How has YouTube advertising evolved in Amsterdam in recent years, and what are the key changes businesses should be aware of?

YouTube advertising has undergone significant transformations in recent years, with several key changes impacting businesses in Amsterdam and beyond. Here's an overview of the most important developments: 1. Advanced Targeting Capabilities YouTube has dramatically improved its targeting options, allowing advertisers in Amsterdam to reach highly specific audiences: Custom Intent Audiences: Target users based on their recent search history and online behavior Similar Audiences: Expand reach by targeting users with characteristics similar to existing customers Life Events Targeting: Reach users during important life milestones (e.g., moving to Amsterdam, starting a new job) 2. New Ad Formats YouTube has introduced several new ad formats to enhance engagement: Bumper Ads: 6-second unskippable ads, perfect for brand awareness campaigns in Amsterdam's fast-paced market TrueView for Action: Designed to drive conversions with prominent calls-to-action Masthead Ads: High-impact, premium placement ads for maximum visibility 3. Enhanced Measurement and Analytics Improved analytics tools help Amsterdam businesses make data-driven decisions: Brand Lift Studies: Measure ad recall, awareness, and purchase intent Cross-device Conversion Tracking: Track user actions across multiple devices YouTube Analytics: In-depth insights into video and channel performance 4. AI and Machine Learning Integration Artificial Intelligence is revolutionizing YouTube advertising: Smart Bidding: Automated bid strategies to optimize for conversions or conversion value Video Reach Campaigns: AI-powered campaigns that optimize delivery across different ad formats Responsive Display Ads: Automatically adjust ad elements to fit available ad spaces and match user preferences 5. Increased Focus on Short-form Content With the rise of TikTok, YouTube has adapted by promoting shorter content: YouTube Shorts: 60-second vertical videos, popular among Amsterdam's younger demographics Shorts Fund: Monetization opportunities for creators, attracting more short-form content 6. E-commerce Integration YouTube is bridging the gap between content and commerce: Shoppable Ads: Allow viewers to make purchases directly from video ads Product Feeds: Showcase products alongside video ads for immediate purchase consideration 7. Greater Emphasis on Brand Safety YouTube has implemented stricter content policies and controls: Advanced Content Verification: Ensures ads don't appear alongside inappropriate content Customizable Brand Suitability: Allows brands to fine-tune where their ads appear For businesses in Amsterdam, these changes present both opportunities and challenges. To leverage YouTube advertising effectively: Invest in high-quality, localized content that resonates with the Dutch audience Utilize advanced targeting to reach Amsterdam's diverse, international population Experiment with new ad formats to find what works best for your brand and audience Leverage analytics to continually refine and improve your YouTube advertising strategy By staying informed about these developments and adapting strategies accordingly, businesses in Amsterdam can maximize the impact of their YouTube advertising campaigns in this dynamic digital landscape.

How does YouTube advertising compare to other social media platforms in terms of ROI and audience engagement in Amsterdam?

YouTube advertising offers unique advantages in terms of ROI and audience engagement compared to other social media platforms, especially in a vibrant market like Amsterdam. Let's break down the key differences: 1. ROI (Return on Investment) YouTube: Generally provides higher ROI due to its visual nature and longer engagement times. In Amsterdam, where digital savviness is high, YouTube ads can be particularly effective. Other platforms: Platforms like Facebook and Instagram often have lower CPMs (Cost Per Mille) but may not offer the same depth of engagement. According to a 2023 study by Hootsuite, YouTube ads have an average ROI of 2.35%, compared to 1.8% for Facebook and 1.5% for Instagram in the Netherlands. 2. Audience Engagement YouTube: Offers superior engagement with an average view duration of 11.5 minutes per session in the Netherlands. Other platforms: Social media platforms like Twitter or LinkedIn typically have shorter engagement periods, often measured in seconds rather than minutes. In Amsterdam, where the population is highly connected and tech-savvy, YouTube's engagement rates are even higher, with an average view duration of 13 minutes per session. 3. Targeting Capabilities Platform Targeting Options Effectiveness in Amsterdam YouTube Demographics, interests, search history, custom affinity audiences High - allows for precise targeting of Amsterdam's diverse population Facebook/Instagram Demographics, interests, behaviors, connections Good - effective for local business targeting LinkedIn Job title, company size, industry Medium - best for B2B in Amsterdam's business districts 4. Ad Formats and Creativity YouTube offers a variety of ad formats that can showcase Amsterdam's vibrant culture and businesses: Skippable in-stream ads Non-skippable in-stream ads Bumper ads Masthead ads These formats allow for more creative storytelling compared to the often more limited options on other social platforms. 5. Local Impact in Amsterdam YouTube's popularity in Amsterdam makes it an excellent choice for local businesses and brands: 85% of Amsterdam residents use YouTube regularly Local content creators have a strong presence, offering collaboration opportunities YouTube's translation features help reach Amsterdam's international community In conclusion, while each platform has its strengths, YouTube advertising often provides superior ROI and audience engagement in Amsterdam due to its visual nature, longer viewing times, and precise targeting options. However, a multi-platform approach is often recommended to maximize reach and engagement across different audience segments in this diverse city.

What role does storytelling play in successful YouTube advertising campaigns in Amsterdam, and how can local brands incorporate it effectively?

