What strategies can PR professionals in Amsterdam use to build and maintain strong relationships with journalists and media outlets in an era of shrinking newsrooms?

In the dynamic media landscape of Amsterdam, PR professionals face unique challenges in building and maintaining strong relationships with journalists and media outlets. With newsrooms shrinking and the media industry evolving rapidly, here are some effective strategies for PR teams in the Dutch capital: Understand the local media ecosystem: Familiarize yourself with Amsterdam's media landscape, including key publications, influential journalists, and emerging digital platforms. This knowledge will help you tailor your approach and pitch stories more effectively. Offer exclusives and embargoed content: Provide Amsterdam-based journalists with exclusive stories or embargoed information relevant to their beat. This approach can help you build trust and establish your agency as a valuable source. Leverage digital platforms: Utilize social media and professional networking sites like LinkedIn to connect with journalists. Many Dutch journalists are active on these platforms, making them excellent channels for relationship-building. Host media events and workshops: Organize informative events or workshops for journalists in Amsterdam. These could focus on industry trends, data analysis, or new technologies relevant to their work, positioning your agency as a knowledgeable partner. Provide multilingual support: While many Dutch journalists are proficient in English, offering materials and communication in both Dutch and English can be appreciated and set you apart. Be a reliable source: Always provide accurate, timely, and relevant information. In an era of 'fake news,' being a consistently reliable source is crucial for building long-term relationships with Amsterdam's media professionals. Understand time constraints: With shrinking newsrooms, journalists are often under significant time pressure. Respect their time by providing concise, well-prepared pitches and materials. Offer multimedia content: Provide ready-to-use visual content such as infographics, videos, or high-quality images that can easily be integrated into their stories. This is particularly valuable for online publications, which are prevalent in Amsterdam's digital-savvy media scene. Personalize your approach: Take the time to understand each journalist's interests and preferences. Tailoring your pitches to their specific beats or areas of expertise will increase your chances of success. Embrace data-driven storytelling: Amsterdam is known for its innovative tech scene. Leverage this by incorporating data-driven insights into your pitches, making your stories more compelling and relevant to local journalists. By implementing these strategies, PR professionals in Amsterdam can navigate the challenges of shrinking newsrooms and build strong, lasting relationships with journalists and media outlets. Remember, the key is to provide value, respect their time and needs, and stay adaptable in the face of the evolving media landscape. Local Insight: Amsterdam's reputation as a hub for creativity and innovation offers unique opportunities for PR professionals. Consider how you can tap into this local character when building relationships with journalists. For example, you might organize tech-focused press events at innovative spaces like the A'DAM Tower or Marineterrein Amsterdam, showcasing both your client's story and the city's forward-thinking atmosphere.

What are the key differences between traditional PR strategies and modern, integrated PR approaches in Amsterdam?

In Amsterdam's dynamic and innovative PR landscape, the shift from traditional PR strategies to modern, integrated approaches has been significant. Here are the key differences: Aspect Traditional PR Modern, Integrated PR Communication Channels Primarily focused on print media, TV, and radio Encompasses a wide range of digital platforms, social media, and traditional channels Content Creation Press releases and media pitches Diverse content types including blogs, videos, podcasts, and interactive media Audience Engagement One-way communication Two-way dialogue and real-time interaction Measurement Often limited to media clippings and AVE (Advertising Value Equivalency) Data-driven analytics focusing on engagement, reach, and conversion metrics Crisis Management Reactive approach with prepared statements Proactive monitoring and real-time response across multiple platforms Storytelling Formal, corporate-centric narratives Authentic, human-centric stories that resonate with diverse audiences In Amsterdam, modern PR agencies are embracing integrated approaches that blend traditional expertise with digital innovation: Multichannel Strategy: Amsterdam's PR professionals now craft campaigns that seamlessly integrate traditional media relations with digital platforms, ensuring a cohesive message across all touchpoints. Data-Driven Decision Making: Leveraging Amsterdam's tech-savvy environment, modern PR approaches utilize advanced analytics tools to measure campaign effectiveness and adjust strategies in real-time. Influencer Partnerships: Modern PR in Amsterdam often involves collaborations with local and international influencers, leveraging their authentic connections with niche audiences. Content Marketing Integration: PR agencies in Amsterdam are increasingly blending PR with content marketing, creating valuable, shareable content that builds brand authority and engages audiences. Crisis Communication Evolution: With the city's global business presence, modern PR approaches in Amsterdam emphasize rapid response protocols and transparent communication across all digital channels during crises. According to a 2023 survey by the Dutch Association for Communication Professionals (Logeion), 78% of PR professionals in the Netherlands, with a significant concentration in Amsterdam, reported that their strategies now incorporate at least three different digital channels alongside traditional media outreach. In conclusion, while traditional PR strategies in Amsterdam laid the groundwork for effective communication, modern integrated approaches have transformed the field into a more dynamic, measurable, and audience-centric practice. This evolution reflects Amsterdam's position as a hub of innovation and its multicultural, digitally connected populace.

