Hoe kunnen bedrijven hun ideale doelgroep effectief bereiken op YouTube, rekening houdend met het diverse gebruikersbestand van het platform in België?

Effectieve doelgroeptargeting op YouTube is cruciaal voor het succes van advertentiecampagnes in België. Hier zijn enkele strategieën die bedrijven kunnen toepassen om hun ideale publiek te bereiken: Gedetailleerde doelgroepsegmentatie: Gebruik YouTube's geavanceerde targeting-opties om uw publiek te verfijnen op basis van: Demografische gegevens (leeftijd, geslacht, inkomen) Interesses en gedrag Locatie binnen België (bv. Vlaanderen, Wallonië, Brussel) Taal (Nederlands, Frans, Duits of Engels) Aangepaste intentie: Richt u op gebruikers die actief zoeken naar producten of diensten gerelateerd aan uw branche. Remarketing: Bereik opnieuw gebruikers die eerder met uw website of YouTube-kanaal hebben geïnteracteerd. Soortgelijke doelgroepen: Breid uw bereik uit naar nieuwe potentiële klanten die lijken op uw bestaande klanten. Plaatsingstargeting: Adverteer op specifieke YouTube-kanalen, video's of websites die populair zijn bij uw doelgroep in België. Om de effectiviteit van deze strategieën te illustreren, kunt u kijken naar de volgende statistieken: Targeting-methode Gemiddelde CTR in België Gemiddelde conversieratio Demografische targeting 0.7% 2.1% Interesse-based targeting 1.2% 2.8% Remarketing 2.1% 3.5% Soortgelijke doelgroepen 1.5% 2.9% Het is belangrijk om te onthouden dat de Belgische markt uniek is vanwege zijn taalkundige en culturele diversiteit. Overweeg het volgende: Creëer content in meerdere talen (Nederlands, Frans en mogelijk Engels) om verschillende taalgroepen aan te spreken. Houd rekening met regionale verschillen in consumentengedrag en voorkeuren tussen Vlaanderen, Wallonië en Brussel. Volg de lokale regelgeving met betrekking tot online advertenties en gegevensbescherming, zoals de GDPR. Ten slotte is het essentieel om uw targeting-strategieën voortdurend te testen en te optimaliseren. Gebruik YouTube Analytics en Google Ads-rapportage om inzicht te krijgen in de prestaties van uw campagnes en pas uw aanpak aan op basis van de verkregen data. Door deze gegevensgestuurde benadering te combineren met een goed begrip van de Belgische markt, kunnen bedrijven hun ideale doelgroep effectief bereiken op YouTube.

How can companies in Belgium effectively use remarketing and retargeting strategies within YouTube advertising?

Remarketing and retargeting strategies are powerful tools for companies in Belgium to maximize their YouTube advertising efforts. These techniques allow businesses to re-engage with users who have previously interacted with their brand, increasing the chances of conversion. Here's how Belgian companies can effectively implement these strategies: Create custom audience lists: Utilize Google Ads to create custom audience lists based on various interactions with your brand, such as: Website visitors YouTube channel subscribers Users who have watched your videos App users (if applicable) Segment your audience: Divide your remarketing lists into specific segments based on user behavior, interests, or demographics relevant to the Belgian market. This allows for more targeted and personalized ad content. Develop tailored ad content: Create YouTube ad content that speaks directly to each segment's interests and previous interactions with your brand. For example, showcase new products to users who have viewed similar items on your website. Utilize various YouTube ad formats: Leverage different ad formats such as TrueView in-stream ads, video discovery ads, and bumper ads to re-engage your audience effectively. Implement frequency capping: Set appropriate frequency caps to avoid overwhelming your audience with too many ads, which can be particularly important in the relatively small Belgian market. Use RLSA (Remarketing Lists for Search Ads): Combine YouTube remarketing with search ads to reach users when they're actively searching for related products or services in Belgium. Localize your content: Create ads in Dutch, French, and possibly German to cater to Belgium's multilingual population, ensuring your message resonates with local audiences. Leverage seasonal events: Align your remarketing campaigns with Belgian holidays, events, or shopping seasons to increase relevance and engagement. Implement cross-device remarketing: Ensure your remarketing efforts reach users across multiple devices, as Belgian consumers often switch between smartphones, tablets, and desktops. Monitor and optimize: Regularly analyze the performance of your remarketing campaigns using Google Analytics and YouTube Analytics. Focus on metrics such as view rate, click-through rate, and conversion rate to refine your strategy. To illustrate the effectiveness of remarketing and retargeting in Belgium, consider the following data: Metric Standard YouTube Ads Remarketing YouTube Ads Click-Through Rate (CTR) 0.5-1% 2-3% Conversion Rate 1-2% 3-5% Cost Per Acquisition (CPA) €50-€100 €30-€60 By implementing these strategies, Belgian companies can significantly improve their YouTube advertising performance, leading to higher engagement rates, better conversion rates, and more cost-effective campaigns. Remember to always comply with Belgian and EU data protection regulations, such as GDPR, when collecting and using user data for remarketing purposes.

