Marketing Research Agencies in Germany56 agencies
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Choosing a Marketing Research in Germany: what you need to know

Looking for best marketing research agencies in Germany? Here is a list of top marketing research agencies with clients reviews and ratings. Marketing research is the process of gathering information to help a company make decisions about product development, marketing strategy, pricing, sales, and distribution. The objective of the process is to help improve business performance by identifying new opportunities and creating competitive advantages. The best part is that the process is an ongoing one. Hence, hiring a marketing research agency or outsourcing from top marketing research agencies can be surely beneficial. Sortlist has thus created a list of top marketing research agencies in Germany.

What is Marketing Research?

Before starting to specify your requirements for your next Marketing Research undertaking, it's important to understand what it is about. The digital age hasn't been so diversified regardless of of the particular set of skills that our Marketing Research experts will be able to assist you with. Hiring the ideal service for your project begins with the ideal definition of your requirements.

Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.

Marketing Research vs Business Research

Marketing research aims to gather data for marketing decision making. While business research mainly focuses on gathering information, measuring and analyzing organizational facts that will guide a firm in achieving its objectives.

Marketing Research refers to the systematic gathering, analysis, and analysis of qualitative and quantitative data regarding issues related to promotion of services and products to the marketplace. The goal is to identify and quantify how changes in various elements of the promotion mix affects consumer behavior. Marketing Research is an essential element of tactical direction of budgets and resources. It's used by Marketing Research Agencies to both develop and test marketing campaigns, assess marketing strategies and plans, gather market intelligence, and supply information to support strategic decision making.

Kenneth De MaeyerMarketing & Communication Manager at Mega

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