What are effective strategies to boost email open rates and engagement in today's competitive digital landscape?

In today's digital age, where inboxes are constantly flooded with messages, improving email open rates and engagement is crucial for successful email marketing campaigns. Here are several effective strategies that businesses can employ globally: Craft compelling subject lines: Your subject line is the first thing recipients see. Make it intriguing, personalized, and concise (30-50 characters). Use action verbs, create a sense of urgency, or pose a question to pique curiosity. Optimize for mobile devices: With over 60% of email opens occurring on mobile devices, ensure your emails are responsive and easily readable on smartphones and tablets. Personalize content: Leverage customer data to tailor content, offers, and product recommendations. Personalized emails can increase open rates by up to 29% (Campaign Monitor, 2021). Segment your audience: Divide your email list based on demographics, behavior, or preferences. Segmented campaigns can lead to a 760% increase in revenue (Campaign Monitor, 2019). Time your sends strategically: Analyze your audience's behavior to determine the optimal times for sending emails. This varies by industry and target audience, so conduct A/B tests to find your sweet spot. Implement interactive elements: Incorporate elements like countdown timers, polls, or clickable image carousels to boost engagement. Interactive emails can increase click-to-open rates by 73% (Martech Advisor, 2020). Use automation wisely: Set up triggered emails based on user actions or milestones. Automated emails generate 320% more revenue than non-automated emails (Omnisend, 2020). Clean your email list regularly: Remove inactive subscribers and invalid email addresses to improve deliverability and engagement metrics. Provide value in every email: Ensure each message offers something worthwhile, whether it's exclusive content, special offers, or helpful tips. Optimize your preheader text: Use this space (usually 40-130 characters) to complement your subject line and entice recipients to open the email. To illustrate the impact of these strategies, consider the following data: Strategy Potential Impact Personalization Up to 29% higher open rates Segmentation 760% increase in revenue Interactive Elements 73% higher click-to-open rates Automation 320% more revenue than non-automated emails Remember, the key to success lies in continuously testing and refining your email marketing strategies. What works for one audience may not work for another, so it's essential to analyze your results and adapt accordingly. By implementing these tactics and staying up-to-date with the latest email marketing trends, businesses can significantly improve their open rates and engagement, leading to better ROI and stronger customer relationships.

What are the key differences in email marketing strategies for B2B and B2C audiences?

Email marketing strategies for B2B (Business-to-Business) and B2C (Business-to-Consumer) audiences differ significantly due to their unique characteristics and objectives. Understanding these differences is crucial for creating successful email marketing campaigns tailored to each audience. Let's explore the key elements and distinctions: Element B2B Email Marketing B2C Email Marketing Objective Build long-term relationships, educate, and nurture leads Drive immediate sales and brand loyalty Content Focus Informative, educational, and solution-oriented Promotional, entertaining, and lifestyle-focused Tone Professional, formal, and industry-specific Casual, friendly, and emotionally appealing Decision-Making Process Longer, involves multiple stakeholders Shorter, often individual-based Personalization Based on industry, role, and pain points Based on demographics, preferences, and behavior Key Elements for B2B Email Marketing: Educational Content: Focus on providing valuable insights, industry trends, and solutions to business challenges. Segmentation: Target emails based on industry verticals, company size, and decision-maker roles. Lead Nurturing: Implement drip campaigns to guide prospects through the sales funnel. Case Studies and Whitepapers: Showcase successful implementations and in-depth analysis to build credibility. Longer Sales Cycle: Develop content that addresses different stages of the buyer's journey. Key Elements for B2C Email Marketing: Compelling Subject Lines: Create urgency and curiosity to improve open rates. Visual Appeal: Use eye-catching designs, images, and graphics to engage consumers. Clear Call-to-Action (CTA): Encourage immediate action with prominent and enticing CTAs. Mobile Optimization: Ensure emails are responsive and easily readable on mobile devices. Social Proof: Incorporate customer reviews and user-generated content to build trust. Common Elements for Both B2B and B2C: Personalization: Tailor content based on recipient data and behavior. A/B Testing: Continuously optimize subject lines, content, and send times. Compliance: Adhere to data protection regulations like GDPR and CAN-SPAM. Analytics: Monitor key metrics such as open rates, click-through rates, and conversions. According to a recent study by Campaign Monitor, B2B email marketing campaigns have an average open rate of 21.3%, while B2C campaigns average 17.8%. This highlights the importance of tailoring strategies to each audience type. In conclusion, successful email marketing campaigns for both B2B and B2C audiences require a deep understanding of the target audience, clear objectives, and continuous optimization. By focusing on these key elements and adapting strategies to suit the specific needs of B2B or B2C recipients, marketers can significantly improve the effectiveness of their email campaigns and achieve better results.

What are effective strategies for re-engaging dormant subscribers in email marketing campaigns?

Re-engaging dormant subscribers is a crucial task for any email marketing strategy, as it can help revive potentially valuable contacts and improve overall campaign performance. Here are some effective strategies to win back those inactive subscribers: Segment your dormant subscribers: Identify subscribers who haven't opened or clicked on your emails for a specific period (e.g., 3-6 months). This allows you to create targeted re-engagement campaigns. Create a compelling subject line: Use subject lines that grab attention, such as 'We miss you!' or 'Is this goodbye?' to pique curiosity and encourage opens. Offer an incentive: Provide a special offer or exclusive content to entice dormant subscribers back. This could be a discount, free shipping, or access to premium content. Use a re-engagement email series: Instead of a single email, create a series of 2-3 emails to gradually re-engage subscribers over time. Personalize your message: Use subscriber data to create personalized content that resonates with their interests or past interactions with your brand. Ask for feedback: Send a survey or simply ask subscribers why they've been inactive. This can provide valuable insights and show that you value their opinion. Update your email preferences: Allow subscribers to easily update their preferences for email frequency, content type, or other options to better match their current needs. Use social proof: Highlight what active subscribers are enjoying or benefiting from to remind dormant subscribers of your value proposition. Implement interactive content: Include polls, quizzes, or interactive images to encourage engagement and make your emails more exciting. Optimize for mobile: Ensure your re-engagement emails are mobile-friendly, as many subscribers may be viewing them on smartphones or tablets. Remember, timing is crucial in re-engagement campaigns. According to a study by Return Path, the best time to re-engage subscribers is within 90 days of their last interaction. After 90 days, the chances of re-engagement drop significantly. It's also important to note that not all dormant subscribers will re-engage, and that's okay. If subscribers remain inactive after your re-engagement efforts, it may be best to remove them from your list to maintain a healthy email marketing database and improve overall deliverability rates. By implementing these strategies, email marketers can effectively re-engage a significant portion of their dormant subscribers, breathe new life into their email lists, and ultimately drive better results from their email marketing campaigns.

