How to Use Confirmation Bias to Your Advantage and Drive Sales
29 November 2021 ∙ 7 minutes of reading time
Confirmation bias refers to our tendency to recall, favor and remember information that aligns with our own values. In essence, we are more likely to support businesses or favor ads that confirm our beliefs than those which do the opposite. Recall the last time you saw a new product from big brands like “Apple” or […]
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