How do market research firms in the United States ensure the accuracy and reliability of their data collection methods?

Market research firms in the United States employ various strategies and best practices to ensure the accuracy and reliability of their data collection methods. Here are some key approaches: Rigorous sampling techniques: Firms use advanced statistical methods to create representative samples, ensuring that the data collected accurately reflects the target population. Multi-mode data collection: Combining different methods (e.g., online surveys, phone interviews, focus groups) helps reduce bias and increase the reliability of results. Quality control measures: Implementing checks throughout the research process, such as data validation, consistency checks, and outlier detection, helps maintain data integrity. Advanced technology: Utilizing AI and machine learning algorithms to identify patterns, detect fraudulent responses, and enhance data accuracy. Trained personnel: Employing skilled researchers and interviewers who understand the importance of unbiased data collection and can navigate complex research scenarios. Pilot testing: Conducting small-scale tests before full-scale implementation to identify and address potential issues in the research design or methodology. Data triangulation: Cross-referencing findings from multiple sources to validate results and ensure consistency. Compliance with industry standards: Adhering to guidelines set by organizations like the Insights Association (formerly CASRO) and ESOMAR to maintain ethical and methodological standards. Transparency in methodology: Providing clear documentation of research methods, allowing clients and peers to evaluate the robustness of the approach. Continuous improvement: Regularly reviewing and updating methodologies based on new technologies, industry best practices, and lessons learned from previous projects. By implementing these measures, market research firms in the United States strive to deliver accurate, reliable, and actionable insights to their clients. It's worth noting that according to the Insights Association, 74% of U.S. businesses rely on market research to make informed decisions, highlighting the critical importance of data accuracy and reliability in this field.

What key skills and expertise should US businesses prioritize when selecting a market research partner?

When choosing a market research partner in the United States, businesses should look for a combination of essential skills and expertise to ensure they receive high-quality, actionable insights. Here are the key attributes to prioritize: Industry-specific knowledge: Look for a market research firm with experience in your specific industry or sector. They should demonstrate a deep understanding of market trends, competitive landscapes, and consumer behavior relevant to your business. Advanced research methodologies: The ideal partner should be proficient in both quantitative and qualitative research methods. This includes expertise in: Survey design and implementation Focus group moderation In-depth interviews Ethnographic research Big data analytics Social media listening Data analysis and interpretation skills: Look for partners who can not only collect data but also provide meaningful insights. They should be adept at using advanced statistical techniques and data visualization tools to uncover patterns and trends. Technological proficiency: In today's digital age, your market research partner should be well-versed in using cutting-edge tools and platforms for data collection, analysis, and reporting. This includes expertise in: Online survey platforms Mobile research technologies Artificial Intelligence and Machine Learning applications Virtual and augmented reality for immersive research experiences Cross-cultural competence: Given the diverse nature of the US market, look for a partner with experience in conducting research across different demographic groups and cultural backgrounds. Strategic thinking and business acumen: The best market research partners can translate research findings into actionable business strategies. They should demonstrate an understanding of how research insights can impact various aspects of your business, from product development to marketing strategies. Ethical research practices: Ensure your partner adheres to industry standards and ethical guidelines, such as those set by the Insights Association (formerly CASRO) in the US. Communication and presentation skills: Look for a partner who can effectively communicate complex findings in a clear, concise manner. They should be able to create engaging presentations and reports that resonate with various stakeholders in your organization. Flexibility and customization: Each business has unique needs, so prioritize partners who can tailor their approach to your specific requirements rather than offering one-size-fits-all solutions. Innovation and adaptability: The market research landscape is constantly evolving. Choose a partner who stays abreast of emerging trends and technologies in the field, such as neuromarketing techniques or blockchain for data security. To evaluate these skills and expertise, consider the following steps: Review case studies and client testimonials Ask for sample reports or presentations Inquire about their team's qualifications and experience Request a demonstration of their research tools and methodologies Check for relevant industry certifications or memberships By prioritizing these skills and thoroughly vetting potential partners, US businesses can ensure they select a market research firm capable of providing valuable insights that drive informed decision-making and business growth.

How do market research firms measure the return on investment (ROI) of their services for clients?

