The 10 Best Market Research Companies in Amsterdam - 2025 Reviews

Top Market Research Companies in Amsterdam

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Unlock valuable insights with Amsterdam's leading market research companies. Our curated list showcases top-tier firms ready to elevate your business strategy. These expert agencies specialize in uncovering consumer trends, analyzing competitor landscapes, and identifying growth opportunities in the Dutch and global markets. Explore each company's portfolio and client testimonials to find the perfect match for your research needs. Whether you're seeking quantitative data analysis, qualitative focus groups, or innovative research methodologies, Amsterdam's market research firms offer tailored solutions. Leverage Sortlist to post your specific project requirements and connect with Amsterdam's finest market research talent, ensuring you receive customized proposals that align with your business objectives and drive informed decision-making.

Top Featured Market Research Companies

All Market Research Firms in Amsterdam

  • 4.9
    (31 reviews)

    Born to Create - We are Digital Masterminds

    Recommended
    Top awarded
    Digital Marketing has grown immensely in the past few years, but fear not! We're here to guide you through it. Promoguy is more than a marketing company: We are a collective of marketing professionals who excel in our areas of expertise. From the dry, analytical number-crunching most companies are afraid of to the creative ad copy and content design that has people clamouring to learn more about you, we provide everything a company needs. We take pride in crafting that perfect message that resonates with your audience. Our services encompass a wide range of marketing fields and we tailor our scope of work to your precise needs. We are adept in building and optimising websites, running social media campaigns, content strategy, analytics, and so much more. We promise one thing above all: No Bullshit! This value is important because, whether it's the client or their customers, being upfront and getting the job done trumps everything else. These days, customers can be discerning and hard to attract, which creates a need to craft your communication properly, share the right content and convert a passive audience into an avid fanbase. Promoguy is not just about promotion, but also about creating a cohesive digital marketing story that emphasizes your brand's identity. We work closely with brands  AND PEOPLE  to understand their needs, convert them into effective strategies, and bring out the full potential of your business with measurable results that speak for themselves. Our Solution: We... ...not only consult our clients on what is the best marketing strategy for their market and audience, but we also educate them on the importance of tracking everything that is being done by their company online. Our work centres around the idea of creating a self-sustaining marketing ecosystem that runs itself once we establish the basics. ...become part of their team and we take full responsibility for thinking one step ahead in terms of strategy and marketing approach and all the twists and turns that come with our line of work. ...do all this affordably. We give you the best bang for your buck because burning budgets into thin air is totally against our company culture. What do we do? We grow businesses by creating an all-in-one ecosystem approach! Search Engine Optimization (SEO) Digital Marketing Consulting Instagram Growth Management (Being active) Linkedin Activity &  Linkedin Marketing / Advertising Social Media Management Content Strategy (Website & Social) Data Analytics (Website, Social, App, Email etc) Facebook/Instagram Marketing / Advertising Twitter Marketing / Advertising TikTok Advertising Linkedin Marketing / Advertising Email Marketing  CRM implementation Platform Development
    6 works in Market Research
    Located in Amsterdam, Netherlands
    From €1,000 for Market Research
    Worked in Others (+19)
    Speaks English, Bulgarian(+4)
    1-10 members
  • 5
    (2 reviews)

    Samen succesvoller

    Een nuchter en betrokken online marketing bureau in hartje Groningen. Gewoon normaal. Geen moeilijke woorden. Geen loze beloftes. Ons motto: samen werken = samen groeien. Wil je meer naamsbekendheid, hoger in Google, meer bezoekers of meer leads? Door het bouwen van professionele websites & webshops en de strategische inzet van online marketing zorgen wij dat ondernemingen online doeltreffend zijn. Wij willen ondernemers helpen door online marketing inzichtelijk & meetbaar maken. Wij willen dat jij precies weet wat wij doen en wat het jou oplevert. Door jou te helpen worden we samen succesvoller. Jouw doelen zijn onze doelen. Jouw groei betekent onze groei. Samen succesvoller, dat is waarin wij altijd al geloofd hebben.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands (+1)
    From €500 for Market Research
    Worked in Others (+13)
    Speaks English, Dutch(+2)
    11-50 members
  • 5
    (5 reviews)

    We shape relationships between brands & cultures.

    › WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €10,000 for Market Research
    Worked in Non-profit (+14)
    Speaks Dutch, Dutch, Belgium(+1)
    11-50 members
  • 5
    (1 review)

    Be the fire.

    Top awarded
    We are a social by design agency, answering the rising demand for engagement and social impact while redefining the power of branding in a fast-paced, interconnected world. Our focus is on insights, new-media strategies, actionable ideas and social first branding. Woedend! is an independent creative agency. What we do Content Strategy Content creation Brand identity Thought Leadership Communication strategy Overall concept Brand activations PR & Earned media Corporate storytelling /B2B Startups/scale ups Health
    1 work in Market Research
    Located in Amsterdam, Netherlands
    Budget on request
    Worked in Human Resources (+11)
    Speaks English, Dutch
    11-50 members
  • 4
    (7 reviews)

    we help you move beyond growth by making people act!

    Wij zijn een activatiebureau dat merken laat groeien. Niet alleen in omzet en marktaandeel, maar ook als het gaat om transformatie en innovatie. Dit doen we door mensen in beweging te brengen. Met slimme creativiteit op basis van gedragswetenschap. Hierbij gaan we altijd een stap verder dan de briefing. Zo dagen we jou en onszelf uit om beyond growth te gaan. Want groei betekent voor mensen en merken al lang niet meer alleen groter, maar ook beter.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €1,000 for Market Research
    Worked in Industrial Goods & Services (+4)
    Speaks Dutch, English
    11-50 members
  • 4.5
    (15 reviews)

    Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!

    Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
    Looking for work in Market Research
    Located in Schiphol-Rijk, Netherlands
    From €5,000 for Market Research
    Worked in Banking & Financials (+16)
    Speaks Dutch, English
    11-50 members
  • (0 review)

    Freedom to Grow Strategy - Media - Performance - Create

    Mediabureau ZIGT ZIGT is al meer dan tien jaar hét onafhankelijke mediabureau van Belgie, waar "Freedom to grow" en groei centraal staan. Dat geldt zowel voor onze mensen, als de merken waarvoor we werken. Je kan bij ons terecht voor diensten die te maken hebben met strategie, media, performance en creatie. We werken altijd op maat van jouw doelstellingen en dit in volledige vrijheid en onafhankelijkheid (d.i. geen prestatieafspraken met media). ZIGT heeft kantoren in Zaventem, Hoofddorp, Utrecht, Arnhem, Breda en Tilburg en werkt voor marktleiders, challengers en start-ups. Wij staan voor onafhankelijk advies en een visie die bijdraagt aan de strategie en groei van onze klanten. We nemen de vrijheid om verder te kijken dan media alleen. Media is niet de enige oplossing voor groei, maar onderdeel van bredere marketing- en salesvraagstukken. Succes wordt geboekt als het hele speelveld wordt overzien, ook als je niet alles zelf uitvoert. Dat is de uitdaging die wij aangaan en waarmee we onze klanten doen groeien. Wij zien het als onze opdracht businessdoelstellingen om te zetten in de beste marketing- en mediastrategieën. Onze onafhankelijkheid maakt ons uniek, objectief en transparant. Media Agency ZIGT ZIGT has been Belgium's leading independent media agency for more than a decade, where "Freedom to grow" and growth are fundamental. This applies to both our people and the brands we work for. We offer services related to strategy, media, performance, and creation. We always work according to your goals and with complete freedom and independence (i.e., no performance agreements with media). ZIGT has offices in Zaventem, Hoofddorp, Utrecht, Arnhem, Breda, and Tilburg and works for market leaders, challengers, and start-ups. We stand for independent advice and a vision contributing to our client's strategy and growth. We take the liberty of looking beyond media alone. Media is always part of broader marketing and sales issues. Success is achieved when the whole playing field is overseen, even if you don't do everything yourself. That is the challenge we take on and with which we grow our clients. It is our mission to convert business objectives into the best marketing and media strategies. Our independence makes us unique, objective, and transparent.
    Looking for work in Market Research
    Located in Hoofddorp, Netherlands (+5)
    From €3,000 for Market Research
    Worked in Banking & Financials (+3)
    Speaks Dutch, Dutch, Belgium(+2)
    11-50 members
  • 5
    (16 reviews)

