Dapper - the growth agency
Services
4 services offered by Dapper - the growth agency
Description In the B2B marketing landscape, most prospects are currently not looking for your product or service.
This group of people needs education and nurturing first, so that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category.
We can help you set up a demand generation strategy to nurture and educate your leads with valuable content. In the last part of the process, we help you capture this generated demand.Skills in Growth Marketing (17) B2B Scale-Up Lead GenerationB2B Lead CaptureB2B Online MarketingLead GenerationLead NurturingB2B Lead GenerationB2B Social MediaB2B BrandingB2B MarketingInbound Lead Generation+7Works in Growth Marketing (18) Review in Growth Marketing (1) Machiel KunstClients in Growth Marketing (18) Xebia AcademyEducation | nationalChannextSoftware & Computer Services | internationalUltimakerConsumer Electronics | internationalLizard GlobalHuman Resources | regional
Learn more about Growth MarketingDescription Based on thorough ICP research and online presence research, social media channels are selected for paid advertising purposes.
In most B2B contexts, the channel of focus will be LinkedIn, where we can use thought leadership ads, video ads, and still image ads, among others.
Additionally, Facebook, Instagram, and YouTube can be very successful channels to use for retargeting purposes.
Besides social media, search engines also play a major role in B2B marketing. Dapper is specialised in:
1. Search engine optimization (SEO):
Recent studies indicate that over 70% of clicked search results are organic. But search engines are growing more intelligent daily and the competitive landscape is only increasing. How can you ensure that your website is shown for the right search queries? Dapper has helped both start-ups and Fortune 500 companies to strengthen their SEO. We’ve developed a step-by-step process.
First, we conduct keyword research to identify vital terms that the company wishes to be found on. Based on the outcome of these keywords, we create a content plan: what will we write and when? Following this, we conduct an audit and prioritization of technical improvements for the website. Lastly, we plan how to build the website and webpage authority through link-building.
It takes about 4-6 months for SEO to demonstrate an effect. We believe that organic traffic is one of the most sustainable marketing investments a company can make.
2. Search Engine Advertising (SEA):
Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. You’ll be presented as a solution to a moment of inquiry, at the top of a Google, Bing, or Yahoo search page. SEA is a popular solution due to its instant results and scalability.
3. Display advertising:
Display advertising allows us to promote your brand on websites and social media platforms belonging to the Google Network. Using Google data, display advertising provides interesting targeting possibilities. Google Display campaigns are renowned for their low prices and are therefore ideal for reaching a large audience, such as for an awareness campaign.Skills in Online Advertising (51) Thought Leadership AdvertisingRetargetingSEASearch Engine AdvertisingDisplay AdvertisingVideo MarketingLinkedIn AdsFacebook MarketingPaid MediaB2B Lead Generation+41Works in Online Advertising (21) Reviews in Online Advertising (3) Julian StreuperTimo DammerMachteld van der DoesClients in Online Advertising (21) Xebia AcademyEducation | nationalSOPHIA MAERetail | nationalChannextSoftware & Computer Services | internationalBoxspring TwijfelaarRetail | national
Learn more about Online AdvertisingDescription On average, people spend 145 minutes per day on social media. Therefore, this will be an essential part of your B2B demand generation or general marketing strategy.
Based on thorough ICP research and online presence research, social media channels are selected on which the company and personal employee brands (so-called ‘thought leadership’) are built, both with organic and paid content.
In most B2B contexts, the channel of focus will be LinkedIn. However, Facebook, Instagram, and YouTube are very successful channels to use for retargeting purposes.Skills in Social Media (31) YouTube advertentiesThought LeadershipB2B Lead GenerationGoogle AdvertentiesTikTok adverterenB2B Social MediaB2B BrandingB2B MarketingLinkedIn adverterenYouTube adverteren+21Works in Social Media (13) Reviews in Social Media (2) Angela HordijkSammie PerkinsClients in Social Media (13) Xebia AcademyEducation | nationalSOPHIA MAERetail | nationalChannextSoftware & Computer Services | internationalBoxspring TwijfelaarRetail | national
Learn more about Social MediaDescription The marketing strategies we design for you are based on extensive growth research because we’re convinced that every hour spent on research and strategy has a multiplying effect on eventual results for your business. Almost every collaboration, therefore, starts with a data collection. This data collection phase differs per client, but almost always consists of:
1. Evaluating your existing assets. We will ask you and your most important stakeholders (like your sales team for example) many questions, look at your competitors, evaluate key marketing channels, review existing user research, and conduct technical assessments.