Market research firms in the United States use various methods to measure the return on investment (ROI) of their services for clients. This is a crucial aspect of demonstrating value and justifying the costs associated with market research projects. Here are some key approaches used by market research companies to measure ROI: Key Performance Indicators (KPIs): Firms establish specific, measurable KPIs tailored to each client's objectives. These might include increases in sales, market share growth, customer acquisition rates, or improved customer satisfaction scores. Pre and Post-Research Comparisons: By measuring relevant metrics before and after implementing strategies based on market research findings, firms can quantify the impact of their services. Financial Metrics: Market research firms often use financial calculations to demonstrate ROI, such as: Revenue growth attributable to research-driven decisions Cost savings from avoiding poor investments or optimizing processes Increased profitability due to better pricing strategies or product improvements Customer Lifetime Value (CLV): By helping clients understand and improve CLV, market research firms can show long-term ROI beyond immediate financial gains. Attribution Modeling: Advanced analytics are used to attribute business outcomes to specific research initiatives, helping to isolate the impact of market research services. Benchmarking: Comparing client performance against industry standards or competitors before and after research implementation can demonstrate ROI. ROI Calculators: Many firms develop customized ROI calculators that factor in research costs, potential revenue increases, and cost savings to provide a clear ROI projection. It's important to note that measuring ROI in market research isn't always straightforward, as the impact can be both direct and indirect. Some benefits, like improved decision-making or risk mitigation, may be harder to quantify but are still valuable. Market research firms in the U.S. are continually refining their ROI measurement techniques to provide clients with clear, data-driven evidence of the value their services bring. To ensure the most accurate ROI measurement, top market research firms in the United States often work closely with clients to: Set clear objectives and success metrics at the outset of a project Implement tracking systems to monitor relevant data over time Conduct regular reviews and adjustments to maximize the impact of research findings Provide detailed reports that link research insights to business outcomes By employing these strategies, market research firms can effectively demonstrate the tangible benefits of their services, helping clients justify their investment and make data-driven decisions that drive business growth.

Top Market Research Companies in the United States

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Top Featured Market Research Companies

IntoTheMinds
4.9
(8 reviews)
B2B and B2C market research in whole Europe. Made-to-measure approaches.
IntoTheMinds is a market research firm located in France (Paris), Belgium (Brussels), Italy (Macerata)/ We carry out projects throughout Europe and for all sectors of activity satisfaction surveys quantitative projects in B2B and B2C with our panels qualitative projects with a strong focus on B2B and go-to-market customer experience analyses brand awareness analysis (big) data analyses. We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. Our record so far is a survey of 2900 HR professionals in 10 countries. We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.
37 works in Market Research
Located in Paris, France (+1)
From €7,500 for Market Research
Worked in Banking & Financials (+12)
Speaks English, Dutch, Belgium(+5)
11-50 members
BlancaEstudio
(0 review)
Strategy meets Design.
Evolucionamos marcas e impulsamos negocios. Somos una Consultora boutique de Branding. En BlancaEstudio ayudamos a nuestros clientes a potenciar el valor del negocio, a través del desarrollo de estrategias creativas, innovadoras y visualmente atractivas.
1 work in Market Research
Located in Santiago, Chile
From €3,000 for Market Research
Worked in Insurance (+15)
Speaks Spanish, English
11-50 members