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Top Featured YouTube Advertising Agencies

Huble (ex.Digitag)
4.9
(15 reviews)
Seek evolution
Top awarded
Huble is a global HubSpot, AI, marketing & creative consultancy empowering multinational and larger national companies to dominate their markets with its HubSpot expertise and strategic consultancy across AI, marketing, creative, and sales. Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 175+ employees . Boasting over 15 years of experience and 500+ successful HubSpot CRM implementations , Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.
2 works in Youtube Advertising
Located in Brussels, Belgium (+2)
From €1,800 for Youtube Advertising
Worked in Others (+20)
Speaks French, Arabic(+6)
51-200 members
Echoecho
4.8
(12 reviews)
CONTENT MARKETING STUDIO Video, photo, audio, social media
English: Echoecho is a strategy and production studio with offices in Brussels, Paris and Luxembourg. We see content marketing and brand content as two key components of our clients' digital strategies. Discover our services: Video Production: Conception, creation, direction and production of videos for commercials, motion design, corporate, product films, testimonials, live streaming, recordings... Content Factory: Definition of topics, production workflow, Youtube management, creation of written content (white papers, blog articles, newsletters, etc.), visual content (videos, computer graphics, motion design, webinars, banners and social network posts, etc.) or audio content (podcasts, radio) Strategic consulting: Analysis and audit of your content and objectives, audience and personas, editorial strategy If you have any questions or require a quote, please contact us and we will get back to you within 48 hours. --- French: Echoecho est un studio de stratégie et production présente à Bruxelles, Paris et Luxembourg. Nous concevons le content marketing et brand content, comme deux pièces maîtresses de la stratégie digitale de nos clients. Découvrez nos services : Video Production : Conception, création, réalisation et production de vidéos Pubs, motion design, corporate, product movies, testimonials, live streaming, captations... Digital Content Factory : Définition des sujets, workflow de production, Youtube management, création de contenus écrits (livre blanc, article de blog, newsletter,…) visuels (vidéo, infographie, motion design, webinar, bannières et posts réseaux sociaux,…) ou audio (podcast,radio) Strategic consulting : Analyse et audit de vos contenus et objectifs, audience et personas, stratégie éditoriale Pour toute question ou demande de devis, contactez-nous et nous reviendrons vers vous sous 48 heures. --- Dutch Echoecho is een strategie- en productiestudio met kantoren in Brussel, Parijs en Luxemburg. Wij zien content marketing en brand content als twee belangrijke elementen van de digitale strategie van onze klanten. Ontdek onze diensten: Videoproductie: Concept, creatie, regie en productie van reclamevideo's, motion design, corporate video’s, productfilms, testimonials, live streaming, opnames... Digital Content Factory: Definitie van onderwerpen, productie workflow, Youtube management, creatie van geschreven content (white papers, blog artikelen, nieuwsbrieven, etc.), visuele content (video's, computer graphics, motion design, webinars, banners en social network posts, etc.) of audio content (podcasts, radio) Strategisch advies: Analyse en audit van uw inhoud en objectieven, publiek en persona’s, redactionele strategie Als u vragen heeft of een offerte wenst, neem dan contact met ons op en wij zullen binnen 48 uur contact met u opnemen
Looking for work in Youtube Advertising
Located in Watermael-Boitsfort, Belgium (+1)
From €2,500 for Youtube Advertising
Worked in Others (+22)
Speaks French, Dutch, Belgium(+1)
11-50 members