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Flowium
5
(14 reviews)
The Email Marketing Experts | Klaviyo Elite Partner | eCommerce
Highly recommended
Our mission is to deliver result-driven email marketing and SMS solutions for eCommerce brands. Fueled by their passion for eCommerce marketing, our team of experts provides unmatched quality service. Here's what's included: A Dedicated Team of 6 Experts Assigned to Your Brand & Project Email Marketing Software Account Setup & Management Custom Email Design Custom Email Copy Email Automation Strategy Creation & Implementation Campaign Calendar Creation & Implementation A/B Testing, Split Testing & Optimizations Advanced Segmentation Email Deliverability Monthly Reporting Weekly Calls With Your Specialist & Team Every Flowium team member is an expert in their field, whether that's copywriting, design, brand strategy, or software, working together to bring you top-tier results. Interested in working with us? Reach out today to see how our dedicated team at Flowium can help drive results for your eCommerce brand.
14 works in Email Marketing
Located in Richmond County, United States (+2)
From €1,000 for Email Marketing
Worked in Clothing & Accessories (+7)
Speaks English
51-200 members
URALA International
4.9
(61 reviews)
A Global Marketing + PR Agency for Japan, Indonesia, Philippines & the Middle East (KSA+UAE)
Highly recommended
URALA International is a full-service media, content & PR agency 🏙 with offices across Asia-Pacific. Contact: build@uralaverse.com Media accolades "URALA is the best digital marketing, advertising and creative agency in Japan." - News on Japan "URALA is a fast-growing PR outfit in Indonesia, combining digital marketing and PR practices to help clients communicate and connect effectively with the audience. … The firm’s co-founders are both a local Indonesian PR professional and an international digital marketing and media executive who work together to bring valuable brands and experience to Indonesian people.” - Indonesia Investments Geos 🌏 Japan, Indonesia, Philippines + the Middle East (Saudi Arabia, the UAE) Services 🏃 Growth marketing using media, content, creative, web development, events, videos - all substantiated & optimized by data Happy Clients 😄 Clients in Tech, Consulting, Logistics, Finance, Gaming, Media, Insurance, Pharma, Healthcare, Lifestyle, Tourism, Healthcare, Consumer, NPOs, Sovereigns, including the EU Commission, Kohler Power, L'Oreal, Maybelline, Consensys, Aboitiz InfraCapital, Amos 4d Gummy, Economist Impact, Coherent, etc. Leading Digital Asset practice Whilst many agencies claim expertise in the digital asset space without actual experience, our team has invested and managed Tier 1 projects as well as providing clients with crypto-native solutions for many years and has expansive industry connections to field a top team for your projects. Thank you for reading 🙇‍♂️
3 works in Email Marketing
Located in Tokyo, Japan (+5)
From €1,000 for Email Marketing
Worked in Software & Computer Services (+22)
Speaks English, Arabic(+5)
51-200 members
Mukane Agency
5
(10 reviews)
No somos lo que buscas. Lo que necesitas, sí.
Highly recommended
No somos una agencia de marketing digital normal. Somos los que hacen que las estrategias de marketing dejen de ser otro dolor de cabeza y se convierta en la mejor decisión que has tomado. Somos los que convierten él “esto no funciona” en “esto va como un tiro”. Somos los que hacemos estrategias SEO que hacen match con Google y tu cliente, campañas SEM y publicidad en redes sociales que disparan tus conversiones y diseños web de olé, que además venden como churros. No somos los que te venden humo ni los que desaparecen cuando las cosas se ponen feas. Somos los que están ahí, pase lo que pase, para asegurarnos de que el trabajo se haga, y se haga bien. Si eso es lo que quieres en tu negocio, hablemos.
1 work in Email Marketing
Located in Rubí, Spain
From €1,000 for Email Marketing
Worked in Storage (+10)
Speaks English, Catalan(+1)
11-50 members
Flume Digital Marketing
(0 review)
Big enough to handle any digital project. Small enough to give an F about you and your brand.
Top awarded
We're an independent, full-service digital marketing agency that envisions a world where people and brands find each other in ways that matter—proudly rooted in South Africa. Globally active, Award-winning. And now making waves in Europe.
Looking for work in Email Marketing
Located in Amsterdam, Netherlands
From €5,000 for Email Marketing
Works in multiple industries
Speaks English, Afrikaans(+1)
51-200 members
Hellenic Technologies
5
(23 reviews)
Top Vetted Developers, Designers and Digital Marketers.
Top awarded
Hellenic Technologies top vetted developers, designers and digital marketers, can design, build and promote your new website anywhere in the world. Request a Call: https://calendly.com/hellenictechnologies/30min Request a Proposal: https://zy2y15l7h25.pro.typeform.com/hellenic-RFP Call Directly: +302107292984
Looking for work in Email Marketing
Located in Athens, Greece
From €1,000 for Email Marketing
Worked in Automotive (+16)
Speaks English, Greek
11-50 members
Pixels Trade
4.6
(21 reviews)
Your digital partner in Mobile App development and Marketing.
Recommended
Top awarded
Pixels is a group of digital agencies focused on innovation and multi-channel marketing. Pixels is headquartered in Switzerland and active since 2011. We are specialists in digital strategy consulting, omnichannel marketing, e-event, design and branding, mobile and web application development, websites, and e-commerce platform development. We continuously invest in research and development to ensure the use of the latest technologies and the most adapted solutions to serve the most ambitious strategies. The group also includes specialized communication agencies: -Pixels Health (www.pixelshealth.com) focuses on healthcare. -Pixels Banking (www.pixelsbanking.com) focuses on banking and finance. Specific to our healthcare branch: Pixels Health offers medical writing services. We are certified IQVIA, VEEVA, Salesforce, Adobe, and ISO 27001. We also benefit from a number of partnerships in place to offer the best e-event and services across our offering. Some of our references: Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Diabetes patient association, and multiple start-ups and SME. Specific to our Banking branch: We offer a number of solutions including which a workflow solution and a mobile and internet banking solution. Some of our references: Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Credit Mutuel, Acolin, and a number of start-up. Pixels Trade also serves other industries with innovative solutions (including AI, VR, IoT). Some of our references: Franck Muller, Cote Magazine, United Nations, SGS, Cargill, Total. _______________ Pixels est une agence digitale axée sur l'innovation. Le siège de Pixels est en Suisse et est activité depuis 2011. Nous sommes spécialisés dans le conseil en stratégie digitale, le marketing multicanal, l'e-événement, le design et le branding, le développement d'application mobile et web, le développement de sites web et de plateformes e-commerce. Nous investissons continuellement dans la recherche et le développement afin de garantir l'utilisation des dernières technologies et des solutions les plus adaptées pour servir les stratégies les plus ambitieuses. Le groupe compte des agences de communication spécialisées : -Pixels Health (www.pixelshealth.com) spécialisée sur le domaine de la santé. -Pixels Banking (www.pixelsbanking.com) spécialisée dans le secteur bancaire et finance. Spécifique à notre branche santé : Pixels Health propose des services de "medical writing". Nous sommes certifiés IQVIA, VEEVA, Salesforce, Adobe et ISO 27001. Nous bénéficions également d'un certain nombre de partenariats afin d'offrir les meilleurs services et événements électroniques dans l'ensemble de notre offre. Quelques-unes de nos références : Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Association de patients diabétiques et de nombreuses start-ups et PME. Spécifique à notre branche bancaire : Nous offrons un certain nombre de solutions dont une solution de workflow et une solution de banque mobile et internet. Quelques-unes de nos références : Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Crédit Mutuel, Acolin et un certain nombre de start-up. Pixels Trade propose également des solutions innovantes à d'autres secteurs d'activité. Quelques-unes de nos références : Franck Muller, Cote Magazine, Nations Unies, SGS, Cargill, Total...
5 works in Email Marketing
Located in Geneva, Switzerland
From €3,000 for Email Marketing
Worked in Energy & Oil (+14)
Speaks French, Arabic(+1)
51-200 members

