14 Best LinkedIn Automation Tools

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Waalaxy

Waalaxy is a LinkedIn automation tool designed to optimize prospecting and lead generation by simplifying connection and engagement processes on the platform. Thanks to its intuitive interface and advanced features, Waalaxy allows users to send invitations, messages, and automatic follow-ups safely, while respecting LinkedIn’s limitations to avoid any risk of restriction. One of Waalaxy’s main strengths is its multichannel approach: it allows you to integrate email into your prospecting campaigns, thus increasing the chances of reaching your prospects through different communication channels.

The tool offers advanced prospect segmentation, allowing you to target specific audiences with personalized messages. Moreover, Waalaxy stands out for its automated workflow system, enabling users to program sequences of actions based on the responses received. It caters to both independent professionals and sales teams looking to improve their efficiency without resorting to complex customer relationship management (CRM) tools. Among its advantages are quick adoption, compatibility with other marketing platforms, and a free version with basic features to test its effectiveness. However, some limitations exist in the free plans, and intensive use of automation requires a well-thought-out strategy to maintain an optimal engagement rate.

LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms is by far one of the best automation tools on LinkedIn today. LinkedIn launched this engine in 2017 as part of its goal to improve leads for marketers. This tool uses pre-filled forms to gather higher quality leads from LinkedIn campaigns and reduce the average cost per lead. Sponsored content and sponsored InMail campaigns integrate with Lead Gen Forms. All of this allows you to extract data from LinkedIn profiles such as names, email addresses, job titles, professions, employer, qualifications, and experience.

Lead Gen Forms also has some of the best tracking technology. You can track form submission rates, cost per lead, and the number of leads collected per campaign. Lead Gen Forms is native to LinkedIn and has access to each account holder’s resume. This is an advantage because the tool can target specific criteria regarding a person’s professional and personal life.

The downside is that Facebook may have better reach if you’re looking for specific careers based on your target audience. Studies have shown that people spend an average of 45 minutes per day on Facebook, while they only log into LinkedIn every other day. This means you have less time to engage in paid campaigns. Facebook also allows you to test different types of ads, enabling you to perform A/B testing to determine which one offers the best functionality.

The advantage of LinkedIn Lead Gen Forms is that they are pre-filled, all you have to do is hit Submit. It’s a fully integrated social media tool, and it’s native to LinkedIn. The downside of LinkedIn Lead Gen Forms is that it’s relatively expensive. The possible engagement time is also less than that of Facebook.

LinkedIn Helper

As you can probably guess from the name, these LinkedIn automation tools are designed to help you with social media marketing and increase your brand visibility on the platform. With LinkedIn Helper, you can promote your contacts and, in turn, they will promote your brand and yourself. This will increase your company’s visibility in no time. LinkedIn Helper has an auto-sending feature that also allows you to communicate 24/7 with your professional contacts. This function is exceptionally convenient as it personalizes all professional interactions without human intervention.

The automation of repetitive tasks such as connecting, messaging, and sending invitations is a significant comfort factor for this tool. The tool works as a desktop application and as a Chrome extension, and you can invite a maximum of 300 connections based on segments. Segments are assigned as specific automations per target list. For example, connecting with a graphic designer or managing one of your campaigns. You can also send welcome messages to everyone you connect with in just one click.

We must point out that LinkedIn Helper does not work when minimized. If you’re someone who always has multiple windows open in your browser, this isn’t ideal as the software will stop working.

The advantages of LinkedIn Helper are that it requires minimal effort from users and you’ll quickly get mutual approvals. The tool works 24 hours a day, 365 days a year. The disadvantages of LinkedIn Helper are the lack of emoji support and the fact that it is not optimized for multitasking.

Expandi

Expandi is a relatively new automation platform, but LinkedIn users consider it one of the safest for automated messaging. It’s a cloud-based tool that helps you improve your profile by personalizing your messages, using innovative targeting options, and creating connection campaigns for your business. Its simple interface and intuitive design allow you to set it up yourself.