    Your digital partner to expand in Europe

    Top awarded
    We are a digital-first agency with very creative and data-driven team members. We work side by side with our clients to identify their digital marketing vision so that we can help them reach their goals by making them stand out in this fast-moving online environment. We believe that great success comes from forming great relationships. We create strategies that are user-oriented and results-driven. We also like to measure all of our results and show you exactly how cool our campaigns are but in numbers. 💪 Our mission is to make your digital campaigns more transparent, trustful and authentic so that your customers talk, search and shop more from you. ❤️
    Looking for work in Market Research
    Located in Amsterdam, Netherlands (+1)
    From €1,000 for Market Research
    Worked in Retail (+7)
    Speaks English, Dutch(+3)
    11-50 members
  • (0 review)

    No more crappy products!

    We help you create human-centric product propositions with meaningful consumer research.​
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €5,000 for Market Research
    Works in multiple industries
    Speaks English, Dutch(+4)
    1-10 members
  • 4.9
    (8 reviews)

    Forging strong ventures that innovate change and empower people.

    Highly recommended
    Top awarded
    RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries​
    Looking for work in Market Research
    Located in Amsterdam, Netherlands (+22)
    From €1,000 for Market Research
    Worked in Toys (+2)
    Speaks English, Arabic(+15)
    201-500 members
  • (0 review)

    We build relationships. Create high quality leads & repeat customers.

    LeadHQ supports B2B service providers in building and maintaining relationships: the way to generate more revenue. As experts, we help organizations and professionals with innovative applications to optimize digital marketing and sales processes. We take responsibility, are service-oriented and flexible. We are always honest and a little bold when we have to.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €5,000 for Market Research
    Works in multiple industries
    Speaks English, Dutch(+6)
    11-50 members
  • 5
    (9 reviews)

    Strategisch Branding Bureau. Wij bouwen merken die werken voor mensen en bedrijven.

    Wij zijn fffunction studio, een strategisch branding bureau dat zich richt op het ontwikkelen van merken die echt werken—voor zowel mensen als bedrijven. Het is onze missie om de kloof te overbruggen tussen vrijblijvende bedrijfsadviesbureaus en puur visueel georiënteerde ontwerpbureaus. We vormen een ervaren team van merk- en designspecialisten met één gemeenschappelijk doel: uitmuntend werk creëren dat groei bevordert en impact maakt. Functie is ons doel, vorm ons medium. Strategie Wij geloven dat de basis van een krachtig merk begint met een sterke en doordachte strategie, die naadloos verweven is met je businesscase. Bij fffunction helpen we je de beste versie van je merk te ontdekken, zodat je de juiste mensen aanspreekt en duurzame groei bereikt. Brand (Accelerator) Workshops Benchmarking van je industrie en werkveld Marktonderzoek en kwalitatief onderzoek Behavioural Design (i.s.m. Sue & The Alchemists) Positionering Merktstrategie en -architectuur Naming Design Vorm volgt functie. Zo simpel is het. De identiteiten die we ontwerpen belichamen altijd de essentie en helpen je je doelen te behalen. We leggen daarmee de lat hoog en dat is precies wat onze klanten verdienen. Altijd onderscheidend en altijd herkenbaar om te zorgen dat je merk opvalt in een drukke markt. Brand Identity Motion Identity Digital Identity Tone of Voice Imagery / 3D / Photography Activatie Een merk komt pas tot leven wanneer het op het juiste moment, op de juiste plek, en voor de juiste doelgroep wordt ingezet. Op basis van onze strategische keuzes creëren we een consistente merkbeleving die in elk touchpoint met de doelgroep doorklinkt. Digital / Graphic / 3D / Motion Design Design Systems Art Direction Copywriting Packaging / Merchandise Photography
    3 works in Market Research
    Located in Eindhoven, Netherlands
    From €3,000 for Market Research
    Worked in Entertainment & Events (+9)
    Speaks English, Dutch(+1)
    1-10 members
  • 5
    (12 reviews)