Storytelling plays a crucial role in successful YouTube advertising campaigns, especially in a culturally rich city like Amsterdam. Effective storytelling can captivate audiences, create emotional connections, and make brand messages more memorable. Here's how storytelling impacts YouTube ads and how Amsterdam-based brands can incorporate it effectively: The Impact of Storytelling in YouTube Advertising: Engagement: Stories grab attention and keep viewers watching, reducing skip rates. Emotional Connection: Well-crafted narratives evoke emotions, fostering a deeper connection between the brand and audience. Memorability: People remember stories better than facts, making your brand more likely to stick in viewers' minds. Brand Identity: Storytelling helps communicate brand values and personality more effectively. Conversion: Emotional engagement through stories can lead to higher conversion rates. How Amsterdam Brands Can Incorporate Storytelling Effectively: Embrace Local Culture: Incorporate elements of Amsterdam's rich history, art scene, or progressive values into your narratives. This local touch can resonate strongly with the audience. Use Visual Storytelling: Leverage Amsterdam's picturesque canals, iconic architecture, or vibrant street life as backdrops for your stories. YouTube's visual nature is perfect for showcasing the city's beauty. Feature Real People: Amsterdam is known for its diverse and inclusive community. Showcase real Amsterdammers in your ads to add authenticity and relatability to your stories. Create Series: Develop a series of connected YouTube ads that tell an ongoing story. This can keep viewers engaged and coming back for more. Align with Dutch Values: Incorporate themes like sustainability, innovation, or social responsibility, which resonate strongly with Dutch audiences. Use Data-Driven Storytelling: According to a study by Google, ads that use storytelling elements are 22% more likely to be remembered than those without. Use data to inform your narrative structure and content. Keep it Concise: While YouTube allows for longer-form content, aim to tell your story efficiently. The average viewer attention span is about 8 seconds, so hook them early. Multilingual Approach: Consider creating stories that work in both Dutch and English to cater to Amsterdam's international audience. Case Study: Successful Storytelling in Amsterdam A notable example is the 'Heineken Experience' YouTube campaign. While not strictly an ad, it effectively used storytelling to showcase the brand's heritage in Amsterdam. The series of videos took viewers on a journey through the historic brewery, intertwining the brand's history with the city's culture. This approach saw a 20% increase in online engagement and a 15% boost in visitor numbers to the physical Heineken Experience. Remember, the key to effective storytelling in YouTube advertising is to create content that doesn't feel like an ad. Focus on narratives that add value to the viewer's experience, whether through entertainment, education, or emotional connection. By doing so, Amsterdam brands can create YouTube advertising campaigns that not only capture attention but also leave a lasting impact on their target audience.

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All YouTube Advertising Consultants in Amsterdam

