your site specifically for mobile devices.
• Responsive websites: Websites that can automatically reformat themselves to fit different screen sizes while still providing an excellent user experience.

Ultimately, the best scenario is to work with a responsive website, but take the time to discuss your options with your website development team. Make sure they give this process the priority it deserves.

Mobile apps development and marketing

Previously, it was enough to have a website. It was the main channel for brands and customers to interact. But as technology has evolved and smartphones have become more integrated into our lives, brands need to find more and easier ways to reach and engage with their audiences.

For companies in the e-commerce industry or those in the following sectors, it’s now a necessity to have a mobile app: Finance, travel, tourism, education, real estate, healthcare, digital marketing, farmers market, hospitality and food services.

Don’t get us wrong, if your business is in another industry, you can also benefit from a mobile app. But it is imperative that you dedicate time, budget and resources to this matter.

Having an app makes it easier for potential customers to find you and pay you online. It helps you stand out from the competition and improves your customer service. And if that were not enough, it is the easiest way to track your customers’ activities and understand their business needs.

SMS marketing strategies

Part of your mobile marketing strategy should include SMS. With 16.2 million text messages sent every minute, it is a key part of online communication. They give you the opportunity to connect with your audience in an immediate, intimate and efficient way.

The art of SMS marketing is similar to that of email marketing. The main differences are that:

1. Instead of sending a message to their email inbox, you would be contacting them directly through the user’s phone number.
2. Text messages are definitely shorter, more concise and should communicate offers, updates, reminders and important information about your business.

From Sortlist we recommend that you use mobile messaging for:

• Promotional alerts.
• Flash sales.
• Limited time offers.
• Appointment and event reminders.
• Transactional messages, such as letting your customers know when a package is ready for delivery.
• And asking your customers for feedback.
• Or running customer satisfaction surveys.

Remember, this marketing channel has one of the best open rates ever: 95% within 4 minutes of receipt.

Location-based marketing tactics

Your mobile marketing efforts should also include location-based tactics. Those that recommend products and services based on the user’s location.

Relying on location data can help you understand a user’s proximity to a store or specific location relevant to your brand. This opens the door to targeted messaging, such as letting them know that a product they have been researching can be found in a store near them.

Working with this type of data also allows you to send special discounts or limited-time offers to your prospects or happy customers.

There are many different ways to implement location-based tactics. For starters, there’s geotargeting, or the art of using IP addresses to determine users’ locations and send them notifications based on their location or proximity to a store.

There’s also geofencing, which allows you to target users within a specific perimeter and send them messages to engage them with your products. And mobile targeting, which means you create segments in your ad platform and determine when and how your ads are presented to your target audience, you can use location as the main trigger.

Social media mobile marketing techniques

Finally, there are social media mobile marketing techniques. This involves using social media platforms (TikTok, Instagram, etc.) and engaging users in your content, blog posts, or even ads.

With combined efforts via SMS, your website, a mobile app, and social media, your chances of success increase.

Key Components of a Successful Mobile Marketing Campaign

Now that you have a better understanding of what exactly you can do to harness the power of smartphones and tablets, it’s time to look at the different elements that go into a successful mobile marketing strategy.

Clear objectives and goals

The first thing you need to establish are your goals. What are you trying to accomplish with your mobile marketing efforts?

You can set goals like:

• Building brand awareness
• Changing your brand image
• Boosting sales
• Building brand loyalty
• Increasing website traffic
• Increasing database subscriptions
• Increasing app users
• Etc.

Make sure you are working with a SMART goal. One that is Specific, Measurable, Achievable, Relevant and Time-Bound.

Audience segmentation and targeting

Then you need to decide who your target audience is. As always, take the time to get to know them and understand their interests, goals, obstacles, and more. But in particular, spend time understanding their online behavior and the type of content they consume.

Try to find key data that will help you understand when they use their smartphones or tablets the most, what apps they use the most, what kind of devices they use, and whether they are iPhone or Android users.

These details will make it easier for you to create segments and tailor promotions, messages, and campaigns to each group.

For example, suppose your target audience consists of high school students. Then you have a better chance of reaching a broader audience if you focus your efforts on creating video content, using TikTok, and sending SMS messages on Thursdays at 2pm.