All Market Research Firms in the United States

Quantum IT Innovation
5
(32 reviews)
Top Mobile & Web Development | AI Solutions | Digital Marketing Services
Highly recommended
Quantum It Innovation is a world-class IT firm Specialising in Business optimisation solutions, Web, App Development & Digital Marketing for B2B and B2C agencies and companies across the globe. Quantumitinnovation has proved its strong presence with operations in Australia for Many years. Our Services - Mobile app development - Web app development - artificial intelligence consultancy - Android App Development - Professional SEO Services - Digital Marketing - custom app development - IOS App Development Company - Robotic Process Automation (RPA) - Social Media Marketing Services
3 works in Market Research
Located in Dallas, United States (+5)
From €1,000 for Market Research
Worked in Others (+7)
Speaks English, Hindi
201-500 members
Probey Services
4.8
(101 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ service@probeyservices.com 🌐 www.probeyservices.com
8 works in Market Research
Located in New York, United States (+4)
From €200 for Market Research
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
Good Kids
5
(6 reviews)
We Build Brands Better. Come Play With Us.
Hi 👋🏼 We're Good Kids.  We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?  ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.  We'll give 'em something to talk about!
6 works in Market Research
Located in Los Angeles, United States (+1)
From €10,000 for Market Research
Worked in Marketing & Advertising (+5)
Speaks English, French(+1)
11-50 members
Softnix
5
(1 review)
Transforming Businesses, Empowering Futures
Softnix stands at the forefront of the software development industry, renowned for our exceptional expertise in delivering a comprehensive range of digital services. Our core competencies span across strategic branding and design, web and mobile app development, custom software solutions and holistic digital marketing services. At Softnix, we are dedicated to empowering businesses globally to achieve unprecedented growth and success in the digital realm. Leveraging the latest technologies and innovative approaches, we meticulously tailor solutions that not only align with but surpass our clients' expectations. Whether you're a dynamic startup seeking to establish your digital footprint or an established enterprise aiming to innovate, automate and expand, Softnix is your trusted partner. Our commitment to excellence is reflected in our rigorous development processes, where every project undergoes meticulous planning, hybrid development cycles, and rigorous quality assurance. This ensures that we deliver robust, scalable, and user-centric solutions that drive tangible business outcomes. From conceptualization to deployment and beyond, Softnix provides comprehensive support at every stage of your digital journey. Our team of seasoned professionals, including developers, designers, and digital strategists, collaborate closely with clients to understand their unique needs and objectives. This collaborative approach enables us to deliver solutions that not only meet technical requirements but also align with broader business objectives. Whether you require a sophisticated mobile app, a responsive website, a scalable SaaS platform, or a strategic digital marketing campaign, Softnix combines technical prowess with creative innovation to propel your business forward. Partner with us today and experience the transformative power of tailored digital solutions designed to elevate your brand and accelerate your success.
Looking for work in Market Research
Located in Houston, United States
Budget on request
Worked in Retail
Speaks English
11-50 members
Vitruvian Agency
4.7
(10 reviews)
empowering businesses to amplify
Highly recommended
Vitruvian is a Public Relations and Marketing Enablement company, that empowers businesses to amplify their voice in the market through Public Relations and marketing consultancy, enabling their marketing engine to generate measurable ROI.
Looking for work in Market Research
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Market Research
Worked in Hospitals & Healthcare (+2)
Speaks English
11-50 members
ESCAL Consulting
5
(13 reviews)
"Build your influence"
[FR] ESCAL Consulting est un cabinet conseil en stratégies d’influence et communication 360 : Audit, Image, Contenus, Relations Publics, Relations Media, Lobbying. Créé en 1999 à Paris, il offre un rayonnement international à ses clients avec des bureaux à Paris, New York et Shanghai. Nos 60 clients partagent tous l’innovation comme dénominateur commun. [EN] ESCAL Consulting is a consulting firm specialized in influence strategy and 360° communication : Message platform, Image, Content, Public Relations, Media Relations, Lobbying. Created in Paris in 1999, ESCAL offers international influence to its clients with offices in Paris, New York and Shanghai. Our 60 clients all share innovation as a common denominator. L’écosystème d’ESCAL Consulting : MEDEF, Business France, bpifrance, Silver Valley, La French Tech, Paris Region Enterprises, Assemblée Nationale, Coface, Commission Européenne, Ministère de