The 10 Best Market Research Companies in Ireland - 2025 Reviews

Top Market Research Companies in Ireland

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All Market Research Firms in Ireland

  • 5
    (1 review)

    We measure, manage & improve

    We are connecting the dots Practicality at its core. Consisting of specialists from a wide range of industries we ensure that the deliverable from one department is of the highest standard, acting as an input for the next one. An internal quality control at its best. We are Data-Driven Let numbers tell you the truth. All of our decisions and recommendations are based on insights & data obtained from carefully tailored experiments and hypothesis testing.
    2 works in Market Research
    Located in Dublin, Ireland
    From €1,000 for Market Research
    Worked in Banking & Financials (+3)
    Speaks English, Danish(+1)
    11-50 members
  • 5
    (5 reviews)

    Champions of change

    Top awarded
    Naming, Strategy & Identity. We are the Brand Specialists. We work with ambitious changemakers to deliver brands capable of redefining what's possible. Alkamee.  Champions of change.
    1 work in Market Research
    Located in County Dublin, Ireland
    Budget on request
    Worked in Education (+2)
    Speaks English
    1-10 members
  • (0 review)

    IntelliBrand is a sales-focused cloud solution developed to optimize team performance.

    IntelliBrand is a feature-rich cloud-based sales platform, offering CRM, order capture, auditing, merchandising, survey tools, PowerBI reporting, and a webshop for direct orders. It integrates with major ERP and accounting systems for real-time enterprise data.
    Looking for work in Market Research
    Located in County Kerry, Ireland
    From €100 for Market Research
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.9
    (8 reviews)

    Forging strong ventures that innovate change and empower people.

    Highly recommended
    Top awarded
    RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries​
    Looking for work in Market Research
    Located in Taguig, Philippines (+22)
    From €1,000 for Market Research
    Worked in Toys (+2)
    Speaks English, Arabic(+15)
    201-500 members
  • (0 review)

    Innovative brand strategy begins with innovative thinking.

    Brand Dynamics is an innovative market Research and Branding consultancy, specialising in brand development, market research and marketing strategy. Brand Dynamics provides strategic support and direction to a wide variety of blue-chip clients across all industry sectors, ranging from financial, telecommunications, public sector, pharmaceutical, media and fast moving consumer goods
    Looking for work in Market Research
    Located in South Dublin, Ireland
    From €1,000 for Market Research
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    MULTILINGUAL INBOUND & OUTBOUND MARKETING SERVICES 18 LANGUAGES, 24 TIMEZONES Founded in 2011 by a technology industry sales & marketing veteran, Maven TM was created with a clear purpose - to provide high-quality, advanced lead generation & sales pipeline development services for the B2B technology sector. Today, we are passionate about representing our clients’ brands with pride; knowing we are trusted to deliver measurable outcomes. Working hard, finding new ways to fuel sales and marketing performance in competitive international markets.
    Looking for work in Market Research
    Located in Carlow, Ireland
    From €3,000 for Market Research
    Works in multiple industries
    Speaks English, Chinese(+9)
    11-50 members
  • (0 review)

    Digital marketing for real results.

    Studio East is a full-service digital marketing agency without the fluff. Whatever you need, we’ll make it happen. Our suite of services includes insights, strategy, design, branding, copywriting, content, advertising and more. Our work is driven by a blend of bespoke research, hard data and impactful creativity to help your brand smash targets and outperform competitors.
    Looking for work in Market Research
    Located in Dublin, Ireland
    From €1,000 for Market Research
    Worked in Travel & Leisure (+4)
    Speaks English
    11-50 members
  • (0 review)

    Strategic Creative Agency

    At Valkonen Visuals we solve complex business problems and help brands scale through human-led insights, digital services and visual storytelling. Services include: creative business strategy, branding, web design, social media marketing, content creation, video production and photography
    Looking for work in Market Research
    Located in Dublin, Ireland
    From €1,000 for Market Research
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Squaredot marketing agency help B2B tech brands get famous and grow. We’ll help you build your brand’s online presence and generate leads
    Looking for work in Market Research
    Located in Dublin, Ireland
    From €5,000 for Market Research
    Works in multiple industries
    Speaks English
    1-10 members
  • The best conversion rates in the country - Our two main sectors are Market Research and Charity Fundraising - but we can convert most things! Call Centre Extraordinaire - ContactCentre.ie
    Looking for work in Market Research
    Located in Dublin, Ireland
    From €1,000 for Market Research
    Works in multiple industries
    Speaks English
    1-10 members
  • www.e2w.live | eXtreme Programming, User-Centered Design, Lean Product Management, Growth Marketing, Business Analysis and Product development. A modern mindset and methodology that turns technology into business outcomes and scales tech ventures to the next level. E2W unifies all these concepts in a single product.
    1 work in Market Research
    Located in Ho Chi Minh City, Vietnam
    Budget on request
    Worked in Real Estate (+1)
    Speaks English, Arabic(+4)
    501-1000 members
  • (0 review)

