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The Pool
At The Pool we create conversion driven, performance focused dynamic creation campaigns.
The Pool was born out of two companies with a passion for creating and distributing (video) content. Because we both believed creation and data should go hand in hand we decided to go for it. As a sister company of Towel Media we aim to provide our partners with a complete media and marketing solution from creation to production and distribution. And by doing so achieving great results and launching awesome campaigns. 8 people in their team
Speaks Dutch, English
13 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2018
3 awards conferred4.96/5
Services
8 services offered by The Pool
Description Mediastrategie
We creëren een mediastrategie die in lijn is met de doelstellingen van je bedrijf. Daarbij kijken we naar uw doelgroep, de positionering van je merk en de juiste marketingtools die daarbij passen. Of dit nu een influencer-campagne is of een geavanceerde B2B-funnel, de mediastrategie is altijd conversiegedreven en bevat gegarandeerde KPI's.
Creatie
Tijdens de creatie vertalen onze creatives de mediastrategie naar content. Deze content kan verschillende vormen aannemen, zoals opvallende branded video, goed geschreven blogs, data driven e-mailmarketing campagnes, conversiegedreven websites en engaging social content. De content is altijd dynamisch en wordt continu geoptimaliseerd op basis van advertentie- en analytics data.
Media inkoop
Tijdens media-inkoop verspreiden, analyseren en optimaliseren onze data-nerdy folks de inhoud op social media, zoekmachines, web en televisie. Ze zorgen ervoor dat conversies worden gerealiseerd, de gegarandeerde KPI's worden gehaald en de inhoud wordt geoptimaliseerd samen met de creatives.
En wist u dat u zelfs kunt beslissen om ons te betalen op basis van conversie?
Én, je betaalt alleen voor de resultaten die je krijgt.Skills in Online Advertising (54) See Think DoAdvertisingDigital AdvertisingMedia PlanningSearch MarketingProgrammaticMarketplaceFacebook Paid AdvertisingMedia BuyingOnline Advertising+44Works in Online Advertising (13) Reviews in Online Advertising (6) Casper LosJeroen BrouwerEdo MargadantChris RiemensClients in Online Advertising (13) De PindakaaswinkelFood | nationalPerfetti van MelleFood | nationalEmmi BeneluxFood | nationalfelyxTransportation | international
Learn more about Online AdvertisingDescription Creatie
Merken zijn de volgende generatie omroepen en uitgevers! We zijn gespecialiseerd in het creëren en ontwikkelen van op maat gemaakte merkvideo-inhoud, variërend van campagnespecifieke video's tot "always-on" contentstrategieën. We hebben de eer om het leidende video-bureau te zijn voor veel van onze klanten, maar we werken ook in nauwe samenwerking met media- en reclamebureaus, uitgevers en (influencer) kanalen. We bieden merken ook videoconcepten en -strategieën en geven hen altijd effectieve hulpmiddelen om ondersteuning binnen hun organisatie te verzekeren.
Productie
Al onze producties worden in eigen beheer uitgevoerd door een toegewijd productieteam van meer dan 50 mensen. Dit stelt ons in staat om premium content in een zeer korte periode te leveren. Voor veel van onze klanten produceren we het hele jaar door content. We hebben ervaring met veel verschillende soorten (social) video-content; video's in human interest stijl, product video's of YouTube-series - we doen het allemaal. Ons zeer bekwame team heeft de afgelopen jaren bekroonde video content geproduceerd.Skills in Video Production (36) Corporate Video2D/3D AnimationExplainer VideoAnimationContentEditingVideographyVideo AdvertisingVideo MarketingVideo Editing+26Works in Video Production (7) Clients in Video Production (7) De PindakaaswinkelFood | nationalOtravoTravel & Leisure | internationalKaartje2goE-commerce | nationalXcceleratedSoftware & Computer Services | national
Learn more about Video ProductionDescription Strategie
Een flitsende tijdlijn begint bij een goede social strategie waarin een uitgebreide analyse wordt gemaakt van jouw merk, jouw (potentiële) volgers en de voor jou relevante kanalen en content. Dit wordt vertaald naar een actieplan die wij met alle liefde uitvoeren.
