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But digital advertising on Amazon is easy said than done. To successfully penetrate the overly saturated marketplace of Amazon, you need unique digital advertising and marketing campaigns that help your business stand out. And this is where the best Amazon marketing agencies come into the picture.
An Amazon advertising agency can help create effective PPC advertising that drives significant traffic to your business in little to no time and improve your service/product’s organic ranking down the line.
While it is easy to get tempted into setting up an in-house amazon marketing team, you may want to consider outsourcing this task to a specialized amazing advertising agency instead.
As the name might suggest, leading Amazon marketing agencies are firms that specialize in assisting brands in the promotion and selling of their products on a digital retail platform like Amazon.
These agencies are your one-stop shop for all things digital marketing and planning.
A reliable amazon agency can handle everything from PPC to Amazon SEO, branding, external digital marketing, and even photography requirements for your brand, thereby preventing you from the hassle of working with multiple agencies.
Since top Amazon marketing agencies are full-service firms, they tend to assist you from the very beginning, that is, setting up an account, creating PPC campaigns and listing optimization, managing ad spend, account management, online marketing, and customer support till the end, that is, after-sales services.
A full-service Amazon advertising agency can provide you with a broad range of advertising solutions.
Here is a list of services you can expect to receive from your Amazon advertising agency –
Even though Amazon's PPC is similar to an auction, your cost per click or CPC will not exceed more than a penny than the next highest bidder on the keyword, irrespective of your starting bid.
Keep in mind that the service cost can vary significantly based on various factors, including –
You can noticeably see the success of Amazon-sponsored ads on the search engine result page. Initially, these ads only occupied a column; now, they have an entire page dedicated.
By choosing Amazon ads, you gain exclusive access to their search-query data, which can help drive the success of your campaigns through the roof.
Amazon’s search-query data will help you find answers to major queries, including what details should be added to the listings. What products should be prioritized? How to adjust the upcoming bid for better visibility? And so on.
Look out for these characteristics in the amazon marketing agencies to ensure you are choosing the best experts for your brand –
1- Experience and expertise
2- Professional team
3- Transparent services
4- Delivers customized strategies
5- Employs cutting-edge tools
6- Exceptional portfolio
7- Communicates efficiently
8- Flexible and compliant
Here is why you might want to partner with an amazon ad agency –
1- The marketing budget is allocated effectively
The virtual shelf space of Amazon makes it possible for SMEs with limited budgets to eliminate the cost of –
But, the increasing competition can force SMEs to allocate their digital marketing budget to different digital marketing strategies and initiatives in hopes of boosting the service/products’ visibility in front of the audience.
Thankfully, working with a reliable amazon agency can help allocate the digital marketing budget wisely without exceeding it.
These amazon agencies are well-aware of the tactics that work in this dynamic marketplace. They will comprehend your unique business needs, generate data-driven strategies and make sure you spend your capital on the right amazon ads and sponsored content.
2- Stay on top of new updates
If you know anything about Amazon, then you might know that it keeps rolling out new updates and policy changes. The very recent ones include –
Since only some of the updates are announced and promoted regularly, your in-house team may not be aware of those published quietly.
Amazon agencies, on the other hand, are proficient in the platform and are always on top of any new updates and changes launched, thereby preventing you from any threats associated with missing them.
3- Outrank your competitors
As mentioned earlier, Amazon has around 9.5 million sellers, meaning your company has plenty of competition.
While search engine optimization can assist in boosting ranks, you need tactical PPC management from search engine advertising to gain a competitive edge.
With sponsored brands, sponsored product ads, and product display ads, your brand can obtain a prime location on the product details page, search engines, and more.
A reliable agency at your disposal can develop compelling ad strategies to help place your brand front and centre for relevant and high-value user searches on the Amazon marketplace.
4- Access to premium marketing tools
You need more than just knowledge and expertise to develop and launch a strong amazon marketing strategy. You need software tools for the successful execution of your strategies, monitor the campaigns, and draw key insights that assist in developing winning tactics.
By choosing to work with an amazon marketing agency, you pay only for the services. Everything else, that is, access to a team of experts, cutting-edge tools, premium software, etc., is a part of the deal.
5- Benefit from their search engine optimization knowledge
Similar to the search engine’s ranking algorithm, Amazon has its own, too, called A9. It utilizes a variety of factors to rank products on search engines. These include –
Unlike Google, where the customer has different intentions, people searching for things on Amazon have the intent to buy. They are only looking for options to buy the best. Hence, A9 particularly boils down to the –
In order for your products to perform well, they need to be optimized so they are visible and accessible to your target audience.
Amazon marketing agency proves to be of great help here. They put their search engine optimization knowledge to use to make your products/services right in front of your potential customers.
6- Getting in touch with Amazon support made easier
If you are using the Amazon programmatic advertising platform to sell your products, chances are that you might need their assistance at some or other point. But, irrespective of how established your firm is, you will notice Amazon’s representatives to be non-responsive. Your in-house team may get lost in the efforts of connecting with seller support at Amazon.
But, Amazon's marketing agency tends to have a solid relationship with the support team at Amazon. They are aware of how to deal with certain issues and may even obtain answers to your queries in little to no time.