Steps to selecting the best Marketing Research in Egypt for your business

Finding the right marketing research agency for your business is crucial. Marketing your products or services to other businesses is a whole different beast compared to B2C marketing, so you need an agency that knows how to get it right if you’re going to generate qualified leads and drive business growth.Fortunately, there are some first-class agencies that offer stellar options to improve your digital sales and marketing. To help we’ve pulled together a list of the best Marketing Research Agencies in Egypt in 2021 and beyond. The list isn’t meant to be conclusive, but provides you with a starting point to get your agency selection process moving in the right direction.So here are the best Marketing Research Agencies for 2021 and beyond:

What is Marketing Research?

Before starting to specify your needs for your next Marketing Research undertaking, it is important to know what it's all about. The digital age has never been so diversified in matter of the specific set of skills that our Marketing Research agencies can assist you with. Hiring the ideal agency for your project starts with the right definition of your needs.

A marketing research agency is a company that helps businesses determine what their customers want by providing information about the market and consumers.

Marketing Research vs Market Research

A market research is a broad research conducted by an individual/company, in order to understand the familiarity level of a commodity. On the other hand marketing research refers specifically to quantitative, qualitative or combined approach taken for analyzing target customer's perception and behavior with respect to products or brands available in the specific market.

Marketing Research refers to the systematic gathering, evaluation, and analysis of quantitative and qualitative data regarding issues related to marketing of services and products into the marketplace. The goal is to recognize and quantify how changes in a variety of components of the promotion mix influences consumer behaviour. Marketing Research is an essential element of tactical direction of budgets and resources. It's used by Marketing Research Agencies to both construct and analyze marketing campaigns, evaluate marketing plans and strategies, gather market intelligence, and supply information to support tactical decision making.