l'Economie, des Finances, Ministère de la Santé REFERENCES ➼ Big Data / AI / Tech Rh / Transformation Digitale : Payfit, Eurogroup Consulting, Golden Bees, Prevision, Stedy, Troops, CodinGame, Quantmetry, Datategy, Apidata, Alten ➼ High-Tech & Objets Connectés : Matooma, bluenove, ELA Innovation, Pixmind, AVNET, Vivoka, EURO INFORMATION TELECOM, TELEHOUSE, SENSING LABS, Pradeo, Alliance Telecom, FILENET, IoTerop, ➼ Santé : Medadom, Fontalvie, FuturÂge, R-Pur, Oniris, La Sèche, Nutrisens, Chèque Santé, NextPharma, Concilio, Santech, Diabnext ➼ Silver Economie : Doro, Independance Royale, Silver Valley, Papyhappy, Assystel, Villa Médicis, Bluelinea, Saveur et Vie ➼ E-Commerce / Grande Consommation et Retail : Bazaarvoice, Kelkoo, JVWEB, Mirakl , Agriconomie.com, Marques Avenue, Spartoo.com, Barndalley.com, Kang.fr, Troc.fr, Florajet, SoCloz, Oxatis, WeWard ➼ Tourisme et Transport : Avis Budget Group, NAVYA, Agence you Airport, Eurecab, Lastminute.com, Marco Vasco, Tourism Malaysia, Maison au Portugal, France Thalasso, Vacances Bleues, SERAIR ➼ Lifestyle, Art et Culture : Kazoart, Catawiki, Cartier, Plussh, Expertissim, Cadeaux.com, Château du Clos-Lucé, Museva, Abbaye Royale de Fontevraud, L’artisan du Regard ➼ Immobilier et Proptech : Welmo, Capifrance, Monitivia, Libertas, Netinvestissement, GEFIC, MIPIM, Valoptim ➼ Fintech, Finance et Assurances : ITN (Gfi), Lemonway, HelloAsso, Hyperassur, Easyblue, ECA Assurances Aucoffre.com, Veracash, Alven, Butler investment Managers ➼ Alimentation, Food Tech & Restauration : LaFourchette, Wineadvisor, Resto Flash, La Boite à Pizza, InnovOrder, WeCook, Truvia, Cargill ➼ Energie / Smart grid & Dev. Durable :Uniper, Groupe Muller, DAIKIN, Spie, Équilibre des Énergies, Green Cove, Comwatt, Cameo Energy, Bulane, Oze-Energies, Ecologia, Enerfip
Looking for work in Market Research
Located in Paris, France (+1)
From €1,000 for Market Research
Worked in Hospitals & Healthcare (+15)
Speaks French, Dutch(+6)
11-50 members
SWC Partnership - part of the global UP Group
4.9
(16 reviews)
Lean, Nimble, Reliable, Good Value
Recommended
Top awarded
🇬🇧 Welcome to SWC Partnership. We develop marketing strategies and campaigns to accelerate your sales and brand awareness . SWC is a full service marketing agency that works as an extension of your team . We develop brand strategies , form integrated marketing plans , produce creative ideas , creative production , media planning/buying and campaign reporting . Our services are designed to be integrated into your existing infrastructure, either as a full service partner or for a specific discipline. Our expert teams are highly experienced in working across both B2B and B2C industries; whilst delivering international , national and local marketing solutions. We’re passionate about making a commercial difference to our clients and provide measurable and accountable marketing that drives ROI . We are headquartered in the UK and operate across Europe, with a special focus on the DACH region. We are a lean and nimble team of specialists, a boutique agency , part of UP, THERE EVERYWHERE , which is the first global cloud based agency . Headquartered in Stockholm, Sweden , with a further 15 bases including Hamburg , Helsinki , London , New York , Dubai , Shanghai , Switzerland , Amsterdam and Palma among others. We offer a global agency solution whilst connecting you with teams locally . Providing local insight and appreciation of country nuances, we can plan, produce and deliver your international marketing programmes in each of your targeted countries and territories, as if you would in your home market. Through multilingual marketing managers and transcreation experts , we ensure your international sales & marketing is a success . Contact our Founding Partner, Simon Cristal to discuss your requirements. www.swcpartnership.com
1 work in Market Research
Located in Greater London, United Kingdom (+5)
From €5,000 for Market Research
Worked in Technology Hardware & Equipment (+14)
Speaks English, Chinese(+8)
11-50 members
3techagency
4.9
(13 reviews)
Grow your business with automated digital marketing.
Highly recommended
At 3techagency we’re a ROI-Driven digital marketing agency helping businesses scale up marketing efforts seamlessly through tools & services that grow revenue, improve efficiency & team versatility.
2 works in Market Research
Located in Nairobi, Kenya (+1)
Budget on request
Worked in Consumer Electronics (+4)
Speaks English, Swahili
11-50 members
RHILLANE Marketing Digital
4.9
(117 reviews)
Grow Big, Grow Right.
Highly recommended
Top awarded