Compelling mobile-friendly content creation

Once you have your goal and audience clear, it’s time for your content creation team to get to work. They have a huge responsibility to create content that not only aligns with your business goals, but also answers your users’ search intent. Not only that, but they need to optimize it for targeted keywords that rank well on mobile devices.

Not paying attention to these details will only hurt your efforts and end up wasting a lot of time and resources creating pieces that no one will see or read.

User experience (UX) optimization for mobile devices

At the same time, your website development team must ensure that your site is optimized and responsive for screens of all sizes.

This means ensuring that page load times are under 3 seconds and that images and content scale instantly to fit the screen size. It also means making sure all CTAs and buttons work. Making sure forms are easy to fill out on smaller screens. And that all content is readable without resizing.

Complicated? We never said it was easy, but we know it’s worth it.

Integration with other marketing channels

Every marketing channel you use, whether digital or traditional, should be consistent in tone, style, and voice. They should all be delivering the same messages and words toward the same goal. Mobile marketing cannot be an exception. In fact, it needs to be part of an overall marketing strategy.

The use of QR codes, geolocation, click to action, and other mobile-friendly features is just the beginning. Every effort needs to be tracked and analyzed. Only then can you integrate them with other channels and increase your chances of success.

Tools and Technologies for Mobile Marketing

To do this, you need to invest time and money in tools and technology. Otherwise, there is no way to collect and use localization data, and no way to gain insights that help you understand which content or mobile marketing tactics are working and which are not.

Let’s take a closer look at what we at Sortlist believe are the best on the market today.

Mobile analytics platforms

There are several tools and platforms designed to capture data and metrics on retention, engagement, and conversions in the mobile world. Here’s a short list of some of the tools we think are worth exploring.

1. Google Analytics for Mobile: One of the most popular options out there. It comes with a number of reporting features, including demographics, acquisition sources, and user behavior.
2. Flurry Analytics: Owned by Verizon Media and packed with features to give you insight into event tracking, user segmentation, demographics, retention, user behavior and more.
3. Amplitude: Another great option, especially for those looking to understand user behavior and product usage.
4. Localytics: Works very similarly to the other options mentioned here, but goes deep into app performance, push notification analytics, user segmentation, and personalized messaging.

We think these tools are a great place to start. But remember, you need to choose one that can give you the information and insight you need to meet and work toward your business goals.

Mobile advertising networks

Working with a mobile ad network is a great way to monetize your site or app. It allows you to sell ad space to marketers and advertisers. The challenge, however, is deciding which network to use. The list is long, so we narrowed it down for you!

1. AdMob: Google-owned mobile ad network. Basically, it’s the mobile version of AdSense that lets you monetize your apps with ads in a variety of formats, including banners, video, native ads, and reward ads. It’s a great place to start because it’s really easy to use and intuitive. It’s also one of the largest mobile ad networks in the world.
2. Unity: Designed specifically for monetizing video games through advertising. It’s compatible with both iOS and Android platforms and all video game engines. It allows you to target campaigns by demographics, connections or operating systems.
3. Yahoo App Publishing: Gives you access to thousands of advertisers and allows you to have different types of ads in your app (banner, full screen, native).
4. Tapjoy: One of the most innovative mobile ad networks, offering playable ad formats. Works on mobile web, iOS and Android. And the key differentiator is that they offer virtual currency that users can spend to unlock content in the app.

Other options include Amazon, Audience Network, MoPub, AppLovin, AdColony, and more. Take the time to understand what each has to offer and choose the one that best fits your organization’s needs and marketing strategy.

Mobile-friendly email marketing software

When choosing email marketing software, make sure you choose one that allows you to optimize your campaigns. This means it should automatically resize images, text and other elements to fit the user’s screen.