All Email Marketing Consultants

Goose & Hopper
4.8
(33 reviews)
What´s Next?
Highly recommended
AGENCIA DE BRANDING , TECNOLOGÍA, Y CREATIVIDAD PUBLICITARIA EN MÉXICO Y ESPAÑA 🇪🇸 Somos Goose & Hopper. Nacidos bajo el legado de la creatividad. Una agencia que tiene nombre de animales que migran y logran llegar a su destino en equipo. Y, por eso, creemos siempre en el movimiento; en volar. Sí; en volar. Ideas que viajan entre continentes. Ideas que buscan su lugar en el tiempo. Que abren caminos, que definen el futuro. Que construyen marcas para clientes que quieren llegar más lejos. BRANDING, TECHNOLOGY, AND ADVERTISING CREATIVITY AGENCY BASED IN MEXICO AND SPAIN 🏴󠁧󠁢󠁥󠁮󠁧󠁿 We are Goose & Hopper. Born under the legacy of creativity. An agency named after creatures that migrate and successfully navigate as a unified group. And that's why we always believe in movement; in flying. Yes: in flying. Ideas that travel between continents. Ideas that seek their place in time. That open paths, that define the future. That build brands for clients who want to go further.
Looking for work in Email Marketing
Located in Valencia, Spain (+1)
Budget on request
Worked in Software & Computer Services (+15)
Speaks English, French(+1)
11-50 members
Supermoon
4.8
(14 reviews)
We are Supermoon. We make brands bigger & brighter.
Highly recommended
We do marketing, communications and advertising, but we are not a traditional agency. We are consultants, co-workers and creative partners-on-the-job, supporting our clients when and where they need our expertise. We connect customers and brands via relevant content, appealing designs and engaging communications campaigns. Our goal is to make your brand bigger and brighter, just like a supermoon. We are a core team of highly skilled advertising professionals supported by a huge galaxy of hand-picked freelance partners. We get the right experts on board to deliver the very best results for your marketing mission. We explore First think, then do. Together we define the goals of our campaigns. Where do we want to go and how do we get there? Close collaborating is key to creating smart campaigns and effective communications with outstanding results. Hence we invest strongly in acquiring a profound understanding of your challenge, product and industry. We create Creativity, sharp messaging and high-quality communications determine how you come across as a brand and company. We help you to develop the right tone of voice, visual identity and spot-on campaigns. Whether it’s developing creative concepts, videos, brochures, company presentations, mailings or events, we’re never afraid to get our hands dirty in order to get things done. We connect Get your message out there and ensure it resonates with your target audience. Through smart media planning, tailored messaging and dedicated community management we make sure your brand will reach the audiences we’re aiming for. And of course you can always count on transparent reporting to measure the ROI.
Looking for work in Email Marketing
Located in Boom, Belgium (+1)
Budget on request
Worked in Software & Computer Services (+16)
Speaks English, Dutch(+1)
1-10 members
Performance Heroes Online GmbH
4.8
(9 reviews)
Wahre Helden haben immer eine Mission!
Highly recommended
Wir sind Experten für die digitale Neukundengewinnung von B2C Produkten via Email-Marketing. Seit über 10 Jahren gehören wir zu den führenden Anbietern in der Email-Marketing-Branche und verhelfen unseren Kunden jeden Monat zu einer verlässlichen Anzahl Neukunden. Wir bieten Ihnen die Gestaltung (HTML + Text), Planung, Steuerung und Optimierung Ihrer Neukundenkampagne an. Gemeinsam erreichen wir Ihre Ziele.
10 works in Email Marketing
Located in Hamburg, Germany
From €3,500 for Email Marketing
Worked in Pharmaceuticals & Biotech (+7)
Speaks English, German
11-50 members
Flowium
5
(14 reviews)
The Email Marketing Experts | Klaviyo Elite Partner | eCommerce
Highly recommended
Our mission is to deliver result-driven email marketing and SMS solutions for eCommerce brands. Fueled by their passion for eCommerce marketing, our team of experts provides unmatched quality service. Here's what's included: A Dedicated Team of 6 Experts Assigned to Your Brand & Project Email Marketing Software Account Setup & Management Custom Email Design Custom Email Copy Email Automation Strategy Creation & Implementation Campaign Calendar Creation & Implementation A/B Testing, Split Testing & Optimizations Advanced Segmentation Email Deliverability Monthly Reporting Weekly Calls With Your Specialist & Team Every Flowium team member is an expert in their field, whether that's copywriting, design, brand strategy, or software, working together to bring you top-tier results. Interested in working with us? Reach out today to see how our dedicated team at Flowium can help drive results for your eCommerce brand.
14 works in Email Marketing
Located in Richmond County, United States (+2)
From €1,000 for Email Marketing
Worked in Clothing & Accessories (+7)
Speaks English
51-200 members
Digitalised
5
(49 reviews)
Atteignez vos objectifs grâce aux stratégies digitales les plus performantes du marché.
Highly recommended
Top awarded
+300 missions de croissance digitale réalisées pour ses clients. Implication, précision, performance. Chez Digitalised, nous avons l’art de trouver la croissance où elle se trouve . Nos experts maitrisent les outils les plus innovants et les plus performants du marché pour répondre à toutes vos problématiques digitales : acquisition, rétention, transformation, vente, viralité,... Et ce, quelque soit votre secteur ou votre taille. Nous intervenons sur l'ensemble du parcours client dans une recherche de performance accrue. Vous pourrez ainsi générer plus de prospects qualifiés , augmenter votre taux de transformation et conquérir de nouvelles cibles grâce au travail intensif de nos équipes; dans une adaptabilité continue. Nous cultivons de fortes valeurs en interne, précision - innovation - performance - ADN entrepreneur, qui nous positionnent comme un réel partenaire de croissance. Nos clients ne s'y trompent pas : nous comprenons leurs enjeux et leurs besoins de new business au jour le jour. Digitalised opère les différents services suivants : Messaging automation (email, LinkedIn, WhatsApp,...) Nurturing et CRM UX / UI de plateformes web et landing page Référencement naturel Google Adwords Facebook Ads Instagram Ads Linkedin Ads Audit et conseil toutes problématiques digitales Article à lire dans CHALLENGES "Digitalised : une pépite du growth marketing qui cultive valeur travail et souci du détail." https://www.challenges.fr/partenaires/digitalised-une-pepite-du-growth-marketing-qui-cultive-valeur-travail-et-souci-du-detail_909510
45 works in Email Marketing
Located in Paris, France
From €3,000 for Email Marketing
Worked in Insurance (+23)
Speaks English, French
11-50 members
Leverage
5
(7 reviews)
Le partenaire de croissance derrière les entreprises ambitieuses.
Leverage est partenaire de croissance derrière les entreprises ambitieuses. Nous avons accompagné +40 entreprises, comme Malt, Qonto, Microsoft ou encore Greenscope dans leur génération de leads. Nos services : Growth & Go-to-market : Audit Growth, Roadmap Growth, Stratégie GTM, Product-led / Sales-led / Marketing-led Search Ads & Social Ads : Audit Paid, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, Shopify Ads Outbound & ABM : Audit Outbound, Cold Emailing, Cold Calling, Infrastructure, ABM 1:1 et Lite, Lead Nurturing Database : Audit Database, Enrichissement de fichier, Suivi et process HubSpot, Automatisation, AI SEO : Audit SEO, Stratégie SEO, Roadmap SEO, SEO programmatique, AI-led SEO, Rédaction d'articles Ce qui différencie Leverage des autres agences : Nos performances : On donne absolument tout pour surpasser les performances de nos clients, on ne lâche rien et on passe notre temps à améliorer les résultats Notre état d'esprit : Nous avons un état d'esprit growth, on teste et on expérimente sur tous les sujets, à tous les niveaux pour atteindre les performances. On fait "l'extra-mile" pour nos clients. Notre équipe : Des anciens de Google, de Microsoft et d'agences Let's grow 🔥
10 works in Email Marketing
Located in Paris, France
From €1,000 for Email Marketing
Worked in Software & Computer Services (+2)
Speaks English, French
11-50 members
UAATEAM LLC
4.9
(36 reviews)
🏆 Best rates for Sortlist users 🏆
Recommended
Top awarded
We offer digital marketing services to firms who wish to maximize their internet marketing efforts. Based on your project and objectives, we can provide complicated or simple consulting services. ⭐️ SEM (PPC) management - your advertisements will be displayed above the organic search results in most major web search engines based on the keywords you specify. ⭐️ SEO management - we will optimize your website or application to rank higher in search engine results. ⭐️ Email marketing - we'll enhance your brand's revenue and user engagement. Promotional emails, welcome series, and cart abandonment ⭐️ Social Media Marketing (SMM) - we'll advertise your company on social networks and enhance audience interaction. We will collaborate with influencers to increase brand awareness and sales. ⭐️ CRO (Conversion Rate Optimization) - we will analyze your data and raise the conversion rate of your website or advertising campaigns without increasing your budget. Our company is a Google Premier Partner and Meta Marketing Partner. We are also partners with such services as Shopify, Klavuyo, Mailchimp, and TikTok, indicating that our qualifications are of the greatest level. We are experts in the following: Pay per click: Google Ads, BingAds, Facebook/Instagram ads, TikTok advertising, Pinterest advertising, Twitter advertising, Google Merchant Center, Programmatic, Quora ads, Yelp, Amazon ads. SEO : on-page SEO, off-page SEO, local SEO, technical SEO, Linkbuilding, PBN building. Social Media : influencers marketing, Instagram, Facebook, Twitter, TikTok, Linkedin, Pinterest, Social media strategy, social media content, UGC. Email marketing : automated flows, promo campaigns, Klaviyo, Mailchimp, Sendgrid, Sendpulse, Omnisend. Conversion Rate Optimization: Google Optimize, Google Analytics, heatmaps, UI/UX optimization, A/B testing. Contact us immediately to discuss your online advertising idea.
7 works in Email Marketing
Located in Kharkiv, Ukraine
From €650 for Email Marketing
Worked in Automotive (+14)
Speaks English, Russian(+2)
51-200 members
Viracocha
4.9
(15 reviews)
Créateur d'histoires de marques.
Viracocha est une Maison de Graphisme qui réinvente les codes, les gestes et les signes graphiques conférant aux marques leur identité singulière . En quête permanente d’innovation, notre studio de création accompagne les marques sur de nouveaux terrains créatifs multipliants le champ des possibles à travers des expériences sur mesure et innovantes. Profondément humaine, la Maison Viracocha tire sa force de sa pluriculturalité et d’une équipe complémentaire où chaque individu rayonne de toute sa richesse créative . En plaçant ainsi l’humain au coeur de notre approche, nous encourageons la singularité et la disruption et nous nourrissons d’un fort ancrage territorial, à Paris comme dans la Caraïbe. Notre approche créative mêle conception graphique, stratégie et technologie , créant ainsi des histoires numériques qui sauront toucher vos cibles sur tous vos points de contacts . VIRACOCHA contribue ainsi à ré-enchanter les marques et à raconter leurs histoires.