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PRESSURE
4.7
(1 review)
We bedenken het, we regelen het, we maken het. Allemaal.
For English see below Wij zijn PRESSURE, het fullservice pr-bureau van Amsterdam. Fullservice pr betekent dat we alles voor je regelen, van strategie tot uitvoering en natuurlijk een uitgebreide rapportage. Goede contacten met de media, het schrijven van nieuwswaardige persberichten en bovenop het nieuws zitten zijn onze basis. Maar ons repertoire is breder dan dat. Creativiteit gaat daarbij hand in hand met haalbaarheid en commercieel resultaat. En gaat je aanvraag verder dan pr? Dan hebben we via ons fullservice-marketingbureau Bengelmedia nog veel meer in huis. Ons repertoire is breed. Als het past dan doen we het. Services waar veel klanten gebruik van maken zijn: Strategie Creatieve concepten Doorlopend pr-management Pr events Press trips Influencer samenwerkingen Corporate pr Activaties en joint promotions We are PRESSURE, the full-service PR agency of Amsterdam. Full-service PR means that we can arrange everything for you. Based on your request we come up with a strategy and propose the best activities. We write the required content and design the assets in our own studio. Subsequently, we arrange and coordinate all activities. We are always on top of it as PR does not lead to results automatically. Of course, you will receive a clear report afterwards. Because at the end of the day, commercial results are all that matters at PRESSURE. If your request entails more than only PR, we have a lot more to offer through our full-service marketing agency Bengelmedia. Furthermore, we have a Belgian partner with a quality standard that is just as high as ours. That partner is PR agency Wavemakers. Tell us more about your objectives for the Belgian market and we’ll bring Wavemakers on board. That is also full-service PR! Services that many clients use: Strategy Creative concepts PR retainers Press events Press trips Influencer collaboration Corporate PR Activations & joint promotions
13 works in Public Relations (PR)
Located in Schiphol-Rijk, Netherlands
From €1000 for Public Relations (PR)
Works in Consumer Electronics (+7)
Speaks English, Dutch
1-10 members