All YouTube Advertising Consultants in Belgium

Echoecho
4.8
(12 reviews)
CONTENT MARKETING STUDIO Video, photo, audio, social media
English: Echoecho is a strategy and production studio with offices in Brussels, Paris and Luxembourg. We see content marketing and brand content as two key components of our clients' digital strategies. Discover our services: Video Production: Conception, creation, direction and production of videos for commercials, motion design, corporate, product films, testimonials, live streaming, recordings... Content Factory: Definition of topics, production workflow, Youtube management, creation of written content (white papers, blog articles, newsletters, etc.), visual content (videos, computer graphics, motion design, webinars, banners and social network posts, etc.) or audio content (podcasts, radio) Strategic consulting: Analysis and audit of your content and objectives, audience and personas, editorial strategy If you have any questions or require a quote, please contact us and we will get back to you within 48 hours. --- French: Echoecho est un studio de stratégie et production présente à Bruxelles, Paris et Luxembourg. Nous concevons le content marketing et brand content, comme deux pièces maîtresses de la stratégie digitale de nos clients. Découvrez nos services : Video Production : Conception, création, réalisation et production de vidéos Pubs, motion design, corporate, product movies, testimonials, live streaming, captations... Digital Content Factory : Définition des sujets, workflow de production, Youtube management, création de contenus écrits (livre blanc, article de blog, newsletter,…) visuels (vidéo, infographie, motion design, webinar, bannières et posts réseaux sociaux,…) ou audio (podcast,radio) Strategic consulting : Analyse et audit de vos contenus et objectifs, audience et personas, stratégie éditoriale Pour toute question ou demande de devis, contactez-nous et nous reviendrons vers vous sous 48 heures. --- Dutch Echoecho is een strategie- en productiestudio met kantoren in Brussel, Parijs en Luxemburg. Wij zien content marketing en brand content als twee belangrijke elementen van de digitale strategie van onze klanten. Ontdek onze diensten: Videoproductie: Concept, creatie, regie en productie van reclamevideo's, motion design, corporate video’s, productfilms, testimonials, live streaming, opnames... Digital Content Factory: Definitie van onderwerpen, productie workflow, Youtube management, creatie van geschreven content (white papers, blog artikelen, nieuwsbrieven, etc.), visuele content (video's, computer graphics, motion design, webinars, banners en social network posts, etc.) of audio content (podcasts, radio) Strategisch advies: Analyse en audit van uw inhoud en objectieven, publiek en persona’s, redactionele strategie Als u vragen heeft of een offerte wenst, neem dan contact met ons op en wij zullen binnen 48 uur contact met u opnemen
Looking for work in Youtube Advertising
Located in Watermael-Boitsfort, Belgium (+1)
From €2,500 for Youtube Advertising
Worked in Others (+22)
Speaks French, Dutch, Belgium(+1)
11-50 members
Huble (ex.Digitag)
4.9
(15 reviews)
Seek evolution
Top awarded
Huble is a global HubSpot, AI, marketing & creative consultancy empowering multinational and larger national companies to dominate their markets with its HubSpot expertise and strategic consultancy across AI, marketing, creative, and sales. Committed to security and quality, Huble has certified compliance with ISO/IEC 27001:2022 and ISO 9001:2015 standards across its seven international businesses and 175+ employees . Boasting over 15 years of experience and 500+ successful HubSpot CRM implementations , Huble expertly steers clients through digital transformation with offices and consulting teams in the UK, USA, Canada, Germany, France, Belgium, Singapore, and South Africa.
2 works in Youtube Advertising
Located in Brussels, Belgium (+2)
From €1,800 for Youtube Advertising
Worked in Others (+20)
Speaks French, Arabic(+6)
51-200 members
King of Hearts
4.5
(24 reviews)
Let's ignite your brand.
Highly recommended
We are a full-service branding and communication agency. We believe brands need to move people in order to be successful . Spark session: designed to ignite your brand. Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan . Ignite your brand with our battle plan. Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights . We are small enough to care, big enough to scale. For each project, we carefully select a dedicated brand team . Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right? We are in for the long run. Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts . With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.
Looking for work in Youtube Advertising
Located in Antwerp, Belgium
From €4,000 for Youtube Advertising
Worked in Real Estate (+27)
Speaks Dutch, Belgium, Dutch(+2)
11-50 members
Proud Mary
5
(10 reviews)
Creative strategies and strategic creations
Proud Mary is your foothold in turbulent marketing waters. We pull out all the stops to proudly communicate the brand values of your company or product. Our mission is to help companies grow through creative strategies and strategic creations . Since pride is an important core value of us, branding is our passion. Pride makes people grow. —————— Proud Mary is uw houvast in woelige marketing wateren. Wij zetten alle zeilen bij om de merkwaarden van jouw bedrijf of product met trots uit te dragen. Want trots doet groeien. Onze missie is om bedrijven te helpen groeien door middel van creatieve strategieën en strategische creaties. Trots laat mensen groeien, trots laat mensen stralen en dat is waar het bij ons allemaal om draait.
1 work in Youtube Advertising
Located in Roeselare, Belgium
From €1,000 for Youtube Advertising
Worked in Others (+20)
Speaks English, Dutch, Belgium
11-50 members
deBottomLine
4.7
(44 reviews)
deBottomline = resultaten door strategisch en creatief werk op een efficiënte, kostenbewuste manier.
Recommended
Top awarded