6 works in Email Marketing
Located in Asnières-sur-Seine, France
Budget on request
Worked in Real Estate (+21)
Speaks French, English(+1)
1-10 members
Pixels Trade
4.6
(21 reviews)
Your digital partner in Mobile App development and Marketing.
Recommended
Top awarded
Pixels is a group of digital agencies focused on innovation and multi-channel marketing. Pixels is headquartered in Switzerland and active since 2011. We are specialists in digital strategy consulting, omnichannel marketing, e-event, design and branding, mobile and web application development, websites, and e-commerce platform development. We continuously invest in research and development to ensure the use of the latest technologies and the most adapted solutions to serve the most ambitious strategies. The group also includes specialized communication agencies: -Pixels Health (www.pixelshealth.com) focuses on healthcare. -Pixels Banking (www.pixelsbanking.com) focuses on banking and finance. Specific to our healthcare branch: Pixels Health offers medical writing services. We are certified IQVIA, VEEVA, Salesforce, Adobe, and ISO 27001. We also benefit from a number of partnerships in place to offer the best e-event and services across our offering. Some of our references: Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Diabetes patient association, and multiple start-ups and SME. Specific to our Banking branch: We offer a number of solutions including which a workflow solution and a mobile and internet banking solution. Some of our references: Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Credit Mutuel, Acolin, and a number of start-up. Pixels Trade also serves other industries with innovative solutions (including AI, VR, IoT). Some of our references: Franck Muller, Cote Magazine, United Nations, SGS, Cargill, Total. _______________ Pixels est une agence digitale axée sur l'innovation. Le siège de Pixels est en Suisse et est activité depuis 2011. Nous sommes spécialisés dans le conseil en stratégie digitale, le marketing multicanal, l'e-événement, le design et le branding, le développement d'application mobile et web, le développement de sites web et de plateformes e-commerce. Nous investissons continuellement dans la recherche et le développement afin de garantir l'utilisation des dernières technologies et des solutions les plus adaptées pour servir les stratégies les plus ambitieuses. Le groupe compte des agences de communication spécialisées : -Pixels Health (www.pixelshealth.com) spécialisée sur le domaine de la santé. -Pixels Banking (www.pixelsbanking.com) spécialisée dans le secteur bancaire et finance. Spécifique à notre branche santé : Pixels Health propose des services de "medical writing". Nous sommes certifiés IQVIA, VEEVA, Salesforce, Adobe et ISO 27001. Nous bénéficions également d'un certain nombre de partenariats afin d'offrir les meilleurs services et événements électroniques dans l'ensemble de notre offre. Quelques-unes de nos références : Sanofi, Merck, Pierre-Fabre, Servier, Novo Nordisk, Novartis, Association de patients diabétiques et de nombreuses start-ups et PME. Spécifique à notre branche bancaire : Nous offrons un certain nombre de solutions dont une solution de workflow et une solution de banque mobile et internet. Quelques-unes de nos références : Lombard Odier, Pictet, Octogone Management SA, Square stone Capital, BT, STB, Crédit Mutuel, Acolin et un certain nombre de start-up. Pixels Trade propose également des solutions innovantes à d'autres secteurs d'activité. Quelques-unes de nos références : Franck Muller, Cote Magazine, Nations Unies, SGS, Cargill, Total...
5 works in Email Marketing
Located in Geneva, Switzerland
From €3,000 for Email Marketing
Worked in Energy & Oil (+14)
Speaks French, Arabic(+1)
51-200 members
bspoq
5
(5 reviews)
We Grow Your Revenue Online & Offline
Highly recommended
We are a Strategic Marketing & E-Commerce Agency with over 15 years experience, dedicated to helping B2C & B2B brands grow by increasing acquisition, conversions and retention across all channels, online and offline.
4 works in Email Marketing
Located in Aberdeen City, United Kingdom (+1)
From €1,000 for Email Marketing
Worked in Household Products (+2)
Speaks English, French(+2)
11-50 members
deBottomLine
4.7
(49 reviews)
deBottomline = resultaten door strategisch en creatief werk op een efficiënte, kostenbewuste manier.
Highly recommended
Top awarded
deBottomLine = het bewijs dat uitmuntend strategisch en creatief werk op een efficiënte , kostenbewuste en resultaatgedreven manier kan neergezet worden. Onze focus ligt op resultaatgedreven communicatie vanuit een strategisch-analytische aanpak . We zijn 'full-service', maar voor PR of evenementen kan je niet bij ons terecht. Conceptueel en planmatig nemen we het mee, maar voor de uitvoering verwijzen we graag door naar collega's! Wat maakt onze aanpak anders ? Wel: 1. Aanspreekpunt Geen accounts die intern alles moeten navragen, maar korte lijnen met de mensen die werken met jouw merk en product en alle ins- en outs van het dossier kennen. Als je belt, helpen Steven, Veerle en de projectverantwoordelijke je meteen verder. Alle informatie is gedeeld, alle kennis is op niveau. 2. Creativiteit Creativiteit is belangrijk… maar niet zo belangrijk als het verhaal. Als het verhaal van jouw merk of product goed zit, kan een straffe creatie je véél meer opbrengen. Is het verhaal niet perfect, dan kan zelfs de beste creatie je geen fantastische resultaten brengen. Daarom werken we altijd analytisch vanuit het verhaal: eerst de basis, de rest volgt wel. Is een idee geweldig maar past het niet ‘helemaal’ in het verhaal? Dan is het GEEN goed idee! 3. ROI ROI moet meetbaar en aantoonbaar zijn. Daar houden we rekening mee van bij de start van een project. De ROI moet voelbaar zijn voor de eindklant. Het gaat niet over hoeveel prijzen een bureau kan winnen met een idee! 4. Teams & Medewerkers Wij zorgen ervoor dat creatieven en specialisten gekozen worden op basis van hun profiel: passen ze bij een klant, product of opdracht? Zo zorgen we voor een snelle en efficiënte opvolging… die ook kosten scheelt. We hebben een netwerk van meer dan 70 freelancers waaruit we steeds het best passende team samenstellen. Handig dat we ons niet moeten beperken tot een beperkt aantal personen dat op een loonlijst staat… . 5. Tarieven Uurtarieven hangen niet af van wie je bent, maar wel van wat je doet. En ofwel ben je aan het denken over iets, ofwel ben je iets aan het doen. Dat zijn dan ook onze 2 uurtarieven: denken of doen. Want waarom zou je méér betalen omdat je ervaring hebt (of toevallig manager bent) als je bijvoorbeeld even naar een drukker belt? 6. Technologie Technologie moet bij een klant passen, niet omgekeerd. We krijgen er de kriebels van om alle klanten op 1 platform of in 1 technologie te duwen omdat we die toevallig beheersen of omdat we commissie zouden krijgen. Het wordt pas efficiënt voor jou als je technologieën hebt die passen bij je organisatie, structuur, doelstellingen en budget… toch? -------------------------------------------------------------- . Nous sommes une agence 'Full-Service' mais pour les RP our des événements nous vous renverrons vers un partenaire! ? 1. Point de contact Pas de commerciaux qui doivent tout demander en interne, mais une communication directe avec les personnes qui travaillent sur votre marque et produit, et connaissent tous les tenants et les aboutissants de votre dossier. Si vous nous téléphonez, Steven, Veerle et Marlies vous aident immédiatement. Toute l’information est partagée, on est tous au courant de tout. 2. Créativité La créativité est importante… mais pas aussi importante que le récit. Si le récit de votre marque ou produit est excellent, une solide création peut vous rapporter beaucoup plus. Si le récit n’est pas parfait, même la meilleure création ne vous apportera pas de résultats fantastiques. C’est pourquoi nous travaillons toujours de manière analytique à partir du récit : d’abord la base, le reste suivra. Une idée est excellente mais ne convient pas ‘entièrement’ au récit ? Dans ce cas, ce n’est PAS une bonne idée … 3. ROI Le retour sur investissement doit être mesurable et démontrable. Nous en tenons compte dès le début d’un projet. Le ROI est pour le client final … et ne concerne pas ‘les statistiques de la campagne’. 4. Equipe & Collaborateurs Nous veillons à ce que les créatifs et les spécialistes soient choisis en fonction de leur profil : Ils conviennent à un client, un produit ou une mission ? C’est ainsi que nous assurons un suivi rapide et efficace… ce qui fait aussi la différence au niveau des coûts. Nous disposons d’un réseau de plus de 70 freelances et composons toujours l’équipe la plus appropriée. C’est bien pratique de ne pas devoir nous limiter à un nombre restreint de personnes figurant sur notre payroll. 5. Tarifs Les tarifs horaires ne dépendent pas de qui vous êtes, mais bien de ce que vous faites. Soit vous réfléchissez à quelque chose, soit vous faites quelque chose. Ce sont nos 2 tarifs horaires : réfléchir ou faire. En effet, pourquoi faudrait-il payer plus parce que vous avez de l’expérience (ou êtes occasionnellement manager) alors que vous téléphonez à un imprimeur par exemple ? 6. Technologie La technologie doit s’adapter aux clients et non l’inverse. Cela nous donne des sueurs froides à l’idée d’obliger tous les clients à passer à 1 plateforme ou 1 technologie parce qu’il s’avère que nous la maîtrisons ou recevons une commission. Il est question d’efficacité pour vous seulement lorsque vos technologies conviennent à votre organisation, votre structure, vos objectifs et votre budget… vous ne trouvez pas ? --------------------------------------------------------------
9 works in Email Marketing
Located in Kontich, Belgium
From €1,000 for Email Marketing
Worked in Others (+19)
Speaks Dutch, Belgium, English(+1)
11-50 members
BIG SMILE AGENCY
5
(6 reviews)
Life seems tasteless without a Big Smile !