Expandi respects LinkedIn’s security rules and limits the number of connections you can send each day. However, as you use your account, you’ll get better results. When one of your prospects responds to one of your messages, it triggers follow-ups in your drip campaigns.

Some of Expandi’s advantages include its advanced targeting functions and the ability to create multiple outreach campaigns in a single account. The tool also automatically sends connection requests to your target audience. The downside of the tool is that it’s quite expensive, at $99 per month.

MeetAlfred

Formerly known as Leonard, MeetAlfred is a premium LinkedIn automation tool specializing in end-to-end social marketing campaigns. Social media marketing requires you to promote and disseminate your message at the right time to the right audience, and you need a tool that pushes personalized transmission on an application like LinkedIn. MeetAlfred allows you to easily send multiple connection requests to your contacts. You can also send messages in abundance if you install MeetAlfred in Google Chrome.

You can use MeetAlfred to maximize interactions and modifications of established connections on LinkedIn using its CRM functions. This way, you can conduct different campaigns to keep your audience connected to your brand/company.

An intelligent response detection feature allows you to set actions based on behaviors; Alfred will interrupt any campaign sequence if it detects that you have already started a conversation with one of your connections. This way, you’ll avoid sending unnecessary or embarrassing duplicate messages. Responses and conversation recording will be visible on the dashboard. One of the great advantages of this tool is that it allows you to establish a schedule for the tool’s operation. The best sellers are those who work Monday through Thursday, from 8 AM to 9 PM.

Among the advantages of MeetAlfred are its “one features all” plan and extensive knowledge base. MeetAlfred also offers comprehensible insights into your LinkedIn profile’s real-time performance. The disadvantages of MeetAlfred are that its educational videos on LinkedIn strategy are no longer available and it only manages a single profile. Unfortunately, it only accepts MasterCard and American Express cards.

Crystal

Crystal is ranked as the top “personality platform” and is optimized to accurately predict everyone’s personality based on their LinkedIn profile. If you know your customers perfectly and anticipate their expectations, the risks of communication mishaps are lower. This tool allows you to do that and improve your chances of selling your products. The automation tool uses personality AI to identify target audiences based on assessment reports, text analysis, and behavioral patterns.

You can use the tool to build healthy relationships while improving decision-making, as Crystal uses personality insights based on the DISC (Dominance, Influence, Steadiness, Conscientious) personality model to guide your approach. You can view profile assessments by clicking on the profile. Additionally, you can use the tool to invite others to take a personality assessment.

Crystal bases its personality advice on your situation and focuses on writing persuasive text. Crystal’s AI feature allows you to see what the tool has discovered in terms of personality types. You’ll see Crystal’s preferred candidates and refrains, which it will place between conscientious, steady, influential, and dominant.

Keep in mind that people don’t always tell the truth on their profile, which can lead Crystal to obtain inaccurate results. For the free version of the tool, you can only use ten prospects per month. If you need more, you’ll have to pay for the premium version.

Among Crystal’s advantages are its personality AI, which enables accurate profiling. It also performs automatic analyses, and no questionnaires are required. Crystal’s disadvantages include the ten free profile rule and the fact that DISC statistics can be skewed by false information.

Dux-Soup

Dux-Soup is a renowned automation tool used for lead generation on LinkedIn. The tool identifies prospects, nurtures them while moving them closer to conversion. By using Dux-Soup, communication with prospects becomes more systematic and frictionless. You can personalize your messages and include interesting elements in your automated responses, such as images. This personalization makes the connection feel more human.

With Dux-Soup, you can browse through profiles that interest you and gather them into a CSV file, listing their names, figures, organizations, professions, locations, etc. You can easily download a Google Chrome extension with a fair usage limit that prevents users from exploiting LinkedIn.

Dux-Soup also has a fantastic support team. They offer live chat support during working hours in the US and EU, allowing customers to resolve their questions more quickly and efficiently. Over 50,000 people use Dux-Soup and can automatically promote new skills, see new prospects, and follow specific LinkedIn strategies. The tool also functions as a prospect management system.

