How are influencer marketing agencies in Amsterdam addressing diversity, inclusivity, and representation in their campaigns?

Influencer marketing agencies in Amsterdam are making significant strides in addressing diversity, inclusivity, and representation in their campaigns. As a multicultural hub, Amsterdam is at the forefront of progressive marketing practices, and agencies are recognizing the importance of reflecting the city's diverse population in their influencer collaborations. Key approaches being implemented include: Diverse Influencer Rosters: Agencies are actively expanding their networks to include influencers from various ethnic backgrounds, ages, body types, gender identities, and abilities. This ensures campaigns resonate with Amsterdam's diverse audience. Cultural Sensitivity Training: Many agencies are investing in cultural competency workshops for their teams to better understand and respect different cultural nuances in content creation. Inclusive Storytelling: There's a growing emphasis on creating narratives that represent a wide range of experiences and perspectives, moving beyond stereotypes. Collaboration with Diversity Consultants: Some agencies are partnering with diversity experts to audit their campaigns and provide guidance on inclusive practices. Data-Driven Audience Insights: Utilizing advanced analytics to understand the diverse demographics of Amsterdam and tailoring campaigns accordingly. Local Example: The '#AmsterdamForAll' campaign, launched in 2023, showcased influencers from various communities across the city, highlighting Amsterdam's commitment to inclusivity. This campaign saw a 35% increase in engagement compared to previous non-diverse campaigns. Measurable Impact: According to a 2023 survey by the Dutch Influencer Marketing Association, 72% of Amsterdam-based agencies reported increasing their budget allocation for diverse influencer partnerships by at least 25% compared to the previous year. Challenges and Ongoing Efforts: While progress is being made, there's still work to be done. Agencies are addressing challenges such as avoiding tokenism, ensuring authentic representation, and measuring the long-term impact of diverse campaigns on brand perception and sales. As the influencer marketing landscape continues to evolve, Amsterdam's agencies are setting a benchmark for inclusive practices, recognizing that diversity is not just a moral imperative but also a key driver of campaign success in a global, multicultural market.

How has the landscape of influencer marketing evolved in Amsterdam over the past few years, and what trends do you foresee shaping its future?

The influencer marketing landscape in Amsterdam has undergone significant transformations in recent years, reflecting both global trends and local nuances. As a hub for creativity and digital innovation, Amsterdam has been at the forefront of many changes in the industry. Let's explore the evolution and future trends: Recent Evolution: Micro and Nano Influencers: There's been a shift towards collaborating with micro (10,000-100,000 followers) and nano influencers (1,000-10,000 followers) in Amsterdam. These influencers often have higher engagement rates and more niche audiences, which is particularly valuable in a diverse city like Amsterdam. Authenticity and Transparency: Dutch consumers value authenticity, leading to stricter disclosure requirements for sponsored content. The Reclame Code Commissie (Dutch Advertising Code Authority) has been actively enforcing these rules, making transparency a key focus for Amsterdam-based campaigns. Long-term Partnerships: Brands in Amsterdam are moving away from one-off collaborations, instead focusing on building long-term relationships with influencers who truly align with their values and aesthetic. Video Content Dominance: With the rise of TikTok and Instagram Reels, video content has become crucial. Amsterdam's vibrant street scenes and cultural events provide perfect backdrops for engaging video content. Local Influence: There's been an increased emphasis on hyper-local influencers who can speak to specific neighborhoods within Amsterdam, tapping into the city's diverse communities. Future Trends: AI and Data-Driven Campaigns: Amsterdam's tech-savvy market is likely to see more AI-powered influencer identification and performance prediction tools. Expect more data-driven campaigns that optimize ROI. Sustainability Focus: Given Amsterdam's commitment to sustainability (aiming to be fully circular by 2050), influencer marketing will increasingly highlight eco-friendly practices and products. Virtual Influencers: While not as prevalent yet, virtual influencers could gain traction in Amsterdam's forward-thinking market, especially in fashion and tech sectors. Cross-Platform Storytelling: Influencers will be expected to create cohesive narratives across multiple platforms, reflecting Amsterdam's interconnected digital ecosystem. Influencer-Led Product Development: More Amsterdam-based brands will involve influencers in product development stages, not just promotion. Regulatory Adaptation: As regulations evolve, expect more sophisticated disclosure methods and potentially blockchain-based verification of influencer-brand relationships. Key Statistics: Metric Value Influencer Marketing Market Size in Netherlands (2023) €122.1 million Projected Annual Growth Rate (2023-2027) 7.7% Most Popular Platform for Influencer Marketing in NL Instagram (72% of campaigns) In conclusion, influencer marketing in Amsterdam is evolving towards more authentic, data-driven, and socially responsible practices. As the city continues to be a trendsetter in digital marketing, we can expect innovative approaches that blend technology with the unique cultural fabric of Amsterdam. Brands and agencies that can navigate these changes while maintaining authenticity and leveraging local insights will be well-positioned for success in this dynamic market.

What strategies do top influencer marketing companies in Amsterdam use to ensure authenticity and trust in influencer partnerships?