Some tools we at Sortlist would like to recommend are

1. Salesforce Pardot:This is a complete marketing automation solution that includes responsive emails. While the pricing may be too expensive for smaller businesses, it’s ideal for mid-sized organizations and large corporations with enough revenue to spend on marketing tools. As far as mobile-friendly emails go, you’ll want to keep in mind that it automatically adjusts to device screen sizes.
2. Campaigner:A highly customizable email marketing tool with a wide range of features, templates, and online resources. It’s fairly easy to use, but may not be a good fit for large marketing teams looking to scale in the short term. Campaigner’s emails are responsive and automatically adapt to different device screens.
3. HubSpot Marketing Hub: This is more than just an email marketing tool. It’s a comprehensive platform where you can manage all of your marketing efforts, including email, social media, landing pages, CRM, and more. As for the responsiveness of their email campaigns, it’s good to know that all of their drag-and-drop templates are responsive by default.
4. Mailchimp: One of the biggest names in email marketing. It’s pretty easy to use, comes with AI recommendations and automations, and has a pretty interesting free tier. Mailchimp’s email templates are designed to be responsive, so your content will adapt to any mobile device user’s screen size.

Before choosing a platform, make sure the pricing plans are something you can commit to for the long term. You want to avoid the hassle of migrating from one software to another.

Mobile app development tools

If you are looking to launch your mobile app, this is the section to read. We have carefully selected the best mobile app development tools. Each of them comes with a set of features that will help you launch the best mobile app ever.

1. Android Studio:The official development environment for Android apps. Developed by Google, it has several features such as a visual layout editor, a code editor, a built-in emulator to test your app on different devices, tools for profiling and analysis, and more. It’s free and open source software.
2. Firebase Tools: Innovative and powerful set of tools for Android mobile application development. Includes features such as real-time date synchronization, authentication services, offline data support, cloud storage, and more. It gives you the ability to build apps without coding and has a free pricing plan.
3. Xcode: Apple’s custom integrated development environment for creating mobile applications for iOS. It includes a code editor, user interface builder, debugging, testing, and performance optimization tools. While it is free to download, please note that you must subscribe to Apple’s developer program.

SMS marketing platforms

We have said it before and we will say it again: SMS is one of the best marketing channels. Its open rate is the envy of email marketing, making it one of the best ways to connect with your prospects and increase your sales.

However, to make this work, you need to invest in a good SMS marketing platform. You need one that’s reliable, helps you scale, is compliant, integrates easily with other marketing platforms, and is easy to use.

With that in mind, we at Sorlist suggest you give it a try:

1. Sender: An email and SMS marketing platform that lets you manage both efforts from a single dashboard. It comes with a drag-and-drop builder and a library of templates you can use. And it offers smart segmentation so you can send relevant and personalized messages to your database.
2. Simple texting: One of the best SMS marketing platforms available. It allows you to create segmented lists of records based on their interactions with your brand, so you can send them personalized messages with a higher conversion rate. It comes with two-way messaging, mass texting, drip campaigns and MMS marketing.
3. TextMagic:A reliable SMS marketing platform with cutting-edge features including opt-out management, campaigns, scheduling, bulk texts, Zapier integration, and more.

Take the time to thoroughly research each tool. Look for reviews, videos, and tutorials. You want to work with a reliable tool that makes it easy to connect with your audience.

Trends and Innovations in Mobile Marketing

Technology is constantly driving innovation and change. Just look at how artificial intelligence and machine learning have impacted our daily lives in recent years. Marketing is no exception, and it’s your job to stay on top of the latest changes.

Augmented Reality (AR) and Virtual Reality (VR) applications

AR and VR are changing the way we experience gaming, healthcare, education, architecture, and marketing.

For example, the gaming and entertainment industries are now reaping the benefits of immersive and interactive experiences and user engagement in the real world (Pokemon Go and Beat Saber are great examples).

Meanwhile, aviation, military, and medical training now have the opportunity to provide their students with real-life simulations.

And architects can now let their clients virtually walk through their new creations before they are built.

The realm of VR and AR is expanding at a pace we never thought possible. Every day there are new ways for you to engage with it. Its benefits go beyond revolutionizing industries; it has helped advance the medical field, made the work of designers and architects easier, and enhanced the learning experience of military personnel.

Artificial Intelligence (AI) in mobile marketing

Today we see that almost everyone has access to AI and is using it in one way or another. Mobile marketing is no exception. In fact, it is a field that benefits greatly from this new technological advancement.