Big Smile Agency est une agence de communication Web fondée en 2006. Aujourd'hui, l'agence compte 15 personnes full time et quelques freelance habituels. L'entreprise met son expertise à votre service: - Website Building : Big Smile Agency prend en charge l'analyse fonctionnelle, le design, la réalisation de vos sites, mini-sites ou applications Internet. Que ce soit via un CMS existant, sur mesure ou encore en programmation pure, nous nous adaptons à la solution la plus optimale pour le client. - Display Advertising : Banners, Leaderboards, Skyscrapers, IMU, Splash pages, Expandables, Video banners, etc. Experte en programmation html5 et full certifiée Google, elle est experte en DCO (Dynamic Content Optimization) et s'occupe également de la gestion des third parties servers (DCM, Sizmek, Google Display,...) - E-mail Marketing : Stratégie d'email-marketing et création d'e-mails en html responsives (campagnes reflex, mails ponctuels et templates réutilisables). Grâce à notre partenariat de longue date avec la société e-mailR (www.emailr.com) nous pouvons prendre en charge la gestion de vos campagnes d'e-mail marketing de A à Z. - Database Cleaning : Nous disposons de tous les outils pour nettoyer votre base de données, la remettre en bonne forme et la tester. La gestion permanente des grosses comme des plus petites databases de nos clients est notre quotidien. - Print Production : Design, création et gestion de production de toutes vos communications off-line. Qu'il s'agisse d'affiches, de direct mailing, de matériel PLV, de packaging, de flyers ou autres... une équipe professionnelle senior est dédiée à cet aspect de notre métier. Le tout, toujours avec le plus grand sourire.
9 works in Email Marketing
Located in Woluwe-Saint-Lambert, Belgium
From €1,000 for Email Marketing
Worked in Automotive (+16)
Speaks French, Dutch, Belgium(+1)
11-50 members
LOVVIS ADVERTISING S.L
5
(7 reviews)
Lovvis – 360° Digital Growth & Creative Agency
We help ambitious brands grow through data-driven marketing and impactful visuals . Lovvis is a full-service digital agency based in Barcelona, specialized in lead generation and brand visibility through multichannel campaigns. From online media to offline presence, we offer 360° marketing solutions tailored to each client’s needs and goals. Whether you're launching a new product, scaling your audience, or reinforcing your brand positioning, our team of experts will guide you through every step with a personalized strategy . Our Services Performance Marketing : Email Marketing, Display Advertising, SMS Campaigns, Social Media Ads (Meta, TikTok, LinkedIn…) Creative & Visual Content : Banner design (static & animated), Lifestyle visuals, video content, presentations, Landing pages, emails & newsletters, Offline materials (flyers, brochures, roll-ups…) Events & Brand Activation : Trade shows & fairs, Street marketing & product launches, Full event coordination & visual production Why Lovvis? International Experience in Europe and LATAM Proven results with brands like Dermalogica, Autohero, Club Med, Hyundai, Voyage Privé, Petit Bateau, Galeries Lafayette, el Corte Inglés, Ibancar… Flexible & scalable strategies : from single campaigns to full outsourcing Dedicated Account Manager for each project In-house creative studio for fast & tailored production Based in Barcelona : in-person meetings & support available Let’s build something great together. Your brand, our mission.
19 works in Email Marketing
Located in Barcelona, Spain
From €3,000 for Email Marketing
Worked in Food (+9)
Speaks English, French(+1)
11-50 members
Brandimpact
4.8
(11 reviews)
Jouw copiloot voor impactvolle B2B marketing 🚀
Recommended
Top awarded
Te veel marketing blijft hangen in losse ideeën. Geen focus, geen samenhang, geen resultaat. Bij Brandimpact brengen we helderheid en actie. We verdiepen ons grondig in jouw markt, bedrijf en klanten om uitsluitend de meest waardevolle kansen te benutten. Met ons als copiloot krijg je een strategische partner die je helpt budget en sterktes optimaal in te zetten. Dus als ge eens wilt samenzitten, bel maar he.‍
8 works in Email Marketing
Located in Ghent, Belgium
From €1,000 for Email Marketing
Worked in Construction (+8)
Speaks Dutch, Dutch, Belgium(+1)
1-10 members
WECOMEET
4.9
(43 reviews)
Branding - Campaign - UX/UI - CRM - L'OREAL, COTY, JIMMY CHOO, AMAZON, YOUNITED - 📍Paris & London
Highly recommended
Top awarded
We've collaborated with renowned clients like Amazon Beauty, Jimmy Choo, FaceGym, L'Oreal, Molton Brown, Sweaty Betty, Waitrose, Louis Vuitton, and daring startups like Yellowpop and Busuu. We are based in London, Dubai, and Paris. OUR PROCESS 1. Discovery and Research Combine understanding client needs with in-depth research on the target audience and industry trends. 2. Concept Development Ideate and refine creative concepts based on client feedback and reviews. 3. Design Execution Focus on creating high-resolution, detailed designs that align with client expectations. 4. Collaboration and Delivery Work closely with clients for feedback and approval, and prepare final design files for production. 5. Support and Evaluation Provide post-production support and gather client feedback to continuously improve services. WHY WORKING WITH US? - Specialized Expertise Deeply rooted in fashion, beauty, and lifestyle design – we translate industry insights into captivating visuals. - Elite Clientele Trusted by leading global brands, we're seasoned in catering to the exacting standards of large enterprises. - Pace & Precision Acquainted with high-paced environments, our team delivers exceptional designs, on time, every time. - Unwavering Support From the drawing board to the final product, our dedicated team ensures a smooth, supportive journey. - Trendsetting Approach Staying ahead of the curve, we leverage the latest trends to keep your brand modern and engaging. - Collaborative Excellence We believe in synergy. Partnering with us means a seamless collaboration tailored to bring your vision to life.
14 works in Email Marketing
Located in London, United Kingdom (+1)
From €1,000 for Email Marketing
Worked in Software & Computer Services (+15)
Speaks English, French
11-50 members
Reux Digital
5
(51 reviews)
Marketing and digital consulting.
Top awarded
Reux Digital es una consultora de marketing estratégico para empresas B2B y SaaS . Desde la estrategia de lanzamiento a mercado ( go-to-market ) hasta la generación de demanda y la escalabilidad del negocio, nos aseguramos de que tu empresa sea un éxito en el mercado. Y lo hacemos implementando: ✓ Estrategias de marketing para empresas B2B y B2B SaaS. ✓ Estrategias de marketing para SaaS y PaaS. ✓ Estrategias de Account-Based-Marketing (ABM). ✓ Estrategias de inbound marketing. ✓ Marketing and sales enablement. ✓ Planes de contenido. ✓ Plan de lanzamiento al mercado (go-to-market) . ✓ Consultoría de negocios digitales. ✓ Marketing automation.
12 works in Email Marketing
Located in Madrid, Spain (+1)
From €1,000 for Email Marketing
Worked in Technology Hardware & Equipment (+9)
Speaks English, Spanish
11-50 members
WeStart Marketing
4.9
(11 reviews)
Marketing it's about people
Highly recommended
WeStart Marketing it's about people. Somos una agencia de marketing situada en Valencia, especializada en Performance & Creative Marketing que garantiza la Alta Presencia Digital y Alto Rendimiento en cuanto a la obtención de resultados para tu negocio . Nos especializamos en el posicionamiento de tu negocio en los buscadores, generando tráfico cualificado y conversiones que garanticen un resultado de ROAS positivo. Así mismo nos especializamos en generar alta confianza con la imagen de tu marca en el entorno digital con la página Web, landingpage de conversión y/o Ecommerce. Trabajamos incansablemente para lograr resultados tangibles: aumentar tus ventas, expandir tu alcance y posicionar tu marca en la cima. Si buscas una agencia comprometida con el éxito y apasionada por los resultados, estamos aquí para transformar tu visión en realidad.
1 work in Email Marketing
Located in Valencia, Spain
Budget on request
Worked in Marketing & Advertising (+12)
Speaks Spanish, Dutch, Belgium(+4)
11-50 members
datasocial
4.9
(77 reviews)
Conectando personas, impulsando marcas
Recommended
Top awarded
Ayudamos a las empresas a crecer optimizando sus procesos de marketing, ventas y atención al cliente. Somos expertos en RevOps e Inbound Marketing Y también tu aliado para... Optimizar plataformas tecnológicas. Centralizar y unificar tus procesos. Acelerar motores de ingresos. Generar modelos de eficiencia. Implementar automatizaciones. Rentabilizar costes. Aumentar el ratio de conversión. Tomar el control. Partner Diamond de Hubspot Estrategia de contenidos Redes sociales Post para blog Marketing Automation Email Marketing Envío de Newsletter
Looking for work in Email Marketing
Located in Madrid, Spain
From €1,000 for Email Marketing
Worked in Pharmaceuticals & Biotech (+12)
Speaks Spanish, Basque(+3)
11-50 members
Growth Room
5
(18 reviews)
Agence de Growth Marketing efficace et vraiment performante.
Growth Room est une agence d’experts en Growth Marketing. Nous actionnons les leviers pertinents pour propulser votre croissance et dépasser vos objectifs d’acquisition. Nous appliquons des modèles de Growth performants pour des startups comme Talent.io, Poiscaille, Mon Petit Placement, des PME comme Prestashop et ManoMano, ou bien des grandes entreprises comme Veolia et Michelin. Nos Expertises Paid Media : Stratégie, mise en place, et gestion à 100% des campagnes medias Ads. Cela comprend aussi la mise en place du tracking, la mesure et l’analyse de la data. Canaux utilisés : Facebook Ads, LinkedIn Ads, Twitter Ads, Tiktok Ads, Twitch Ads, etc.. Outbound B2B : La mise en place d'un processus de prospection digitale pour générer des prospects de manière semi-automatisée. Canaux utilisés : Cold Emailing, LinkedIn Automation, Messages vocaux automatisés... SEO & Copywriting : L’audit et le déploiement de stratégies SEO performantes : optimisations techniques sur site, rédaction d’articles optimisés SEO afin de générer une croissance organique. Notre approche Chez Growth Room, nous comprenons que chaque entreprise est unique. C'est pourquoi nous assignons des consultants dédiés à chaque client, travaillant en étroite collaboration pour élaborer des stratégies sur mesures alignées sur vos objectifs commerciaux. Voici les atouts que nos clients adorent : - Expertise technique : chaque consultant a aussi de l’expertise data, sait mettre en place un tracking, et sait analyser la donnée qu’il mesure - Extra-care : agence de 25 personnes, où chaque client reste très important pour le fonctionnement de l’entreprise. - Approche business : nous ne sommes pas des robots qui mettons simplement en place des campagnes, nous pensons des stratégies qui vont vraiment avoir un impact concret. Notre Engagement Nous ne nous contentons pas de livrer des résultats. Nous nous engageons à offrir une expérience client exceptionnelle à chaque étape de notre collaboration. Notre équipe est passionnée, compétente et toujours à l'affût des dernières tendances du Growth Marketing pour vous assurer une longueur d'avance.
14 works in Email Marketing
Located in Paris, France
From €1,000 for Email Marketing
Worked in Banking & Financials (+14)
Speaks French, English
11-50 members
CINQ
(0 review)
Votre partenaire Shopify pour créer, migrer et optimiser votre e-commerce
Nous sommes une agence experte Shopify, dédiée aux e-commerçants. Nous vous accompagnons dans la création, la migration et l’optimisation de boutiques en ligne, pour booster votre croissance et simplifier votre gestion.
2 works in Email Marketing
Unknown location
From €1,000 for Email Marketing
Worked in Clothing & Accessories (+3)
Speaks English, French
1-10 members