Top influencer marketing companies in Amsterdam employ several sophisticated strategies to ensure authenticity and trust in influencer partnerships. These approaches are crucial in maintaining the integrity of campaigns and fostering genuine connections with the target audience. Here are some key strategies: Thorough Vetting Process: Amsterdam-based agencies conduct extensive background checks on potential influencers. This includes analyzing their content history, engagement rates, and audience demographics. For instance, they might use tools like HypeAuditor or Grin to detect fake followers and ensure the influencer's audience aligns with the brand's target market. Long-term Relationships: Rather than one-off collaborations, top companies in Amsterdam focus on building long-term partnerships between brands and influencers. This approach enhances authenticity as the influencer becomes a genuine advocate for the brand over time. Content Co-creation: Agencies work closely with influencers to co-create content that aligns with both the brand's message and the influencer's personal style. This collaborative approach ensures that the content feels natural and authentic to the influencer's audience. Transparency and Disclosure: In compliance with Dutch advertising laws and EU regulations, top agencies in Amsterdam ensure that all sponsored content is clearly disclosed. They guide influencers on how to properly label paid partnerships, using hashtags like #ad or #sponsored in Dutch and English. Performance Tracking: Utilizing advanced analytics tools, agencies monitor the performance of influencer campaigns in real-time. This allows them to assess authenticity through engagement rates, sentiment analysis, and conversion metrics. Local Market Expertise: Amsterdam-based agencies leverage their deep understanding of the Dutch market to match brands with influencers who have a genuine connection to local culture and values. This local authenticity resonates strongly with the Amsterdam and wider Dutch audience. Micro-Influencer Focus: Many top agencies in Amsterdam are shifting focus towards micro-influencers (typically with 10,000-50,000 followers). These influencers often have higher engagement rates and more authentic connections with their followers, leading to increased trust. Content Guidelines and Training: Agencies provide influencers with comprehensive guidelines and training on maintaining authenticity while adhering to brand requirements. This ensures that the influencer's voice remains genuine while effectively communicating the brand message. Authenticity Audits: Regular audits are conducted to assess the ongoing authenticity of influencer partnerships. This might include analyzing comments, monitoring audience growth, and evaluating the consistency of the influencer's messaging. Crisis Management Protocols: Top agencies in Amsterdam have robust crisis management plans in place to quickly address any issues that might compromise trust, such as controversial posts or breaches in agreed-upon terms. By implementing these strategies, top influencer marketing companies in Amsterdam are able to create authentic, trustworthy partnerships that resonate with the local audience and deliver meaningful results for brands. As the influencer marketing landscape continues to evolve, these agencies stay at the forefront by continually refining their approaches and embracing new technologies to ensure the highest levels of authenticity and trust.

Top Influencer Marketing Agencies in Amsterdam

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Elevate your brand's presence with Amsterdam's top-tier influencer marketing agencies. Our curated selection showcases expert companies ready to amplify your message through strategic collaborations. Explore each agency's portfolio and success stories to find the perfect match for your influencer campaigns. From micro-influencers to celebrity partnerships, these specialists excel in creating authentic connections with your target audience. Whether you're a local Dutch brand or an international company targeting the Amsterdam market, you'll find agencies equipped to navigate the city's unique digital landscape. Post your project requirements on Sortlist, and let Amsterdam's finest influencer marketing talents reach out with tailored strategies to boost your brand's visibility and engagement across social platforms.

Top Featured Influencer Marketing Agencies

Pickle
(0 review)
We are a social media & influencer marketing agency bridging brands and creators.
Top awarded
We bring Social Media, Influencer Marketing, and Talent Management services under one roof—representing a new wave of talent and crafting bold content that truly stands out. Our mission is simple: help brands rise above the noise and make a lasting impact in the digital world. Since the inception of social media, Pickle has been at the forefront of creative and passionate talents dedicated to enhancing social media communication. Our unique workspace encourages collaboration and innovation, enabling us to develop impactful strategies and engaging content that drive brand success on a global scale. With offices in New York, Amsterdam, London, and Istanbul, Pickle operates with a truly global perspective. Our vision extends far beyond these cities, as we eagerly prepare to expand to Paris. This global approach allows us to create impactful campaigns that resonate across cultures while maintaining a creative edge tailored to each market.
22 works in Influencer Marketing
Located in Amsterdam, Netherlands (+4)
From €3,000 for Influencer Marketing
Worked in Clothing & Accessories (+11)
Speaks Dutch, Dutch, Belgium(+4)
11-50 members
Counter Collective
4.7
(13 reviews)
Storytelling for innovative and ambitious brands
Recommended
We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
1 work in Influencer Marketing
Located in Zaandam, Netherlands
From €5,000 for Influencer Marketing
Worked in Software & Computer Services (+17)
Speaks Dutch, English(+1)
11-50 members

