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REPLUG
360° app marketing consulting agency
REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: 1. Growth Consulting: From Zero to Hero App Growth Audit App Launch Support Subscription and Onboarding Optimization 2. App Store Optimization: Boost Organic Visibility Managed ASO A/B Testing Screenshots Optimization 3. Paid User Acquisition: Fully Transparent Growth Paid Acquisition Audit Campaigns Management and Optimization (Meta, Google, Apple, TikTok, Twitter, Snap, Reddit, and more) Reporting and Data Visualization Creative Optimization 4. Mobile CRM and Retention: Automate Your App Growth Retention Strategy Audit Engagement Strategy Setup CRM Activities Implementation 5. Martech Infrastructure: Digital Hackers For Growth Activities iOS 14 and SKAN Support Tracking and Attribution Health Check Data Strategy Definition Marketing Infrastructure Setup Support 6. Creative Studio: Beautifully Designed Performance-driven Creatives Communication Strategy Creative Asset Design (2D and 3D) Ad Copy Strategy REPLUG has been recognized as a leading international app marketing consulting agency. We received the following awards: 1. Top mobile app marketing companies in 2021, 2022, and 2023 by Business of Apps 2. Top App Store Optimization companies in 2022 and 2023 by Business of Apps 3. Finalist for the best TikTok campaign in 2020 at App Growth Awards 4. Winner of the best retention and CRM campaign in 2021 at the App Growth Awards 5. Winner of the best-integrated mobile marketing campaign in 2021 at the Web Excellence Awards 6. Winner of the best mobile advertising campaign in 2022 at the Web Excellence Awards 7. Top TikTok marketing agency by Business of Apps 8. Finalist in three categories for App Growth Awards 2023: ASO company of the year, best user acquisition company, and app marketing campaign of the year 9. Finalist for 2023 Effective Mobile Marketing Magazine Awards: Most Effective App Install Campaign 10. Winner for the best mobile advertising campaign at the 2023 Web Excellence Awards Website: https://rplg.io Specialties: Performance Marketing, Mobile Marketing, Mobile Advertising, CRM, Growth Strategy, Tracking & Attribution, Paid Social, Native Advertising, Mobile CRM, Retention, App Store Optimization, ASO, Apple Search Ads, Mobile CRM, App Marketing, AdTech, Mobile Tracking, Mobile Attribution, Digital Consulting, Creative Strategy, Creative & Content, and Mobile Growth Strategy 10 people in their team
Speaks Czech, English, German, Italian, Japanese... See more
11 projects in their portfolioWorks remotely across the globe
Sortlist member since 2020
Founded in 2020
9 awards conferred5/5
Services
14 services offered by REPLUG
Description REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.Skills in Online Advertising (32) App AdvertisingLead GenerationFacebook AdsCRMNative AdvertisingDigital MarketingDigital AdvertisingProgrammaticPerformance MarketingDisplay Advertising+22Works in Online Advertising (5) Clients in Online Advertising (5) WeTaxiTransportation |updayPublishing | nationalMonclerClothing & Accessories | internationalFonosPublishing | national
Learn more about Online AdvertisingDescription Thanks to our extensive experience in the digital and mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users and client
In the specific we offer services for:
- App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
- Mobile User Acquisition Campaigns through different channels
- Retargeting campaigns
- CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
- Content marketing & Native Adv
- Tracking & Attribution strategySkills in Digital Strategy (33) Growth HackingConversion Funnel OptimizationDigital Infrastructuremobile crmapp marketingretentionCreative StrategyMarketing ResearchMobile MarketingAttribution+23Works in Digital Strategy (4) Clients in Digital Strategy (4) Peek & CloppenburgClothing & Accessories | internationalWeTaxiTransportation |MonclerClothing & Accessories | internationalWineliveryWine & Spirits | national
Learn more about Digital StrategyDescription REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.Skills in Advertising (17) Content MarketingConversion Rate OptimizationCreativeMobile AdvertisingProgrammaticDigital MarketingFull-ServiceTwitter AdvertisingConversion Funnel OptimizationDigital Infrastructure+7Works in Advertising (4) Clients in Advertising (4) redBit games: Jelly JuiceVideo games | internationalWeTaxiTransportation |BILD News: Axel Springer SEPublishing | nationalFonosPublishing | national
Learn more about AdvertisingDescription Thanks to our extensive experience in the mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users.
In the specific we offer services for:
- App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
- Mobile User Acquisition Campaigns through different channels
- Retargeting campaigns
- CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
- Content marketing & Native Adv
- Tracking & Attribution strategySkills in Mobile App (19) conversion funnel optimisationmobile crmapple search adsMobile MarketingAttributionTrackingApp Store OptimizationASOMobile AdvertisingAdvertising+9Works in Mobile App (11) Clients in Mobile App (11) PhotoSiOthers | nationalWeTaxiTransportation |redBit games: Jelly JuiceVideo games | internationalFonosPublishing | national
Learn more about Mobile AppDescription 1. The brand image is crucial to communicate with your audience in the best way. We combine branding and performance in unique ad creatives that yield improved advertising results.