    Powering better decisions through our bespoke and self service research solutions

    We are an award winning, market research and insights agency made up of a strong team bursting with insights and creativity. We are innovative and leaders in the research world, bringing the best possible thinking in terms of the latest research techniques to each project we work on, small or large.
    Looking for work in Market Research
    Located in West Yorkshire, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    11-50 members

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Discover what other have done.

Get inspired by what our companies have done for other companies.

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B2C - Scale from 1 Country to +140 !

B2C - Scale from 1 Country to +140 !


Frequently Asked Questions.


When Irish businesses are looking to partner with a market research company, it's crucial to identify firms with the right skills and expertise to deliver valuable insights. Here are the key areas to focus on:

  1. Local Market Knowledge: Look for a partner with deep understanding of the Irish market, including consumer behavior, economic trends, and cultural nuances specific to Ireland and its regions.
  2. Research Methodologies: Ensure the firm is proficient in both qualitative and quantitative research methods, including:
    • Focus groups and in-depth interviews
    • Surveys (online, phone, and in-person)
    • Observational research
    • Data analytics and big data analysis
  3. Industry Expertise: Choose a partner with experience in your specific sector, whether it's tech, agriculture, pharmaceuticals, or financial services – all key industries in Ireland.
  4. Technological Proficiency: In today's digital age, look for firms that utilize advanced tools and software for data collection, analysis, and visualization.
  5. Data Security and Compliance: With GDPR being crucial in the EU, ensure your partner has robust data protection measures and is compliant with Irish and European regulations.
  6. Strategic Thinking: The best market research partners don't just collect data; they provide actionable insights that can drive business strategy.
  7. Communication Skills: Look for a firm that can present findings clearly and engagingly, tailoring their communication style to different stakeholders within your organization.
  8. Flexibility and Customization: Each business has unique needs, so prioritize partners who can tailor their approach to your specific requirements.
  9. International Perspective: Given Ireland's position as a gateway to Europe, consider firms with capabilities to conduct research across multiple markets if relevant to your business.
  10. Innovation: The research landscape is constantly evolving. Choose a partner that stays ahead of trends and incorporates innovative methodologies like AI-driven analytics or virtual reality in research.

To illustrate the importance of these skills, consider the following data:

Skill/Expertise Impact on Research Quality % of Irish Businesses Valuing This Skill*
Local Market Knowledge High 92%
Advanced Research Methodologies Very High 85%
Industry-Specific Expertise High 78%
Data Security & GDPR Compliance Critical 95%
Innovative Approaches Medium to High 70%

*Based on a hypothetical survey of Irish businesses; actual percentages may vary.

By prioritizing these skills and areas of expertise, Irish businesses can ensure they partner with market research firms capable of providing valuable, actionable insights that drive success in the dynamic Irish marketplace. Remember to thoroughly vet potential partners, ask for case studies relevant to your industry, and don't hesitate to request references from other Irish businesses they've worked with.



Technology has dramatically transformed market research in Ireland, revolutionising the way data is collected, analysed, and interpreted. This digital evolution has brought about significant changes in the industry, making research more efficient, accurate, and insightful. Here's how technology has impacted market research in Ireland:

1. Data Collection Methods
  • Online Surveys: These have largely replaced traditional paper-based surveys, allowing for faster data collection and real-time analysis.
  • Mobile Research: With smartphone penetration in Ireland at over 90%, mobile-optimised surveys and apps enable researchers to reach respondents anytime, anywhere.
  • Social Media Listening: Tools that monitor social media platforms provide valuable insights into consumer sentiment and trends specific to the Irish market.
2. Advanced Analytics
  • Artificial Intelligence (AI) and Machine Learning: These technologies help Irish researchers process vast amounts of data quickly, identifying patterns and insights that might be missed by human analysis.
  • Predictive Analytics: By analysing historical data, Irish companies can now forecast market trends with greater accuracy.
  • Text Analytics: This technology allows for the efficient processing of open-ended responses, providing deeper insights into consumer opinions.
3. Visualisation Tools

Advanced data visualisation software has made it easier for Irish market researchers to present complex data in easily digestible formats, enhancing client understanding and decision-making.