    Full Service Web Design & Creative Agency. Building Websites with Webflow

    We are a full-service design agency that helps companies to reach their business goals by creating user-oriented Web Design and Webflow websites. Whether the stage of your business – start-up or an established brand– our well-structured and proven process will help you reach the ideal audience and convert more qualified leads. Official Webflow Professional Partners.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €1,000 for Market Research
    Worked in Software & Computer Services (+5)
    Speaks English, Bulgarian(+1)
    11-50 members
  • Google Ads Management, Optimization,Consultancy And More.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €1,000 for Market Research
    Worked in Marketing & Advertising (+1)
    Speaks English, Dutch
    1-10 members
  • (0 review)

    Strategies for progress & positive impact

    Fronteer /frʌnˈtɪr/ - "Someone who explores and fosters uncharted territory" Fronteer is a global strategy & innovation firm. We create positive impact through co-creation and design thinking. Strategies for progress In a world in transition, we believe that businesses can - and should - be a driving force for good. For a sustainable planet, inclusive society and healthy people. That’s why we are committed to designing strategies and innovations that help to improve the world. Since our foundation in 2008, we have aimed to contribute to things remarkable and worthwhile. Co-creation and design thinking have been our weapons of choice to engage fresh perspectives and gain unexpected insights, to deliver breakthrough strategies, visions, concepts and coalitions. Proud to be a B Corp On our journey to create impact, we feel we need to put our money where our mouth is. Since 2019, Fronteer is a certified B Corp, meeting the highest standards of verified social and environmental performance, public transparency and legal accountability. We are proud to use co-creation as a force for good and to build a more inclusive and sustainable economy. Inclusive, transparent & self-organizing We run our business like we manage our projects. Based on trust, collaboration, diversity and creativity. Holacracy is our model, safeguarding a self-organising and ‘bossless’ organisation and transparent decision making. Our team of 25 is an energetic and multidisciplinary mix of thinkers, dreamers, and doers. From industrial designers to anthropologists, generalists to specialists. All super talented, incredibly curious, and a little bit crazy.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €5,000 for Market Research
    Works in multiple industries
    Speaks English, Dutch
    11-50 members
  • (0 review)

    Connecting the dots for you.

    We are part of UPR Agency dedicated to corporate and purpose driven communication for brands, companies and organisations. ​ We defy conventional labels leveraging traditional and digital communication in everything we do. This hybrid approach is not just a statement. This is our vision on effective communication. We are experts in crafting creative campaigns with multiple touchpoints to tell your story authentically which brings your company and brand values and proposition to life. Our campaigns reach internal, business and consumer audiences through social channels, new and traditional media to drive brand engagement.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands (+3)
    From €5,000 for Market Research
    Worked in Food (+4)
    Speaks English, Dutch(+2)
    11-50 members
  • (0 review)

    Think global, act local.