deBottomLine = het bewijs dat uitmuntend strategisch en creatief werk op een efficiënte , kostenbewuste en resultaatgedreven manier kan neergezet worden. Onze focus ligt op resultaatgedreven communicatie vanuit een strategisch-analytische aanpak . We zijn 'full-service', maar voor PR of evenementen kan je niet bij ons terecht. Conceptueel en planmatig nemen we het mee, maar voor de uitvoering verwijzen we graag door naar collega's! Wat maakt onze aanpak anders ? Wel: 1. Aanspreekpunt Geen accounts die intern alles moeten navragen, maar korte lijnen met de mensen die werken met jouw merk en product en alle ins- en outs van het dossier kennen. Als je belt, helpen Steven, Veerle en de projectverantwoordelijke je meteen verder. Alle informatie is gedeeld, alle kennis is op niveau. 2. Creativiteit Creativiteit is belangrijk… maar niet zo belangrijk als het verhaal. Als het verhaal van jouw merk of product goed zit, kan een straffe creatie je véél meer opbrengen. Is het verhaal niet perfect, dan kan zelfs de beste creatie je geen fantastische resultaten brengen. Daarom werken we altijd analytisch vanuit het verhaal: eerst de basis, de rest volgt wel. Is een idee geweldig maar past het niet ‘helemaal’ in het verhaal? Dan is het GEEN goed idee! 3. ROI ROI moet meetbaar en aantoonbaar zijn. Daar houden we rekening mee van bij de start van een project. De ROI moet voelbaar zijn voor de eindklant. Het gaat niet over hoeveel prijzen een bureau kan winnen met een idee! 4. Teams & Medewerkers Wij zorgen ervoor dat creatieven en specialisten gekozen worden op basis van hun profiel: passen ze bij een klant, product of opdracht? Zo zorgen we voor een snelle en efficiënte opvolging… die ook kosten scheelt. We hebben een netwerk van meer dan 70 freelancers waaruit we steeds het best passende team samenstellen. Handig dat we ons niet moeten beperken tot een beperkt aantal personen dat op een loonlijst staat… . 5. Tarieven Uurtarieven hangen niet af van wie je bent, maar wel van wat je doet. En ofwel ben je aan het denken over iets, ofwel ben je iets aan het doen. Dat zijn dan ook onze 2 uurtarieven: denken of doen. Want waarom zou je méér betalen omdat je ervaring hebt (of toevallig manager bent) als je bijvoorbeeld even naar een drukker belt? 6. Technologie Technologie moet bij een klant passen, niet omgekeerd. We krijgen er de kriebels van om alle klanten op 1 platform of in 1 technologie te duwen omdat we die toevallig beheersen of omdat we commissie zouden krijgen. Het wordt pas efficiënt voor jou als je technologieën hebt die passen bij je organisatie, structuur, doelstellingen en budget… toch? -------------------------------------------------------------- . Nous sommes une agence 'Full-Service' mais pour les RP our des événements nous vous renverrons vers un partenaire! ? 1. Point de contact Pas de commerciaux qui doivent tout demander en interne, mais une communication directe avec les personnes qui travaillent sur votre marque et produit, et connaissent tous les tenants et les aboutissants de votre dossier. Si vous nous téléphonez, Steven, Veerle et Marlies vous aident immédiatement. Toute l’information est partagée, on est tous au courant de tout. 2. Créativité La créativité est importante… mais pas aussi importante que le récit. Si le récit de votre marque ou produit est excellent, une solide création peut vous rapporter beaucoup plus. Si le récit n’est pas parfait, même la meilleure création ne vous apportera pas de résultats fantastiques. C’est pourquoi nous travaillons toujours de manière analytique à partir du récit : d’abord la base, le reste suivra. Une idée est excellente mais ne convient pas ‘entièrement’ au récit ? Dans ce cas, ce n’est PAS une bonne idée … 3. ROI Le retour sur investissement doit être mesurable et démontrable. Nous en tenons compte dès le début d’un projet. Le ROI est pour le client final … et ne concerne pas ‘les statistiques de la campagne’. 4. Equipe & Collaborateurs Nous veillons à ce que les créatifs et les spécialistes soient choisis en fonction de leur profil : Ils conviennent à un client, un produit ou une mission ? C’est ainsi que nous assurons un suivi rapide et efficace… ce qui fait aussi la différence au niveau des coûts. Nous disposons d’un réseau de plus de 70 freelances et composons toujours l’équipe la plus appropriée. C’est bien pratique de ne pas devoir nous limiter à un nombre restreint de personnes figurant sur notre payroll. 5. Tarifs Les tarifs horaires ne dépendent pas de qui vous êtes, mais bien de ce que vous faites. Soit vous réfléchissez à quelque chose, soit vous faites quelque chose. Ce sont nos 2 tarifs horaires : réfléchir ou faire. En effet, pourquoi faudrait-il payer plus parce que vous avez de l’expérience (ou êtes occasionnellement manager) alors que vous téléphonez à un imprimeur par exemple ? 6. Technologie La technologie doit s’adapter aux clients et non l’inverse. Cela nous donne des sueurs froides à l’idée d’obliger tous les clients à passer à 1 plateforme ou 1 technologie parce qu’il s’avère que nous la maîtrisons ou recevons une commission. Il est question d’efficacité pour vous seulement lorsque vos technologies conviennent à votre organisation, votre structure, vos objectifs et votre budget… vous ne trouvez pas ? --------------------------------------------------------------
Looking for work in Youtube Advertising
Located in Kontich, Belgium
From €1,000 for Youtube Advertising
Worked in Pets (+19)
Speaks Dutch, Belgium, English(+1)
11-50 members
WE LIKE YOU
4.5
(8 reviews)
Making brands’ social media better since 2016.
Recommended
Top awarded
WE LIKE YOU is a team of social media storytellers, community masterminds and advertising experts. Every day, we look for different ways to bridge the gap between businesses and the ir consumers by using tailored social media strategies and carefully customized creative solutions. We strongly believe that social media requires a unique skillset with little overlap from other marketing forms. We focus on one thing and we do it well. We help brands discover their unique tone of voice, in order to implement a social media plan that increases business successes. We kick off with a brilliant idea, which leads to a customized digital approach attracting your target group. Because that’s what we’re here for: to engage your audience! Anyway, we want you to be a flamingo in a flock of pigeons! Say "Hi" and let's create something great together.
1 work in Youtube Advertising
Located in Antwerp, Belgium
From €3,000 for Youtube Advertising
Worked in Food (+15)
Speaks Dutch, Belgium, English(+2)
11-50 members
S1 Digital
4.7
(6 reviews)
Helping you reach your audience
At S1 Digital knowledge, experience and technology come together to help brands grow and succeed online. We connect brands with their respective audiences through exclusive partnerships with fast-growing media platforms combined with advanced ad tech solutions. It all starts with the customer who’s embracing the expanding opportunities to enjoy media and online experience uniquely tailored to their own personal preferences , contexts and schedules. Consumers are moving towards the creation of a new type of personal space by carefully selecting their preferred media platforms and experiences, one which continues to evolve by new social-media splinters and technology. The result is a rapid expansion in consumer touchpoints. With the combination of biddable solutions, media representation and tech & insights we are able to connect your brand with the consumer where they are throughout their customer journey. Aggregating data across platforms to see the big picture while we analyze, optimize and adjust our online channels with campaign data to reach your business goals .