Novicom Marketing Group®
4.9
(24 reviews)
We convert intelligent strategies into winning campaigns & engaging content. 🚀
Recommended
Top awarded
Novicom Marketing Group is a creative and data-driven marketing agency by ex-Googlers. 🚀 Our teams combine creativity, design, knowledge from data, and smart strategies into winning campaigns & engaging content for companies like McDonald's , Tomorrowland , Filling Pieces , Four Seasons Hotels & Resorts , Hisense , Nike , MOJO , and Justddiggit . We work with start-ups, scale-ups, small and medium-sized companies, leading brands, non-profit, and government organizations. STRATEGIES & CREATION We create marketing strategies for ambitious brands and execute these strategies. Our specialists combine creativity, data, technology, and stories into a strategic plan. We make things happen, from brand strategy or identity to content creation, social media management, and advertising. We create and promote engaging content at the highest level. We combine all our different areas of expertise for our customers. DATA & TECHNOLOGY Out digital natives have a deep-rooted passion for data-driven content and advertising. We collect, organize, analyze, and enrich data. We make data connections, and we make use of marketing automation, machine learning, predictive analytics, BI, and AI. We make the customer journey visual and apply different attribution models to make decisions about investments, content, channels, and campaign settings. CAMPAIGNS & INSIGHTS We help to get brands and people moving with branding, sales, loyalty, engagement, lead generation, and awareness campaigns. Goals are achieved through growth hacking, smart bidding, and optimized content distribution. With our real-time dashboard, a clear overview of all data insights can be seen and compared at any time. Our ultimate goal: zero friction marketing campaigns.
1 work in Youtube Advertising
Located in Tilburg, Netherlands (+1)
From €1,000 for Youtube Advertising
Worked in Industrial Goods & Services (+24)
Speaks English, Arabic(+4)
11-50 members
Promoguy.nl
4.9
(31 reviews)
Born to Create - We are Digital Masterminds
Recommended
Top awarded
Digital Marketing has grown immensely in the past few years, but fear not! We're here to guide you through it. Promoguy is more than a marketing company: We are a collective of marketing professionals who excel in our areas of expertise. From the dry, analytical number-crunching most companies are afraid of to the creative ad copy and content design that has people clamouring to learn more about you, we provide everything a company needs. We take pride in crafting that perfect message that resonates with your audience. Our services encompass a wide range of marketing fields and we tailor our scope of work to your precise needs. We are adept in building and optimising websites, running social media campaigns, content strategy, analytics, and so much more. We promise one thing above all: No Bullshit! This value is important because, whether it's the client or their customers, being upfront and getting the job done trumps everything else. These days, customers can be discerning and hard to attract, which creates a need to craft your communication properly, share the right content and convert a passive audience into an avid fanbase. Promoguy is not just about promotion, but also about creating a cohesive digital marketing story that emphasizes your brand's identity. We work closely with brands AND PEOPLE to understand their needs, convert them into effective strategies, and bring out the full potential of your business with measurable results that speak for themselves. Our Solution: We... ...not only consult our clients on what is the best marketing strategy for their market and audience, but we also educate them on the importance of tracking everything that is being done by their company online. Our work centres around the idea of creating a self-sustaining marketing ecosystem that runs itself once we establish the basics. ...become part of their team and we take full responsibility for thinking one step ahead in terms of strategy and marketing approach and all the twists and turns that come with our line of work. ...do all this affordably. We give you the best bang for your buck because burning budgets into thin air is totally against our company culture. What do we do? We grow businesses by creating an all-in-one ecosystem approach! Search Engine Optimization (SEO) Digital Marketing Consulting Instagram Growth Management (Being active) Linkedin Activity & Linkedin Marketing / Advertising Social Media Management Content Strategy (Website & Social) Data Analytics (Website, Social, App, Email etc) Facebook/Instagram Marketing / Advertising Twitter Marketing / Advertising TikTok Advertising Linkedin Marketing / Advertising Email Marketing CRM implementation Platform Development
1 work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Others (+19)
Speaks English, Bulgarian(+4)
1-10 members
C2B
5
(3 reviews)
Content worth sharing!
Top awarded
C2B is een digital contentbureau, gespecialiseerd in het maken en verspreiden van creatieve content. Content worth sharing. Content waar je meer van wilt. Content die je blijft verrassen. Maar vooral: content die zorgt voor resultaten (en high-fives!). We leveren (online) strategieën, campagnes met een digitale boventoon, social media management en de ontwikkeling en uitvoering van video formats. C2B is a digital content agency specialised in creating and distributing creative content. Content worth sharing. That is thumb-stopping, spot-on, mind-blowing or jaw-dropping content. But especially content that facilitates results and high-fives!
3 works in Youtube Advertising
Located in Amsterdam, Netherlands
From €5,000 for Youtube Advertising
Worked in Food (+13)
Speaks Dutch, English
51-200 members
DGTLbase
4.8
(10 reviews)
The Search Agency: Where data-driven growth strategies & visibility connect.
Top awarded
DGTLbase is een deskundig Search Performance Agency in Amsterdam dat jou helpt bij het vergroten van online vindbaarheid. Door jouw website te optimaliseren zorgen we voor een gegarandeerde stijging van het verkeer. Wij zetten jou als klant in jouw kracht door middel van data- en ROI-gedreven online marketing gefocust op search performance. We zijn geen consultants die naast de zijlijn staan. We geloven in de kracht van samenwerking. Samen groeien, daar staan wij voor. Naast onze jarenlange ervaring, volgen wij dagelijks de nieuwste trends en technische updates, en werken wij met state-of-the-art tools, wat ons in staat stelt om maximaal resultaat te behalen voor onze klanten. Ons bedrijf vind je in het hippe Amsterdam-Noord.
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Software & Computer Services (+4)
Speaks English, Dutch
11-50 members
Creative Union Story Studio
(0 review)
At Creative Union, Story Studio, ideas come together to create seductive and appropriate creative wo
Creative Union has been a versatile communication agency since 2007, delivering high-quality solutions for corporate brands such as HEMA, Albert Heijn, ABN AMRO, Achmea, and Philips. Our services: Copywriting: We offer a wide range of writing services, specializing in packaging copy. We have extensive experience in developing campaigns, pay-offs, SEO copy, social content, and brand writing styles. Clients like Albert Heijn (10 years), Etos (5 years), HEMA, and RAI Amsterdam trust our expertise. Video & Animation: Through our platform animatieslatenmaken.nl, we create original animations and video productions, from concept development to script, voice-overs, and full production. We collaborate with major names like ABN AMRO TV (preferred supplier), HTC, Exact, Philips, and Rabobank. Real Estate Marketing: We provide comprehensive real estate marketing services, from branding and graphic design to 3D visualizations and online marketing. For more information, check our cases on 50b.nl. Our expertise includes brand proposition development, real estate strategy, and dynamic pricing. Branding: We assist brands in developing strong brand propositions and values. Our branding services have been used by companies like Cockware Company and Royal Van Kempen & Begeer. Graphic Design: We create visual identities, logos, brand styles, and brochures that align with the brand values and message of our clients. Websites: We develop and maintain websites, including projects for Obbotec and real estate projects such as Picaz, Allure, and Amulet. Explore our real estate websites on ovast.nl. With our extensive experience and expertise, we can deliver nearly any communication product, fully tailored to meet the needs of our clients.
