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NEXTSCLICK DIGITAL 4HK Populis Digital Tower Brands China OFD Creative Communication Agency Skylark Asia The Silk Initiative Ltd Web Presence In China ipulse - Ideas Brought To Life Agency Influence BBDO / CNUAC Beijing Shenzhen Green Promo Products Co.,LTD
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What is Marketing Research?
Before starting to define your needs for your next Marketing Research undertaking, it is very important to understand what it's about. The digital era hasn't been diversified in matter of the particular set of skills that our Marketing Research agencies can help you with. Hiring the perfect service for your job starts with the right definition of your needs.
Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.
Marketing Research identifies the systematic gathering, evaluation, and analysis of qualitative and quantitative data concerning topics related to marketing of products and services to the market. The goal is to identify and quantify how changes in a variety of components of the marketing mix affects consumer behaviour. Marketing Research is an essential element of tactical direction of resources and budgets. It's used by Marketing Research Agencies to develop and test marketing campaigns, evaluate marketing strategies and plans, gather market intelligence, and provide information to support strategic decision making.