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What is Marketing Research?
Before beginning to define your needs to your next Marketing Research undertaking, it is important to understand what it is all about. The digital age hasn't been so diversified in matter of the particular set of skills for which our Marketing Research providers will be able to help you with. Employing the ideal service for your project begins with the right definition of your needs.
Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.
Marketing Research identifies the systematic gathering, analysis, and analysis of quantitative and qualitative data concerning issues related to marketing of products and services into the market. The objective is to identify and quantify how changes in a variety of parts of the promotion mix influences consumer behaviour. Marketing Research is a vital element of tactical direction of resources and budgets. It is used by Marketing Research Agencies to both successfully construct and test marketing campaigns, assess marketing plans and strategies, gather market intelligence, and provide information to support tactical decision making.