Choosing a Marketing Research in China: what you need to know

Looking for best marketing research agencies in China? Here is a list of top marketing research agencies with clients reviews and ratings. Marketing research is the process of gathering information to help a company make decisions about product development, marketing strategy, pricing, sales, and distribution. The objective of the process is to help improve business performance by identifying new opportunities and creating competitive advantages. The best part is that the process is an ongoing one. Hence, hiring a marketing research agency or outsourcing from top marketing research agencies can be surely beneficial. Sortlist has thus created a list of top marketing research agencies in China.

What is Marketing Research?

Before starting to define your needs for your next Marketing Research undertaking, it is very important to understand what it's about. The digital era hasn't been diversified in matter of the particular set of skills that our Marketing Research agencies can help you with. Hiring the perfect service for your job starts with the right definition of your needs.

Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.

Marketing Research vs Marketing Intelligence

Marketing intelligence is the process where one finds actionable insights in strategic as well as tactical areas whereas traditional forms of marketing research provide insights for how the market will move hence acting retroactively.

Marketing Research identifies the systematic gathering, evaluation, and analysis of qualitative and quantitative data concerning topics related to marketing of products and services to the market. The goal is to identify and quantify how changes in a variety of components of the marketing mix affects consumer behaviour. Marketing Research is an essential element of tactical direction of resources and budgets. It's used by Marketing Research Agencies to develop and test marketing campaigns, evaluate marketing strategies and plans, gather market intelligence, and provide information to support strategic decision making.