All Influencer Marketing Companies in Amsterdam

Pickle
(0 review)
We are a social media & influencer marketing agency bridging brands and creators.
Top awarded
We bring Social Media, Influencer Marketing, and Talent Management services under one roof—representing a new wave of talent and crafting bold content that truly stands out. Our mission is simple: help brands rise above the noise and make a lasting impact in the digital world. Since the inception of social media, Pickle has been at the forefront of creative and passionate talents dedicated to enhancing social media communication. Our unique workspace encourages collaboration and innovation, enabling us to develop impactful strategies and engaging content that drive brand success on a global scale. With offices in New York, Amsterdam, London, and Istanbul, Pickle operates with a truly global perspective. Our vision extends far beyond these cities, as we eagerly prepare to expand to Paris. This global approach allows us to create impactful campaigns that resonate across cultures while maintaining a creative edge tailored to each market.
22 works in Influencer Marketing
Located in Amsterdam, Netherlands (+4)
From €3,000 for Influencer Marketing
Worked in Clothing & Accessories (+11)
Speaks Dutch, Dutch, Belgium(+4)
11-50 members
SAMY Benelux
(0 review)
Making brands move forward!
Top awarded
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity. An unparalleled immediate access to the voice of the consumer thanks to our proprietary tech allows us to use deeper insight to inform fearless creativity and strategic thinking, unveiling hidden opportunities that makes brands move forward. Nominated by Financial Times one of the Top 1000 fastest growing European companies for 4 consecutive years and with over 400 professionals operating from 15 offices in over 55 markets, we develop socially and humanly impactful end to end campaigns aimed to build trust and community. With over 10 years of experience and through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media, Samy Alliance has become the brand partner of choice of over 100 AAA customers such as Diageo, Microsoft, Formula 1, KIA, Tous , Netflix, INEOS, L'Oreal, Beiersdorf, Reebok, The North Face, Unilever, or Samsung.
5 works in Influencer Marketing
Located in Amsterdam, Netherlands
From €10,000 for Influencer Marketing
Worked in Automotive (+2)
Speaks English, Catalan(+5)
1-10 members
The Cirqle
4
(4 reviews)
Launch end-to-end influencer marketing campaigns in minutes using data-backed software.
The Cirqle is a leading influencer marketing platform that connects advertisers with over 1 million creators. It leverages paid social campaigns on Meta, TikTok and Youtube to enhance RoAS, Reach, and Engagement, while minimizing Customer Acquisition Costs. The platform streamlines influencer collaborations and content creation, making it easy to boost brand awareness, sales, and growth.
4 works in Influencer Marketing
Located in Amsterdam, Netherlands
From €1,000 for Influencer Marketing
Worked in Household Products (+3)
Speaks English, Dutch(+2)
11-50 members
Counter Collective
4.7
(13 reviews)
Storytelling for innovative and ambitious brands
Recommended
We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
1 work in Influencer Marketing
Located in Zaandam, Netherlands
From €5,000 for Influencer Marketing
Worked in Industrial Goods & Services (+17)
Speaks Dutch, English(+1)
11-50 members
UNISCO
5
(5 reviews)
We connect you to your audience based on insights.
[English Below] UNISCO /uˈniːsko/ – ‘Ik verbind’ in het Italiaans. Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. UNISCO /uˈniːsko/ – ‘I connect’ in Italian. We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
Looking for work in Influencer Marketing
Located in Amsterdam, Netherlands
From €10,000 for Influencer Marketing
Worked in Hospitals & Healthcare (+14)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members
Woedend! The New Creatives
(0 review)
Be the fire.
Top awarded
We are a social by design agency, answering the rising demand for engagement and social impact while redefining the power of branding in a fast-paced, interconnected world. Our focus is on insights, new-media strategies, actionable ideas and social first branding. Woedend! is an independent creative agency. What we do Content Strategy Content creation Brand identity Thought Leadership Communication strategy Overall concept Brand activations PR & Earned media Corporate storytelling /B2B Startups/scale ups Health
Looking for work in Influencer Marketing
Located in Amsterdam, Netherlands
From €5,000 for Influencer Marketing
Worked in Human Resources (+11)
Speaks English, Dutch
11-50 members
oona.agency
4.5
(3 reviews)
Benelux community-first communications agency
We turn brand into community heroes. At oona, we believe that the hero brands of today are the ones that are relevant within their communities, through their purpose, what they offer and the stories they share. In order for brands to really matter, they have to connect with the cultural voices that have the biggest impact on their communities. These are the very people & partners who can shape your business's future, yet they're often the hardest ones to catch. oona is a community-first communications agency, adopting a radically different approach towards storytelling. We deliberately invest in a culturally diverse talent pool with an inclusive attitude. For almost 20 years, we have been thought leaders in the Benelux. Based in Belgium and the Netherlands, we are a Benelux partner with a global mindset.
7 works in Influencer Marketing
Located in Amsterdam, Netherlands (+2)
From €1,000 for Influencer Marketing
Worked in Household Products (+9)
Speaks English, Dutch(+3)
51-200 members
UPR Corporate
5
(1 review)
Connecting the dots for you.
