13 September 2022 ∙ 6 minutes of reading time
In today’s modern world, most communication takes place through digital portals. Be it social media, the company’s own website, or digital advertisements, a company’s brand presence is now crucial for resounding success. The term brand does not only refer to the actual name of the company and its logo. Brand awareness is also currently considered […]
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1 March 2022 ∙ 6 minutes of reading time
It is often a challenge for companies that have numerous products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the brand key model to raise their profile to customers. The brand key model is a slightly more modern and detailed alternative […]
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2 March 2021 ∙ 7 minutes of reading time
Sortlist has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on our own industry data. But this time we decided to turn things. We asked almost 500 owners and general managers of small and medium-sized businesses (SMB or SMBs) across Europe what changes they are seeing regarding their SMB […]
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15 December 2020 ∙ 5 minutes of reading time
Since the outbreak of the pandemic, we’ve published several updates on the impacts of the ongoing health crisis based on our own industry data. This time, we decided to turn things around. We asked almost 500 owners and general managers of small and medium businesses (SMB) across Europe how the pandemic is impacting their digitalisation. […]
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20 October 2020 ∙ 6 minutes of reading time
In spring 2020, Sortlist published its first Marketing Barometer on the impact of the Covid-19 pandemic on the industry. Measures such as contact and travel restrictions had left serious traces in just a few days and weeks. Some industries experienced a severe blow, others were suddenly more in demand than ever. Two full quarters have […]
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