For starters, it has helped speed up the process of A/B testing and understanding which headlines, copy, images and call-to-actions work best for each subset of your target audience.

It’s also being used to optimize programmatic advertising efforts. It helps companies serve ads only where and when they’re most relevant to their prospects. And with predictive modeling, it helps optimize bidding and make the most of advertising budgets.

As if that were not enough, marketers are now using AI to create highly personalized ad creative. So, how are you going to use it to your own advantage?

Voice search optimization

Smartphones are the gateway to vast amounts of information just a click away. Users have embraced this to the point where even the way they search for things has changed. Now, they just say a command and their smartphones give them the answer they are looking for in a matter of seconds.

Your job is to optimize your site and content so that it shows up in voice search results. And trust us when we say, you cannot delay! For one thing, it will help you stand out from your competitors. For another, it will drive more targeted traffic to your site and increase conversion rates.

Have you started optimizing your site for voice search? If not, it’s time to get started.

Progressive Web Apps (PWAs)

PWAs are applications built using web technologies (including HTML, CSS, and JavaScript) that provide the same user experience as a platform-specific application. They are designed to take advantage of the features of mobile applications and avoid the hassle of getting a user to download and use them.

They eliminate the need to build an application and blur the distinction between them and mobile applications. If you are considering launching an app for your business, then take some time to dig deep into this option and consider the pros and cons of each.

Mobile-first indexing by search engines

This is a method used by Google’s web crawler to prioritize the mobile version of your site over the desktop version. This is in response to the idea that mobile is on its way to becoming the most important source of website traffic.

Mobile first indexing has a huge impact on SEO because it affects how Google will crawl, index, and rank your website. In other words, if your site is not fully optimized for mobile, it will have a negative impact on its ranking in the search engine results pages.

Make sure your website development team is up to speed and prioritizing mobile optimization.

Measurement and Analytics in Mobile Marketing

Every marketing effort needs to be tracked, monitored, and analyzed. This data will help you understand if your efforts are paying off. If you are on track to meet your goals. Or if you need to make changes along the way.

Let’s take a look at the KPIs you should be monitoring for mobile marketing campaigns.

Key performance indicators (KPIs) for mobile marketing campaigns

Your focus is on measuring and analyzing engagement and revenue directly driven by your mobile marketing campaigns and messages.

The key KPIs you should monitor, track, compare and analyze on a monthly basis are

• Mobile Attribution Revenue: Revenue generated through your mobile channels (SMS, MMS, QR codes, mobile app, mobile website, etc.).
• Click-through rate: The ratio of mobile users who clicked on a link to the number of people who received or saw the link.
• Conversion rate: The percentage of users who purchased or completed a specific action compared to the number of people who clicked on the link.
• Revenue per message: The average gross revenue generated by each text message sent.
• Revenue per subscriber: Average gross revenue generated by each subscriber to one of your mobile channels (SMS, email, app, etc.)

While there are other KPIs you can monitor, we believe these will give you a good sense of how your efforts are paying off.

Tracking and measuring mobile engagement

If you are launching an app, you should focus on tracking the following metrics:

• User Retention Rate: How many users continue to use your app after a period of time. You can estimate this by dividing the number of active users in a given period by the number of installs in the same period.
• User churn: The number of users who leave your app or downgrade from a paid subscription during a given time period. To calculate it, you need to use the following formula: (Start users – End users) / Start users x 100. It can be calculated monthly or annually to gain insight into user retention.
• Active Users DAU & MAU: How many people use your app on a regular basis (daily or monthly).
• Average session length: The amount of time the average user spends interacting with your app in a single event. To calculate this, you need to find the average time between when the user opens and closes your app.
• Conversion Rate: The percentage of users who upgrade to one of your paid plans.
• Most Visited: Metrics that help you understand what keeps your users engaged and where they spend the most time.
• Average revenue per user: Gives you a closer look at how much money you are generating on average per user. You can calculate this by dividing your total revenue by the number of active users in a given time period.

Again, there are other metrics you can analyze and track. But these will help you understand if the people who download and install your mobile app find it useful and enjoyable.