Chez RHILLANE Marketing Digital, nous ne faisons pas que promouvoir votre marque : nous révélons tout son potentiel. En tant qu'agence de marketing digital 360°, nous avons accompagné plus de 615 clients à travers le monde, généré +50 millions de dollars de chiffre d’affaires pour nos clients, et géré +15 millions de dollars en budgets publicitaires. Avec des bureaux à la fois au Maroc et en Californie, aux États-Unis, nous sommes fiers de servir une clientèle internationale en apportant des solutions personnalisées et performantes. Des résultats qui parlent d’eux-mêmes. Avec 280 clients Meta Ads, +80% de nos campagnes affichant un ROAS supérieur à 7, et un taux de satisfaction de 96%, nous transformons les ambitions de nos clients en succès mesurables. Nos services vont de la création de sites web élégants et intuitifs, au SEO qui propulse vos classements, en passant par des campagnes publicitaires Meta, Google, et TikTok ultra-ciblées. Chaque stratégie est conçue pour capter l’attention, générer des conversions, et fidéliser vos clients. RHILLANE Marketing Digital est bien plus qu’une agence digitale : nous sommes votre partenaire de croissance. Grâce à nos outils de pointe, notre créativité audacieuse et une expertise ancrée dans les données, nous accompagnons nos clients pour surmonter leurs concurrents et atteindre des sommets. Rejoignez les entreprises qui ont déjà transformé leur présence en ligne avec nous. Votre succès commence ici.
5 works in Market Research
Located in Dubai, United Arab Emirates (+2)
From €3,000 for Market Research
Worked in Legal Services (+18)
Speaks English, Arabic(+2)
11-50 members
Digital Agency JG
5
(7 reviews)
Marketing digital para empresas B2C & B2B 📞 +54 9 11 2529-5348 💌 hola@digitalagencyjg.com
Escribinos vía mail o WhatsApp para que podamos responder tus consultas y brindarte más información! ⚠️ Esta es la única manera que tenemos para ponernos en contacto contigo ⚠️ ¿Tienes un sitio web o tienda online y quieres atraer más gente para generar consultas o ventas? ¿Te interesaría tener mejor presencia online en tus redes sociales? ¿Necesitas delegar el diseño y redacción de los posteos? Te ayudamos a que tu empresa aumente sus ventas, a través del Marketing Digital. ¿Quiénes somos? Somos una agencia de marketing digital con vasta experiencia en Google, Redes Sociales y Email Marketing. ¿Por qué deberías elegirnos? Somos Socios de Google : Esto quiere decir que Google nos reconoce como agencia experta y con experiencia en su plataforma publicitaria. Experiencia : Trabajamos hace más de 10 años en Marketing Digital. Hemos manejado más de 30 millones de dólares en medios digitales, en Argentina, Colombia, Brasil, India, México, Costa Rica, etc. Leads y Ventas : Nos especializamos en Campañas de Performance, es decir, que cuando activamos campañas tenemos el foco en generar leads y ventas (contactos, llamadas telefónicas, visitas a un local, ventas de tiendas online, etc). Vocación de Servicio : Creamos vínculos con nuestros clientes y los asesoramos en temas que van más allá de Google, Redes Sociales o Email Marketing, porque nos interesa el bienestar y progreso de cada empresa. Nos adaptamos rápido : Tenemos clientes de varios rubros y en distintos países (Centroamérica, Argentina, India, México). Estudiamos cada empresa, sus servicios y su entorno. Jeanette Gianfreda, founder en Digital Agency JG: “Creé Digital Agency con el objetivo de ayudar a las pequeñas y medianas empresas a promover su negocio en el mundo online y así lograr que aumenten sus ventas mes a mes” "Me especialicé en el desarrollo e implementación de estrategias de Marketing Digital para empresas, particularmente en Google Ads desde hace más de 15 años".
5 works in Market Research
Located in Buenos Aires, Argentina (+1)
Budget on request
Worked in Others (+16)
Speaks English, Italian(+1)
11-50 members
Fortunatos
5
(20 reviews)
Fortunatos: Your Digital Growth Partners 🚀
Top awarded
Ready to Power-Up Your Digital Marketing ? 📈 Whether it's SEO , PPC , Social Media Advertising , Native Ads , or Media Buying – we've got it all. Our compact yet dynamic team of around 40 passionate learners, hard workers, and thoughtful professionals is more than just a workforce - we're a close-knit family. ⭐ We specialize in custom digital marketing solutions: • SEO (B2B, E-commerce, Local, Fintech, etc.) • PPC (Google Ads, Bing Ads) • Social Media Marketing (Meta&IG Advertising, TikTok Ads, Twitter Ads, etc.) • Content Marketing • Email Marketing • Analytics & Reporting
Looking for work in Market Research
Located in San Ramon, United States
From €1,000 for Market Research
Worked in Home Services (+8)
Speaks English, Russian(+1)
11-50 members
Orions Strategic Business Solutions (RSI NGD Group)
4.9
(8 reviews)
Forging strong ventures that innovate change and empower people.
Highly recommended
Top awarded
RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries
Looking for work in Market Research
Located in Taguig, Philippines (+22)
From €1,000 for Market Research
Worked in Toys (+2)
Speaks English, Arabic(+15)
201-500 members
Evviva Brands
(0 review)
express : impress
Top awarded
Evviva Brands is a global full-service branding agency with offices in San Francisco and Edinburgh. Our core focus is on: - branding - market research - strategy - positioning - naming - brand expression We have been fortunate to build brands for some of the world’s most admired companies, including: Amazon, Atlassian, Alaska Airlines, Chevron, Delta Air Lines, Dignity Health, Google Fiber, Hewlett Packard Enterprise, Luxury Gold, Marriott International, NTT, Omron, Twilio, The Ritz-Carlton, Walmart and the City of Antioch. What sets us apart? RESEARCH EXPERIENCE We have broad, deep experience in delivering game-changing branding based on qualitative and quantitative research results. We have conducted market research in 30+ countries including all the world’s top tech, energy and finances markets. This experience provides our clients a unique perspective on the mindset of the makers and the marketplace. STRATEGY We’re an evidence-based, strategy-led shop. We have fantastic designers, but we're not design-led. Because we believe the right questions leads to the right positioning. OUR TEAM We’re smart, practical, deeply curious, and inspired by the art of the possible. OUR TRACK RECORD