2. Identifying your ideal customer profile, based on available research, or from scratch. We will map out the most desirable customer to sell your product to, together with their pains and gains.
3. Define core messaging. Based on the insights from the previous steps, we will help you identify the topics you want to discuss in your content and which will most resonate with your audience. This will help you put together a coherent messaging strategy.
4. Define formats, frequency, processes, and distribution. When the content and channels are set in stone, you are going to decide how, where, and when you want to distribute the content.
With this strategy in place, you can start executing and iterating.Skills in Digital Strategy (22) B2B ReclameB2B-positioneringIdeal Customer ProfileContent DistributionB2B Demand Generation StrategyB2B Scale-Up MarketingICP ResearchCore MessagingOnline MarketingInbound Marketing+12Works in Digital Strategy (15) Reviews in Digital Strategy (3) Mariah ShannonDavid SchermerhornJosha RiemensClients in Digital Strategy (15) Reizen Naar Je WerkTransportation | regionalXebia AcademyEducation | nationalRotterdam in a BoxOthers | nationalSOPHIA MAERetail | national
Learn more about Digital Strategy
Team
30 members in Dapper - the growth agency's team
Awards
Dapper - the growth agency was awarded 5 times
Reviews
10 reviews for Dapper - the growth agency
![Machiel Kunst](https://s.gravatar.com/avatar/55f016b46dc9330c74e8e5e3ad1fd5f9?s=480&r=pg&d=https%3A%2F%2Fcdn.auth0.com%2Favatars%2Fma.png)
We were looking for a partner who could help us with our marketing and increase the number of inbound leads. Dapper seemed a great cultural fit. Tycho seemed knowledgeable and trustworthy (several people in the company know him personally) and Dapper was visible on LinkedIn & YouTube. They were basically doing what I wanted to do. Dapper helped us with Google & LinkedIn advertising, LinkedIn organic thought leadership posting, SEO, and video production. In general, this helped us to gather more inbound leads. We went from 1 to 5 inbound leads per month approximately.
At Blue Beach, we aim to speed up the process to get people in the right working environment, and, with that, make good companies even greater. We ask Yvo, one of the founders of Dapper for advice and tactics on how to market ourselves in an inspiring way instead of being just another job marketing company on a regular basis. Yvo and I have regular calls during which we go through my growth goals and how to achieve them using Growth Marketing. We end up with concrete actions that I can implement to support my marketing activities. Having Yvo give clarity on what to do next is a big help in the interesting but complicated process of starting up.
Muse spray tan is an offspring of an LA-based spray tan company. One year ago, we decided to open a studio in the Netherlands and asked Dapper to help us build our client base and define our go-to-market (GTM) in the Netherlands. The goal was to get a first client base as soon as possible. Dapper conducted research on how to best approach the GTM. Afterward, they brainstormed to come up with experiments that would get in the first clients. Then, they selected the highest potential experiments, which were campaigns for Google and Meta. They started running these experiments and took care of every aspect: from strategy to design to setting up and optimizing the campaigns. They also helped to set up a process for the follow-up of leads that came from the campaigns. The most noteworthy are the Meta campaigns. Dapper tested many different messaging, propositions, visuals, videos, and audiences. Eventually, we scaled a funnel that offered new customers a discount on their first spray tan. These campaigns got us about 70% of our total clientele.
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Contact
Contact details of Dapper - the growth agency
Details
- HeadquarterStationsplein 45 E1.184, 3013 AK Rotterdam, Netherlands
- Av. Duque de Loulé 12, 1050-093 Lisboa, Portugal
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