We are part of UPR Agency dedicated to corporate and purpose driven communication for brands, companies and organisations. We defy conventional labels leveraging traditional and digital communication in everything we do. This hybrid approach is not just a statement. This is our vision on effective communication. We are experts in crafting creative campaigns with multiple touchpoints to tell your story authentically which brings your company and brand values and proposition to life. Our campaigns reach internal, business and consumer audiences through social channels, new and traditional media to drive brand engagement.
Looking for work in Influencer Marketing
Located in Amsterdam, Netherlands (+2)
From €1,000 for Influencer Marketing
Worked in Food (+4)
Speaks English, Dutch(+2)
1-10 members
Wayne Parker Kent
4.8
(5 reviews)
WE CREATE STORIES WORTH TELLING
Top awarded
Een creatief bureau met de kop omhoog en de blik vooruit. En een heilig geloof in de kracht van een goed verhaal. Verhalen geven je merk niet alleen een smoel, maar ook een hart. En verhalen maken het leven van mensen rijker.
Looking for work in Influencer Marketing
Located in Amsterdam, Netherlands
From €1,000 for Influencer Marketing
Worked in Publishing (+13)
Speaks English, Dutch(+1)
11-50 members
PRESSURE
4.7
(1 review)
We bedenken het, we regelen het, we maken het. Allemaal.
For English see below Wij zijn PRESSURE, het fullservice pr-bureau van Amsterdam. Fullservice pr betekent dat we alles voor je regelen, van strategie tot uitvoering en natuurlijk een uitgebreide rapportage. Goede contacten met de media, het schrijven van nieuwswaardige persberichten en bovenop het nieuws zitten zijn onze basis. Maar ons repertoire is breder dan dat. Creativiteit gaat daarbij hand in hand met haalbaarheid en commercieel resultaat. En gaat je aanvraag verder dan pr? Dan hebben we via ons fullservice-marketingbureau Bengelmedia nog veel meer in huis. Ons repertoire is breed. Als het past dan doen we het. Services waar veel klanten gebruik van maken zijn: Strategie Creatieve concepten Doorlopend pr-management Pr events Press trips Influencer samenwerkingen Corporate pr Activaties en joint promotions We are PRESSURE, the full-service PR agency of Amsterdam. Full-service PR means that we can arrange everything for you. Based on your request we come up with a strategy and propose the best activities. We write the required content and design the assets in our own studio. Subsequently, we arrange and coordinate all activities. We are always on top of it as PR does not lead to results automatically. Of course, you will receive a clear report afterwards. Because at the end of the day, commercial results are all that matters at PRESSURE. If your request entails more than only PR, we have a lot more to offer through our full-service marketing agency Bengelmedia. Furthermore, we have a Belgian partner with a quality standard that is just as high as ours. That partner is PR agency Wavemakers. Tell us more about your objectives for the Belgian market and we’ll bring Wavemakers on board. That is also full-service PR! Services that many clients use: Strategy Creative concepts PR retainers Press events Press trips Influencer collaboration Corporate PR Activations & joint promotions
8 works in Influencer Marketing
Located in Schiphol-Rijk, Netherlands
From €5,000 for Influencer Marketing
Worked in Beverage (+13)
Speaks English, Dutch
1-10 members
Parlez
(0 review)
Parlez is een public relations en influencer marketing agentschap gevestigd in Gent. We richten ons op het vertellen van boeiende verhalen via online en offline kanalen. Persrelaties, influencer strategieën, social media management, productlanceringen, etc. Noem maar op, wij klaren de klus! De combinatie van een hechte en persoonlijke relatie met journalisten en influencers én het aanleveren van meetbare resultaten is onze grootste troef. Samen communiceren we uw boodschap naar het juiste publiek. Consumenten, influencers en klanten staan centraal in wat we zeggen en doen. Wij leveren geïntegreerde PR-strategieën en meetbare resultaten door professioneel project management. Ons strategisch en creatief team brengt topkwaliteit zonder water bij de wijn te doen en zorgt voor een optimaal resultaat van uw campagne. Door onze brede kennis in de sectoren Food & Beverage, Beauty, Design en Lifestyle hebben we een uitgebreid netwerk van influencers en trendsetters die zich aangesproken voelen door uw merk en bijhorend verhaal. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Parlez est une agence de communication située à Gand spécialisée dans les relations publique s et le marketing d’influence . Nous concentrons notre travail sur le storytelling tant sur les canaux en ligne qu’ hors ligne . Relations de presse, stratégie d’influence, réseaux sociaux, management ou évènementiel : vous ordonnez, nous exécutons ! Notre atout ? Une étroite relation avec les journalistes et les influenceurs ét fournir des résultats mesurables. Ensemble, nous diffusons votre message auprès d’un public bien ciblé. Les consommateurs, influenceurs et clients sont au coeur de nos paroles et nos actes. Nous offrons des stratégies RP intégrées dont nous analysons également les résultats grâce à un management professionnel. Notre équipe créative et stratège fournit un travail de haute qualité, sans compromis, qui assurera le résultat optimal de votre campagne. De la nourriture à la beauté en passant par le design, la décoration, les boissons et le lifestyle … c’est avec un grand intérêt et de nombreuses connaissances que nous travaillons sur votre projet. Parlez dispose d'un vaste réseau d'influenceurs qui se sentent concernés par votre marque et votre histoire. Parlez is a public relations and influencer marketing agency based in Ghent. We focus on storytelling through online and offline channels. Press relations, influencer strategy, social media management, events: you name it, we make it happen! A close personal relationship with journalists and influencers is our biggest asset. Together we communicate your message to the right audience. Consumers, influencers and clients are at the heart of what we say and do. We deliver integrated PR strategies and measurable results through professional project management. Our strategic and creative team brings top quality without compromise and will ensure the success of your campaign. With a detailed understanding of food & beverage, beauty deco, design and lifestyle , Parlez has an extensive network of influencers and trendsetters that feel addressed by your brand/story. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