5 works in Market Research
Located in San Francisco, United States
From €10,000 for Market Research
Worked in Industrial Goods & Services (+5)
Speaks English
11-50 members
Leadige
5
(1 review)
Digital Growth Agency
Our goal isn’t just likes and reach, but real conversions and profit for your business.
5 works in Market Research
Located in Nyack, United States
From €3,000 for Market Research
Worked in Insurance (+6)
Speaks English
11-50 members
WebSenor : Top Rated Technology Development Company | United States | Dubai
5
(25 reviews)
Supporting SMEs with Web Development | Mobile App Development | Ai | ML | Digital Marketing | On dem
Highly recommended
Top awarded
WebSenor is a Website design & development, App development, and Digital Marketing company established in 2013 which aims at building your brand name with the growth of your business and taking it to the zenith.
3 works in Market Research
Located in Queens County, United States (+4)
From €1,000 for Market Research
Worked in Restaurants (+14)
Speaks English
51-200 members
SimpleTiger LLC
5
(1 review)
We're a digital marketing agency focused on Search Engine Optimization (SEO) solutions and services for SaaS companies. We offer everything under the SEO umbrella from our expert-led 12 years experience in SEO strategy to Keyword Research, Content Marketing (and strategy), Technical Optimization and Offsite Optimization including link building, PR and influencer marketing. We've driven strong SEO results for companies like Segment and Shopify as well as small, newly funded startups that have to show ROI. Most of our clients see results from SEO when we move from the optimizations of their site and into the production of content and links for their site. We see SEO as a balance of quality content that speaks to your users well combined with quality inbound links supporting the validity of those pieces of content as a metric to the search engines. With the advent of Artificial Intelligence and its adoption by Google more marketers are going to have to run experiments to test what works since the old days of SEO "technical best practices" aren't simply black and white anymore. Sure, some optimization practices are more commonplace and deserve consistency, but in the cases where Titles and META descriptions are concerned for example, testing is required to know what will really help a page rank or not. This is where our team and processes allow for very innovative and fast improvements. We utilize testing and data where necessary and deliver quality content and links on top of that.
Looking for work in Market Research
Located in Sarasota, United States
From €1,000 for Market Research
Worked in Software & Computer Services
Speaks English
1-10 members
DiscoverMyBusiness
5
(10 reviews)
Top-Rated Digital Marketing Agency
Highly recommended
Your Ultimate Destination for Lead Generation, Conversion Rate Optimization, Automation, Marketing, and Sales Operations we help your business scale! Our mission is to empower businesses worldwide by seamlessly integrating marketing and sales into their growth strategies. We are committed to building and nurturing enduring relationships with our clients, both existing and prospective, ensuring consistent success and mutual growth in every venture.
9 works in Market Research
Located in New York, United States (+1)
From €1,000 for Market Research
Worked in Hospitals & Healthcare (+7)
Speaks English
11-50 members
DigiTrends
(0 review)
In 2010, DigiTrends debuted itself as a versatile digital agency with a mission of digitizing a range of sectors, including pharma, banking, e-commerce, retail, and others. It immediately emerged as a pioneering digital outfit, offering diverse marketing solutions and digital services. Our expertise in digitization has enabled us to transform many leading businesses, revolutionizing the tech industry in the process. Our success earned us wide-spectrum popularity and inspired us to broaden the horizon of our industrial expertise and global reach; DigiTrends emerged as a full-stack digital outfit. With our perfect aggregate of comprehensive digital strategies, effective communication, and tactical execution DigiTrends is now a world-leading IT firm with a full range of software development services and consultancy with a futuristic vision; DigiTrends resolves to empower its clients with robust digital services and expert marketing solutions.
Looking for work in Market Research
Located in Wilmington, United States
Budget on request
Worked in Hospitals & Healthcare (+2)
Speaks English
201-500 members
Bird Marketing
5
(17 reviews)
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Insights from Our Local Expert: Market Research Firms in the United States