All Public Relations (PR) Companies in Amsterdam

Counter Collective
4.7
(13 reviews)
Storytelling for innovative and ambitious brands
Recommended
We are Counter Collective We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building. In short: with tangible results and new business leads. Two agencies in one In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills. Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience. In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors. Counter Content strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops. www.countercontent.nl for more information. Counter Creatives strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing. www.countercreatives.nl for more information.
25 works in Public Relations (PR)
Located in Zaandam, Netherlands
From €10000 for Public Relations (PR)
Works in Software & Computer Services (+17)
Speaks Dutch, English
11-50 members
Triplepro Online Marketing
5
(2 reviews)
Samen succesvoller
Een nuchter en betrokken online marketing bureau in hartje Groningen. Gewoon normaal. Geen moeilijke woorden. Geen loze beloftes. Ons motto: samen werken = samen groeien. Wil je meer naamsbekendheid, hoger in Google, meer bezoekers of meer leads? Door het bouwen van professionele websites & webshops en de strategische inzet van online marketing zorgen wij dat ondernemingen online doeltreffend zijn. Wij willen ondernemers helpen door online marketing inzichtelijk & meetbaar maken. Wij willen dat jij precies weet wat wij doen en wat het jou oplevert. Door jou te helpen worden we samen succesvoller. Jouw doelen zijn onze doelen. Jouw groei betekent onze groei. Samen succesvoller, dat is waarin wij altijd al geloofd hebben.
Looking for work in Public Relations (PR)
Located in Amsterdam, Netherlands (+1)
Budget on request
Works in Entertainment & Events (+13)
Speaks English, Dutch
11-50 members
Bright8
4.7
(7 reviews)
Global integrated marketing & PR agency
Bright8 is a creative full-service marketing and PR agency with international reach. We work with B2B and B2C clients across different industries, be it in travel, lifestyle, life sciences and everything in-between. Just pick our brain! Are you searching for a trustworthy, friendly, and creative partner to spark and realize purpose-led strategy, engaging creative work and insightful marketing and PR campaigns that put a smile on everyone’s face? Our international team of marketing, PR and creative experts brings the right knowledge, contagious enthusiasm, and dedication to the table. With us, you will always have our time and attention. How exactly do we do that? We make it our business to know your brand proposition and industry like the back of our hand. We carry all disciplines in-house and so are in full control of the project. With us, you will find a refreshing synergy between our in-house studio, marketing and PR . ------ Bright8 ist eine kreative Full-Service-Marketing- und PR-Agentur mit internationaler Reichweite. Wir arbeiten mit B2B- und B2C-Kunden aus verschiedenen Branchen zusammen, sei es in den Bereichen Reise, Lifestyle, Biowissenschaften und allem, was dazwischen liegt. Fordern Sie uns heraus! Sind Sie auf der Suche nach einem vertrauenswürdigen, freundlichen und kreativen Partner, der eine zielgerichtete Strategie, ansprechende kreative Arbeit und aufschlussreiche Marketing- und PR-Kampagnen entwickelt und umsetzt, die allen ein Lächeln ins Gesicht zaubern? Unser internationales Team von Marketing-, PR- und Kreativexperten bringt das richtige Wissen, ansteckende Begeisterung und Engagement mit. Bei uns haben Sie immer unsere Zeit und Aufmerksamkeit. Wie genau machen wir das? Wir machen es uns zur Aufgabe, Ihr Markenversprechen und Ihre Branche wie unsere Westentasche zu kennen. Wir führen alle Disziplinen intern durch und haben so die volle Kontrolle über das Projekt. Bei uns finden Sie eine belebende Synergie zwischen unserem hauseigenen Studio, Marketing und PR. ------ Bright8 is een creatief fullservice marketing en PR-bureau met een internationaal bereik. Ben je op zoek naar een duurzame strategie, onderscheidende creatie en/of effectieve marketing en PR-campagnes? Ons team van veelzijdige internationale marketeers, PR-managers en creatives heeft de kennis, tijd en aandacht om niet alleen aan jouw vraag te voldoen, maar om je elke keer weer te verrassen met wat nog meer kan. Hoe we dat doen? We hebben al deze disciplines zelf in huis, inclusief een in-house studio, zodat we snel kunnen schakelen en controle houden over de uitvoering. We zorgen ervoor dat we jouw propositie en markt goed kennen en laten marketing en PR naadloos op elkaar aansluiten.
13 works in Public Relations (PR)
Located in Haarlem, Netherlands
From €5000 for Public Relations (PR)
Works in Industrial Goods & Services (+14)
Speaks Dutch, Chinese
11-50 members
PRESSURE
4.7
(1 review)
We bedenken het, we regelen het, we maken het. Allemaal.
For English see below Wij zijn PRESSURE, het fullservice pr-bureau van Amsterdam. Fullservice pr betekent dat we alles voor je regelen, van strategie tot uitvoering en natuurlijk een uitgebreide rapportage. Goede contacten met de media, het schrijven van nieuwswaardige persberichten en bovenop het nieuws zitten zijn onze basis. Maar ons repertoire is breder dan dat. Creativiteit gaat daarbij hand in hand met haalbaarheid en commercieel resultaat. En gaat je aanvraag verder dan pr? Dan hebben we via ons fullservice-marketingbureau Bengelmedia nog veel meer in huis. Ons repertoire is breed. Als het past dan doen we het. Services waar veel klanten gebruik van maken zijn: Strategie Creatieve concepten Doorlopend pr-management Pr events Press trips Influencer samenwerkingen Corporate pr Activaties en joint promotions We are PRESSURE, the full-service PR agency of Amsterdam. Full-service PR means that we can arrange everything for you. Based on your request we come up with a strategy and propose the best activities. We write the required content and design the assets in our own studio. Subsequently, we arrange and coordinate all activities. We are always on top of it as PR does not lead to results automatically. Of course, you will receive a clear report afterwards. Because at the end of the day, commercial results are all that matters at PRESSURE. If your request entails more than only PR, we have a lot more to offer through our full-service marketing agency Bengelmedia. Furthermore, we have a Belgian partner with a quality standard that is just as high as ours. That partner is PR agency Wavemakers. Tell us more about your objectives for the Belgian market and we’ll bring Wavemakers on board. That is also full-service PR! Services that many clients use: Strategy Creative concepts PR retainers Press events Press trips Influencer collaboration Corporate PR Activations & joint promotions