4. Virtual and Augmented Reality

These technologies are being used in Ireland for product testing and concept evaluation, allowing researchers to create immersive experiences for participants without the need for physical prototypes.

5. Automation

Automated processes have streamlined many aspects of market research in Ireland, from survey design to report generation, increasing efficiency and reducing human error.

6. Big Data Integration

Irish market researchers now have access to vast amounts of data from various sources, including IoT devices, allowing for more comprehensive and nuanced insights.

Impact on the Irish Market Research Industry
AspectImpact
SpeedFaster turnaround times for projects, meeting the demands of Ireland's fast-paced business environment
CostReduced costs for data collection and analysis, making research more accessible to Irish SMEs
AccuracyImproved data quality and reduced human error, leading to more reliable insights for Irish businesses
ScopeAbility to conduct larger-scale studies and analyse more diverse data sets, providing a more comprehensive view of the Irish market
PersonalisationEnhanced ability to segment and target specific demographics within the Irish population

While technology has brought numerous benefits to market research in Ireland, it's important to note that it also presents challenges. Data privacy concerns, particularly with the implementation of GDPR, have become a significant consideration for Irish researchers. Additionally, the need for digital literacy and continuous learning to keep up with technological advancements has increased.

In conclusion, technology has fundamentally changed the landscape of market research in Ireland. It has enabled researchers to provide more accurate, timely, and actionable insights to businesses operating in the Irish market. As technology continues to evolve, we can expect further innovations that will shape the future of market research in Ireland, potentially including more advanced AI applications, increased use of biometric data, and further integration of IoT devices in data collection.



Conducting international market research presents several challenges for Irish companies looking to expand globally. Here are some of the most significant hurdles and strategies to overcome them:

  1. Cultural and Language Barriers

    Challenge: Misinterpreting cultural nuances or language subtleties can lead to inaccurate data collection and analysis.

    Solution: Partner with local experts or agencies in target markets. Employ professional translators and cultural consultants to ensure research materials and methodologies are culturally appropriate and accurately translated.

  2. Diverse Legal and Regulatory Environments

    Challenge: Navigating varying data protection laws, survey regulations, and ethical guidelines across different countries.

    Solution: Conduct thorough research on local laws and regulations. Consider consulting with international legal experts or partnering with local research firms familiar with regional compliance requirements.

  3. Data Collection and Sampling Issues

    Challenge: Ensuring representative sampling and consistent data collection methods across diverse populations and infrastructures.

    Solution: Utilize a mix of data collection methods tailored to each market, such as online surveys, face-to-face interviews, or mobile research. Implement rigorous sampling techniques and consider using panel providers with global reach.

  4. Time Zone and Geographic Disparities

    Challenge: Coordinating research efforts across multiple time zones and managing logistical issues in geographically dispersed markets.

    Solution: Implement project management tools and establish clear communication protocols. Consider using asynchronous research methods where appropriate and leverage technology for real-time collaboration.

  5. Market Differences and Comparability

    Challenge: Ensuring comparability of data and insights across markets with different economic, social, and technological landscapes.

    Solution: Develop standardized research frameworks that allow for local adaptations. Use benchmarking and indexing techniques to create comparable metrics across diverse markets.

  6. Technology and Infrastructure Variations

    Challenge: Dealing with disparities in internet penetration, device usage, and technological infrastructure across countries.

    Solution: Adopt a multi-modal approach to data collection. In markets with low internet penetration, consider traditional methods like face-to-face interviews or telephone surveys. In tech-savvy markets, leverage online and mobile research tools.

  7. Cost and Resource Management

    Challenge: Managing the high costs associated with international research and allocating resources effectively across multiple markets.

    Solution: Prioritize markets based on strategic importance. Consider using cost-effective methods like online research where appropriate. Explore partnerships with local research firms to reduce operational costs.

To address these challenges effectively, Irish companies should:

  • Invest in cross-cultural training for research teams
  • Build a network of trusted local partners and experts in target markets
  • Leverage technology and data analytics tools designed for global research
  • Develop flexible research methodologies that can be adapted to different market conditions
  • Allocate sufficient time and resources for thorough planning and execution of international studies

By acknowledging these challenges and implementing strategic solutions, Irish companies can conduct more effective international market research, leading to better-informed decisions and successful global expansions.