Top Google Analytics Consulting Agencies

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Google Analytics is the most widely used web analytics service on the Internet. The basic service is free of charge, and there is a paid premium version for larger websites, with more features.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, social media marketing, conversion rate optimization, email marketing and other digital marketing channels. It also tracks social interactions on Facebook, Twitter and other social networks.

The Google Analytics code snippet is added to a site's source code to collect this data. The data collected by the Google Analytics tracking code is transmitted to Google Analytics servers where it is processed and stored. The Google analytics data can then be used by site owners to analyze website traffic and trends.

Google Analytics provides APIs so that data analysis from Google Analytics can be integrated with other data sources, such as data from a CRM system. This allows for a more comprehensive analysis of website traffic data.

If you're wondering what Google Analytics refers to, it's the number of visitors to your website. It tracks the number of page views and interactions a user has with your site over a set time period. It also tracks the origin of web traffic, which could be a search engine or referral site. Unique pageviews are the number of page views generated by the same visitor during one session. Here are a few of the most important metrics to monitor and understand:

There are a few key differences between Plausible and Google Analytics. For one, Plausible is designed to be a privacy-first analytics solution which means that it does not collect or store any personally identifiable information (PII). Google Analytics, on the other hand, does collect and store PII which can be used to identify individual users.

Another key difference is that Plausible uses a simplified data model which makes it easier to understand your website's analytics. Google Analytics, on the other hand, uses a more complex data model which can be difficult to understand.

Finally, Plausible offers a number of features that are not available in Google Analytics. For example, Plausible allows you to see your website's most popular content, track your conversion rates, and see your website's traffic by country.

A Google Analytics consultant is a professional who helps businesses to track and interpret their online data using Google Analytics. This data can provide insights into website traffic patterns, customer behaviour, and conversions. A Google Analytics consultant can help businesses to set up and configure their Google Analytics account, as well as interpret and report on the data. They can also help businesses to troubleshoot issues with their Google Analytics tracking code or data interpretation.

• Find out where your visitors are coming from
• Analyze conversion rates and identify areas for improvement
• Create and configure custom reports
• Google analytics can help you track your website's bounce rate and see which pages are causing visitors to leave.
• Provide recommendations for improving your website traffic and engagement
• Monitor your website for any potential issues
• Identify any technical issues that may be impacting your website traffic