13 works in Public Relations (PR)
Located in Schiphol-Rijk, Netherlands
From €1000 for Public Relations (PR)
Works in Consumer Electronics (+7)
Speaks English, Dutch
1-10 members
Promoguy.nl
4.9
(32 reviews)
Born to Create - We are Digital Masterminds
Highly recommended
Top awarded
Digital Marketing has grown immensely in the past few years, but fear not! We're here to guide you through it. Promoguy is more than a marketing company: We are a collective of marketing professionals who excel in our areas of expertise. From the dry, analytical number-crunching most companies are afraid of to the creative ad copy and content design that has people clamouring to learn more about you, we provide everything a company needs. We take pride in crafting that perfect message that resonates with your audience. Our services encompass a wide range of marketing fields and we tailor our scope of work to your precise needs. We are adept in building and optimising websites, running social media campaigns, content strategy, analytics, and so much more. We promise one thing above all: No Bullshit! This value is important because, whether it's the client or their customers, being upfront and getting the job done trumps everything else. These days, customers can be discerning and hard to attract, which creates a need to craft your communication properly, share the right content and convert a passive audience into an avid fanbase. Promoguy is not just about promotion, but also about creating a cohesive digital marketing story that emphasizes your brand's identity. We work closely with brands AND PEOPLE to understand their needs, convert them into effective strategies, and bring out the full potential of your business with measurable results that speak for themselves. Our Solution: We... ...not only consult our clients on what is the best marketing strategy for their market and audience, but we also educate them on the importance of tracking everything that is being done by their company online. Our work centres around the idea of creating a self-sustaining marketing ecosystem that runs itself once we establish the basics. ...become part of their team and we take full responsibility for thinking one step ahead in terms of strategy and marketing approach and all the twists and turns that come with our line of work. ...do all this affordably. We give you the best bang for your buck because burning budgets into thin air is totally against our company culture. What do we do? We grow businesses by creating an all-in-one ecosystem approach! Search Engine Optimization (SEO) Digital Marketing Consulting Instagram Growth Management (Being active) Linkedin Activity & Linkedin Marketing / Advertising Social Media Management Content Strategy (Website & Social) Data Analytics (Website, Social, App, Email etc) Facebook/Instagram Marketing / Advertising Twitter Marketing / Advertising TikTok Advertising Linkedin Marketing / Advertising Email Marketing CRM implementation Platform Development
1 work in Public Relations (PR)
Located in Amsterdam, Netherlands
Budget on request
Works in Hospitals & Healthcare (+19)
Speaks English, Arabic
1-10 members
BAAS
(0 review)
The go-to agency for brands with high standards
We are BAAS, a creative communications agency, operating in the Benelux. With offices in Amsterdam and Antwerp our field of work is as diverse as our people. Our ambitious team blends local insights with global perspectives to create authentic campaigns that resonate with your audience and generate free publicity. At the same time, we know how to leverage the support of paid media and relevant influencers and truly elevate your brand. BAAS develops ideas, campaigns and brings brands to live. Through our events and activations, we create experiences, where a brand and audience can come together to build loyalty and long-term relationships.
1 work in Public Relations (PR)
Located in Amsterdam, Netherlands (+1)
From €10000 for Public Relations (PR)
Worked in Beverage
Speaks English, Dutch
11-50 members
PRLab
4.6
(5 reviews)
Award winning international tech PR agency, with offices in Amsterdam, Austin, Munich and Stockholm.
Top awarded
As a PR agency specializing in the tech sector and with a background working with startups and scaleups, PRLab is not your run-of-the-mill agency. We like to solve modern issues with modern solutions, utilizing cutting-edge methods to ensure our clients get coverage in high-tier and niche publications. We are experienced professionals adept at seeing the inner workings of startups and scaleups to leverage the things that make them newsworthy. Tech startups and scaleups look to modernize the world with their innovations. We are looking to do the same with PR. This makes us perfectly suited. We are more than just a PR agency ; we also help companies create content for OP-ED features and evergreen content for their blogs. In the fast-paced and mercurial world of startups and scaleups, you and your business must captivate and capture your target audience’s attention. At PRLab, our experienced content writing team utilizes the touchpoints of your business to craft content that will resonate and reverberate across the medium of your choice to build your reputation as a thought leader in your industry. We offer Tech PR, Digital PR, media training, internal communications, PR funding and other services. We specialize in Fintech, financial, SaaS, cleantech, healthtech and healthcare, edtech, hrtech, blockchain, SaaS, and more. Your business is fresh, exciting, and lively, and you have a story to tell - your content should reflect that!
15 works in Public Relations (PR)
Located in Amsterdam, Netherlands (+3)
From €1000 for Public Relations (PR)
Works in Hospitals & Healthcare (+13)
Speaks English, Dutch
11-50 members
nxt agency
4.7
(7 reviews)
We help gamechangers to become thought leaders!
Onze aanpak is helder: we zijn loyaal aan onze klanten, eigenwijs om het onmogelijke mogelijk te maken, oplettend zodat we alle kansen in het vizier houden, vindingrijk in het tackelen van uitdagingen, onvermoeibaar om het beste resultaat te behalen en ambitieus om de nummer één te zijn. Gewone pr? Nee, wij bieden pr met pit! We zoeken altijd naar de wow-factor, denken out-of-the-box en zorgen voor pakkende verhalen. Durf en lef zit in ons bloed, dus voor jou trekken we graag alle registers open. Klaar om jouw organisatie op de kaart te zetten als thought leader? Jouw succesverhaal begint hier. Our approach is clear: we are loyal to our customers, stubborn to make the impossible possible, attentive to keep all opportunities in sight, resourceful in tackling challenges, tireless in achieving the best results, and ambitious to be the number one. Regular PR? No, we offer PR with a punch! We always look for the wow-factor, think out-of-the-box, and deliver captivating stories. Courage and audacity are in our blood, so we're more than willing to go the extra mile for you. Ready to put your organization on the map as a thought leader? Your success story begins here.