Content
Onderdeel van dit actieplan is uiteraard de social content. Deze wordt in-house bedacht en gecreëerd en ligt altijd in lijn met jouw merk en doelgroep. De content wordt altijd met het belangrijkste doel in het achterhoofd gecreëerd zoals engagement, het groeien van de social following of verkeer naar jouw website.
Rapportage
Iedere week lopen we door de resultaten heen en iedere maand volgt een uitgebreide rapportage van de belangrijkste inzichten en learnings. Op deze manier sturen we iedere week de campagnes en content bij om maximaal resultaat te garanderen.
Advertising
Naast het organische social media beheer zetten verrijken we de strategie vaak met een een gedeeltelijke paid media strategie om een grotere relevante doelgroep te bereiken. Ook dit wordt meegenomen in de maandelijkse rapportage en wordt aangestuurd op basis van vooraf bepaalde KPI's zoals groei in volgers, website verkeer of aankopen op de website.Skills in Social Media (42) Social MediaFacebook AdsSocial Media ManagementActivationLinkedInFacebookInstagramPinterestContentMedia Design+32Works in Social Media (13) Reviews in Social Media (3) YannickMaiko BakkerThijs de WinterClients in Social Media (13) De PindakaaswinkelFood | nationalPerfetti van MelleFood | nationalEmmi BeneluxFood | nationalfelyxTransportation | international
Learn more about Social MediaDescription No description provided for this service.
Learn more about E-commerceDescription No description provided for this service.
Skills in Digital Strategy (1) Online MarketingWorks in Digital Strategy (10) Clients in Digital Strategy (10) De PindakaaswinkelFood | nationalPerfetti van MelleFood | nationalEmmi BeneluxFood | nationalfelyxTransportation | international
Learn more about Digital StrategyDescription No description provided for this service.
Learn more about MarketingDescription No description provided for this service.
Works in Advertising (4) Clients in Advertising (4) Emmi BeneluxFood | nationalKaartje2goE-commerce | nationalFHME-commerce | nationalBeverly BeethovenClothing & Accessories | international
Learn more about AdvertisingDescription No description provided for this service.
Learn more about Influencer Marketing
Team
8 members in The Pool's team
StoryThe Pool was founded in 2018 by merging two companies (video & marketing/media distribution) agencies into one big content and digital marketing powerhouse.
Awards
The Pool was awarded 3 times
FONK100 Beste Bureaus 20202020-10-31Marketing & Communicatie
Shortlist SAN ACCENT NEW KIDS ON THE BLOCK AWARD2020-1-31Marketing & Communicatie
Shopping Awards Beste Webwinkel van 2021 nominatie2021-2-28Damesmode
Reviews
12 reviews for The Pool
4.96/5
(12 reviews)
TD
Thijs de WinterOwner at BrainBalling
ServiceSocial Media
SectorMarketing & Advertising
Team1 - 10
What was the objective behind your collaboration?The agency helped with social media management during a cross media campagne for an external client.
What did you enjoy the most during your collaboration?The fact that they were in close contact with us and the high quality of service.
Are there any areas for improvements?During our experience with The Pool we did not encounter any problems which could be improved.
Thijs de Winter recommends this agency
MB
Maiko Bakker Marketing - sales at Schwalbe Nederland b.v.
ServiceSocial Media
SectorOthers
Team11 - 50
What was the objective behind your collaboration?We wanted to organise a workshop for our top 10 customers. Helping them understand the importance of online marketing and setting up a easy to understand marketingplan. The pool created a great workshop which was understandable for our customers. En helped them see the importance of an online presence.
What did you enjoy the most during your collaboration?The pool really found the connection between online marketing and our customers markets. They provided in depth examples and really made an effort to understand our (and our customers) needs. Everybody attending the seminar left with new knowledge and a positive energy.
Maiko Bakker recommends this agency
EM
Edo Margadant CEO at UK FASHION
ServiceOnline Advertising
SectorClothing & Accessories
Team1 - 2
What was the objective behind your collaboration?They built & maintained website. And they realized target marketing aan advertisement
What did you enjoy the most during your collaboration?Communication, professionalism and they’re understanding of our individual needs
Are there any areas for improvements?I’m sure there are, just haven’t come across any yet.
Edo Margadant recommends this agency
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Contact
Contact details of The Pool
Details
https://thepool.site
- HeadquarterVeemarkt 36B, 1019 DD Amsterdam, Netherlands