Membership to Dux-Soup is at a higher level. Several tools are not available at the first tier, including stop sequences, automated follow-ups, long delivery delays, profile viewing, and basic tracking systems. If you want access to these key features, it will cost you an additional $30 per month, which propels Dux-Soup into the big leagues.

The advantages of Dux-Soup are that it’s easy to use for beginners and the support team is great as they quickly respond to customer questions. The tool also has a free lifetime plan for those who don’t want to commit financially. The disadvantages are its counterintuitive user interface and the Chrome extension which can lag during browsing.

Prospect.io

Prospect.io is a leading sales automation platform that boosts your outbound sales team’s productivity through its multi-channel engine. Select your search criteria and the tool will guide you to top-tier prospects with specific details such as name, contact, profession, LinkedIn ID, email, and more. You can also sort prospects based on various custom criteria.

Prospect.io integrates with PipeDrive, HubSpot, Salesforce, Gmail, and Outlook. You can export data to an XLS file. It has an email search tool that uses algorithms to quickly locate any email. The interface allows you to automate repetitive activities so you can focus on priority tasks.

Sometimes the quality of prospects can be suspect, but no lead generation tool is entirely accurate. When you add a contact to a list, you can’t launch the campaign instantly, and the design of the drip campaign can be difficult to follow. Additionally, it’s not possible to quickly modify variables; you have to recreate the entire campaign to perform an A/B test.

Among the advantages of Prospect.io is the “Prospect in one click” button, which facilitates prospect searching. Its integration with LinkedIn is simple and it integrates with many different tools. Its drawbacks are its slightly high price and the fact that it doesn’t integrate automatically.

ContactOut

ContactOut allows you to easily find candidates based on their LinkedIn profile, professional background, and education. Results are returned as easy-to-use candidate profiles in a dashboard, with the ability to manage them. ContactOut integrates with several customer relationship management (CRM) systems, allowing you to leverage all the information in your database. The platform also allows you to create custom profiles and search for candidates based on criteria you specify. You can also use ContactOut to create lists, find emails from LinkedIn, and manage all your data in one place.

LeadFuze

LeadFuze allows marketers to run targeted ads, provides salespeople with new leads, and brings recruiters new talent. The LeadFuze interface is user-friendly and enables business-to-business targeting using Google Ads. You can target groups that invest a certain amount in paid ads and get a good idea of their budget before connecting.

LeadFuze also has a quarantine feature or a semi-automated system that allows you to target 100 prospects based on the categories you’ve defined. If you’re managing the central approach, you can go through the list and ensure it’s correct before transferring it to your fully automated campaign list.

In some cases, the LinkedIn automation tool may have issues when results don’t appear in the industry or location you’ve filtered, and you should use the semi-automation feature during this time. The search can also be a bit slow, and you’ll want to test it thoroughly in the trial version before committing to a purchase.

Among the advantages of Leadfuze are its “same features for all” plans. It has a comprehensive knowledge base and increases the number of new prospects. The tool’s drawbacks are that its informational videos are no longer available, and the filtering system is moderately specific.

Phantom Buster

Phantom Buster is a cloud-based API and data extraction service that promotes business growth by generating leads and accumulating appropriate audiences. The tool can automate most of your web activities, such as scheduled tasks and automated responses. The main features that the tool brings to LinkedIn are:

• LinkedIn Network Booster – instantly sends invitations and connects to multiple LinkedIn users.
• LinkedIn Profile Scraper – collects a series of data from LinkedIn profiles. Names, positions, companies, etc.
• LinkedIn Message Sender – sends personalized messages to your LinkedIn contacts

Phantom Buster has many features and shortcuts, but it works best when integrated with other LinkedIn automation tools. If you like development shortcuts and want to save time, you can extract a target audience with Phantom Buster and pair it with another LinkedIn tool to expand your reach.

Currently, Phantom Buster only works with LinkedIn, Twitter, Instagram, Google, and Sales Navigator. It helps find information about companies using company profiles and URLs and improves communication by focusing on follower insights.