The competitive landscape of market research firms in the United States is both expansive and nuanced. Home to innovative market research, U.S. firms have accumulated numerous accolades and boast a rich portfolio with 182 documented projects and 111 client reviews.

Award-Winning Performance

U.S. market research firms have been recognized with several industry awards, highlighting their proficiency in delivering precise and actionable insights. These awards underscore the firms' commitment to excellence in market analysis and their ability to drive successful business strategies.

Notable Client Engagements

These agencies have partnered with prominent names across various industries — from leading technology giants to major retail players. Their ability to deliver in-depth market analyses and actionable insights makes them trusted partners in shaping strategic decisions.

Leveraging Budgets for Effective Market Research

Understanding budget allocation in market research is crucial, as it can significantly vary depending on the scope of the project and the depth of insight required. Here are a few cost-effective strategies:

For Startups and Small Businesses

Smaller ventures should seek firms that offer scalable services, allowing them to start with a basic research model that can grow in complexity as the business expands. Initial projects might range from $5,000 to $15,000, providing essential market understanding without breaking the bank.

For Mid-Sized to Large Enterprises

Larger entities may require comprehensive studies involving multiple markets or detailed consumer behavior analysis. Costs for these projects can range from $20,000 to over $100,000, reflecting the broader scope and deeper insights provided.

Extracting Value from Market Research

Analyzing past projects can serve as a significant indicator of a firm’s capabilities and fit for your specific needs. The 182 projects showcased by these firms offer a glimpse into their extensive experience and specialty areas, helping prospective clients make informed decisions.

Whether it’s a detailed consumer analysis or a straightforward market overview, the U.S. hosts a spectrum of market research firms capable of delivering invaluable insights, driving the decision-making that propels businesses forward. As a local expert from Sortlist, navigating through the options and choosing the right partner can leverage your competitive edge in the marketplace.

Written by Karim Saadoune Sortlist Expert in the United StatesLast updated on the 18-05-2025

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Frequently Asked Questions.

Market research firms in the United States employ various strategies and best practices to ensure the accuracy and reliability of their data collection methods. Here are some key approaches:

Rigorous sampling techniques: Firms use advanced statistical methods to create representative samples, ensuring that the data collected accurately reflects the target population.
Multi-mode data collection: Combining different methods (e.g., online surveys, phone interviews, focus groups) helps reduce bias and increase the reliability of results.
Quality control measures: Implementing checks throughout the research process, such as data validation, consistency checks, and outlier detection, helps maintain data integrity.
Advanced technology: Utilizing AI and machine learning algorithms to identify patterns, detect fraudulent responses, and enhance data accuracy.
Trained personnel: Employing skilled researchers and interviewers who understand the importance of unbiased data collection and can navigate complex research scenarios.
Pilot testing: Conducting small-scale tests before full-scale implementation to identify and address potential issues in the research design or methodology.
Data triangulation: Cross-referencing findings from multiple sources to validate results and ensure consistency.
Compliance with industry standards: Adhering to guidelines set by organizations like the Insights Association (formerly CASRO) and ESOMAR to maintain ethical and methodological standards.
Transparency in methodology: Providing clear documentation of research methods, allowing clients and peers to evaluate the robustness of the approach.
Continuous improvement: Regularly reviewing and updating methodologies based on new technologies, industry best practices, and lessons learned from previous projects.

By implementing these measures, market research firms in the United States strive to deliver accurate, reliable, and actionable insights to their clients. It's worth noting that according to the Insights Association, 74% of U.S. businesses rely on market research to make informed decisions, highlighting the critical importance of data accuracy and reliability in this field.