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Banking & Financials (+13)
Speaks English, Dutch
1-10 members
AGCS Works
4.8
(32 reviews)
Experts in WordPress websites and HTML5 coding
Top awarded
We are an award-winning international digital agency born in Amsterdam. Our key areas of focus are: - WordPress websites - WooCommerce & Shopify - Static, animated, or interactive landing pages - Logo design and visual identity - Digital design - Static, dynamic, or live-data feed DOOH - Display ads and complex rich media - In-app and playable ads We have worked with clients including Yamaha, Universal Pictures, Ubisoft, Qatar Airways, and Samsonite, as well as top creative agencies across Europe and United States. Our team of design and web development specialists helps brands and creative agencies execute flawless design and digital production projects.
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Government & Administration (+16)
Speaks English, Dutch(+1)
11-50 members
Dapper - B2B Growth Agency
5
(11 reviews)
Experts in Demand Generation.
Top awarded
Around 97% of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category. With Demand Generation , you create interest and demand for the product/service you sell. You define your audience and serve your prospects (high-quality) content that helps them understand that 1) they have a problem to be solved and 2) you are the one to solve that problem! The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal. However, setting up a proper Demand Generation strategy takes time and you might not have the right Demand Generation experts in your team. That’s where Dapper comes in. We create the team you need to set up your demand generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a seaned Demand Generation specialist with each their own specialism. Instead of hiring one generalist or five specialists, hire a Demand Generation Team at Dapper. For the same price as one Senior Marketer, you’ll have access to a full-blown Demand Generation team with all the specialists you need.
3 works in Youtube Advertising
Located in Rotterdam, Netherlands (+1)
From €5,000 for Youtube Advertising
Worked in Technology Hardware & Equipment (+15)
Speaks Dutch, English(+6)
11-50 members
Bengelmedia
4.6
(17 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
Looking for work in Youtube Advertising
Located in Schiphol-Rijk, Netherlands
From €1,000 for Youtube Advertising
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members
Online Performance Agency
5
(3 reviews)
Wij zijn jouw groeipartner, van strategie tot uitvoering, met als doel samen goede resultaten halen.
OPA laat bedrijven groeien door de online prestaties te verbeteren en te versterken. Met een persoonlijke aanpak en een team dat gedreven is door passie, werken we nauw samen met onze partners om resultaten te behalen die er echt toe doen. -> Samen groeien Bij OPA doen we het samen. Elke maand heb je een persoonlijke meeting om de behaalde resultaten door te nemen. Maar ook om vooruit te kijken. We maken samen een plan voor de toekomst om zo samen door te groeien. -> Open communicatie OPA heeft een online dashboard waarin je altijd live mee kunt kijken. Hierdoor ben je continu op de hoogte van de planning, de voortgang, de resultaten en welke wijzigingen er zijn doorgevoerd. -> Strategie die bij jou past Elke onderneming is uniek, daarom streven wij naar op maat gemaakte strategieën. We starten met een analyse van je bedrijf, de branche waarin je opereert en je concurrenten. Op basis daarvan ontwikkelen we een gepersonaliseerde strategie die nauw aansluit bij jouw doelstellingen en doelgroep.
Looking for work in Youtube Advertising
Located in Utrecht, Netherlands
From €1,000 for Youtube Advertising
Worked in Travel & Leisure (+6)
Speaks English, Dutch
11-50 members
Your Salespoint Online Marketing
4.7
(2 reviews)
Je klanten online bereiken op het juiste moment en met de juiste boodschap? Wij helpen je graag!
Je klanten online bereiken op het juiste moment en met de juiste boodschap? Wil jij aanwezig zijn op de momenten dat jouw potentiële klanten je zoeken? Wil jij ook graag online beter gevonden worden en meer klanten bereiken? Wij helpen je hier graag mee! Wij zijn resultaat gericht en doen altijd net dat stukje extra voor je! Recht door zee en transparantie is bij ons de standaard! Van strategie tot uitvoering, Your Salespoint denkt met je mee. Wij zijn jouw Full-Service Online Marketing team op afstand. Wij creëren unieke websites en marketing campagnes om bedrijven beter vindbaar op internet te maken. Your Salespoint Online Marketing is een ervaren online marketing bureau gevestigd nabij Alkmaar. Wij zijn expert in online adverteren, zoekmachine optimalisatie (SEO), het bouwen van websites en alles wat hierbij komt kijken. Onze ervaren marketing specialisten werken resultaatgericht en denken mee met je doelstellingen. Streef je ook naar het maximale resultaat, en wil je dat online behalen? Wil je dat jouw bedrijf ook snel online door je doelgroep gevonden wordt? Het maximale rendement behalen voor onze klanten is ons streven, elke dag weer, net dat stapje extra. Wij hebben voor elk budget een passende oplossing en helpen je graag jou online doelstellingen te behalen. Benieuwd hoe wij dit voor jou kunnen realiseren? Vraag een vrijblijvend advies gesprek aan en/of laat ons een gratis online marketing scan doen.
Looking for work in Youtube Advertising
Located in Alkmaar, Netherlands
From €1,000 for Youtube Advertising
Worked in Travel & Leisure (+1)
Speaks English, Dutch
11-50 members
Creatie Maakt Alles
4.7
(8 reviews)
De deeltijd marketingafdeling voor MKB bedrijven
Top awarded
Wij zien veel MKB bedrijven in de omvang van 10 tot 100 medewerkers stoeien met de invulling van de marketing. Het is nodig en gewenst, maar misschien nog niet professioneel ingericht. De deeltijd marketing afdeling van Creatie Maakt Alles is dan de oplossing. De specialist van Creatie Maakt Alles werkt op afstand of bij jou in het bedrijf en is nauw betrokken bij je team en bedrijfsontwikkelingen. Hij/Zij adviseert de best passende marketingstrategie zonder klakkeloos de trends te volgen. We hebben maar één doel: een zo groot mogelijk effect realiseren passend binnen het budget dat jouw bedrijf beschikbaar heeft. Van het opzetten en inzetten van een marketingplan, de consequente inzet van social media, het verzorgen van een campagne tot een effectieve opzet van de website. Passend binnen jouw budget en gericht op resultaat. Wij starten altijd met een goede inventarisatie over wat nodig en gewenst is binnen je bedrijf. Wie ben je, wat levert jouw bedrijf en vooral wat is een passende aanpak voor het bedrijf. Onze aanpak is begrijpelijk, betaalbaar en logisch, bij ons geen dikke plannen maar praktische programma's die we één voor één inzetten. Daarom biedt Creatie Maakt Alles zich ‘deeltijd’ aan. Een goede en structurele inzet van marketing gebaseerd op een tijdsinvestering die bij de opdrachtgever past. Welke diensten leveren wij MKB marketing: deeltijd inzetbaar, uw marketing flowed en levert resultaat op. Creatie Maakt Alles is erop gericht om bij haar klanten tegen zo min mogelijk kosten een zo hoog mogelijk resultaat op het gebied van marketing en communicatie te realiseren, waarbij continuïteit is geborgd. Wij werken in een team van zo’n 25 collega’s die ieder hun specialisme hebben. Ieder is inzetbaar op basis van de behoefte of vraag van de klant. Met één aanspreekpunt heeft de klant toegang tot alle denkbare specialisaties binnen marketing & communicatie. Het voordeel? Alle specialisten binnen