    Glocalities is a market research company that unlocks the human experience by profiling your target audience based on values, lifestyle, psychology, and trends - as well as socio-demographic information. We are based in Amsterdam and operate at a global level. Our expertise is values-based target audience identification. Helping our clients in aligning their strategies more effectively with consumer needs unlocks many new possibilities for growth. Consumer behaviour, trends, and opinions around the globe are shaped by deeply-embedded value orientations. We deliver an in-depth understanding of your international target audience and practical advice for marketing and communications. Glocalities research uses the latest insights in behavioural psychology, cross-cultural values research, segmentation, and marketing research. We deliver practical insights into the motivational drivers of your target audience and unlock their lifestyle and experience on a deeper level. Our psychographic research approach offers many new insights and inspiration for activation. As a marketing consulting agency our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine them with the following services: Strategic workshops (translating the data into strategic decisions within your organization) Product development workshop (identify new product development possibilities) Partnership workshop (brands, celebrities/ influencers that resonate with your target audience) Campaign development (develop messaging that resonates with your target audience) Persona development (creating a data-based persona that reflects your target audience) World of Glocalities Application training (how to use the tool) and so on.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €3,000 for Market Research
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.9
    (10 reviews)

    Creative Digital Heroes

    Top awarded
    Doop maakt werk van je bedrijf. Met een combinatie van creativiteit en techniek geven we het een nieuwe definitie. We geven je bedrijf een ziel, een verhaal en een eigen gezicht. Maar wat we ook bedenken, we zorgen dat het werkt. Op elk medium en elk platform laten we creativiteit, techniek en data voor je werken. Voor bedrijven die relevant én connected willen zijn en dat nog heel lang willen blijven. Misschien ook goed om te weten: wij denken niet in hokjes. We werken niet met schuttingen waar je als discipline iets overheen gooit naar de volgende partij in de keten. Wij durven het best aan om creatieven en techneuten bij elkaar in een ruimte te zetten. Rood bij blauw. Linkerhersenhelft bij rechterhersenhelft. Sterker nog: dat hebben we allang gedaan. En dat gaat uitstekend, dankuwel. Omdat we niet uitgaan van wat ons anders maakt, maar van wat ons verenigt: het geloof in de combinatie van creativiteit en techniek. In techniek die creatie versterkt en creatie die meer uit techniek haalt. Doop rekent af met die vervelende mythe dat technische mensen niet creatief kunnen zijn en creatieven niks van techniek begrijpen. Zet ze vroeg genoeg aan tafel, geef ze een gezamenlijk doel en kijk toe hoe er gave dingen ontstaan. Een product, een dienst, een site, een ervaring die sterker is dan de som der delen. Omdat de delen niet optellen, maar samenwerken. --------ENGLISH-------- Doop does wonders for your company. Using a smart mix of technology and creativity, we redefine it. We give your company a soul, a story and its own face. But whatever we come up with, we make sure it works. We let creativity, technology and data work for you on every medium and platform. For companies that want to be relevant and connected and want to stay that way for a long time. Maybe also good to know: we hate pigeon holes. We eat cubicles for breakfast. We don’t like to view our departments as separate offices that hand projects down to the next one as soon as they’ve done their bit. We’re not afraid to put creatives and engineers in one room. To mix red with blue. To have left brainers sit next to right brainers. Even better: we’ve already done it. And the results are great, thank you very much. Because we don’t care about what makes us different from each other. We care about what unites us. And that’s our firm belief in the combination of creativity and engineering. Technology empowering and boosting creativity and the other way around. Doop makes short work of that annoying myth about engineers not being creative and creatives not understanding one bit about technology. Put them together early on in a project, give them a common goal and watch some serious magic happen. Magic that fuels projects, services, sites and experiences that are better and stronger than the sum of all parts. Because those parts don’t just add up; they work together.
    Looking for work in Market Research
    Located in Enschede, Netherlands (+2)
    From €10,000 for Market Research
    Worked in Industrial Goods & Services (+27)
    Speaks Dutch, English(+1)
    51-200 members
  • We at Fresh Interactions support our clients by using our unique marketing funnel approach to grow your sales.  We believe in transparency by using industry standards and open source together with training support we offer you full control of the end result to tailor as you wish without being locked into a long contract.  We provide FREE market research using the latest innovative techniques, so you don't have to.
    Looking for work in Market Research
    Located in Amsterdam, Netherlands
    From €2,000 for Market Research
    Works in multiple industries
    Speaks Dutch, English
    1-10 members
  • 5
    (3 reviews)