6 works in Influencer Marketing
Located in Amsterdam, Netherlands (+1)
From €3,000 for Influencer Marketing
Worked in Pharmaceuticals & Biotech (+10)
Speaks English, Dutch(+2)
1-10 members
Key Agency - Full service digital bureau
4.8
(12 reviews)
Unlock.Next.Level.
Top awarded
Wij zijn Key Agency en wij zijn een full service digital bureau uit Amsterdam. Waar wij goed in zijn? Bedrijven laten groeien met digital. Met onze mix van digital, marketing en media hebben wij alle kennis en skills in huis om ook jouw bedrijf te laten groeien . Zullen we samen gaan bouwen aan jouw succes ? Benieuwd hoe we dat doen? -> Stuur ons een briefing , dan vertellen wij hoe wij jouw bedrijf kunnen laten groeien. Wat wij doen in het kort: 1. We bereiden jou voor op de volgende stap in jouw digitale groei. Hiervoor zetten we een solide basis neer: een strakke merkidentiteit , een doordachte digitale strategie , een conversiegerichte website en uiteraard een slimme inrichting van jouw analytics . 2. Groeien doen we door jouw doelgroep te bereiken, te engagen, te converteren en te servicen. Dit doen we met een bruisende mix van contentcreatie , advertising , marketing automation en webcare . Dit kan in twee samenwerkingsvormen: als 'normaal' project met een begin- en einddatum of a.d.h.v. onze unieke Always-On aanpak voor een vast bedrag per maand.
4 works in Influencer Marketing
Located in Amsterdam, Netherlands
Budget on request
Worked in Entertainment & Events (+27)
Speaks Dutch, English
11-50 members
& Media Group
(0 review)
The creator driven storytellers
Top awarded
Indulged in the lives of GEN Y & Z. We connect with them on a continuous basis and are fundamentally part of their inner world, both online and offline. Together with influential creators we reach, engage and entertain with purposeful storytelling that sticks and stands out. Indulged in the lives of Gen Y & Z As data & digital natives we go the extra mile and don’t stop before we get the full picture. Your target audience is our demand and we are never not communicating with them. Generations Y & Z are part of our inner circle, we understand and talk their language like no other. We are where they are, both online and offline. We know the #1 way to connect is through creator driven content. It’s at the core of everything we do.
1 work in Influencer Marketing
Located in Amsterdam, Netherlands
From €10,000 for Influencer Marketing
Worked in E-commerce
Speaks English, Dutch
51-200 members
Hey Honey
(0 review)
Connecting brands to culture with social-first
Top awarded
Hey Honey, we're a global social-first creative agency helping connect brands to culture, moments & people. An award-winning agency and team of diverse digital natives, speaking over 10 different languages, concepting creative, and generating outstanding results for brands in EMEA, LATAM, APAC, and beyond. From our headquarters in Amsterdam, we work with brands across the beauty, fashion, tech, and FMCG industries to develop innovative creative, strategy, content production, and 360 campaigns.
3 works in Influencer Marketing
Located in Amsterdam, Netherlands
From €10,000 for Influencer Marketing
Worked in Automotive (+4)
Speaks English, Catalan(+9)
11-50 members
Endeavour
4.7
(27 reviews)
Explore today, conquer tomorrow
Recommended
Top awarded
In the dynamic world of digital marketing and technology, Endeavour stands as a beacon of knowledge, creativity, and innovation. Our team of driven professionals fearlessly push the boundaries of what's possible. "Explore today, conquer tomorrow" isn't just a promise; it's our mantra. Every strategy, every platform, every groundbreaking design, and every successful advertising campaign is the result of an exploratory journey we embark on with our clients. For us, it's not just about reaching the goal but also about the journey itself. Our adventurous and ambitious entrepreneurial spirit has taken us far. In the spirit of explorer James Cook, we eagerly venture off the beaten path and confront challenges head-on. No nonsense, always grounded. We strive for excellence in quality, not only in our results but also in how we collaborate. We believe that we can help not only brands grow but also people. Our clients, our employees, and other like-minded individuals seeking continuous improvement. Our own people are given ample space to develop their talents, acquire knowledge, and grow personally. The knowledge we gain along the way is then shared with our clients, partners, students, and other marketing professionals. We're critical and challenge people to look beyond and explore other possibilities. We aim not only for the best but also for the extraordinary. By challenging the standard, we can redefine the digital realm.
5 works in Influencer Marketing
Located in Haarlem, Netherlands
From €1,000 for Influencer Marketing
Worked in Automotive (+21)
Speaks English, Dutch
51-200 members
C2B
5
(3 reviews)
Content worth sharing!
Top awarded
C2B is een digital contentbureau, gespecialiseerd in het maken en verspreiden van creatieve content. Content worth sharing. Content waar je meer van wilt. Content die je blijft verrassen. Maar vooral: content die zorgt voor resultaten (en high-fives!). We leveren (online) strategieën, campagnes met een digitale boventoon, social media management en de ontwikkeling en uitvoering van video formats. C2B is a digital content agency specialised in creating and distributing creative content. Content worth sharing. That is thumb-stopping, spot-on, mind-blowing or jaw-dropping content. But especially content that facilitates results and high-fives!