handbereik. Géén dubbele briefings meer naar verschillende freelancers of bureaus. Wij adviseren proactief in jouw marketing strategie. We zijn persoonlijk betrokken. We werken graag intern bij de opdrachtgever en werken vanuit co-creatie aan marketing. Op deze manier wordt marketing écht een onderdeel binnen het bedrijf en wordt het door medewerkers omarmt. Mooi om te zien hoe we op deze manier een vaste collega van de organisatie worden. Content creatie & Online redactie : ieder bedrijf heeft iets waardevols te vertellen Online marketing en online redactie is vandaag de dag niet meer weg te denken. Ieder bedrijf heeft er zijn eigen doelstelling(en) mee. Denk hierbij aan het vergroten van de naamsbekendheid, het imago versterken, leads genereren, het bedrijfsnetwerk vergroten enz. Wij werken op basis van een contentplanner, die we samen met de klant opstellen. Alleen relevante onderwerpen komen aan bod. U hoeft zelf niets te schrijven, als u daar geen zin of tijd voor heeft. Wij doen de interviews met u, uw medewerkers, klanten of leveranciers. Zo heeft u continue een waardevolle stroom aan berichtgevingen die uw doelgroep bereiken. Uw zichtbaarheid zal opvallen. De content wordt ingezet op uw website, social media, nieuwsbrieven en (online) presentaties. Altijd actueel! Online advertising & SEO : Voor het werven van aanwezigen bij een kennismakingslezig, voor het genereren van leads of voor het vergroten van een kwaliteit fanbase. Online advertising kan hier effectief aan bijdragen. Met de co-workers van Creatie Maakt Alles hebben we de juiste professionals in huis die alle laatste trends en ontwikkelingen beheersen. We hebben meerdere professionals in ons team verantwoordelijk voor: - Google Advertising - Social media Advertising - SEO optimalisatie (technisch en content) - Technisch correct instellen van alle toolings en dashboards voor perfecte metingen - Wekelijkse monitoring en maandelijkse rapportage Grafisch ontwerp : van elke uiting een sterk communicatie middel maken Een mooi ontwerp van uw bedrijfsfolder of digitale mailing is leuk. Het maakt u trots. Maar van complimenten kunt u niet leven. Een goed design moet vooral effectief zijn. Wanneer een uiting communiceert en de doelgroep aanspreekt heeft het zijn doel bereikt. Met meer dan 10 jaar ontwerp-ervaring is dat een sterke expertise. ----------------------------------------------------------------------------------------------------------------------------------- The part-time marketing department for SMEs Creatie Maakt Alles offers SME's support in marketing and promotion. From the design of a website, the consistent use of social media, taking care of a campaign to setting up and implementing a marketing plan. Fitting within your budget, fully planned and focused on results. It all starts with: a good inventory of what's needed and wanted within your company. Who are you, what do you do and especially how does your company wants to be presented to the world? A good and structural implementation of advertising and branding based on a realistic time investment! Creatie Maakt Alles works in a team of (± 25) co-workers, each with its own specialism (DTP, design, web design and development, content creation, social media and online editorial, marketing & communication etc.). Co-workers can be flexibly deployed based on the needs for a project, the click with the customer and the budget. Than we deliver results!
Looking for work in Youtube Advertising
Located in Berlicum, Netherlands
From €1,000 for Youtube Advertising
Worked in Sports (+16)
Speaks Dutch, English
11-50 members
The Pool
4.9
(12 reviews)
At The Pool we create conversion driven, performance focused dynamic creation campaigns.
The Pool was born out of two companies with a passion for creating and distributing (video) content. Because we both believed creation and data should go hand in hand we decided to go for it. As a sister company of Towel Media we aim to provide our partners with a complete media and marketing solution from creation to production and distribution. And by doing so achieving great results and launching awesome campaigns.
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in E-commerce (+6)
Speaks English, Dutch
1-10 members
Bigfish.nl
4.6
(6 reviews)
We activate your target audience with unique, tailor-made 2D and 3D animation video's.
Recommended
Sinds 2010 zijn we actief met animatie en film producties. Deze ervaring is verdeeld onder onze twee labels: Bigfish Animatie en Bigfish Film. Als marktleider in premium animaties helpen we bedrijven en merken in Nederland, België en Duitsland met het helder communiceren van complexe processen en werkwijzen via bewegend beeld, geluid en tekst. Onze op maat gemaakte 2D- en 3D-animaties leveren een digitale impact en maken jouw boodschap efficiënter overdraagbaar aan jouw doelgroep of potentiële klanten. Met Bigfish Film zorgen we voor professionele filmproducties die de essentie van jouw bedrijf vastleggen. Of het nu gaat om een bedrijfsfilm, commercials of andere videoproducties, wij streven ernaar visuele verhalen te creëren die de kijkers raken en betrekken. Met onze expertise en passie voor cinematografie zorgen we ervoor dat jouw boodschap op een meeslepende en effectieve manier wordt overgebracht. Ontdek vandaag nog hoe wij jouw bedrijf kunnen versterken met hoogwaardige animaties en filmproducties. Op onze website kun je kiezen welk label je wilt verkennen: Bigfish Animatie of Bigfish Film.
Looking for work in Youtube Advertising
Located in Eindhoven, Netherlands (+1)
From €5,000 for Youtube Advertising
Worked in Utilities (+12)
Speaks Dutch, English(+3)
11-50 members
The Monkey Network
4.7
(12 reviews)
Marketing Agency for B2B Industries
The Monkey Network helps board members and investors professionalize B2B brands and scale up marketing and sales. Our network consists of 3 specialized companies with more than 300 monkeys that offer turnkey solutions so that managers can entirely focus on their company's growth. We create turnkey live communication projects such as trade shows, customer events, PR campaigns and sponsor activations. Our brand consultancy branch is led by Expert Marketing Professional (EMP) René van Dijk. Our Monkey Method refreshes your B2B Marketing in 3 easy steps for growth in existing and new markets. The Monkey Network helpt marketeers en investeerders met het professionaliseren van hun B2B-merken en het opschalen van hun marketing en sales. Het netwerk bestaat uit 3 gespecialiseerde afdelingen en meer dan 300 monkeys die turnkey oplossingen aanbieden zodat leidinggevenden zich weer volledig kunnen focussen op de groei van hun bedrijf. We bedenken en produceren opvallende live communicatieprojecten zoals vakbeurzen, klantevenementen, pr-acties en sponsoractivaties. Onze merktak is gespecialiseerd in het opfrissen van merk en marketing voor B2B organsiaties en staat o.l.v. registermarketeer (RM) René van Dijk. Onze Monkey Methode verbetert je B2B Marketing in 3 eenvoudige stappen voor groei in nieuwe en bestaande markten.
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Youtube Advertising
Worked in Construction (+7)
Speaks Dutch, English(+3)
11-50 members
WADM | Agency
4.7
(50 reviews)
Leading in B2B Branding.
Recommended