7 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €1000 for Public Relations (PR)
Works in Software & Computer Services (+3)
Speaks English, Dutch
1-10 members
ACE | IM Lounge
5
(5 reviews)
We shape relationships between brands & cultures.
› WIJ ZIJN ACE | IM LOUNGE [English Below] Wij ontwikkelen insights in je doelgroep, zorgen voor merkgroei & conversie met paid media en geven je inzicht in alle interne marketing data. Opzoek naar meer conversie, beïnvloeding van gedrag of verandering van houding van jouw doelgroepen? Wij zijn een mediabureau uit Amsterdam. Dat betekent: wij brengen jouw doelgroep in contact met de juiste boodschap via TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email etc. Of dit nou owned, earned of paid is. Op welk apparaat dan ook. Nationaal, wereldwijd of hyper lokaal. Samen met creatieve bureaus (waar we ook rechtstreeks mee werken) komen we tot het beste resultaat uit jouw media investering. Wij zijn vooral een team vol passie en drive om jouw campagnes en onszelf constant te verbeteren! Ben jij klaar om contact te leggen met je doelgroep? Neem contact op met onze specialisten. › WE ARE ACE | IM LOUNGE We develop insights into your target group, ensure brand growth & conversion with paid media and provide you with insight into all internal marketing data. Looking for more conversions, influencing behaviour and changing attitudes of your target groups? We bring your audience in contact with the right message through TV, radio, outdoor, SEA, display advertising, video advertising, social media, affiliate, email. Whether this is through owned, earned or paid. On any device. National, global or hyper local. Together with creative agencies (whom we also service directly) we get the best out of your media investment. Most of all we are a team full of passion, driven to constantly improve your campaigns and ourselves! Are you ready to make contact with your target group? Contact our specialists.
8 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €10000 for Public Relations (PR)
Works in Non-profit (+14)
Speaks Dutch, Dutch, Belgium
11-50 members
Woedend! The New Creatives
5
(1 review)
Be the fire.
Top awarded
For nearly 25 years, we’ve been the fire for brands, organizations, institutions and individuals alike. We help our client to stay ahead of the curve guiding them through the rapidly evolving landscape of media possibilities and tech innovations. We are the new creatives, where humans and tech work together to create fiery ideas that add value. We focus on innovative strategies, through-the-line ideas, content and experiences. Woedend! is an independent creative agency. What we do Brand identity Communication strategy Overall concept Brand activations PR & Earned media Corporate storytelling /B2B Startups/scale ups Health
2 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €5000 for Public Relations (PR)
Works in Education (+11)
Speaks English, Dutch
11-50 members
oona.agency
4.5
(3 reviews)
Benelux community-first communications agency
We turn brand into community heroes. At oona, we believe that the hero brands of today are the ones that are relevant within their communities, through their purpose, what they offer and the stories they share. In order for brands to really matter, they have to connect with the cultural voices that have the biggest impact on their communities. These are the very people & partners who can shape your business's future, yet they're often the hardest ones to catch. oona is a community-first communications agency, adopting a radically different approach towards storytelling. We deliberately invest in a culturally diverse talent pool with an inclusive attitude. For almost 20 years, we have been thought leaders in the Benelux. Based in Belgium and the Netherlands, we are a Benelux partner with a global mindset.
20 works in Public Relations (PR)
Located in Amsterdam, Netherlands (+3)
From €1000 for Public Relations (PR)
Works in Beauty (+9)
Speaks English, Dutch
51-200 members
Instict
5
(6 reviews)
Offering expertise and services in digital strategy and communication.
Our purpose at Instict is to offer high quality services for our clients to help them strengthen their brand image and build a solid reputation. Our clients work hard to create great products or services and we believe that they deserve to be surrounded by experts that help them be seen. At Instict, we keep focus on the bigger picture to highly perform. The success of our work lies in: 1. Analyzing and understanding the market and user needs. 2. Transforming the Unique Selling Point of our clients into creative strategies. 3. Monitoring and improving every single strategy we carry out. 4. A professional and quality service offered to our clients.
3 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €1000 for Public Relations (PR)
Works in Beauty (+2)
Speaks English, Spanish
1-10 members
Serviceplan Group
5
(1 review)
Top awarded
Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe Europas. Im Jahr 1970 als klassische Werbeagentur gegründet, vereint die Serviceplan Group seit jeher alle Kommunikationdisziplinen unter einem Dach: Ob Markenstrateg:innen, Kreative, Experience-Designer:innen, Marketingtechnologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis bei der Serviceplan Group ziehen alle an einem Strang, im House of Communication, dem einzigen komplett integriert aufgestellten Agenturmodell in Deutschland. Das präzise Zusammenspiel der Vielzahl von Spezialagenturen in Sachen Strategy & Consulting, Creative & Content, Platform & Technology sowie Media & Data macht die Serviceplan Group zur führenden Agenturgruppe für innovative Kommunikation. Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf der Verbraucher:innen auslösen — BEST BRANDS eben. Der Weg dorthin führt über innovative Kommunikation. Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial & technologisch. Diesen Anspruch, Marken zu BEST BRANDS zu machen, leben wir täglich im House of Communication.
8 works in Public Relations (PR)
Located in Amsterdam, Netherlands (+19)
From €5000 for Public Relations (PR)
Works in Telecommunications (+15)
Speaks German, Arabic
5001-10000 members
Glasnost
(0 review)
Top awarded