1 work in Youtube Advertising
Located in Antwerp, Belgium
From €2,500 for Youtube Advertising
Worked in Pets (+12)
Speaks Dutch, Dutch, Belgium(+5)
11-50 members
MKKM I SOCIAL MEDIA EXPERTS
4.8
(18 reviews)
Connect social media to business 🚀
Des experts des réseaux sociaux à votre service ! MKKM est le « one stop shop » pour tous vos besoins réseaux sociaux : Social Media Management Influence marketing Social commerce Sur toutes les plateformes : Facebook, Instagram, Tik Tok, Pinterest, Twitch, Youtube, Linkedin, Twitter, etc. Développez votre marque sur les réseaux sociaux grâce à notre savoir-faire unique, subtile mélange de créativité et de technicité. Ils nous font confiance : Maxitoys, Baobab Collection, Cash Converters, Carrefour market Mestdagh, AstraZeneca, Amgen, Ethias, AG, Rigoni di Asiago, A. Vogel,… MKKM est certifiée CO2-NEUTRAL®.
1 work in Youtube Advertising
Located in Watermael-Boitsfort, Belgium (+1)
From €5,000 for Youtube Advertising
Worked in Food (+12)
Speaks French, Dutch, Belgium(+1)
11-50 members
All Colors of Communication
5
(3 reviews)
Creating success stories.
Recommended
As the leading Benelux communication agency, we have been supporting ambitious tech and IT companies all over the world with marketing and PR for over twenty years.
Looking for work in Youtube Advertising
Located in Asse, Belgium
From €5,000 for Youtube Advertising
Worked in Software & Computer Services (+5)
Speaks Dutch, Dutch, Belgium(+1)
11-50 members
Sales at Size
4.8
(5 reviews)
All-In-One Growth Partner
Highly recommended
Top awarded
Van strategie tot social media, van Google ads tot copywriting en van webdevelopment tot branding: bij Sales at Size zit je goed voor al jouw marketingactiviteiten, dus… klaar om je business een ongekende boost te geven? Let’s go!
Looking for work in Youtube Advertising
Located in Malle, Belgium
From €1,000 for Youtube Advertising
Worked in Clothing & Accessories (+7)
Speaks English, Dutch(+2)
1-10 members
RCA
4.4
(8 reviews)
Beyond the agency
Top awarded
We go beyond the agency. More than just an independent full-service agency, we are a fully-fledged agency system for brands, marketing and communication. That’s why our work for you is always beyond. Beyond full service. Beyond the sum of the parts.
Looking for work in Youtube Advertising
Located in Hasselt, Belgium (+1)
From €1,000 for Youtube Advertising
Worked in Banking & Financials (+23)
Speaks English, Dutch, Belgium(+1)
51-200 members
UAMASTER
5
(25 reviews)
We are ROI oriented performance agency. Unlock your growth with data-driven marketing.
Highly recommended
Top awarded
🎯 We are ROI-oriented digital agency. Performance marketing is our core product, based on 19 years of experience. 🧡 Digital Marketing Services. We skillfully manage all online advertising tools: Digital strategy PPC management: Google Ads, Facebook Ads, LinkedIn, TikTok Video & display ads Brandformance marketing Mobile apps: promo, ads & ASO Web analytics & Mobile analytics SEO (search engine optimization) SERM Email marketing Mobile apps promotion: ASO and paid ads Web development (corporate websites, promo sites, landing pages) 💎 Brilliant experience 19 years 65 countries 900 clients 7 500 projects 🥇 Confirmed qualification Google Premier Partner Meta Badged Partner (ex-Facebook Preferred Partner) 🏆 Award-winning agency Our projects receive awards at advertising festivals: Effie Award, KIAF, ADC and many others. 👁‍🗨 See our cases on our website: https://uamaster.com/
1 work in Youtube Advertising
Located in Etterbeek, Belgium (+1)
From €1,750 for Youtube Advertising
Worked in Others (+6)
Speaks English, French(+1)
11-50 members
Handlangers
(0 review)
B2B Demand generation agency - Ghent & Amsterdam
Top awarded
The whole point of our business is to add value to yours. Handlangers helps organisations realise their marketing-communication objectives. With strategy at our core, we develop concepts, campaigns and conversion processes. Our team has the expertise to strategize and implement every marketing effort your company needs to grow. We are not here to win awards, we are here to get results. Branding Content Demand Generation
Looking for work in Youtube Advertising
Located in Ghent, Belgium (+1)
From €1,000 for Youtube Advertising
Worked in Consumer Electronics (+15)
Speaks English, Dutch(+2)
11-50 members
iSide BV
5
(2 reviews)
Navigating the online side of your business
Wij maken Wordpress websites die gevonden worden door jouw klanten. In alles wat we doen, willen we de ‘waarom’ er achter weten. Nieuwsgierig en leergierig. Onze kennis delen met onze klanten en het team is waarom we ’s ochtends uit ons bed komen. Samen met jou maken we online een succes van jouw bedrijf. Onze slogan: navigating the online side of your business.
Looking for work in Youtube Advertising
Located in Halle, Belgium
From €200 for Youtube Advertising
Worked in Toys (+7)
Speaks English, Dutch(+1)
1-10 members
Izoard
4.9
(9 reviews)
Your full-service marketing team, without the worries. For half the price of a full-time employee.
Recommended
A team of experts that plugs into your company. Improve your marketing and sales process, without hiring. 1| Strategy and in-house training. We don’t just build a marketing strategy. We deliver a tailored approach, train your internal teams, and share industry insights that make a difference. 2| Marketing that brings instant ROI. As your integrated marketing department, we strategically design and manage your digital campaigns. We launch your Google Ads, SEO, Meta, and LinkedIn campaigns to maximize performance. We produce impactful videos and creative content that leave a lasting impression and drive direct results. 3| Align sales and marketing towards revenue growth. Through in-depth CRM analysis and the definition of truly relevant KPIs, we turn every customer interaction into a growth opportunity. Our goal? To make every process seamless, measurable, and impactful, delivering results that directly reflect on your bottom line.
1 work in Youtube Advertising
Located in Etterbeek, Belgium
From €1,000 for Youtube Advertising
Worked in Real Estate (+3)
Speaks English, Dutch, Belgium(+1)
1-10 members
webontwerpers
5
(8 reviews)
WIJ CREËREN BUITENGEWONE DIGITALE PRODUCTEN EN DIENSTEN.
Highly recommended