2. Performance-driven communication is what makes a difference in your app growth strategy. We help you create beautifully made visual stories with the audience at the center of the communication.
3. Images speak louder than words, but in the performance space, words are what make your ads stand out and trigger clicks and conversions. We can help you create ad copies that make an impact.Skills in Graphic Design (9) PhotoshopLogo DesignInfographic DesignCreative DesignSocial Media DesignUser Centric DesignOnline Graphic DesignDesign InnovationCreative Graphic DesignWorks in Graphic Design (6) Clients in Graphic Design (6) PhotoSiOthers | nationalupdayPublishing | nationalCodeCheckFood | nationalJaxonVideo games | international
Learn more about Graphic DesignDescription To effectively optimize performance, timing and data accuracy are key. Our team will craft comprehensive dashboards—both online and offline—to provide real-time insights into your paid User Acquisition (UA) campaigns. By analyzing a broad spectrum of KPIs and conversion rates, we equip you with the actionable intelligence needed for successSkills in Media Planning (10) Social Media PlanningSocial Media MonitoringSocial Media TrainingSnapchat AdvertisingPaid MediaFacebook MarketingStrategic PlanningMedia StrategySocial MediaSocial Media MarketingWorks in Media Planning (7) Clients in Media Planning (7) CodeCheckFood | nationalFonosPublishing | nationalWeTaxiTransportation |updayPublishing | national
Learn more about Media PlanningDescription Success in app marketing goes far beyond mere downloads. That's why we emphasize the importance of crafting a robust in-app event schema tailored for marketing intelligence. By doing so, we empower you to delve into user behavior and attribute conversions to the most effective marketing channels with precision.Skills in Web analytics/Big data (2) Big Data AnalyticsWeb Analytics Big DataWorks in Web analytics/Big data (3) Clients in Web analytics/Big data (3) updayPublishing | nationalPhotoSiOthers | nationalredBit games: Jelly JuiceVideo games | international
Learn more about Web analytics/Big dataDescription Reach the right users at the right time, combining the power of Paid Social Media Ads. Our performance marketing experts will draw a clear acquisition strategy across Meta, TikTok, Snap, and Twitter, according to your app’s objectives, category, industry, and market.Skills in Social Media (7) Facebook AdvertisingFacebook AdsSocial Media MarketingSnapchat AdvertisingInstagram MarketingTikTok AdvertisingGoogle AdsWorks in Social Media (4) Clients in Social Media (4) Peek & CloppenburgClothing & Accessories | internationalBILD News: Axel Springer SEPublishing | nationalFonosPublishing | nationalredBit games: Jelly JuiceVideo games | international
Learn more about Social MediaDescription Fill out the contact form on our website for more detailed information.Skills in Web Application (3) Website OptimizationInfrastructure EngineeringIaaSWorks in Web Application (3) Clients in Web Application (3) Peek & CloppenburgClothing & Accessories | internationalWineliveryWine & Spirits | nationalPhotoSiOthers | national
Learn more about Web ApplicationDescription 50% of consumer discover new apps through user-generated content. Connect with your audience in a completely new way, by working with content creators to promote your app and create trust in an authentic way on a performance basis.Skills in Content Strategy (3) Content MarketingContent AdvertisingSocial Content StrategyWorks in Content Strategy (3) Clients in Content Strategy (3) CodeCheckFood | nationalWineliveryWine & Spirits | nationalupdayPublishing | national
Learn more about Content Strategy
Team
10 members in REPLUG's team
StoryREPLUG is a leading international mobile app growth agency. Founded in 2020 by two AdTech veterans, Luca Mastrorocco and Lorenzo Rossi, with a combined experience of over 18 years in the mobile marketing industry, the agency quickly gained traction in the mobile space.
- More about us: https://rplg.io/about-us/
Awards
REPLUG was awarded 9 times
Winner for the best mobile advertising campaign 2023 Web Excellence Awards2023-5-1
Finalist in three categories for App Growth Awards 20232023-11-1
Best retention campaign App Growth Awards2021-11-1
Best integrated mobile app marketing campaign2021-7-1
Best mobile advertising campaign in 20222022-9-1
The Best Mobile App Marketing Companies in Berlin2023-9-1
Winner for App Store marketing campaign2022-11-1
Best Mobile App Marketing Companies 20232023-10-1
Top 24 Mobile Marketing Agencies2023-4-1
Reviews
1 review for REPLUG
5/5
(1 reviews)
MM
Manuel MainettiLead Mobile Team at Photosì
REPLUG is a real growth accelerator. After an initial detailed audit phase, they helped us to identify clearly the weaknesses of our digital activities and supported us in getting better at them within a few weeks. Thanks to REPLUG, we improved the skills of our entire user acquisition team.
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