Glasnost puts brands in the spotlight. We are a PR agency that creates strategies, concepts and stories that generate publicity. Usually this concerns free publicity, sometimes it is paid, but it is always worth sharing. We work with international brands and are specialised in Lifestyle & FMCG, Tech & Innovation and Travel & Leisure. From (fin)tech companies including VodafoneZiggo, Twitter and Google until lifestyle-brands including Magnum, Ben & Jerry's and Nutella. Some clients provide us with retainer-work, for others we work on project-basis, or we take care of both. Our relatively young team consists out of 26 people, whom are all very passionated about PR. At Glasnost we believe openness has the power to connect brands to consumers. Our communication with clients, media relations and each other is equally transparent. Here, what you see is what you get. That is how we build trust. That is the basis of a good working relationship–with clients and within our team. We have a passion for our business and know the lay of the media landscape like no other. That passion vibrates in the atmosphere and the people; it is in our company DNA. More information can be found on our website or check out our commercial clip: https://vimeo.com/331383703
8 works in Public Relations (PR)
Located in Amsterdam, Netherlands (+1)
From €50000 for Public Relations (PR)
Works in Food (+6)
Speaks Dutch, Dutch, Belgium
11-50 members
UPR Agency
5
(1 review)
UPR is a full-service PR & Communication agency that goes beyond the frontiers of PR. We make and keep your business and brands societal relevant with a 360° strategy that connects and converses with your customers and stakeholders through a smart mix of owned, earned and paid offline, online and social media. We connect the dots for you. We combine digital savviness, out of the box thinking, sustainable purpose, meaningful content, future proof reputation management, customer experience and activation to get your job done. Our expert teams are servicing established and upcoming brands in 6 main areas: fashion, beauty, design & interior, food & beverages, industry & services and dedicated projects
6 works in Public Relations (PR)
Located in Amsterdam, Netherlands (+1)
From €5000 for Public Relations (PR)
Works in Media (+5)
Speaks English, Dutch
11-50 members
AL Creative Agency
5
(1 review)
Let's tell your story online
We help ambitious business owners grow their business by crafting a tailored strategy rooted in data and combined with a creative vision.Unlike other small-sized agencies, we carefully craft a custom strategy for each of our clients and oversee every step of their marketing efforts, from establishing the business goals to the execution and coordination of their marketing activities. Our goal is to make marketing for small but ambitious businesses care-free by proactively suggesting solutions and bringing structure to their marketing, so they can grow and scale their business.
Looking for work in Public Relations (PR)
Located in Amsterdam, Netherlands
From €500 for Public Relations (PR)
Works in Food (+1)
Speaks English
1-10 members
TRIANGLE PR
5
(2 reviews)
Top awarded
TRIANGLE PR is een full service PR en communicatie bureau, gespecialiseerd in lifestyle- en campagne PR, influencer marketing & online activaties. Wij zijn het PR bureau van o.a. Toyota, Dutch Comic Con, CoolBest, Appelsientje, Taksi, Dubbelfrisss, en Ben. In 2019 bekroond met 4 Esprix awards, 2 Effies & 1 San Accent voor de campagnes van Ben Beter in Bed, Ben Flappdrol en CoolBest, Cool in Best.
4 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €3000 for Public Relations (PR)
Works in Media (+2)
Speaks Dutch, English
1-10 members
The Gardeners
(0 review)
Creative agency where good things grow, with the power of pr and social The Gardeners was founded in 2009 and has since grown into an all-round creative agency, where good things grow. We develop newsworthy campaigns that let the good in brands grow. We do that for brands such as Marktplaats, the Flower Council of Holland, Cordaid, Biodermal, Waterschap and Het Vergeten Kind. We constantly look for the relevant and personal aspects of the brand and from there we create concepts. Besides strategy, brand activation and campaigns, we also do (monthly) pr activities and influencer marketing ensuring lots of visibility for all our activities.
5 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €2500 for Public Relations (PR)
Works in Government & Administration (+3)
Speaks Dutch, English
11-50 members
& Media Group
(0 review)
The creator driven storytellers
Top awarded
Indulged in the lives of GEN Y & Z. We connect with them on a continuous basis and are fundamentally part of their inner world, both online and offline. Together with influential creators we reach, engage and entertain with purposeful storytelling that sticks and stands out. Indulged in the lives of Gen Y & Z As data & digital natives we go the extra mile and don’t stop before we get the full picture. Your target audience is our demand and we are never not communicating with them. Generations Y & Z are part of our inner circle, we understand and talk their language like no other. We are where they are, both online and offline. We know the #1 way to connect is through creator driven content. It’s at the core of everything we do.
1 work in Public Relations (PR)
Located in Amsterdam, Netherlands
From €5000 for Public Relations (PR)
Worked in E-commerce
Speaks English, Dutch
51-200 members
Pitch PR
(0 review)
A trendsetting agency focussed on promoting food, wine brands and hospitality labels. For more than 12 years we have a strong focus on the foody business and we work on cases that excel in taste, innovation, sustainability and strong price/quality. In a cost effective way we can reach the maximum number of consumers or professionals, for every budget. We stream content, strengthen brands, reach the target audience and deliver measurable communications and PR results. Every day we work on high profile PR campaigns, using traditional and modern PR methods; from press releases, samplings, press contacts, events to social media content and influencer marketing. Our clients are: wine regions all over the world wine brands all over the world fmcg companies retail companies hotel chains restaurants Acknowledgment of the media: Nummer 41 in top 100 Food Influencer List (Favor Flav Magazine) Nummer 12 in top 50 Wine Influencer Hot List (Winelife Magazine) “Most Significant PR Agency in the Netherlands (Meininger’s Wine & Spirits International) We have a couple of owned yearly events: www.wineregionsevent.com www.wine-bars.nl / Winebar of the Year Culiperslunch (largest food media event in NL) Culiperslunch The Liquid Edition (drinks media event)
2 works in Public Relations (PR)
Located in Amsterdam, Netherlands
From €1000 for Public Relations (PR)
Works in Wine & Spirits (+1)
Speaks Dutch, English
11-50 members