Over Ons Bij Webontwerpers zijn we hier om de kracht van merken in de digitale wereld te vergroten en creatieve oplossingen te bieden die hen onderscheiden van hun concurrenten. Met ons innovatieve en dynamische team streven we ernaar een betrouwbare partner te zijn op uw digitale transformatiejournal. Wie Zijn Wij? Wij zijn een jong en creatief team dat gespecialiseerd is in webdesign, softwareontwikkeling, digitale marketing en merkadvies. We volgen de trends in de sector op de voet en bieden onze klanten de hoogste kwaliteit door gebruik te maken van de nieuwste technologieën. Webontwerpers ontwikkelt op maat gemaakte oplossingen voor de behoeften van onze klanten en werkt onvermoeibaar om hen te helpen succesvol te zijn in de digitale wereld. Onze missie is om de digitale aanwezigheid van elke klant te maximaliseren en hen een concurrentievoordeel te bieden. We zijn hier om uw merk te helpen effectiever en betekenisvoller te communiceren met uw doelgroepen. Onze visie is om een vooraanstaande en innovatieve positie in de sector in te nemen tijdens het digitale transformatieproces. Ons grootste doel is om bij te dragen aan de succesverhalen van onze klanten door projecten te creëren die een blijvende indruk achterlaten in de digitale wereld.
Looking for work in Youtube Advertising
Located in Boom, Belgium
From €500 for Youtube Advertising
Works in multiple industries
Speaks English, Dutch(+3)
1-10 members
Plant a Flag
4.7
(29 reviews)
Increase your impact with our 360° marketing support
Plant a Flag is your 360° marketing partner, based in Brussels, Belgium. We unify a wide range of marketing expertise to create a positive impact for our remarkable clients. We provide Marketing strategy - by transforming your great ideas into actionable strategies & plans. Marketing execution - you can count on our team of marketing experts for full-service marketing support including design, development, content & performance marketing. We work for Ambitious and passionate people who are building towards sustainable growth and societal impact. Our portfolio of clients includes businesses (small & large), associations, and non-profit organizations. Let's partner up and Plant your Flag!
Looking for work in Youtube Advertising
Located in Brussels, Belgium (+1)
From €1,000 for Youtube Advertising
Worked in Management Consulting (+6)
Speaks English, Dutch(+2)
11-50 members
AdExpert
(0 review)
Your exclusive partner to drive reach, activation and frequency
Our mission is to help our clients achieve their digital acquisition and activation goals by providing a range of expert services that are tailored to their unique needs. We believe that success in today's digital landscape requires a deep understanding of how to leverage funnels and data to optimize results.
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Located in Auderghem, Belgium
From €3,000 for Youtube Advertising
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Speaks English, Dutch(+2)
1-10 members
June20
4.6
(2 reviews)
Engineering Emotions, that's what we do
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June20 is a creative communications agency, with offices in Ghent and Antwerp. We believe your brand is only as strong as it is in the heart of your audience. That’s why we specialise in establishing that emotional connection you need. We call it Engineering Emotions. As engineers, we start from data and consumer insights to build your brand in every interface. We consider your brand as a system with many interfaces and, therefore, create work that connects every element with the right emotional impact at every phase of the customer journey. Our name is also emotion-driven. Did you know June 20 is regarded as the most joyous day of the year? It's the perfect name for us as it radiates the positivity and cheerfulness we stand for. We try hard to make every day as joyous as June 20, for our employees as well as for our clients. Our services We Engineer Emotions using: Strategy: We create content with a solid strategic foundation throughout the customer journey Communication: We develop campaigns, content and activations that trigger the right emotions Branding : We make your brand distinctive and recognisable in all communication Platforms & Technology: We select the best technology and communication channel Media: We find you the perfect media mix, from email marketing and SEO to online advertising PR & Content Marketing: We bring and reinforce the right messages with regard to your brand We design and build your brand consistently in every interface, to optimally connect with the power of emotions. Let’s meet!
1 work in Youtube Advertising
Located in Ghent, Belgium (+1)
From €3,000 for Youtube Advertising
Worked in Construction (+13)
Speaks Dutch, Dutch, Belgium(+2)
11-50 members
Sweet Globe
4.5
(17 reviews)
Votre département graphique et marketing numérique externalisé
Votre département graphique et marketing numérique externalisé ! Fort de plus de 10 ans d’expérience, Sweet Globe met son expérience au service de votre entreprise ! Nous ne voulons pas être une simple agence, mais votre département de marketing digital. De la stratégie à la mise en place des actions numériques, Sweet Globe met tout en œuvre pour assurer une présence en ligne optimale de votre business. Que fait-on ? Stratégie digitale Notre équipe vous propose un plan de marketing digital complet basé sur vos objectifs, votre cible et votre budget. Cette étape est primordiale pour connaître les points d’actions efficaces sur le parcours utilisateurs de vos potentiels clients. Campagnes média Nous vous aidons à atteindre vos objectifs en paramétrant des campagnes publicitaires sur les canaux adéquats. Une analyse fréquente est établie en vue d’optimisations continues visant à améliorer vos performances. Référencement naturel Être visible dans les résultats de recherche est primordial pour votre business. Notre équipe vous propose un service allant de l’audit complet de votre présence organique jusqu’à la mise en place de recommandations SEO spécifiques couvrant aussi bien l’aspect technique qu’éditorial. Réseaux sociaux Une présence professionnelle sur les réseaux sociaux est indispensable. Facebook, Instagram, LinkedIn, Youtube,… peuvent être non seulement de belles vitrines, mais aussi être des canaux de trafic et de conversion pour votre business. Notre équipe vous conseille, vous accompagne et vous encadre dans l’activation, l’animation et la gestion de vos réseaux sociaux. Analytics Analyser, comprendre et interpréter les données digitales est indispensable pour s’améliorer. Que vous ayez un simple site vitrine ou que vous disposiez d’un e-commerce, le traitement des données numériques est primordial dans l’amélioration de votre stratégie ! Nos experts s’ occupent de l’analyse et vous fournissent un reporting clair de vos performances, de votre trafic et des opportunités d’optimisation. Emailing De la newsletter au marketing automation, l’emailing reste un canal unique de vente. Fidéliser ou réactiver votre base de données clients, promouvoir un nouveau produit, relayer une offre spéciale,… voici quelques raisons pour lesquelles l’emailing peut être efficace !
1 work in Youtube Advertising
Located in Waterloo, Belgium (+1)
From €1,000 for Youtube Advertising
Worked in Automotive (+7)
Speaks French, English
1-10 members