Wij zijn een bureau gespecialiseerd in B2B brand building, design en digitale transformatie. Met twintig specialisten bouwen we aan nationale en internationale merken, waaronder Calex, CRH, Aliaxis, Visma Roxit en VETUS. B2B merken die groeien door onze aandacht en technische expertise. Merken die online en offline aantoonbare resultaten behalen. Omdat wij weten hoe je marketing en sales synchroniseert. Online en offline. Met BrainSells positioneren wij op wetenschappelijke wijze complexe producten of organisaties. Scientific creativity noemde een van onze klanten het ooit. Samen zoeken we onderbouwde antwoorden op jouw vraagstuk. Of verscherpen we je business case. Daar zijn we goed in, hebben we al meer dan 100 keer gedaan. Met succes. Heb je een complex vraagstuk? Spar dan eens vrijblijvend met ons, dan presenteren wij jou onze werkwijze. Zeer inspirerend en ook geheel vrijblijvend. Bel Jeroen Vermeulen: +31 6 42470525 Wil je liever eerst weten hoe tevreden onze klanten zijn, bekijk dan onze recensies. ------ We are a creative agency that specializes in B2B brand building, design and digital transformation. Our twenty specialists help build national and international brands like Calex, CRH, Aliaxis, Visma Roxit and VETUS. B2B brands that grow because of our efforts and technical expertise. These brands achieve concrete results and raise their market value, because we know how to synchronize their marketing and sales. Both online and offline. We create a strong brand positioning for complex products or organizations with BrainSells, our neuro marketing methodology. One of our customers simply calls it ‘scientific creativity’. We use it to jointly search for substantiated answers to your communications problem. Or to make your business case smarter. We are quite good at that, having done so over a 100 times. Quite successfully. Do you have any complex communication issues? And would you like to freely discuss them with us? Please contact us and we will demonstrate our unique working method as inspiration. Call Jeroen Vermeulen: +31 6 42470525 Or do you prefer to see how satisfied our customers are? Then please check out our reviews.
1 work in Youtube Advertising
Located in Barendrecht, Netherlands
From €2,000 for Youtube Advertising
Worked in Education (+21)
Speaks Dutch, English(+1)
11-50 members
Handlangers
(0 review)
B2B Demand generation agency - Ghent & Amsterdam
Top awarded
The whole point of our business is to add value to yours. Handlangers helps organisations realise their marketing-communication objectives. With strategy at our core, we develop concepts, campaigns and conversion processes. Our team has the expertise to strategize and implement every marketing effort your company needs to grow. We are not here to win awards, we are here to get results. Branding Content Demand Generation
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Youtube Advertising
Worked in Consumer Electronics (+15)
Speaks English, Dutch(+2)
11-50 members
Sounds Like Film
4
(1 review)
We are committed to create original and stylish digital stories, that make you seen and heard.
Top awarded
Sounds like Film is an award winning Creative Content Production Company. We operate as a One-Stop-Shop for all your Digital Content needs, catering specifically to major Brands, NGO's, and the advertising industry. We are your go-to solution for crafting compelling digital narratives across various mediums. From branded content and commercials to social media campaigns, radio spots, and podcasts, We deliver a comprehensive suite of solutions under one roof, ensuring smooth execution and client satisfaction.
1 work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Pets (+9)
Speaks English, Dutch(+2)
11-50 members
Lijm Amsterdam
4.8
(7 reviews)
Wij zijn Lijm Amsterdan, ‘amazing social agency’! Wij bedenken ideeën waar je energie van krijgt en maken content die je op replay zet. Je kunt ons herkennen aan een goede dosis energie, creativiteit en speelsheid, waarmee we onze klanten blij maken!
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Marketing & Advertising (+6)
Speaks Dutch, English(+1)
1-10 members
DRIIVN
4.9
(14 reviews)
DRIIVN is een performance-driven online marketingbureau, midden in Amsterdam. Dat is een hele mond vol. Wij werken onder andere voor toffe merken als KFC Nederland, Moët & Chandon, Magioni, PepsiCo, ARMA en Veuve Clicquot. In Oud West, tussen de Postjesweg en de Overtoom, vind je ons heerlijke kantoor. Benieuwd wat ons anders maakt dan andere agencies? Let's meet! Wij regelen de koffie. Onze roots liggen in performance marketing oftewel online advertising. Inmiddels doen we meer voor onze klanten, zoals contentcreatie, (social media) strategie, branding en andere (online) marketing diensten. We willen altijd onze resultaten en onszelf verbeteren. Presteren op topniveau. Alles wat we doen, doen we met een topsportmentaliteit. We willen de beste zijn en gaan voor het maximaal haalbare. En dat doen we als team. Wij hebben onze eigen Frenkie de Jong, Naomi van As en Henk Grol, maar laten ze als één team samenspelen. Het beste resultaat kunnen wij alleen als team behalen. None of us is as smart as all of us. DRIIVN is a performance-driven online marketing agency, located in the middle of Amsterdam. That's a mouth full. We work for great brands such as KFC Nederland, Moët & Chandon, Magioni, PepsiCo, ARMA and Veuve Clicquot. In Old West, between the Postjesweg and the Overtoom, you will find our wonderful office. Curious about what makes us different from other agencies? Let's meet! We arrange the coffee.
1 work in Youtube Advertising
Located in Amsterdam, Netherlands
From €1,000 for Youtube Advertising
Worked in Consumer Electronics (+10)
Speaks Dutch, English(+1)
11-50 members
DUTCH PICTURE INDUSTRY
4.7
(4 reviews)
Top awarded
DUTCH PICTURE INDUSTRY is an award-winning, internationally orientated media production company based in Amsterdam. Our creative team provides a full-service offer, including all online technology, concept development and video production. Through an optimal balance between message and entertainment, we know how to captivate our audience. We make animations, documentary series, branded content, TV-commercials. Our broad experience in communication gives us the optimum ability to transcribe each creative idea, in a versatile manner, to a visual concept. With a large international network of professionals and strong feeling for quality and style we help to bring your message across to an international audience for all platforms. While we create inspiring content we keep the impact on the environment to a minimum. Next, to our own projects, we do commercial work for international clients as Compass light in the USA and Global Trade Media in the UK on a regular basis. We know the field and have highly skilled and experienced set of cinematographers and sound technicians in our network. All have international experience. Have a look on our channels, and don't hesitate to get in touch with us, to see what we can do for you. www.vimeo.com/dutchpictureindustry www.youtube.com/deepeei www.dutchpictureindustry.com Best regards, Brechtje Smidt ------ DUTCH PICTURE INDUSTRY is een prijswinnend content productiebedrijf met een internationale klantenkring. Wij streven er naar om mensen te inspireren en te motiveren met content die beklijft. Ons creatieve team levert een full service aanbod, inclusief alle online technologie, conceptontwikkeling en videoproductie. Door een optimale balans tussen boodschap en entertainment weten we ons publiek te boeien. Wij maken van animatie, documentaire, branded content, tot commercial. Onze producten worden ingezet voor marketing & promotie, online sales, communicatie, customer services en e-learning. Opdrachtgevers als, Gemeente Amsterdam, Natuurmonumenten, National Geographic Channel, Fox travel, MTV, Google, Greenpeace, Discovery Channel en de AVRO hebben naar tevredenheid met ons gewerkt. We zijn een bedrijf met een grote ambitie en houden van een persoonlijke aanpak. Duurzaamheid zit in de genen van ons bedrijf, meer daar over is te vinden in onze green policy en is zichtbaar in de vele duurzame producties op onze naam. Onze focus op duurzaamheid en maatschappelijke betrokkenheid hebben geresulteerd het winnen van de Duurzame Ondernemersprijs Amsterdam 2009. We wonnen tevens de tweede prijs in de Green Film Making Competition 2012. Onze korte film ‘Balance’ werd officieel geselecteerd als de Nederlandse inzending voor de Oscars® 2013, een bewijs dat kwaliteit en groen produceren hand in hand kunnen gaan. Op onze channels kun je onze producties zien. www.vimeo.com/dutchpictureindustry www.youtube.com/deepeei www.dutchpictureindustry.com Kunnen wij ook iets betekenen in de communicatie voor jouw? Neem dan vrijblijvend contact met ons op. Vriendelijke groet, Brechtje Smidt
Looking for work in Youtube Advertising
Located in Amsterdam, Netherlands (+1)
From €1,000 for Youtube Advertising
Worked in Education (+12)
Speaks English, Dutch(+5)
11-50 members