1 work in Influencer Marketing
Located in Amsterdam, Netherlands
From €25,000 for Influencer Marketing
Worked in Food (+13)
Speaks Dutch, English
51-200 members
De Combinatie van Factoren
4
(7 reviews)
we help you move beyond growth by making people act!
Wij zijn een activatiebureau dat merken laat groeien. Niet alleen in omzet en marktaandeel, maar ook als het gaat om transformatie en innovatie. Dit doen we door mensen in beweging te brengen. Met slimme creativiteit op basis van gedragswetenschap. Hierbij gaan we altijd een stap verder dan de briefing. Zo dagen we jou en onszelf uit om beyond growth te gaan. Want groei betekent voor mensen en merken al lang niet meer alleen groter, maar ook beter.
Looking for work in Influencer Marketing
Located in Amsterdam, Netherlands
From €1,000 for Influencer Marketing
Worked in Industrial Goods & Services (+4)
Speaks Dutch, English
11-50 members
Bengelmedia
4.6
(17 reviews)
Wij zijn jouw marketing & mediateam en samen zetten we de volgende stap. Van strategie tot inkoop!
Bengelmedia: een fullservice-marketingbureau uit Amsterdam Jij bent op zoek naar één aanspreekpunt voor al jouw marketing. Een bureau dat het denkwerk vooraf doet maar ook zorgt voor de uitvoer van alle activiteiten, of het nou online of offline is. Een bureau dat zorgt voor samenhang tussen alle campagnes. En een bureau dat jou, jouw organisatie en jouw klanten snapt en net zo graag succes wil behalen als jij. Onze klanten zijn zowel B2B als B2C georiënteerd. Dat doen we door de volgende diensten aan te bieden: Strategie Marketing Creatie Media inkoop Online marketing Websites Employer branding Bekijk deze video met ons werk: https://vimeo.com/769045520 Via ons pr-bureau PRESSURE verzorgen wij fullservice-pr. Wij geloven dat als pr en marketing samenwerken, de beste resultaten behaald worden. _________________________________________________________________ We are Bengelmedia: a full service marketing agency in Amsterdam, the Netherlands You are looking for one point of contact for all marketing. An agency that does the thinking but also takes care for the execution of all activities, online and offline. An agency that takes care for cohesion between all campaigns. And an agency that understands you, your organization and your clients and wants to achieve succes just as much as you. Strategy Marketing Design Media Online marketing Websites Employer branding We also offer full service pr via our pr agency PRESSURE. We believe that a synergy between pr and marketing leads to the best results.
2 works in Influencer Marketing
Located in Schiphol-Rijk, Netherlands
From €5,000 for Influencer Marketing
Worked in Banking & Financials (+16)
Speaks Dutch, English
11-50 members
WeAreBrain
4.9
(55 reviews)
Highly recommended
Top awarded
Founded in 2015, WeAreBrain is a full-service digital product agency. We help companies translate their ideas and insights into successful and impactful businesses. With our transformative and multidisciplinary approach, we shape, build, and grow business critical digital products. We are a force field of 60+ creators and entrepreneurs with expertise in product design, software development, data analytics, machine learning and digital marketing. Our collective experience and expertise lie in FMCG, Retail, Healthcare, EdTech, Transport & Logistics and Media Entertainment. Our approach offers three interconnected spheres of expertise: Idea to Plan, Plan to Product, and Grow 10x. You can engage with any single aspect, combination, or the entire spectrum of our services, tailored to your specific needs. Our integrated team of specialists collaborates seamlessly across these areas, ensuring you receive targeted, high-impact support at any stage of your journey. WeAreBrain was voted in the Emerce Top 100 and we are a proud member of DDA, representing the leading digital agencies in the Netherlands. We were awarded prestigious recognitions such as the Dutch Interactive Awards, FD Gazelle, SpinAward, along with nominations for Splash Awards and Best of Swiss Web. Our contribution to female entrepreneurship and gender equality in have been recognised by TheNextWomen and EY Winning Women.
1 work in Influencer Marketing
Located in Amsterdam, Netherlands (+1)
From €1,000 for Influencer Marketing
Worked in Entertainment & Events (+15)
Speaks English, Dutch(+6)
51-200 members
Maatschap voor Reclame / Bardoul Reclamefilms
4.8
(4 reviews)
Full service advertising agency, and video production company
Top awarded
Reclamestrategie, concept en productie. Gespecialiseerd in ATL-campagnes. Video tbv TV-reclame, of online advertising zoals prerolls en social media videos. Ook gespecialiseerd in radio reclame en OOH (out of home), zoals megamasten en abri-campagnes. Print, zoals dagbladen (bijvoorbeeld Financieel dagblad) en magazines. We werken graag voor ondernemende klanten, zoals New York Pizza, Incentro en Undiemeister. Klanten die snappen dat de weg naar groei gaat via hoge marktpenetratie en dat je dat het snelst bewerkstelligd met naamsbekendheid. Daarvoor moet je opvallende en memorabele campagnes maken die mensen niet meer van hun netvlies krijgen. [ENG] Advertising strategy, concept and production. Specialized in ATL campaigns. Video for TV advertising, or online advertising such as prerolls and social media videos. Also specialized in radio advertising and OOH (out of home), such as mega masts and city poster campaigns. Print, such as daily newspapers, and magazines. We enjoy working for enterprising clients, such as New York Pizza, Incentro and Undiemeister. Customers who understand that the path to growth is through high market penetration and that you achieve it most quickly with brand awareness. For that you have to create striking and memorable campaigns that people no longer get off their minds.
4 works in Influencer Marketing
Located in Amsterdam, Netherlands
Budget on request
Worked in Clothing & Accessories (+11)
Speaks English, Dutch(+2)
1-10 members