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How to select the right Email Marketing Agency for your business goals

In the ever-evolving digital landscape, selecting the right email marketing agency is crucial for driving growth and connecting with your audience effectively. Whether you’re a CEO, business owner, or marketing director, finding a partner that aligns with your goals can significantly impact your success. That’s where Sortlist comes in—your trusted platform for discovering and comparing top email marketing agencies. With detailed insights and real customer reviews, Sortlist helps you make well-informed decisions tailored to your business needs. Explore the best-rated, most popular, and cost-effective agencies to elevate your email marketing strategy.

Before we delve deeper, let’s take a look at the email marketing landscape on Sortlist. Our platform features a wide array of agencies, each with a proven track record of delivering results. These agencies cater to various business sizes and industries, from small startups to global enterprises. With comprehensive data on agency performance, client satisfaction, and industry expertise, Sortlist empowers you to find the ideal email marketing partner to drive your campaigns forward.

What is an email marketing agency?

An email marketing agency specializes in creating and managing email campaigns that help businesses connect with their target audience. These agencies employ a team of experts who handle various aspects of email marketing, from crafting compelling content to designing eye-catching templates.

They also offer valuable services such as A/B testing to determine which email variations perform best. This ensures that your messages are optimized for higher engagement and conversion rates.

By leveraging advanced email marketing platforms, these agencies can automate the process, sending personalized messages to subscribers at the right time. This automation not only saves time but also improves the effectiveness of the campaigns.

Additionally, they provide detailed reports and analytics, offering insights into open rates, click-through rates, and overall campaign performance. This data helps businesses refine their strategies and achieve better results.

What does an email marketing agency do?

An email marketing agency undertakes a variety of tasks to ensure the success of your campaigns. One of their primary roles is to manage your email list by segmenting it based on customer behavior, preferences, and demographics. This ensures that your emails reach the right audience, increasing the chances of engagement.

They also focus on creating compelling email content and design. This includes writing engaging copy, developing visually appealing templates, and ensuring that the emails are mobile-friendly.

To maximize effectiveness, agencies conduct thorough A/B testing. This involves testing different subject lines, images, and call-to-action buttons to see which versions perform best.

Agencies also handle email automation, setting up workflows that send emails based on specific triggers, like a user's browsing behavior or past purchases. This personalized approach helps in nurturing leads and driving conversions.

Moreover, they address deliverability issues to ensure that your emails land in the inbox rather than the spam folder. This involves monitoring email reputation and making necessary adjustments to improve deliverability rates.

Finally, agencies provide in-depth reports and analytics. They track key metrics such as open rates, click-through rates, and conversion rates, offering valuable insights into campaign performance. This data-driven approach allows businesses to refine their strategies and achieve better results.

How many email marketing agencies are there?

The exact number of email marketing agencies globally is difficult to pinpoint due to the dynamic nature of the digital marketing industry. However, there are thousands of agencies worldwide that specialize in or offer email marketing services as part of their broader digital marketing offerings. These agencies range from small, boutique firms focusing solely on email marketing to large, full-service digital agencies with email marketing as one of their many services. Sortlist lists thousands of email marketing agencies, reflecting the vast and competitive market.

How much do email marketing agencies charge?

The cost of hiring an email marketing agency can vary widely depending on several factors, including the agency’s experience, the scope of services, the complexity of the campaigns, and the size of your business. Here’s a general breakdown of what you might expect:

Small to Mid-Sized Agencies:

Monthly Retainer: $1,000 to $5,000.
Project-Based: $2,000 to $10,000 per campaign, depending on the complexity.
Hourly Rate: $50 to $150 per hour.

Large or Full-Service Agencies:

Monthly Retainer: $5,000 to $20,000+.
Project-Based: $10,000 to $50,000+ for comprehensive email campaigns, including strategy, design, content creation, and automation.
Hourly Rate: $150 to $300+ per hour.

Boutique or Specialized Agencies:

Monthly Retainer: $2,000 to $10,000.
Project-Based: $5,000 to $25,000 per campaign.
Hourly Rate: $100 to $200 per hour.