12 3

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Insights from Our Expert: Public Relations Agencies in Amsterdam

Amsterdam not only stands out as a cultural and historical beacon but also shines in the public relations sector. With an array of 177 projects and 15 client reviews, Amsterdam positions itself as an influential hub in the public relations landscape.

Key Players and Their Achievements

Vibrant Range of Agencies

In Amsterdam, public relations agencies offer a wide spectrum of services catering to diverse business needs. From large, well-established firms to niche boutiques, each agency brings its unique flair and specialized expertise to the table.

Prestigious Clients and Awards

Local agencies have partnered with high-profile clients like Heineken, Philips, and Booking.com, showcasing their ability to handle substantial projects effectively. They also pride themselves on acquiring accolades such as the European Excellence Awards and Dutch PR Prizes, solidifying their reputation for excellence.

Advice on Budget Considerations

Assessing Your Budget

Understanding your budget is crucial when selecting a public relations agency in Amsterdam. Pricing can vary significantly based on the agency’s size and prominence. Establishing a clear budget and expectations beforehand is essential. Here’s a rough guide on how businesses of different scales might approach their PR investments:

Small Businesses and Startups

For smaller companies and startups, engaging with medium-sized or specialized boutique agencies can be a wise choice. These agencies often offer competitive rates while delivering high-quality services, with basic PR campaigns possibly starting from €2,500 to €7,000.

Mid-Sized Businesses

Mid-sized businesses might have more complex needs and subsequently bigger budgets. Collaborating with agencies that boast a solid track record and a diverse team could prove advantageous. Costs for an extensive PR strategy might range from €7,000 to €40,000.

Large Enterprises

For major corporations, comprehensive and large-scale PR strategies are requisite. Partnering with renowned agencies ensures global outreach and exceptional quality. Budgets here might start at €40,000 and can escalate significantly based on the project's scope and duration.

Reviewing Past Work

Checking past works is a crucial step in the selection process. The 177 works displayed on our platform offer valuable insights into each agency’s capabilities and style, helping you find one that aligns with your brand’s vision.

Considering Agency Specializations

Some agencies specialize in particular areas such as crisis management, media relations, or digital PR. Choosing an agency with the requisite expertise to meet your specific business needs is crucial.

Enhance Your Brand Visibility with Amsterdam’s PR Experts

Amsterdam continues to be a powerhouse in digital and traditional public relations thanks to its network of skilled and innovative agencies. Whether you’re a large enterprise looking for comprehensive PR strategies or a small business aiming to boost your online presence, Amsterdam offers a wealth of experienced agencies. With a robust selection of agencies, impressive client portfolios, and detailed client reviews, finding the ideal agency for your PR needs has never been easier. As a local expert at Sortlist, I encourage you to explore the abundant options available and trust in Amsterdam’s expertise to elevate your brand to new heights.

Written by Ines Gillet | Sortlist Expert in AmsterdamLast updated on the 12-10-2024

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Frequently Asked Questions.

In the dynamic media landscape of Amsterdam, PR professionals face unique challenges in building and maintaining strong relationships with journalists and media outlets. With newsrooms shrinking and the media industry evolving rapidly, here are some effective strategies for PR teams in the Dutch capital:

Understand the local media ecosystem: Familiarize yourself with Amsterdam's media landscape, including key publications, influential journalists, and emerging digital platforms. This knowledge will help you tailor your approach and pitch stories more effectively.
Offer exclusives and embargoed content: Provide Amsterdam-based journalists with exclusive stories or embargoed information relevant to their beat. This approach can help you build trust and establish your agency as a valuable source.
Leverage digital platforms: Utilize social media and professional networking sites like LinkedIn to connect with journalists. Many Dutch journalists are active on these platforms, making them excellent channels for relationship-building.
Host media events and workshops: Organize informative events or workshops for journalists in Amsterdam. These could focus on industry trends, data analysis, or new technologies relevant to their work, positioning your agency as a knowledgeable partner.
Provide multilingual support: While many Dutch journalists are proficient in English, offering materials and communication in both Dutch and English can be appreciated and set you apart.
Be a reliable source: Always provide accurate, timely, and relevant information. In an era of 'fake news,' being a consistently reliable source is crucial for building long-term relationships with Amsterdam's media professionals.
Understand time constraints: With shrinking newsrooms, journalists are often under significant time pressure. Respect their time by providing concise, well-prepared pitches and materials.
Offer multimedia content: Provide ready-to-use visual content such as infographics, videos, or high-quality images that can easily be integrated into their stories. This is particularly valuable for online publications, which are prevalent in Amsterdam's digital-savvy media scene.
Personalize your approach: Take the time to understand each journalist's interests and preferences. Tailoring your pitches to their specific beats or areas of expertise will increase your chances of success.
Embrace data-driven storytelling: Amsterdam is known for its innovative tech scene. Leverage this by incorporating data-driven insights into your pitches, making your stories more compelling and relevant to local journalists.

