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What is Web analytics/Big data?
Before starting to specify your needs for your next Web analytics/Big data undertaking, it's very important to know what it's about. The digital age hasn't been diversified in matter of the particular set of skills for which our Web analytics/Big data agencies can assist you with. Hiring the ideal agency for your project starts with the ideal definition of your requirements.
Web analytics is the measurement, collection and analysis of Internet data for purposes of understanding and optimizing web usage. The term can refer to both the singular ongoing process or to the overall framework used for making decisions based on raw information collected over time; that whit a combination of qualitative and quantitative methods.
Web analytics refers to the collection, analysis, and reporting of internet information for the purposes of optimizing website use or web site usage by internet visitors or search engine spiders. Web analytics is not simply a potent tool for monitoring website traffic but can also be used as a powerful tool for market analysis and research. Web analytics services use this information to build and maintain competitive advantage through strategic positioning of websites. This permits the companies to serve their clients better by supplying them with the information they have to purchase what they need and make smart buying decisions.