Costs can also vary based on the specific services included, such as email template design, copywriting, list management, automation setup, and analytics. It’s important for businesses to clearly define their needs and budget upfront to find an agency that offers the best value for their investment.

What role do email marketing companies play in the success of a business's overall marketing strategy?

Email marketing agencies play a crucial role in enhancing a business's overall marketing strategy by leveraging email as a direct, personalized, and measurable communication channel. Agencies help businesses build and nurture relationships with their audience, increase customer engagement, and drive conversions through targeted, data-driven campaigns. By integrating email marketing with other digital channels, they ensure consistency in messaging, maximize reach, and improve the overall effectiveness of the marketing strategy. Ultimately, their goal is to turn email into a powerful tool for customer retention, brand loyalty, and long-term growth.

What are the most important factors businesses should consider when choosing an email marketing partner?

When choosing an email marketing agency, businesses should consider several critical factors:

Expertise and Experience: Look for an agency with a proven track record in email marketing, particularly within your industry. Their experience should reflect successful campaigns that align with your business goals.
Service Offering: Ensure the agency provides a comprehensive range of services, from strategy development and campaign management to creative design and analytics.
Technology and Tools: The agency should be proficient with the latest email marketing platforms and tools, offering advanced features like automation, segmentation, and A/B testing.
Client Testimonials and Case Studies: Review feedback from past clients to gauge the agency’s ability to deliver results and handle challenges similar to those your business may face.
Customization and Flexibility: The agency should be able to tailor their services to meet your specific needs and adapt as your business evolves.
Transparency and Communication: Clear, open communication is vital for a successful partnership. The agency should be transparent about their processes, pricing, and performance reporting.

How can a business determine if an agency is the right fit for their specific needs and goals?

To determine if an agency is the right fit, businesses should:

Assess Alignment with Your Goals: Ensure the agency understands your business objectives and has a strategic approach that aligns with them.
Review Industry Experience: Consider whether the agency has experience in your industry or with similar target audiences. This experience can provide valuable insights and proven strategies.
Evaluate Their Approach to Customization: The right agency should offer personalized solutions rather than a one-size-fits-all approach. Ask how they plan to tailor their strategies to your specific needs.
Conduct an Initial Consultation: Use an initial meeting or consultation to gauge their expertise, communication style, and willingness to collaborate. This interaction will give you a sense of how well you can work together.
Request a Proposal or Strategy Outline: Before committing, ask the agency to provide a proposal or outline of their strategy for your business. This will help you evaluate their understanding of your needs and their approach to achieving your goals.

What are the key differences between working with a specialized email marketing agency versus a general digital marketing agency?

Specialized Email Marketing Agency:

Pros:

In-depth Expertise: Specialized agencies focus solely on email marketing, offering deep knowledge and expertise in this specific area.
Advanced Techniques: They are often more adept at utilizing the latest tools and strategies, such as automation, segmentation, and personalization.
Focused Strategy: Their entire approach is centered around maximizing the effectiveness of email marketing, without being diluted by other channels.

Cons:

Narrow Scope: While they excel in email marketing, they may lack the broader perspective on how email integrates with other digital marketing efforts.

General Digital Marketing Agency:

Pros:

Holistic Approach: General agencies offer a broader range of services, ensuring that your email marketing is integrated seamlessly with other channels like social media, SEO, and PPC.
Cross-Channel Insights: They can provide insights and strategies that consider the entire digital marketing ecosystem, optimizing your overall marketing strategy.

Cons:

Less Focused Expertise: While they cover multiple channels, their expertise in email marketing might not be as deep as that of a specialized agency.
Potentially Generic Solutions: They may offer more standardized solutions that don't delve as deeply into the unique opportunities of email marketing.

What should businesses expect in terms of collaboration and communication when working with top email marketing firms?

Businesses should expect a highly collaborative and transparent relationship with their email marketing agency. This includes:

Regular Communication: There should be consistent updates, typically through weekly or bi-weekly meetings, to review campaign performance, discuss upcoming initiatives, and address any concerns.
Clear Points of Contact: The agency should provide dedicated account managers or project leads who serve as the main points of contact, ensuring smooth communication and quick response times.
Collaborative Planning: The agency should work closely with the business to align on goals, strategies, and timelines, ensuring that campaigns are well-integrated with other marketing efforts.
Transparency in Reporting: Expect detailed reports on campaign performance, including metrics like open rates, click-through rates, conversions, and ROI, with clear explanations of what these numbers mean and how they impact your business.
Proactive Suggestions: A good agency will not only execute strategies but also offer proactive suggestions for improvement, new opportunities, and ways to optimize ongoing campaigns.

How do agencies work with clients to develop a comprehensive email marketing strategy?

Agencies typically follow a structured process to develop a comprehensive email marketing strategy:

Initial Discovery and Goal Setting: The agency begins by understanding the client’s business, target audience, and marketing objectives. This involves in-depth discussions and data analysis.
Audience Segmentation: Based on the insights gathered, the agency segments the audience into distinct groups to tailor messaging and content to each segment’s needs and preferences.
Content and Design Planning: The agency collaborates with the client to develop engaging email content and designs that resonate with the target audience. This includes crafting compelling subject lines, creating visually appealing templates, and planning the content calendar.
Campaign Development: The agency sets up and automates email campaigns, including welcome sequences, promotional emails, newsletters, and re-engagement campaigns.
Testing and Optimization: A/B testing is conducted on various elements such as subject lines, CTAs, and email formats. The agency uses data from these tests to refine the strategy continuously.
Ongoing Monitoring and Reporting: The agency regularly monitors campaign performance, providing detailed reports and insights. They use this data to make informed adjustments and ensure the strategy remains aligned with the client’s goals.

How should businesses measure the success of email advertising services provided by an email marketing agency? What KPIs or metrics are most important?

Businesses should measure the success of their partnership with an email marketing agency using the following KPIs and metrics:

Open Rate: Measures the percentage of recipients who open the email. It’s a good indicator of the effectiveness of subject lines and timing.
Click-Through Rate (CTR): Tracks the percentage of recipients who click on links within the email. This reflects the email’s content relevance and the effectiveness of the call to action.
Conversion Rate: Measures the percentage of email recipients who complete a desired action, such as making a purchase or filling out a form. It’s a key indicator of the overall success of the campaign.
Bounce Rate: Tracks the percentage of emails that weren’t delivered. A high bounce rate could indicate issues with the email list or deliverability problems.
Unsubscribe Rate: Measures the percentage of recipients who opt out of receiving future emails. While some level of unsubscribes is normal, a high rate might indicate content that’s not resonating with your audience.
Revenue Generated: Tracks the direct revenue attributed to email campaigns. This is a critical metric for measuring ROI.
Customer Lifetime Value (CLTV): Assesses the total value a customer brings to your business over time, which can be influenced by effective email marketing strategies that drive repeat purchases.
List Growth Rate: Measures how quickly your email list is growing. A healthy growth rate indicates successful lead generation efforts and a strong overall email strategy.

What qualities or characteristics should businesses look for in a long-term email marketing agency partner?

When seeking a long-term email marketing agency partner, businesses should look for the following qualities:

Strategic Thinking: The agency should have the ability to think beyond individual campaigns and contribute to long-term business growth through email marketing.
Adaptability: The agency should be flexible and able to adjust strategies as your business evolves or as market conditions change.
Proactive Communication: A great agency maintains open lines of communication, keeping you informed and involved throughout the process.
Innovative Approach: Look for an agency that stays ahead of industry trends and consistently brings new ideas to the table.
Transparency and Accountability: The agency should be transparent in its operations, including reporting, billing, and strategy development. They should also be accountable for their results, taking responsibility for successes and areas needing improvement.
Client-Centric Focus: The agency should prioritize your business goals, providing personalized attention and solutions tailored to your unique needs.
Proven Track Record: A history of successful campaigns and satisfied clients is a strong indicator of the agency’s reliability and effectiveness.

Based on what criteria should a business select the best email marketing service provider for their needs?

To select the best email marketing company for your needs, consider the following criteria:

Alignment with Business Goals: Choose an agency that understands and aligns with your business objectives and is committed to helping you achieve them.
Industry Experience: An agency with experience in your industry will likely have a better understanding of your target audience and the challenges you face.
Comprehensive Service Offering: Ensure the agency offers a wide range of email advertising services and efficient solutions to drive revenue growth.

Where are the best email marketing agencies located?

