The 12 Archetypes According to Jung: What They Can and Cannot Do
28 July 2022 ∙ 7 minutes of reading time
This guest article by CRU Brand Consultancy explains what lies behind the concept of the 12 archetypes and discusses its relevance and legitimacy. There are a few evergreens in the music hall of marketing: memorized popular tunes that appear again and again in the presentations of consultancies and agencies. These evergreens like to come along […]
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