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Insight by Our Local Expert: YouTube Advertising Agencies in Belgium

Belgium, known for its rich history and diverse culture, is also becoming a hub for digital advertising excellence, particularly in YouTube Advertising. With a strong base of agencies that have collectively accumulated 336 projects and 74 client reviews, the country presents a vibrant competitive market for YouTube advertising.

Key Players and Their Achievements

Celebrated Campaigns and Client Successes

Belgian agencies have successfully managed expansive campaigns for well-established brands, showcasing their ability to enhance brand visibility and engagement through targeted YouTube ads. Their portfolios include work for international consumer brands, illustrating not only reach but also the capability to resonate with diverse audiences.

Accolades and Industry Recognition

The accolades received by agencies here include prestigious marketing and digital innovation awards, endorsing their strategic and creative approaches to YouTube advertising. Their recognition by industry bodies underscores their commitment to excellence and efficacy in digital campaigns.

Strategic Budgeting Tips for YouTube Advertising

Allocating the Right Spend

Understanding the nuances of budget allocation for YouTube Advertising is crucial. In Belgium, campaign costs can vary dramatically based on the campaign's scope and targeted demographics. It's essential for clients to discuss budget specifics with agencies early in the planning process. Campaigns can range from cost-effective localized advertisements to extensive nationwide campaigns.

Cost-effective Solutions for Startups

For fledgling companies or startups, collaborating with boutique agencies that specialize in digital content can offer a balance of personalized engagement and affordability. Preliminary campaigns might start from as low as a few thousand euros, ideal for testing the waters without committing a hefty initial investment.

Comprehensive Campaigns for Large Enterprises

Larger firms with greater funds might consider full-scale YouTube advertising strategies which incorporate detailed analytics and advanced audience targeting techniques, potentially running campaigns upward of tens of thousands of euros depending on the desired impact and breadth.

Final Recommendations

For any business poised to leverage YouTube for brand growth, Belgium offers a spectrum of proficient agencies equipped with the tools and expertise needed to craft impactful campaigns. With an established record—reflected in 336 projects and 74 client reviews—potential clients can approach these agencies with confidence, backed by an assurance of quality and innovation.

As a Sortlist local expert in Belgium, I recommend that businesses explore the diverse offerings of out many talented YouTube advertising agencies to fully capitalize on the unique opportunities that YouTube's vast platform offers.

Written by Mahmoud Arfaoui Sortlist Expert in BelgiumLast updated on the 24-01-2025

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Frequently Asked Questions.

Effectieve doelgroeptargeting op YouTube is cruciaal voor het succes van advertentiecampagnes in België. Hier zijn enkele strategieën die bedrijven kunnen toepassen om hun ideale publiek te bereiken:

Gedetailleerde doelgroepsegmentatie: Gebruik YouTube's geavanceerde targeting-opties om uw publiek te verfijnen op basis van:
- Demografische gegevens (leeftijd, geslacht, inkomen)
- Interesses en gedrag
- Locatie binnen België (bv. Vlaanderen, Wallonië, Brussel)
- Taal (Nederlands, Frans, Duits of Engels)
Aangepaste intentie: Richt u op gebruikers die actief zoeken naar producten of diensten gerelateerd aan uw branche.
Remarketing: Bereik opnieuw gebruikers die eerder met uw website of YouTube-kanaal hebben geïnteracteerd.
Soortgelijke doelgroepen: Breid uw bereik uit naar nieuwe potentiële klanten die lijken op uw bestaande klanten.
Plaatsingstargeting: Adverteer op specifieke YouTube-kanalen, video's of websites die populair zijn bij uw doelgroep in België.

Om de effectiviteit van deze strategieën te illustreren, kunt u kijken naar de volgende statistieken:

Targeting-methode	Gemiddelde CTR in België	Gemiddelde conversieratio
Demografische targeting	0.7%	2.1%
Interesse-based targeting	1.2%	2.8%
Remarketing	2.1%	3.5%
Soortgelijke doelgroepen	1.5%	2.9%

Het is belangrijk om te onthouden dat de Belgische markt uniek is vanwege zijn taalkundige en culturele diversiteit. Overweeg het volgende:

Creëer content in meerdere talen (Nederlands, Frans en mogelijk Engels) om verschillende taalgroepen aan te spreken.
Houd rekening met regionale verschillen in consumentengedrag en voorkeuren tussen Vlaanderen, Wallonië en Brussel.
Volg de lokale regelgeving met betrekking tot online advertenties en gegevensbescherming, zoals de GDPR.