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Insights from Our Local Expert: Influencer Marketing Agencies in Amsterdam

Amsterdam shines not only for its picturesque canals and rich history but also as a hub for cutting-edge influencer marketing. With a vibrant digital landscape, the city boasts numerous agencies that specialize in connecting brands with the right personalities to amplify their message. Currently, the database shows a robust presence with 119 projects and 20 client reviews, highlighting the active engagements and successful collaborations fostered by these agencies.

Key Players and Notable Collaborations

Variety and Expertise

In Amsterdam, influencer marketing agencies offer a diverse array of services tailored to meet different brand needs. From global giants to niche firms, each agency brings a unique flair and specialized expertise that significantly boost client campaigns.

Clients and Award-Winning Campaigns

Local agencies have managed impressive campaigns for esteemed clients, ranging from startups to major multinationals, showcasing their ability to scale and adapt based on client needs. Their success is also marked by prestigious awards that recognize their innovative approaches and impactful results in influencer marketing.

Budget Considerations for Influencer Marketing

Establishing Your Budget

Understanding your financial boundaries is crucial when engaging with an influencer marketing agency. Costs in Amsterdam can vary depending on the agency’s size and renown. Here are essential tips to guide different types of businesses in budget allocation:

Small Businesses and Startups

It's advisable for startups and small businesses to consider mid-sized agencies or specialized firms that offer competitive rates without compromising on service quality. For instance, foundational influencer campaigns may range from €1,500 to €5,000.

Mid-sized Enterprises

For businesses with more complex needs and larger budgets, opting for agencies with robust portfolios and diverse teams can offer significant benefits. Comprehensive influencer strategies, including detailed campaign planning and execution, may cost between €10,000 and €30,000.

Large Enterprises

Larger corporations with extensive market reach might require larger-scale influencer initiatives. Partnering with top-tier agencies ensures global outreach and exceptional quality, with budgets starting from €50,000 upwards.

Evaluating Previous Work

Analyzing an agency’s previous projects is key. The 119 projects listed offer invaluable insights into each agency's creative approach and operational style, helping businesses find a partner whose market understanding aligns with their brand vision.

Selecting the Right Agency

Choosing an agency with a specific focus, whether on micro-influencers, niche markets, or comprehensive campaign management, is crucial to aligning services with your strategic goals.

Enhance Your Brand with Amsterdam’s Influencer Marketing Experts

Amsterdam continues to be a magnet for digital innovation, thanks to a dynamic array of influencer marketing agencies ready to elevate your brand. With its rich pool of agencies, compelling portfolio of work, and detailed client feedback, securing the ideal agency for your next influencer marketing initiative is more accessible than ever. As a local expert at Sortlist, I encourage you to explore the diverse options available and trust Amsterdam’s expertise to take your brand to new heights.

Written by Ray Baijings Sortlist Expert in AmsterdamLast updated on the 25-03-2025

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Frequently Asked Questions.

Influencer marketing agencies in Amsterdam are making significant strides in addressing diversity, inclusivity, and representation in their campaigns. As a multicultural hub, Amsterdam is at the forefront of progressive marketing practices, and agencies are recognizing the importance of reflecting the city's diverse population in their influencer collaborations.

Key approaches being implemented include:

Diverse Influencer Rosters: Agencies are actively expanding their networks to include influencers from various ethnic backgrounds, ages, body types, gender identities, and abilities. This ensures campaigns resonate with Amsterdam's diverse audience.
Cultural Sensitivity Training: Many agencies are investing in cultural competency workshops for their teams to better understand and respect different cultural nuances in content creation.
Inclusive Storytelling: There's a growing emphasis on creating narratives that represent a wide range of experiences and perspectives, moving beyond stereotypes.
Collaboration with Diversity Consultants: Some agencies are partnering with diversity experts to audit their campaigns and provide guidance on inclusive practices.
Data-Driven Audience Insights: Utilizing advanced analytics to understand the diverse demographics of Amsterdam and tailoring campaigns accordingly.

Local Example: The '#AmsterdamForAll' campaign, launched in 2023, showcased influencers from various communities across the city, highlighting Amsterdam's commitment to inclusivity. This campaign saw a 35% increase in engagement compared to previous non-diverse campaigns.

Measurable Impact: According to a 2023 survey by the Dutch Influencer Marketing Association, 72% of Amsterdam-based agencies reported increasing their budget allocation for diverse influencer partnerships by at least 25% compared to the previous year.

Challenges and Ongoing Efforts: While progress is being made, there's still work to be done. Agencies are addressing challenges such as avoiding tokenism, ensuring authentic representation, and measuring the long-term impact of diverse campaigns on brand perception and sales.

As the influencer marketing landscape continues to evolve, Amsterdam's agencies are setting a benchmark for inclusive practices, recognizing that diversity is not just a moral imperative but also a key driver of campaign success in a global, multicultural market.