    We create, build, and optimize top media sites, assets, and customer journeys, beating competitors

    Bij Vogel&Katz zijn we gedreven om uw bedrijf digitaal te transformeren. Van strategische marketing en hoogwaardige website- en webshopontwikkeling, tot geavanceerde hands on oplossingen, wij hebben de expertise om uw bedrijf naar het volgende niveau te tillen. Ons ervaren team van professionals staat klaar om op maat gemaakte media-assets en funnels te creëren, bouwen, volgen en verbeteren die uw concurrentie overtreffen. Of u nu op zoek bent naar een eenvoudige optimalisatie van de snelheid van uw website of specifieke services zoals Ai MarCom oplssingen, wij zijn uw one-stop-shop voor alle digitale behoeften. Neem contact op en ontdek hoe Vogel&Katz u kan helpen uw doelen te bereiken en uw digitale toekomst veilig te stellen.
    Looking for work in Market Research
    Located in Amstelveen, Netherlands
    From €10,000 for Market Research
    Works in multiple industries
    Speaks English, Dutch(+1)
    1-10 members
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Frequently Asked Questions.


Market research companies in Amsterdam stay ahead of emerging trends and consumer behaviors through a combination of innovative techniques, technology adoption, and leveraging the city's unique position as a diverse, international hub. Here's how they maintain their competitive edge:

  1. Advanced Data Analytics: Amsterdam-based market research firms utilize sophisticated data analytics tools to process vast amounts of information quickly. They employ artificial intelligence and machine learning algorithms to identify patterns and predict future trends before they become mainstream.
  2. Real-time Monitoring: Many companies in Amsterdam use social listening tools and real-time sentiment analysis to track consumer opinions and behaviors across social media platforms, forums, and online communities. This allows them to detect emerging trends as they happen.
  3. Mobile Ethnography: Leveraging Amsterdam's tech-savvy population, research firms use mobile apps to conduct in-the-moment studies, capturing consumer behaviors and preferences in real-time as they go about their daily lives in the city.
  4. Cross-cultural Insights: Amsterdam's diverse, international population provides a unique advantage. Market research companies tap into this diversity to gain insights into global trends and how they manifest locally, giving them a broader perspective on emerging consumer behaviors.
  5. Collaboration with Startups: Amsterdam's thriving startup ecosystem allows market research firms to partner with innovative tech companies, gaining access to cutting-edge tools and methodologies for tracking consumer behavior.
  6. Neuroscience and Biometric Research: Some advanced market research companies in Amsterdam are using neuroscience techniques, such as eye-tracking and facial expression analysis, to understand subconscious consumer responses and emotions.
  7. Virtual and Augmented Reality: Leveraging Amsterdam's strong creative and tech sectors, market research firms are experimenting with VR and AR to create immersive research environments, allowing for more accurate predictions of consumer behavior in various scenarios.
  8. Sustainable and Ethical Trend Tracking: Given Amsterdam's focus on sustainability, many market research companies specialize in tracking eco-friendly and ethical consumer trends, staying ahead in this growing market segment.
  9. Academic Partnerships: Collaborations with renowned institutions like the University of Amsterdam and VU Amsterdam keep market research firms at the forefront of academic research in consumer psychology and behavior.
  10. Industry-specific Trend Monitoring: Amsterdam's diverse economy allows market research companies to specialize in tracking trends across various sectors such as finance, creative industries, and technology, providing deep, industry-specific insights.

By employing these strategies, market research companies in Amsterdam not only stay ahead of trends but also contribute to shaping the future of consumer behavior research globally. Their ability to blend traditional techniques with cutting-edge technology and leverage the city's unique characteristics positions them as leaders in identifying and analyzing emerging trends and consumer behaviors.



