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Having a website is necessary to communicate the image of your company and promote your products. However, it is not always easy to understand why a website is not positioned on the search engines or why an e-business shop makes few sales. Hence the interest to entrust the analytical part of your websites to an expert in web analytics.
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In addition, discover the achievements of our partner web analytics agencies.
Web Analytics is an essential action in the implementation of a digital marketing strategy. According to the definitions given by experts in the field, this term refers to a set of data collection and analysis techniques for measuring the performance of websites and mobile applications. Digital analytics consists of measuring the audience of a website and studying the behaviour of visitors and the habits of Internet users. It is a decision-making tool when it comes to defining a marketing strategy.
Web analytics is a process in digital marketing that reviews a set of factors that affect the visibility of websites.
With the main objectives of increasing the audience and acquiring new customers, web analytics detects the sources of traffic and strong acquisition channels. Without forgetting to examine the architecture, coding and ergonomics that come into play in the optimization of the site or blog on search engines. With this analytical evaluation, you can get an insight into the ROI of your digital marketing campaigns and the impact of your organic SEO.
A Web analytics agency gives a better understanding of your website's target audience. This digital marketing action gives information about the internet users, including their habits, the keywords they use on search engines, big data, their product desires, their interests, preferences, their background, internet usage, etc. In addition, web analytics agencies study user behaviour to optimize the user experience on the site and thus achieve the objectives set. It identifies pages with a high bounce rate, i.e. those where visitors leave the website without confirming a purchase.
Are you struggling with your digital marketing campaign? Do you need to improve your key performance indicators? Are your own marketing efforts not enough? It may be the case you have to talk to a web analytics agency to help you out with your marketing strategy. The top web analytics companies can help your marketing strategy and offer you the business growth you needed. In order to reach your target audience and get a higher conversion rate, web analytics experts will help you with: search engine optimization analytics data, business intelligence, google data studio, internet marketing, social media marketing, google tag manager, traffic data, an analytics platform, data sampling, multi channel funnels and many more analytics data.
A top web analytics agency will offer you a dedicated team to take care of your needs. You can find the best web analytics agency for your needs right here on Sortlist. All you need to do is fill out a form with your needs and we will provide you with the best fitting web analytics company just for you. It takes 3 minutes and it's completely free!
The google analytics platform is undoubtedly one of the most popular tools for web analytics. This tool is based on Urchin's technology which is designed to analyze the traffic of a website or a blog and especially to study user behaviour. Sources of web traffic, conversion rate, number of visits, terminals used by Internet users, customer demographics... these are the indicators provided. In addition, it can be viewed in data studio, a 100% customisable dashboard. Thus, you can follow in the same table many data from google analytics and other solutions for website analysis. In addition, google data studio offers a cleaner and therefore more analytical field than google analytics.
Matomo presents itself as a great alternative to google analytics. Indeed, this tool collects information in a more ethical way than the leader of search engines, sanctioned in 2017 by the CNIL for abusive use of Internet users' data. Matomo is a free software for measuring web statistics. It benefits from a GPLv3 license which allows it to be modified and redistributed freely.
Unlike google analytics, Matomo does not offer data sampling. With this tool, the web analytics expert can collect as much information as he wants. Moreover, the database can be modified or even deleted, which is not the case with google analytics.
AT Internet is one of the traffic monitoring solutions made in France. This SaaS software is valued by more than 20,000 websites and mobile applications. It is used in various fields including e-commerce, finance, media and institutional sites.
Like Matomo, AT Internet is exempt from collecting consent cookies. It is therefore less constraining vis-à-vis the law. Moreover, it does not offer sampling and allows different data analyses to be carried out.
Mainly known for its graphic and audio video editing tools, Adobe also has an analytics and website management platform: Adobe analytics. This integrates various tools that allow you to obtain the number of visits, traffic data, conversions, navigation, user behavior etc.
This analytical platform is associated with marketing tools that help to optimise the website. Adobe analytics is interesting to follow up an e-commerce website or a marketing campaign.
Crazy egg is an online analytical tool that allows you to visualize with heat maps what a visitor is doing on your website.
Thanks to the mouse movement tracking technology, it displays the most visited pages and the most clicked places. At the same time, it lets you know how far users are reading your pages and their user behavior.
A "confetti" view pinpoints the precise location of clicks and filters them according to the source of visits.
Weborama audience insight is an analytical application for behavioural analysis of the audience. It enables the web analytics expert to gain a good understanding of the behaviour of web users, particularly socio-demographic data. It is a paid tool that integrates advanced technologies, including the geolocation of people with their IP address.
The Facebook insights page measures the marketing performance of your professional Facebook page. It is an analytical tool that allows you to identify the publications that most interest Internet users. This data is essential for segmenting your audience and targeting them with personalized content and a better customer experience.
Like Facebook page insights, Twitter analytics provides information about subscribers' profiles and the tweets that attract them. With this application, you get actionable insights on the level of engagement generated by each of your posts in order to prioritize the most interesting themes in your future Twitter social media marketing campaigns.
Some of these tools are free. But you still need to know how to use them. To properly interpret marketing data and improve your marketing strategy, benefit from the support of one of our most efficient web analytics agency.
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