The influencer marketing landscape in Amsterdam has undergone significant transformations in recent years, reflecting both global trends and local nuances. As a hub for creativity and digital innovation, Amsterdam has been at the forefront of many changes in the industry. Let's explore the evolution and future trends:

Recent Evolution:

Micro and Nano Influencers: There's been a shift towards collaborating with micro (10,000-100,000 followers) and nano influencers (1,000-10,000 followers) in Amsterdam. These influencers often have higher engagement rates and more niche audiences, which is particularly valuable in a diverse city like Amsterdam.
Authenticity and Transparency: Dutch consumers value authenticity, leading to stricter disclosure requirements for sponsored content. The Reclame Code Commissie (Dutch Advertising Code Authority) has been actively enforcing these rules, making transparency a key focus for Amsterdam-based campaigns.
Long-term Partnerships: Brands in Amsterdam are moving away from one-off collaborations, instead focusing on building long-term relationships with influencers who truly align with their values and aesthetic.
Video Content Dominance: With the rise of TikTok and Instagram Reels, video content has become crucial. Amsterdam's vibrant street scenes and cultural events provide perfect backdrops for engaging video content.
Local Influence: There's been an increased emphasis on hyper-local influencers who can speak to specific neighborhoods within Amsterdam, tapping into the city's diverse communities.

Future Trends:

AI and Data-Driven Campaigns: Amsterdam's tech-savvy market is likely to see more AI-powered influencer identification and performance prediction tools. Expect more data-driven campaigns that optimize ROI.
Sustainability Focus: Given Amsterdam's commitment to sustainability (aiming to be fully circular by 2050), influencer marketing will increasingly highlight eco-friendly practices and products.
Virtual Influencers: While not as prevalent yet, virtual influencers could gain traction in Amsterdam's forward-thinking market, especially in fashion and tech sectors.
Cross-Platform Storytelling: Influencers will be expected to create cohesive narratives across multiple platforms, reflecting Amsterdam's interconnected digital ecosystem.
Influencer-Led Product Development: More Amsterdam-based brands will involve influencers in product development stages, not just promotion.
Regulatory Adaptation: As regulations evolve, expect more sophisticated disclosure methods and potentially blockchain-based verification of influencer-brand relationships.

Key Statistics:

Metric	Value
Influencer Marketing Market Size in Netherlands (2023)	€122.1 million
Projected Annual Growth Rate (2023-2027)	7.7%
Most Popular Platform for Influencer Marketing in NL	Instagram (72% of campaigns)

In conclusion, influencer marketing in Amsterdam is evolving towards more authentic, data-driven, and socially responsible practices. As the city continues to be a trendsetter in digital marketing, we can expect innovative approaches that blend technology with the unique cultural fabric of Amsterdam. Brands and agencies that can navigate these changes while maintaining authenticity and leveraging local insights will be well-positioned for success in this dynamic market.

Top influencer marketing companies in Amsterdam employ several sophisticated strategies to ensure authenticity and trust in influencer partnerships. These approaches are crucial in maintaining the integrity of campaigns and fostering genuine connections with the target audience. Here are some key strategies:

Thorough Vetting Process: Amsterdam-based agencies conduct extensive background checks on potential influencers. This includes analyzing their content history, engagement rates, and audience demographics. For instance, they might use tools like HypeAuditor or Grin to detect fake followers and ensure the influencer's audience aligns with the brand's target market.
Long-term Relationships: Rather than one-off collaborations, top companies in Amsterdam focus on building long-term partnerships between brands and influencers. This approach enhances authenticity as the influencer becomes a genuine advocate for the brand over time.
Content Co-creation: Agencies work closely with influencers to co-create content that aligns with both the brand's message and the influencer's personal style. This collaborative approach ensures that the content feels natural and authentic to the influencer's audience.
Transparency and Disclosure: In compliance with Dutch advertising laws and EU regulations, top agencies in Amsterdam ensure that all sponsored content is clearly disclosed. They guide influencers on how to properly label paid partnerships, using hashtags like #ad or #sponsored in Dutch and English.
Performance Tracking: Utilizing advanced analytics tools, agencies monitor the performance of influencer campaigns in real-time. This allows them to assess authenticity through engagement rates, sentiment analysis, and conversion metrics.
Local Market Expertise: Amsterdam-based agencies leverage their deep understanding of the Dutch market to match brands with influencers who have a genuine connection to local culture and values. This local authenticity resonates strongly with the Amsterdam and wider Dutch audience.
Micro-Influencer Focus: Many top agencies in Amsterdam are shifting focus towards micro-influencers (typically with 10,000-50,000 followers). These influencers often have higher engagement rates and more authentic connections with their followers, leading to increased trust.
Content Guidelines and Training: Agencies provide influencers with comprehensive guidelines and training on maintaining authenticity while adhering to brand requirements. This ensures that the influencer's voice remains genuine while effectively communicating the brand message.
Authenticity Audits: Regular audits are conducted to assess the ongoing authenticity of influencer partnerships. This might include analyzing comments, monitoring audience growth, and evaluating the consistency of the influencer's messaging.
Crisis Management Protocols: Top agencies in Amsterdam have robust crisis management plans in place to quickly address any issues that might compromise trust, such as controversial posts or breaches in agreed-upon terms.

By implementing these strategies, top influencer marketing companies in Amsterdam are able to create authentic, trustworthy partnerships that resonate with the local audience and deliver meaningful results for brands. As the influencer marketing landscape continues to evolve, these agencies stay at the forefront by continually refining their approaches and embracing new technologies to ensure the highest levels of authenticity and trust.