The best email marketing agencies are distributed globally, with prominent firms located across North America, Europe, Asia, and other regions. Major metropolitan areas such as New York, London, San Francisco, Toronto, Sydney, and Berlin are known hubs for top-tier digital marketing agencies, including those specializing in email marketing. However, it's important to note that in today's interconnected world, geographical location has become less of a determining factor in an agency's quality and effectiveness.

Many exceptional email marketing agencies operate remotely or have distributed teams, enabling them to serve clients worldwide without the constraints of physical location. This global reach allows businesses to choose from a vast pool of agencies based on expertise, industry experience, and cultural fit rather than proximity.

When selecting an email marketing agency, consider the following over their physical location:

Expertise and Experience: Evaluate their track record, client portfolio, and case studies to ensure they have the necessary skills and experience relevant to your industry.
Communication: Assess their communication practices to ensure they can effectively collaborate with your team, regardless of time zone differences.
Cultural Fit: Determine if their work ethic, values, and approach align with your company's culture and expectations.
Technological Proficiency: Ensure they are adept with the latest email marketing tools and technologies that facilitate seamless remote collaboration.

In summary, while certain regions boast a high concentration of reputable email marketing agencies, the best fit for your business may be located anywhere in the world. Focusing on the agency's capabilities, experience, and alignment with your business needs is paramount in making the right choice.

In today’s digital age, email marketing remains one of the most effective ways to connect with your audience and drive measurable results. Choosing the right email marketing agency can elevate your campaigns, increase engagement, and boost your ROI. With the expertise and strategic approach of a dedicated agency, your business can harness the full power of email marketing to achieve your goals.

Ready to find the perfect partner to take your email marketing to the next level? Explore top-rated email marketing agencies on Sortlist today, and discover the ideal match for your business needs. Get started now!

Autor: Eduard Agapie

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Bpost e-mailing

Email Marketing the Right Way

Dr Oetker

Frequently Asked Questions.

In today's digital age, where inboxes are constantly flooded with messages, improving email open rates and engagement is crucial for successful email marketing campaigns. Here are several effective strategies that businesses can employ globally:

Craft compelling subject lines: Your subject line is the first thing recipients see. Make it intriguing, personalized, and concise (30-50 characters). Use action verbs, create a sense of urgency, or pose a question to pique curiosity.
Optimize for mobile devices: With over 60% of email opens occurring on mobile devices, ensure your emails are responsive and easily readable on smartphones and tablets.
Personalize content: Leverage customer data to tailor content, offers, and product recommendations. Personalized emails can increase open rates by up to 29% (Campaign Monitor, 2021).
Segment your audience: Divide your email list based on demographics, behavior, or preferences. Segmented campaigns can lead to a 760% increase in revenue (Campaign Monitor, 2019).
Time your sends strategically: Analyze your audience's behavior to determine the optimal times for sending emails. This varies by industry and target audience, so conduct A/B tests to find your sweet spot.
Implement interactive elements: Incorporate elements like countdown timers, polls, or clickable image carousels to boost engagement. Interactive emails can increase click-to-open rates by 73% (Martech Advisor, 2020).
Use automation wisely: Set up triggered emails based on user actions or milestones. Automated emails generate 320% more revenue than non-automated emails (Omnisend, 2020).
Clean your email list regularly: Remove inactive subscribers and invalid email addresses to improve deliverability and engagement metrics.
Provide value in every email: Ensure each message offers something worthwhile, whether it's exclusive content, special offers, or helpful tips.
Optimize your preheader text: Use this space (usually 40-130 characters) to complement your subject line and entice recipients to open the email.

To illustrate the impact of these strategies, consider the following data:

Strategy	Potential Impact
Personalization	Up to 29% higher open rates
Segmentation	760% increase in revenue
Interactive Elements	73% higher click-to-open rates
Automation	320% more revenue than non-automated emails

Remember, the key to success lies in continuously testing and refining your email marketing strategies. What works for one audience may not work for another, so it's essential to analyze your results and adapt accordingly. By implementing these tactics and staying up-to-date with the latest email marketing trends, businesses can significantly improve their open rates and engagement, leading to better ROI and stronger customer relationships.

Email marketing strategies for B2B (Business-to-Business) and B2C (Business-to-Consumer) audiences differ significantly due to their unique characteristics and objectives. Understanding these differences is crucial for creating successful email marketing campaigns tailored to each audience. Let's explore the key elements and distinctions:

Element	B2B Email Marketing	B2C Email Marketing
Objective	Build long-term relationships, educate, and nurture leads	Drive immediate sales and brand loyalty
Content Focus	Informative, educational, and solution-oriented	Promotional, entertaining, and lifestyle-focused
Tone	Professional, formal, and industry-specific	Casual, friendly, and emotionally appealing
Decision-Making Process	Longer, involves multiple stakeholders	Shorter, often individual-based
Personalization	Based on industry, role, and pain points	Based on demographics, preferences, and behavior

Key Elements for B2B Email Marketing:

Educational Content: Focus on providing valuable insights, industry trends, and solutions to business challenges.
Segmentation: Target emails based on industry verticals, company size, and decision-maker roles.
Lead Nurturing: Implement drip campaigns to guide prospects through the sales funnel.
Case Studies and Whitepapers: Showcase successful implementations and in-depth analysis to build credibility.
Longer Sales Cycle: Develop content that addresses different stages of the buyer's journey.

Key Elements for B2C Email Marketing:

Compelling Subject Lines: Create urgency and curiosity to improve open rates.
Visual Appeal: Use eye-catching designs, images, and graphics to engage consumers.
Clear Call-to-Action (CTA): Encourage immediate action with prominent and enticing CTAs.
Mobile Optimization: Ensure emails are responsive and easily readable on mobile devices.
Social Proof: Incorporate customer reviews and user-generated content to build trust.

Common Elements for Both B2B and B2C:

Personalization: Tailor content based on recipient data and behavior.
A/B Testing: Continuously optimize subject lines, content, and send times.
Compliance: Adhere to data protection regulations like GDPR and CAN-SPAM.
Analytics: Monitor key metrics such as open rates, click-through rates, and conversions.

According to a recent study by Campaign Monitor, B2B email marketing campaigns have an average open rate of 21.3%, while B2C campaigns average 17.8%. This highlights the importance of tailoring strategies to each audience type.

In conclusion, successful email marketing campaigns for both B2B and B2C audiences require a deep understanding of the target audience, clear objectives, and continuous optimization. By focusing on these key elements and adapting strategies to suit the specific needs of B2B or B2C recipients, marketers can significantly improve the effectiveness of their email campaigns and achieve better results.

Re-engaging dormant subscribers is a crucial task for any email marketing strategy, as it can help revive potentially valuable contacts and improve overall campaign performance. Here are some effective strategies to win back those inactive subscribers:

Segment your dormant subscribers: Identify subscribers who haven't opened or clicked on your emails for a specific period (e.g., 3-6 months). This allows you to create targeted re-engagement campaigns.
Create a compelling subject line: Use subject lines that grab attention, such as 'We miss you!' or 'Is this goodbye?' to pique curiosity and encourage opens.
Offer an incentive: Provide a special offer or exclusive content to entice dormant subscribers back. This could be a discount, free shipping, or access to premium content.
Use a re-engagement email series: Instead of a single email, create a series of 2-3 emails to gradually re-engage subscribers over time.
Personalize your message: Use subscriber data to create personalized content that resonates with their interests or past interactions with your brand.
Ask for feedback: Send a survey or simply ask subscribers why they've been inactive. This can provide valuable insights and show that you value their opinion.
Update your email preferences: Allow subscribers to easily update their preferences for email frequency, content type, or other options to better match their current needs.
Use social proof: Highlight what active subscribers are enjoying or benefiting from to remind dormant subscribers of your value proposition.
Implement interactive content: Include polls, quizzes, or interactive images to encourage engagement and make your emails more exciting.
Optimize for mobile: Ensure your re-engagement emails are mobile-friendly, as many subscribers may be viewing them on smartphones or tablets.

Remember, timing is crucial in re-engagement campaigns. According to a study by Return Path, the best time to re-engage subscribers is within 90 days of their last interaction. After 90 days, the chances of re-engagement drop significantly.

It's also important to note that not all dormant subscribers will re-engage, and that's okay. If subscribers remain inactive after your re-engagement efforts, it may be best to remove them from your list to maintain a healthy email marketing database and improve overall deliverability rates.

By implementing these strategies, email marketers can effectively re-engage a significant portion of their dormant subscribers, breathe new life into their email lists, and ultimately drive better results from their email marketing campaigns.