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Frequently Asked Questions.

YouTube advertising has undergone significant transformations in recent years, with several key changes impacting businesses in Amsterdam and beyond. Here's an overview of the most important developments:

1. Advanced Targeting Capabilities

YouTube has dramatically improved its targeting options, allowing advertisers in Amsterdam to reach highly specific audiences:

Custom Intent Audiences: Target users based on their recent search history and online behavior
Similar Audiences: Expand reach by targeting users with characteristics similar to existing customers
Life Events Targeting: Reach users during important life milestones (e.g., moving to Amsterdam, starting a new job)

2. New Ad Formats

YouTube has introduced several new ad formats to enhance engagement:

Bumper Ads: 6-second unskippable ads, perfect for brand awareness campaigns in Amsterdam's fast-paced market
TrueView for Action: Designed to drive conversions with prominent calls-to-action
Masthead Ads: High-impact, premium placement ads for maximum visibility

3. Enhanced Measurement and Analytics

Improved analytics tools help Amsterdam businesses make data-driven decisions:

Brand Lift Studies: Measure ad recall, awareness, and purchase intent
Cross-device Conversion Tracking: Track user actions across multiple devices
YouTube Analytics: In-depth insights into video and channel performance

4. AI and Machine Learning Integration

Artificial Intelligence is revolutionizing YouTube advertising:

Smart Bidding: Automated bid strategies to optimize for conversions or conversion value
Video Reach Campaigns: AI-powered campaigns that optimize delivery across different ad formats
Responsive Display Ads: Automatically adjust ad elements to fit available ad spaces and match user preferences

5. Increased Focus on Short-form Content

With the rise of TikTok, YouTube has adapted by promoting shorter content:

YouTube Shorts: 60-second vertical videos, popular among Amsterdam's younger demographics
Shorts Fund: Monetization opportunities for creators, attracting more short-form content

6. E-commerce Integration

YouTube is bridging the gap between content and commerce:

Shoppable Ads: Allow viewers to make purchases directly from video ads
Product Feeds: Showcase products alongside video ads for immediate purchase consideration

7. Greater Emphasis on Brand Safety

YouTube has implemented stricter content policies and controls:

Advanced Content Verification: Ensures ads don't appear alongside inappropriate content
Customizable Brand Suitability: Allows brands to fine-tune where their ads appear

For businesses in Amsterdam, these changes present both opportunities and challenges. To leverage YouTube advertising effectively:

Invest in high-quality, localized content that resonates with the Dutch audience
Utilize advanced targeting to reach Amsterdam's diverse, international population
Experiment with new ad formats to find what works best for your brand and audience
Leverage analytics to continually refine and improve your YouTube advertising strategy

By staying informed about these developments and adapting strategies accordingly, businesses in Amsterdam can maximize the impact of their YouTube advertising campaigns in this dynamic digital landscape.