Ten slotte is het essentieel om uw targeting-strategieën voortdurend te testen en te optimaliseren. Gebruik YouTube Analytics en Google Ads-rapportage om inzicht te krijgen in de prestaties van uw campagnes en pas uw aanpak aan op basis van de verkregen data. Door deze gegevensgestuurde benadering te combineren met een goed begrip van de Belgische markt, kunnen bedrijven hun ideale doelgroep effectief bereiken op YouTube.

YouTube advertising in Belgium offers unique advantages compared to other social media platforms when it comes to Return on Investment (ROI) and audience engagement. Let's break down the comparison:

1. ROI (Return on Investment)

YouTube: Generally provides a higher ROI due to its visual nature and longer viewer attention span. In Belgium, where video content consumption is high, YouTube ads can be particularly effective.
Facebook/Instagram: Offer good ROI for targeted, short-form content, but may have lower view times compared to YouTube.
Twitter/LinkedIn: Can be effective for B2B marketing or reaching professionals, but typically have lower video engagement rates than YouTube.

2. Audience Engagement

YouTube: Excels in engagement due to its video-first format. Belgian users spend an average of 44 minutes per day on YouTube, indicating high engagement potential.
Facebook/Instagram: Strong for community building and interactive content, but face increasing competition for user attention.
TikTok: Rising star for younger demographics in Belgium, with high engagement rates but shorter content format.

3. Targeting Capabilities

YouTube's targeting options are particularly powerful in Belgium, allowing advertisers to reach specific language groups (Dutch, French, German) and regional audiences (Flanders, Wallonia, Brussels-Capital Region).

4. Ad Formats and Creativity

YouTube offers a variety of ad formats (e.g., TrueView, bumper ads) that allow for more creative storytelling, which can be crucial for engaging Belgian audiences who appreciate culturally relevant content.

5. Measurability

YouTube provides robust analytics, allowing Belgian marketers to track view rates, click-through rates, and conversions more effectively than some other platforms.

Platform	ROI Potential	Engagement Level	Best For
YouTube	High	High	Brand awareness, detailed product demonstrations, storytelling
Facebook/Instagram	Medium-High	Medium	Community building, retail products, local businesses
LinkedIn	Medium	Low-Medium	B2B marketing, professional services
TikTok	Medium-High (for younger demographics)	High	Trend-based marketing, youth-oriented brands

In conclusion, while each platform has its strengths, YouTube advertising in Belgium stands out for its high potential ROI and strong audience engagement, particularly for brands looking to tell more complex stories or demonstrate products in detail. However, the best approach often involves a multi-platform strategy tailored to specific campaign goals and target audiences within the Belgian market.

Remarketing and retargeting strategies are powerful tools for companies in Belgium to maximize their YouTube advertising efforts. These techniques allow businesses to re-engage with users who have previously interacted with their brand, increasing the chances of conversion. Here's how Belgian companies can effectively implement these strategies:

Create custom audience lists: Utilize Google Ads to create custom audience lists based on various interactions with your brand, such as:
- Website visitors
- YouTube channel subscribers
- Users who have watched your videos
- App users (if applicable)
Segment your audience: Divide your remarketing lists into specific segments based on user behavior, interests, or demographics relevant to the Belgian market. This allows for more targeted and personalized ad content.
Develop tailored ad content: Create YouTube ad content that speaks directly to each segment's interests and previous interactions with your brand. For example, showcase new products to users who have viewed similar items on your website.
Utilize various YouTube ad formats: Leverage different ad formats such as TrueView in-stream ads, video discovery ads, and bumper ads to re-engage your audience effectively.
Implement frequency capping: Set appropriate frequency caps to avoid overwhelming your audience with too many ads, which can be particularly important in the relatively small Belgian market.
Use RLSA (Remarketing Lists for Search Ads): Combine YouTube remarketing with search ads to reach users when they're actively searching for related products or services in Belgium.
Localize your content: Create ads in Dutch, French, and possibly German to cater to Belgium's multilingual population, ensuring your message resonates with local audiences.
Leverage seasonal events: Align your remarketing campaigns with Belgian holidays, events, or shopping seasons to increase relevance and engagement.
Implement cross-device remarketing: Ensure your remarketing efforts reach users across multiple devices, as Belgian consumers often switch between smartphones, tablets, and desktops.
Monitor and optimize: Regularly analyze the performance of your remarketing campaigns using Google Analytics and YouTube Analytics. Focus on metrics such as view rate, click-through rate, and conversion rate to refine your strategy.

To illustrate the effectiveness of remarketing and retargeting in Belgium, consider the following data:

Metric	Standard YouTube Ads	Remarketing YouTube Ads
Click-Through Rate (CTR)	0.5-1%	2-3%
Conversion Rate	1-2%	3-5%
Cost Per Acquisition (CPA)	€50-€100	€30-€60

By implementing these strategies, Belgian companies can significantly improve their YouTube advertising performance, leading to higher engagement rates, better conversion rates, and more cost-effective campaigns. Remember to always comply with Belgian and EU data protection regulations, such as GDPR, when collecting and using user data for remarketing purposes.