How to select the best digital Marketing Research in Singapore?

Sortlist have compiled the best marketing research agencies in Singapore to help you with your business. Marketers are constantly seeking new insights and data to help them make better decisions and take actions that will improve their business. Sortlist has sorted through the marketing research agencies in Singapore to find the top ones that offer services that meet your needs.

What is Marketing Research?

Before beginning to specify your needs for your next Marketing Research undertaking, it is very important to know what it's about. The digital age has never been so diversified in matter of the specific set of skills for which our Marketing Research experts will be able to assist you with. Employing the perfect agency for your project begins with the ideal definition of your needs.

Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.

Marketing Research vs Marketing Intelligence

Marketing intelligence is the process where one finds actionable insights in strategic as well as tactical areas whereas traditional forms of marketing research provide insights for how the market will move hence acting retroactively.

Marketing Research refers to the systematic gathering, analysis, and analysis of quantitative and qualitative information regarding issues related to marketing of products and services to the market. The aim is to identify and quantify how changes in a variety of parts of the marketing mix affects consumer behaviour. Marketing Research is a vital element of tactical direction of resources and budgets. It's used by Marketing Research Agencies to successfully construct and test marketing campaigns, assess marketing strategies and plans, gather market intelligence, and provide information to support tactical decision making.