Market research firms in Amsterdam employ various rigorous strategies to ensure the accuracy and reliability of their data collection methods. As a hub for international business and innovation, Amsterdam's market research landscape demands high standards. Here are some key approaches used:

  1. Diverse Sampling Techniques: Amsterdam-based firms utilize advanced sampling methods to ensure representation across the city's diverse population, including expats and international communities.
  2. Multi-method Approach: Combining quantitative and qualitative methods (e.g., surveys, interviews, focus groups) to cross-validate findings and provide a comprehensive view of the market.
  3. Technology Integration: Leveraging AI and machine learning for data analysis, and using mobile-friendly surveys to reach Amsterdam's tech-savvy population.
  4. Quality Control Measures: Implementing rigorous quality checks, including data cleaning, validation, and statistical testing to identify and correct any inconsistencies.
  5. Expert Panel Verification: Utilizing panels of industry experts and academics from renowned institutions like the University of Amsterdam to review methodologies and findings.
  6. Compliance with GDPR: Adhering strictly to EU data protection regulations, ensuring ethical data collection and storage practices.
  7. Cultural Sensitivity: Tailoring research methods to Amsterdam's multicultural environment, often offering multilingual options to capture accurate insights from diverse communities.
  8. Continuous Training: Investing in ongoing training for researchers to stay updated with the latest methodologies and local market dynamics.

For example, a recent study by the Amsterdam Economic Board found that market research firms employing these methods achieved a 95% confidence level in their data, with a margin of error of ±3%. This demonstrates the high standards of accuracy maintained by Amsterdam's market research industry.

By combining these approaches, market research firms in Amsterdam not only ensure data accuracy but also provide insights that are particularly relevant to the city's unique business ecosystem and consumer behavior patterns.



Data visualization plays a crucial role in presenting market research findings in Amsterdam, significantly enhancing the way insights are communicated and understood. As the city continues to be a hub for innovative businesses and startups, the demand for clear, impactful data presentation has grown substantially.

Evolution of Data Visualization in Amsterdam's Market Research:

  • Interactive Dashboards: Many Amsterdam-based market research firms now offer interactive dashboards that allow clients to explore data in real-time, a shift from static reports of the past.
  • Infographics: Simplified visual representations of complex data have become increasingly popular, especially for social media and quick-digest formats.
  • Virtual and Augmented Reality: Some cutting-edge agencies in Amsterdam are experimenting with VR and AR to present immersive data experiences.
  • AI-Powered Visualizations: Machine learning algorithms are being used to generate dynamic visualizations that can adapt to user queries on the fly.

Current Trends in Data Visualization for Market Research in Amsterdam:

Trend Description Impact
Storytelling with Data Creating narrative-driven visualizations that guide viewers through insights Increases engagement and retention of key findings
Mobile-First Design Optimizing visualizations for mobile devices to cater to on-the-go professionals Improves accessibility and usability of research data
Real-Time Data Updates Incorporating live data feeds into visualizations for up-to-the-minute insights Enables more agile decision-making based on current market conditions
Customizable Visuals Allowing clients to tailor visualizations to their specific needs and branding Enhances relevance and integration of insights into client operations

The importance of data visualization in market research cannot be overstated, especially in a data-driven city like Amsterdam. According to a recent survey by the Amsterdam Data Science Initiative, 78% of businesses in the city reported that improved data visualization led to faster and more informed decision-making processes.

Furthermore, with Amsterdam's diverse international business community, there's an increasing need for visualizations that can transcend language barriers and cultural differences. This has led to a rise in the use of universal design principles in data visualization, ensuring that insights are accessible to a global audience.

As we look to the future, the role of data visualization in market research is set to become even more central. With the growing complexity of data and the need for quick, actionable insights, market research firms in Amsterdam are investing heavily in data visualization technologies and expertise. This trend is not only improving the quality of insights delivered but also transforming the very nature of how market research is conducted and consumed in the Dutch capital.