The advantages of Phantom Buster are that it exports searches for LinkedIn and Sales Navigator. It retrieves data on people who have liked and commented on articles, and it can convert Sales Navigator URLs to LinkedIn URLs. The disadvantages of this tool are that it needs to be used in conjunction with another automation tool and is only usable with five applications.

Zopto

This automation tool allows teams to improve their lead generation. It’s a cloud-based platform that requires minimal effort to set up. All you need is a LinkedIn Premium or Sales Navigator account to use it, and then you can immediately start filtering for your ideal clients. On your Zopto dashboard, you’ll see collections and data on the campaigns you’re running on LinkedIn for potential clients.

Zopto is primarily intended for startups and those looking to improve their outreach efforts. To use this tool effectively, you need to have a deep understanding of link and sales automation. Zopto helps users find their clients through:

• Client filtering – you can filter by industry, company, position, etc.
• Engagement levels – after selecting your filter, you can choose the appropriate level of engagement and activate useful features such as message sequences, connection invitations, and free InMails.
• Lead management – track your leads on your active dashboard, which will provide you with the data you need for your prospecting campaigns.

Zopto’s payment procedures are not clear. They don’t inform customers when their free trials end, turning them into billable users without their immediate consent. There’s not much transparency here.

The benefits of Zopto’s automation are that it uses advanced filters to target ideal clients and allows you to select the desired level of engagement. The downsides are that the billing procedures are not transparent, as customers don’t know when their free trial ends. It’s also not possible to automatically cancel a campaign if you accidentally connect with the wrong people.

SocialPilot

SocialPilot is a convenient social media management and marketing channel that helps you develop your social media performance from the start. It assists you in creating content, evaluating post functions, scheduling and automating your posts, and managing your brand’s online stature. This is part of a successful LinkedIn strategy that provides you with features and tools to stay ahead of the game.

With SocialPilot, you get an overview of your LinkedIn brand page, allowing you to set performance criteria. The metrics you can view are based on your number of followers, the number of updates you make, engagement growth, engagement and clicks, etc.

After tracking your performance, you can now optimize the posts you share to generate even more engagement. With SocialPilot, you can create more channel-specific posts, and through its LinkedIn publishing functions, you can post images or upload them directly from the URL of the page you’re publishing. It also allows you to upload videos, gifs, carousels, and infographics to increase your interaction value.

The advantages of SocialPilot are: it creates and shares interactive posts with connections. It provides in-depth content performance evaluation and offers smart reporting features. Among the disadvantages of this tool are its user-unfriendly interface and the fact that the website is sometimes slow.

Salesloft Prospector

Salesloft Prospector aims to revolutionize the sales field and encourage clients to use LinkedIn to strengthen their activities and achieve superior results. You can integrate Salesloft with Sales Navigator and use the power of the combination to improve connections and conversations on LinkedIn.

The integration also provides you with real-time insights into what’s currently happening with your contacts and the company that employs them. Indeed, this allows for creating a user persona that you can leverage to design an ideal marketing plan.

Salesloft simplifies your workload and makes it 10 times more efficient. You’ll have access to information using your commercial engagement platform, so you won’t need to follow the complex steps that make other tools so perplexing.

Among the advantages of Salesloft Prospector is its perfect fit for cadences. You can collect multiple cadences and create rules that will locate leads accordingly. Its decent activity tracking allows you to see the calls, emails, reminders, and tasks you’ve accomplished. It also creates templates and snippets from ordinary objects and can request feedback. The disadvantages of this tool are that it cannot integrate with premium subscriptions and does not detect unavailable connections.

Final Thoughts on LinkedIn Automation Tools

Because the application generates results, LinkedIn has become a hub for professionals looking to develop their brand and for recruiters seeking the ideal candidate. It is the go-to platform for almost all businesses looking to establish effective B2B connections. Using LinkedIn automation tools to help you connect with a wide audience is a major advantage.

The tools mentioned above allow you to conduct your business activities while saving time and increasing your productivity. They also enable you to carry out groundbreaking and innovative activities in the field of marketing. And since marketing is a central element of business, there is no doubt that we will see even more innovations in LinkedIn automation tools in the future.