Beth Bayliss (SWC Partnership), Author at Sortlist Blog

Marketing Localization in 9 Steps: Lessons From Cross-Border Campaigns

20 August 2021 ∙ 11 minutes of reading time

For any brand, creating a strong marketing strategy and stand-out advertising is a difficult craft. But to cross borders, marketing localization is fundamental. At SWC Partnership throughout the years we’ve helped many clients build businesses globally through localization. And fundamental is ensuring that their marketing strategy works just as well in their new county as […]

Localization Strategy: 5 Tips That Can Make or Break Yours

4 August 2021 ∙ 9 minutes of reading time

Brands looking to enter new markets must think long and hard about their localization strategy. This means the tiny incremental gains that don’t mean much, but when added together, they combine to build the intangible values of trust, closeness, and familiarity that will translate to sales in the long term. A successful localization strategy includes: […]

Doing Business in Germany: 10 Pitfalls You Have to Avoid

21 July 2021 ∙ 10 minutes of reading time

If you’ve expanded and just entered new territory with your business, it cannot be easy to get to grips with international differences. Business in Germany feels like Mars: navigating etiquette at home is tough, let alone across borders. Knowledge of taxes, rebates, and name registration. Those are areas where you can get a competitive advantage. […]

Author’s articles Beth Bayliss (SWC Partnership)