A/B testing and optimization techniques

A/B testing is not just trying a few different headlines or CTAs to see which one performs best. If you really want to get the most out of it, you need to set yourself up for success.

You need to create a consistent testing plan where you brainstorm ideas, test progress, and share the roadmap with the rest of your organization. You need to start small and set realistic expectations; you can try starting with small, targeted changes that will have an impact on critical metrics.

Most importantly, you need to set aside time to review the results of your testing, share insights with your team, and make decisions about the new changes you want to implement.

All of this process works for your website, mobile app, or any other mobile channel. A/B testing is proven to deliver results, but it all depends on how you implement it and interpret the data it provides.

Case studies illustrating successful mobile marketing campaigns

To help you better understand the impact a mobile marketing campaign can have on an organization, we wanted to share some case studies with you.

Dominos Pizza launched a campaign right before the 2019 Super Bowl. People could earn points by simply scanning their pizza using the Domino’s app. Each scanned pizza would give them points that could later be redeemed for a free two-topping pizza. But get this, the consumer would earn points even if the pizza they scanned was not purchased at Domino’s.

Can you imagine the success of this move? Domino’s got people’s attention when PizzaHut, their main competitor, paid millions of dollars to air their commercial during the Super Bowl.

Another great case study is when Ford decided to launch a campaign inviting users to text them for more information about financing options to buy a car. The company automated a series of messages to get more information about their potential customers. Once completed, the user would receive personalized information.

This SMS campaign was successful with a conversion rate of 15.4%.

Now is the time to think about what you can do to capture the interest of your users and drive them to complete a purchase – how you can take advantage of the mobile world.

Challenges and Considerations in Mobile Marketing

Finally, we want to draw your attention to the main challenges you will face when you start implementing a mobile marketing campaign.

Understanding them is key to being prepared to deal with and overcome them.

Fragmentation of mobile devices and operating systems

This occurs when some users are running older versions of an operating system while others are running the latest version. Fragmentation on mobile devices leads to user dissatisfaction, poor app reviews, app deletion, bugs, and more.

It’s your job to test your app on different devices (smartphones, tablets, smartwatches, etc.), different operating system platforms and versions. This will help you ensure that your app provides a good user experience and avoid the risks associated with it.

Privacy concerns and regulations

At the same time, you need to ensure that your mobile marketing campaigns and mobile channels comply with local and international regulations.

Both GDPR and CCPA are the most important regulations you need to comply with. They are designed to ensure the privacy of users’ information and prevent data leakage.

Adapting to evolving mobile technologies and user preferences

Another big risk is the ability to keep your efforts up to date with the latest technology. Every day we see how AI is able to complete a whole new set of functions, or find ourselves trying to understand a new feature to interact and engage with your mobile users. In the world we live in, it’s not easy to keep up, but it’s necessary if you want to succeed and stay ahead of the competition.

Overcoming barriers to mobile conversion

Finally, mobile marketing campaigns can sometimes have trouble converting people. This can happen due to a lack of trust in your organization, app or website. Because of a complex and confusing conversion process. Or even because customers have a hard time understanding what you are selling.

So before you go live, make sure the experience, messaging, tone, and voice are crystal clear. Take the time to test everything. And ask people outside your organization for feedback on your messaging and campaign.

If you want to be successful in mobile advertising, then you must invest the time and resources to make it happen.

Conclusion

The way we search for information and make purchases has changed. In recent years, we have seen a migration from desktops to mobile devices, and this trend continues. As a result, businesses need to adapt and start delivering a great mobile experience to their users.

While this all starts with a website that is responsive and automatically adapts to any screen size, it is not enough. You need to go the extra mile and provide a complete mobile experience.

Connect with your potential customers through SMS, mobile-responsive email, apps, and more. Make it easy for them to find your brand on Google and other search engines. And make sure their browsing experience on your site and app is as smooth as possible and designed to help them quickly convert to customers.

All of these efforts need to be tracked and monitored. The KPIs will help you understand if, for example, the use of a QR code is working with your audience, or if that new green button you added to your app is getting traction or not. Pay close attention to the data, monitor and analyze it regularly. Only then can you make informed decisions about shifting budget or resources.

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