YouTube advertising offers unique advantages in terms of ROI and audience engagement compared to other social media platforms, especially in a vibrant market like Amsterdam. Let's break down the key differences:

1. ROI (Return on Investment)

YouTube: Generally provides higher ROI due to its visual nature and longer engagement times. In Amsterdam, where digital savviness is high, YouTube ads can be particularly effective.
Other platforms: Platforms like Facebook and Instagram often have lower CPMs (Cost Per Mille) but may not offer the same depth of engagement.

According to a 2023 study by Hootsuite, YouTube ads have an average ROI of 2.35%, compared to 1.8% for Facebook and 1.5% for Instagram in the Netherlands.

2. Audience Engagement

YouTube: Offers superior engagement with an average view duration of 11.5 minutes per session in the Netherlands.
Other platforms: Social media platforms like Twitter or LinkedIn typically have shorter engagement periods, often measured in seconds rather than minutes.

In Amsterdam, where the population is highly connected and tech-savvy, YouTube's engagement rates are even higher, with an average view duration of 13 minutes per session.

3. Targeting Capabilities

Platform	Targeting Options	Effectiveness in Amsterdam
YouTube	Demographics, interests, search history, custom affinity audiences	High - allows for precise targeting of Amsterdam's diverse population
Facebook/Instagram	Demographics, interests, behaviors, connections	Good - effective for local business targeting
LinkedIn	Job title, company size, industry	Medium - best for B2B in Amsterdam's business districts

4. Ad Formats and Creativity

YouTube offers a variety of ad formats that can showcase Amsterdam's vibrant culture and businesses:

Skippable in-stream ads
Non-skippable in-stream ads
Bumper ads
Masthead ads

These formats allow for more creative storytelling compared to the often more limited options on other social platforms.

5. Local Impact in Amsterdam

YouTube's popularity in Amsterdam makes it an excellent choice for local businesses and brands:

85% of Amsterdam residents use YouTube regularly
Local content creators have a strong presence, offering collaboration opportunities
YouTube's translation features help reach Amsterdam's international community

In conclusion, while each platform has its strengths, YouTube advertising often provides superior ROI and audience engagement in Amsterdam due to its visual nature, longer viewing times, and precise targeting options. However, a multi-platform approach is often recommended to maximize reach and engagement across different audience segments in this diverse city.

Storytelling plays a crucial role in successful YouTube advertising campaigns, especially in a culturally rich city like Amsterdam. Effective storytelling can captivate audiences, create emotional connections, and make brand messages more memorable. Here's how storytelling impacts YouTube ads and how Amsterdam-based brands can incorporate it effectively:

The Impact of Storytelling in YouTube Advertising:

Engagement: Stories grab attention and keep viewers watching, reducing skip rates.
Emotional Connection: Well-crafted narratives evoke emotions, fostering a deeper connection between the brand and audience.
Memorability: People remember stories better than facts, making your brand more likely to stick in viewers' minds.
Brand Identity: Storytelling helps communicate brand values and personality more effectively.
Conversion: Emotional engagement through stories can lead to higher conversion rates.

How Amsterdam Brands Can Incorporate Storytelling Effectively:

Embrace Local Culture: Incorporate elements of Amsterdam's rich history, art scene, or progressive values into your narratives. This local touch can resonate strongly with the audience.
Use Visual Storytelling: Leverage Amsterdam's picturesque canals, iconic architecture, or vibrant street life as backdrops for your stories. YouTube's visual nature is perfect for showcasing the city's beauty.
Feature Real People: Amsterdam is known for its diverse and inclusive community. Showcase real Amsterdammers in your ads to add authenticity and relatability to your stories.
Create Series: Develop a series of connected YouTube ads that tell an ongoing story. This can keep viewers engaged and coming back for more.
Align with Dutch Values: Incorporate themes like sustainability, innovation, or social responsibility, which resonate strongly with Dutch audiences.
Use Data-Driven Storytelling: According to a study by Google, ads that use storytelling elements are 22% more likely to be remembered than those without. Use data to inform your narrative structure and content.
Keep it Concise: While YouTube allows for longer-form content, aim to tell your story efficiently. The average viewer attention span is about 8 seconds, so hook them early.
Multilingual Approach: Consider creating stories that work in both Dutch and English to cater to Amsterdam's international audience.

Case Study: Successful Storytelling in Amsterdam

A notable example is the 'Heineken Experience' YouTube campaign. While not strictly an ad, it effectively used storytelling to showcase the brand's heritage in Amsterdam. The series of videos took viewers on a journey through the historic brewery, intertwining the brand's history with the city's culture. This approach saw a 20% increase in online engagement and a 15% boost in visitor numbers to the physical Heineken Experience.

Remember, the key to effective storytelling in YouTube advertising is to create content that doesn't feel like an ad. Focus on narratives that add value to the viewer's experience, whether through entertainment, education, or emotional connection. By doing so, Amsterdam brands can create YouTube advertising campaigns that not only capture attention but also leave a lasting impact on their target audience.