By implementing these strategies, PR professionals in Amsterdam can navigate the challenges of shrinking newsrooms and build strong, lasting relationships with journalists and media outlets. Remember, the key is to provide value, respect their time and needs, and stay adaptable in the face of the evolving media landscape.

Local Insight: Amsterdam's reputation as a hub for creativity and innovation offers unique opportunities for PR professionals. Consider how you can tap into this local character when building relationships with journalists. For example, you might organize tech-focused press events at innovative spaces like the A'DAM Tower or Marineterrein Amsterdam, showcasing both your client's story and the city's forward-thinking atmosphere.

In Amsterdam's dynamic and innovative PR landscape, the shift from traditional PR strategies to modern, integrated approaches has been significant. Here are the key differences:

Aspect	Traditional PR	Modern, Integrated PR
Communication Channels	Primarily focused on print media, TV, and radio	Encompasses a wide range of digital platforms, social media, and traditional channels
Content Creation	Press releases and media pitches	Diverse content types including blogs, videos, podcasts, and interactive media
Audience Engagement	One-way communication	Two-way dialogue and real-time interaction
Measurement	Often limited to media clippings and AVE (Advertising Value Equivalency)	Data-driven analytics focusing on engagement, reach, and conversion metrics
Crisis Management	Reactive approach with prepared statements	Proactive monitoring and real-time response across multiple platforms
Storytelling	Formal, corporate-centric narratives	Authentic, human-centric stories that resonate with diverse audiences

In Amsterdam, modern PR agencies are embracing integrated approaches that blend traditional expertise with digital innovation:

Multichannel Strategy: Amsterdam's PR professionals now craft campaigns that seamlessly integrate traditional media relations with digital platforms, ensuring a cohesive message across all touchpoints.
Data-Driven Decision Making: Leveraging Amsterdam's tech-savvy environment, modern PR approaches utilize advanced analytics tools to measure campaign effectiveness and adjust strategies in real-time.
Influencer Partnerships: Modern PR in Amsterdam often involves collaborations with local and international influencers, leveraging their authentic connections with niche audiences.
Content Marketing Integration: PR agencies in Amsterdam are increasingly blending PR with content marketing, creating valuable, shareable content that builds brand authority and engages audiences.
Crisis Communication Evolution: With the city's global business presence, modern PR approaches in Amsterdam emphasize rapid response protocols and transparent communication across all digital channels during crises.

According to a 2023 survey by the Dutch Association for Communication Professionals (Logeion), 78% of PR professionals in the Netherlands, with a significant concentration in Amsterdam, reported that their strategies now incorporate at least three different digital channels alongside traditional media outreach.

In conclusion, while traditional PR strategies in Amsterdam laid the groundwork for effective communication, modern integrated approaches have transformed the field into a more dynamic, measurable, and audience-centric practice. This evolution reflects Amsterdam's position as a hub of innovation and its multicultural, digitally connected populace.

Successful PR campaigns in Amsterdam, like in many global business hubs, are increasingly focused on demonstrating tangible impact on a company's bottom line. This shift towards measurable results is crucial in the data-driven business environment of the Dutch capital. Here's how PR professionals in Amsterdam are measuring and demonstrating the impact of their campaigns:

1. Key Performance Indicators (KPIs)

PR agencies in Amsterdam typically use a combination of KPIs to measure campaign success:

Media mentions and reach
Share of voice compared to competitors
Message pull-through in media coverage
Website traffic and engagement metrics
Social media engagement and follower growth
Lead generation and conversion rates

2. Return on Investment (ROI) Calculation

To demonstrate financial impact, PR professionals in Amsterdam often use ROI calculations. This involves:

Assigning monetary value to media coverage using Advertising Value Equivalency (AVE)
Tracking increases in sales or leads directly attributed to PR activities
Measuring cost savings from crisis management or reputation protection efforts

3. Brand Health Metrics

PR campaigns can significantly impact brand perception. Amsterdam-based agencies often measure:

Brand awareness levels pre and post-campaign
Sentiment analysis of media coverage and social media mentions
Changes in brand reputation scores

4. Business Impact Metrics

To directly link PR efforts to business outcomes, agencies in Amsterdam might track:

Increases in customer acquisition or retention rates
Growth in market share
Improvements in employee recruitment and retention
Success in entering new markets or launching new products

5. Digital Analytics

With Amsterdam's strong tech scene, digital metrics are crucial:

Search engine ranking improvements for key terms
Increases in organic search traffic
Growth in email subscriber lists
Engagement rates on owned media channels

6. Stakeholder Surveys

Many PR agencies in Amsterdam conduct surveys to gauge campaign impact:

Customer satisfaction scores
Investor confidence levels
Employee engagement metrics

It's worth noting that the Amsterdam PR landscape, influenced by Dutch business culture, often emphasizes transparency and direct communication. As such, PR professionals in the city tend to focus on clear, quantifiable metrics that can be easily understood and appreciated by clients.

Moreover, with Amsterdam's position as a European business hub, PR campaigns often have international components. This means that impact measurements frequently include metrics on global reach and cross-border business development.

By using these diverse measurement tools and techniques, PR agencies in Amsterdam can effectively demonstrate how their campaigns contribute to a company's bottom line, proving the value of strategic public relations in today's competitive business environment.