When choosing a market research partner in the United States, businesses should look for a combination of essential skills and expertise to ensure they receive high-quality, actionable insights. Here are the key attributes to prioritize:

Industry-specific knowledge: Look for a market research firm with experience in your specific industry or sector. They should demonstrate a deep understanding of market trends, competitive landscapes, and consumer behavior relevant to your business.
Advanced research methodologies: The ideal partner should be proficient in both quantitative and qualitative research methods. This includes expertise in:
- Survey design and implementation
- Focus group moderation
- In-depth interviews
- Ethnographic research
- Big data analytics
- Social media listening
Data analysis and interpretation skills: Look for partners who can not only collect data but also provide meaningful insights. They should be adept at using advanced statistical techniques and data visualization tools to uncover patterns and trends.
Technological proficiency: In today's digital age, your market research partner should be well-versed in using cutting-edge tools and platforms for data collection, analysis, and reporting. This includes expertise in:
- Online survey platforms
- Mobile research technologies
- Artificial Intelligence and Machine Learning applications
- Virtual and augmented reality for immersive research experiences
Cross-cultural competence: Given the diverse nature of the US market, look for a partner with experience in conducting research across different demographic groups and cultural backgrounds.
Strategic thinking and business acumen: The best market research partners can translate research findings into actionable business strategies. They should demonstrate an understanding of how research insights can impact various aspects of your business, from product development to marketing strategies.
Ethical research practices: Ensure your partner adheres to industry standards and ethical guidelines, such as those set by the Insights Association (formerly CASRO) in the US.
Communication and presentation skills: Look for a partner who can effectively communicate complex findings in a clear, concise manner. They should be able to create engaging presentations and reports that resonate with various stakeholders in your organization.
Flexibility and customization: Each business has unique needs, so prioritize partners who can tailor their approach to your specific requirements rather than offering one-size-fits-all solutions.
Innovation and adaptability: The market research landscape is constantly evolving. Choose a partner who stays abreast of emerging trends and technologies in the field, such as neuromarketing techniques or blockchain for data security.

To evaluate these skills and expertise, consider the following steps:

Review case studies and client testimonials
Ask for sample reports or presentations
Inquire about their team's qualifications and experience
Request a demonstration of their research tools and methodologies
Check for relevant industry certifications or memberships

By prioritizing these skills and thoroughly vetting potential partners, US businesses can ensure they select a market research firm capable of providing valuable insights that drive informed decision-making and business growth.

Market research firms in the United States use various methods to measure the return on investment (ROI) of their services for clients. This is a crucial aspect of demonstrating value and justifying the costs associated with market research projects. Here are some key approaches used by market research companies to measure ROI:

Key Performance Indicators (KPIs): Firms establish specific, measurable KPIs tailored to each client's objectives. These might include increases in sales, market share growth, customer acquisition rates, or improved customer satisfaction scores.
Pre and Post-Research Comparisons: By measuring relevant metrics before and after implementing strategies based on market research findings, firms can quantify the impact of their services.
Financial Metrics: Market research firms often use financial calculations to demonstrate ROI, such as:
- Revenue growth attributable to research-driven decisions
- Cost savings from avoiding poor investments or optimizing processes
- Increased profitability due to better pricing strategies or product improvements
Customer Lifetime Value (CLV): By helping clients understand and improve CLV, market research firms can show long-term ROI beyond immediate financial gains.
Attribution Modeling: Advanced analytics are used to attribute business outcomes to specific research initiatives, helping to isolate the impact of market research services.
Benchmarking: Comparing client performance against industry standards or competitors before and after research implementation can demonstrate ROI.
ROI Calculators: Many firms develop customized ROI calculators that factor in research costs, potential revenue increases, and cost savings to provide a clear ROI projection.

It's important to note that measuring ROI in market research isn't always straightforward, as the impact can be both direct and indirect. Some benefits, like improved decision-making or risk mitigation, may be harder to quantify but are still valuable. Market research firms in the U.S. are continually refining their ROI measurement techniques to provide clients with clear, data-driven evidence of the value their services bring.

To ensure the most accurate ROI measurement, top market research firms in the United States often work closely with clients to:

Set clear objectives and success metrics at the outset of a project
Implement tracking systems to monitor relevant data over time
Conduct regular reviews and adjustments to maximize the impact of research findings
Provide detailed reports that link research insights to business outcomes

By employing these strategies, market research firms can effectively demonstrate the tangible benefits of their services, helping clients justify their investment and make data-driven decisions that drive business growth.